Posts

Perfect Presentation: How to Make your Retail Space Easy on the Eye

/in /by

StrategyDriven Marketing and Sales Article |Retail Space|Perfect Presentation: How to Make your Retail Space Easy on the EyeA store’s presentation is significant when it comes to sales. For example, a store that is disorganized and cluttered is less likely to be visited by customers. This will have a negative impact on their bottom line and may cause them to shut down. However, a store that is visually pleasing, organized, and easy to shop at will entice many customers to buy there. Below is a closer look at various retails spaces and recommendations regarding their particular stores and ways they can appeal more to their customers.

Pharmacies

The organization is vital for a pharmacy to get customers the medicine they seek. An effective way to improve the speed of its inventory and management system is to include Pharmacy Carousels. This is a heavy-duty system that is automated and is ideal for pharmacies. It maximizes the storage of medical supplies, improves dispensing speeds, and decreases human error. A pharmacy is one area customers want to walk into and see that it is kept well and organized. After all, people must be very confident in their pharmacy and staff since their health depends on it.

Department Stores

People love shopping at stores when it comes to their clothing. They want to be able to touch it, see it, and try it on. Stores must also be organized, have the proper sizes out, and must appeal to the senses of the shopper. For this, the stores must include various shelving units and round carousels to make sure they grab the attention of the shopper from the moment they walk in.

Grocery Stores

Grocery stores appeal to the senses because they are often significant areas that are well-lit and house a lot of various colors in one area. For example, the produce department has groups of fruits and vegetables that are stacked high. This appeals to the senses, as an array of colors are grouped for the customer to choose from. The aisles are also organized well, having products neatly arranged and stacked together, making it easier for the shopper to grab items they need.

Merchandising Tips For Any Retail Space

When it comes to the success of any retail space, it is important to keep in mind that a customer’s visual sense is the most crucial aspect of shopping. This will also keep them in the store long enough to make a purchase or two. Below are a few tips regarding this.

Product grouping allows the shopper to use their imagination to visualize themselves wearing the products displayed. Another great tip is to engage the customer with all the senses. Play music with a slower and softer beat, as this will slow down the customer’s pace as they look around the store. Put items in the line of sight so that customers can easily see and touch different things.

Finally, it is important to display signage correctly throughout the store, especially if it is a larger one. Many customers become overwhelmed when they walk into a larger department store, and if it is not organized well, they will more than likely walk right out. Signs will direct people on where to go as well as informing them of various sales and products.

The success of a store depends mainly on the way it is displayed to customers. It essential to have an organized and well-stocked store to make it appealing and easy for a customer to find precisely what they are looking for.

How to Effectively Market Your Small Business

/in /by

StrategyDriven Online Marketing and Website Development Article |Market your Small Business|How to Effectively Market Your Small BusinessWithout the proper marketing, most startups and small businesses will be doomed to fail. Making sure that your product or service falls on the right ears is a crucial part of any successful business plan.

However, with such an abundance of marketing techniques available, it is important that small business owners deploy the correct methods in order to maximize their return on investment.

Complete Your Market Research

Knowing your market is always the starting block for any marketing campaign. You need to identify who your customers are, where they are conducting their research and what’s influencing their decisions. A thorough market research should give you insights into customer thinking, buying patterns, location and initial sales forecasts.

This can in turn help you to monitor market trends and conduct detailed competitor analysis.

Profile Target Markets

The better you understand your target market, the better you will be able to market to them with relevant content and messaging on the right platforms. To maximize ROI and enjoy higher conversion rates, you need to avoid unnecessary exposure. Make sure you are putting out the right message to the right people by grouping or segmenting potential customers, and your existing database, based on key elements like:

  • Geography
  • Demographics: age, gender, education level, income, occupation
  • Behavior: loyalty, attitude, buying habits
  • Lifestyle: social class, personality, personal values

Isolate Your Unique Selling Proposition

A thorough competitor analysis should help you to identify what makes people buy your product or service rather than your competitors. Being known for a specific service will help you to steal a bigger chunk of the market share from larger competitors.

Decide on Your Marketing Avenues

With so many marketing strategies to choose from, it’s important for businesses to identify the best avenue for their business. From direct marketing to mobile, to social, your marketing platform should reflect your marketing goals as well as your target audiences, personality, budget, location and more.

Whether you are using business advertising to build brand awareness or social to improve lead generation, you will need a well-defined goal in order to ensure that you utilize the correct techniques for your audience. Uncovering your audience’s preferred communication channels and purchasing paths is also crucial in order to make an informed decision. Your marketing strategies should align with the when and where of your target audience.

It is also critical that you identify your marketing budget before deciding on your marketing avenue. Different avenues will have different costs associated, so it is key that you start off knowing exactly how much you have to spend in order to maximize ROI and look after the financial health of your business.

Consider your industry and look into the marketing efforts of your competitors. They may have already identified the best means for communicating with your target audience, and therefore be a useful resource.

Remember to keep testing and interpreting the results of all your marketing efforts. Only then can you know what’s working and whether it looks to stay that way.

Protecting Your Company from Cyber Attacks

/in , /by

StrategyDriven Managing Your Business Risk Management Article |Cyber Attacks|Protecting Your Company from Cyber AttacksHow well are you protecting your company, client and staff data? Holding any kind of data will mean you need to be employing security measures to make sure all information you collate for whatever reason is secure.

Protecting your company from serious cyber threats is something you should be taking seriously within your business. How secure you need to be depends on the type of company you are running. Different sectors need different types of security measures to protect the company and also staff and customers details including personal information and banking details along with credit card numbers.

Use a Firewall

This should be something you use as standard. A firewall is your first one of defence against a security attack. And unfortunately, small businesses tend to be targeted more often than larger companies due to the level of security that is employed.

Consider an internal firewall along with an external one too for added protection against threats and potential hacks.

Educate Employees

Again, this is something most people are aware of. However, staff training on the use of technology and online habits and practises is never a waste of time. Especially as online security threats are changing and evolving all the time.

Draw up company guidelines for personal and work use and educate them on the many ways they could cause a breach in security unintentionally – such as opening links in unfamiliar emails. Make sure everyone understands and signs a document to agree to the security measures they have been trained on.

Limit Sensitive Information

Allowing certain employees access to sensitive information is another way you can reduce the risk of your staff creating a security breach. By giving different staff members limited access, the less the chance of that information getting into the wrong hands. And if it does, then you will know exactly who caused the breach and deal with it swiftly.

Regularly Back-Up Data

Making sure you have backups will help you get up and running again in the event of a security breach. Prevention is always the best option but you want to make sure that should the worst happen, you can still access everything you need to.

It is recommended that you back up to a cloud. The GCC High Cloud is now available for more companies to offer you another level of security.

Have your backups processed on a regular basis to ensure minimum disruption in the event of a security breach.

Install Anti Malware

A 2016 data breach investigation identified that 30% of employees opened phishing emails. You may presume that all employees know not to open phishing emails, some will still open them.

Phishing scams involve malware being placed on a computer when a link is clicked. installing anti-malware can help remove and/or block this before it gets any information or causes any damage. Include this as part of your training and make sure your anti-malware is running on all devices and internal and external networks.

Rules Of The Road: Looking After Your Traveling Employees

/in /by

StrategyDriven Managing Your People Article |Nomadic Employees|Rules Of The Road: Looking After Your Traveling EmployeesAny good business leader knows how to look after their employees in-house. But when your employees are out on the road this can prove a bit more difficult. In order to make sure that your nomadic employees are well catered for, it’s about a combination of connection but also looking after their best interests, as well as making sure that they feel part of the team.

Supporting Them On The Road

Every employee wants to feel part of the team even though they are hundreds of miles away. Instead of occasionally checking in on them, be consistent with your communication. Not only this but you need to make sure that you have the appropriate components in place to look after them should something happen. Because they are out on the road risking themselves in numerous ways you don’t have the same level of control over their welfare. And this means that should the worst-case scenario happen when they are in transit, that you have the best truck accident lawyers and legal help available. It’s crucial to provides a safety net for your employees when they are out on the road.

You should also consider travel insurance, especially if there are problems with lost luggage or delayed flights.

Keeping In Touch

Employees may like the idea of being away from the office but they still need to do a job. It’s about that fine balance of letting them do their work but without constantly bombarding them with messages. As a compromise, it’s worth deciding on a time for you to check in on your employees. Sometimes it’s not possible, especially if there are travel issues or time differences. But you may want to think about giving them their own personal VPN just in case there are technical issues everywhere so they can do their work but you can also communicate via wi-fi call.

Be Transparent In Your Travel Policies

In order to make sure that you are covered in a legal sense you need a proper travel policy that protects your employees when they are out on the road, but also make sure that your liabilities are limited. It’s crucial to minimize confusion and when you have a policy in place, go through it with legal professionals but also make sure that your employees understand it to the letter. When we are out on the road there’s a lot of components we have no control over. In order to be comprehensive in the legal sense, you’ve got to keep the regulatory components in place.

Check In With Them Personally

Being on the road can be an adventure the first couple of times but after that, it just gets boring, not to mention isolating. In order to make sure that they are okay you should check in with them on a regular basis. It’s not just about the job that they are there to do but when you get in contact with them you might want to think about seeing how they are. If they’re feeling a little bit low it is a good idea to give them something that can help keep their morale up. It could be some extra money through petty cash to go for a meal or to the movies.

Being on the road is a crucial role for many businesses now, but it can be a difficult one. Make sure you look after your employees effectively.

How To Check Out A Potential Employee Before Hiring Them

/in /by

StrategyDriven Managing Your People Article |Hiring An Employee|How To Check Out A Potential Employee Before Hiring ThemWhen you are hiring an employee and looking through applications, you need to check that they have the relevant experience and qualifications to do the job. Once they get to the interview stage, you will also be trying to get a feel for whether they are a good fit for the company and whether they will work well with the rest of the team. If all goes well, you may decide to offer them the job. But there is one more step that you need to take before that.

Even if a person seems great on the surface, you don’t really know much about them, which is why you need to conduct background checks to ensure that they are reliable and they are not going to endanger your business in any way. If you are unsure what you are looking for, these are some of the things that you need to check.

Employment History

Looking at somebody’s employment history is a good way to get a sense of how reliable they are. If they only stay at jobs for a few months and there are a lot of big gaps in their employment history, that is not a good sign and they are likely to let you down. If you click here to visit this website, you can request copies of employment records so you can check that there is nothing to be concerned about. If there is something that you are unsure about, you should always ask the candidate. They may have a reasonable explanation and that is fine, but if they do not, you should reconsider your decision to hire them.

Social Media Check

A person’s employment history gives you a clearer picture of their professional life, but you should also check out their social media pages to see what kind of person they are outside of work. If you see any evidence of illegal activity on there, for example, you know that this person is not a good hire for your company. It can also give you some insight into their personality and help you decide whether they will fit in with the rest of the team.

Criminal Record Checks

Employment history and social media checks help you to get a feel for the kind of person that you may be hiring and they are important. But criminal record checks are even more important because they are a matter of safety. It is your responsibility to ensure that all of your employees are safe, so you need to avoid hiring anybody that has a violent past and could pose a safety risk. A criminal record check will let you know about any previous convictions, and even though you should not necessarily discount everybody with a criminal record, it is important that you make an informed decision.

Credit Checks

Credit checks are becoming more common during the hiring process because they can be an indication of how reliable a person is. If somebody has terrible credit, that suggests that they are not the most reliable person in the world and you should reconsider hiring them. Don’t base your entire decision on this, but it is something worth looking at.

As long as you do these important checks on a potential employee before hiring them, you can ensure that you are making the right decision.

Pages

Nothing Found

Sorry, no posts matched your criteria