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The Four P’s – Finding A Web Designer

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StrategyDriven Online Marketing and Website Development Article |Website Design|The Four P’s - Finding A Web DesignerAn effective and easy to use website is something which is of the utmost importance nowadays. After all, having a dominant online presence is vital when it comes to your business excelling. Behind every good website is a credible and high quality website design company that has designed and put together the site. If you can find good website designers then you can ensure that you will have an effective, innovative, eye-catching and easy to use website. The four ‘P’s you need to consider in order to ensure that this is the case are as follows; price, portfolio, practise and previous customers.

First and foremost, price is an important quality because you need to ensure that the service is something that your business can comfortably afford. It is advisable that you search around online and get several quotes. By doing this you can form a general idea on the average price of website design. You can then devise your budget. After all, there are lots of website designers available today and thus you are bound to find something which fits into your financial situation. Nevertheless, it is worth noting that going for the cheapest option is not recommended. After all, this could signal a lack of quality and you could end up with a website which is not competitive.

The second ‘P’ that you need to consider is the design company’s portfolio. Any good company should have a section on their website devoted to work that they have done before so you can make sure they use website design best practices. If a business does not have a portfolio available on their website then it is recommended that you consider somewhere else. After all, a portfolio will display the company’s capabilities and will provide you with a vision for the level of service which you can benefit from.

In addition to this, you should also consider practice – this is the level of experience the company boasts. The more experience the better; it is recommended that you do not opt for a design business which has less than five years in practice. After all, in general experience shows that the company has been successful in order to have survived in the industry for so long. Moreover, it indicates that they have the knowledge, the insight and the expertise to deal with any problem that comes their way. It also means that they are more likely to have dealt with your requirements many times before.

And finally, you should consider previous customer reviews. This is the best way to gain an honest insight into whether the business is credible and provides a high-quality service or not. Have a look on the website to see if you can find any testimonials from previous clients. If a business is happy with the feedback they have received then they are more than likely to display it on their website.

All in all, if you consider the four ‘P’s mentioned in this article then you will give yourself the best chance of finding the best website designers to cater to your online needs.

The Importance of Great Web Design

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The Importance of Great Web Design
Photo courtesy of Jung-nam Nam

Many business owners we speak to shrug off the importance of web design. “They just make it look pretty, right?” Wrong. Great web design is integral to the growth and presence of your business. These days, your website is the central aspect of your business. It is the gravitational center of your web presence. Customers make instant decisions about your company based on your website. Do they feel comfortable? Do they understand the purpose? Do they know how to find what they want? In today’s post, we’ll look at exactly why great web design is so important.

User experience – As we said before, visitors to your site make an instant judgement based on design. Great web design makes visitors feel instantly at home on your page. The layout will be intuitive and instinctive. The layout will be familiar but with a personal touch. Web visitors scan internet pages in a very specific way. Good designers understand this process and know how to capitalise on it. They’ll take your visitors on the journey and make the experience seamless.

Branding – Branding has always been a vital part of the marketing process. They say that a customer needs to see your branding 20 times before they make a strong connection with it. Your website is a great way to solidify and strengthen that brand. We spoke to a web design company for some essential branding tips. They told us that the best designers incorporate the colours from your branding palette into the site. They use your logo in strategic places where the eye falls most often. These are just some of the many great tricks used by the experts.

Trust – This one may sound dubious, but it is backed up by strong data. 94% cite web design as a reason they don’t trust a company. Poor and thoughtless design is easy to spot and it tells the user everything they need to know. There are some ways you can improve trust through design. It’s all about reputation. Show off large social media numbers and highlight prominent clients.

Mobile consideration – In 2014, internet access on mobile devices overtook computer access. More people are using the web on their phones than their laptops now. For that reason, it’s essential that your design is adaptable for mobile use. Failing to do this means losing over half of your potential customer base. The best mobile sites are designed and built by experts, we suggest you use one.

Reach goals – Every website should have a prioritised list of goals. It could be as simple as increasing web traffic. It could be to increase online sales or to extend your community reach. Whatever your goals, good web design is built around these fundamentals. The best web designers shape the site to highlight and promote these aspects. Good web design will help you reach those goals faster.

Web design should be at the very core of your online marketing strategy. It will make or break your customer relationships. Good design will increase trust, awareness and profits. Take the time to get it right and don’t be scared to invest some money here. Think your site could do with sprucing up? What are you waiting for?