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Getting the Best out of Your Employees

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StrategyDriven Talent Management Article | Getting the Best out of Your EmployeesAlthough everyone faces stress in their jobs from one time or another, for the most part, they should love what they do. As an employer, you need a reliable and positive team of staff that does their best every day; however, occasionally it can be hard to keep employees motivated. Here are some ideas to help you get the best out of your employees and keep them happy at work.

Recruitment

It all starts with hiring the right people for the job. The reality is that you can’t always predict how well an individual is going to work based purely on a resume and interview. Sometimes they can appear to be the perfect candidate, only to be less than impressive when they start the job. It’s worth looking at your recruitment techniques and seeing if there are any ways you can test candidates further before offering them a position. Use recruitment agencies to narrow down the applicants before you set up interviews.

Training

Every office tends to do things a little differently to others. Therefore take the time to train your staff on how you want things done. It could be that you need them to learn how to use a new computer program or a new compliance policy. Your staff won’t feel confident if they haven’t been trained efficiently and this will have an effect on their standards of work.

The Right Environment

Creating a positive working environment is also very important. If the office looks drab and gray, think about adding some color or plant life to make it feel less cold. Make sure that the staff break room is comfortable and stocked with a range of snacks and beverages. Perhaps consider introducing a work sports team that they can take part in recreationally? All of these little touches help your staff feel more comfortable at work and encouraging them to become friends means they can look forward to coming into work each day.

Communication

If you want to get the best from your staff, you need to be engaging in regular conversations with them about their progress. Hold appraisals where you can discuss with them how well they’re doing and in which areas they need to improve. This will also allow them to share any concerns they might have with you.

Also look at how the communication works in the office overall. Make sure your staff can communicate with each other quickly over the networks to complete work tasks faster. Contact IT support experts like Capstone IT Services (Florida) to help improve your business network.

Rewards

Finally, consider implementing a rewards system at work to motivate your staff to hit their targets and work to their best ability every day. This will let them know their hard work is appreciated and they will be recognized for their efforts.

It’s important to keep your staff happy at work. Consider using some of the ideas above to help boost morale in your office.

How To Safeguard Your Company Data

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StrategyDriven Risk Management Article | How To Safeguard Your Company DataIt doesn’t matter what kind of business you run, you will need to take steps to safeguard your company data, and that of your customers, from cybercrime and data loss. Losing important business information or having it stolen by a hacker could easily spell the end of your enterprise altogether, and it will certainly have a negative impact on your reputation. Therefore, it makes sense to put in safeguarding measures to protect the information and yourself. Here are some ways to do it.

Back Up

Backing up your information is simple and effective. Although it won’t protect against an attack by a cybercriminal by itself, it will allow you to restore the potentially missing or corrupt information left in the hacker’s wake, or as a result of a system failure.

If you can restore the information then you can continue working, even if there are other problems that still need to be dealt with. Without a backup of your work, you may well lose everything and have no way of continuing your business at all.

The most important thing to remember about making backups is that you will need to use a reliable external source to do it. There is no point in backing up your information to another computer on the same system; this is not going to keep it safe. Ideally you should use the cloud as not only will the information be protected but you can access it from anywhere – this is perfect if you are unable to get to your office or if there was a fire, for example, that destroyed your computing equipment.

Use A Firewall

A firewall will give you an extra line of defence against cyberattack. It works as a barrier against any malicious software that you may have inadvertently downloaded. This barrier, when correctly installed, will ensure that the virus cannot reach the more vulnerable and important parts of your computing system, blocking it completely.

The idea is a simple one, but there are many different types of firewall and it can become confusing and even overwhelming when you start to look more deeply into it. Because of this, it is best to have IT services Birmingham find the right firewall for you and install it – that way you know you are protected.

Password Protection

It is possible to set passwords on some programs such as Adobe Acrobat and the Microsoft Office suite. This adds an extra layer of security so that only those who have the password are able to open the document.

You can even password protect entire folders and networks if you want to and feel that this would be a useful protective measure that will safeguard your company data. When you are choosing a password, it must be something unique that cannot be guessed easily; never use phone numbers or birthdates or names. For the best password, you should use a combination of letters, numbers, and symbols. Although this will be harder to remember, it will also be harder to guess, so your information will be much safer.

Mastering the Tech: 4 Strategies for Getting the Most of Your Medical Cart Computers

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StrategyDriven Managing Your Business Article | Mastering the Tech: 4 Strategies for Getting the Most of Your Medical Cart ComputersThe modern medical cart is a lot more than a cabinet on wheels, it is an advanced system that combines digital processing power, safety, and efficiency-enhancing physical features.

Despite the power and potential that the best computer-equipped medical carts bring to the table, many organizations end up sticking to the absolute basics. Use the following four strategies to ensure your hospital, clinic, or other facility can make the most of your medical cart computers.

1. Stay Organized

Medical carts were invented to make sure professionals would always have access to important resources like medications, bandages, and instruments. Even the simplest, most traditional Med Carts from Capsa Healthcare and other leading producers include plenty of features that make the organization of their contents easy.

The mere fact that a med cart includes a computer should never be seen as a reason to fall behind in this important respect. In fact, adding a workstation to the equation makes it even more important to stay on top of physical organization.

It also means the digital contents of each computer will need to be made just as accessible. Should the users of a fleet of medical carts end up struggling to find the software features they need, productivity and efficiency will suffer.

A medical cart that makes its contents readily available but never gets in the way will always be welcome in any facility. Make organization of both physical and digital kinds top priorities and your medical carts will serve your organization very well.

2. Keep Things Secure

Concentrating potentially dangerous or theft-prone supplies in a small area can be problematic. Medications that are normally held under lock and key sometimes end up becoming vulnerable when they get loaded aboard medical carts.

The same goes for the valuable, important information that med cart computers often hold. While laws like HIPAA provide appropriate guidance, some organizations fail to keep up.

Medical cart computer security should be seen as every bit as important as any physical sort of protection. That means making sure workstations on wheels receive plenty of attention from digital security experts.

3. Streamline Your Processes

Medical carts of all kinds allow healthcare professionals to provide care more efficiently. Adding a computer to a med cart, though, sometimes means slowing down experts who could be working more quickly.

In just about every such case, thinking about ways to simplify common processes will enable plenty of progress. From single sign-on systems to improved user interfaces, medical cart computers should support productivity and never interfere with it.

4. Don’t Forget Training

Handing computer-equipped medical carts to staff members without preparation is always a recipe for disaster. Plan your roll-out carefully and be sure everyone who will work with a computerized medical cart receives appropriate training.

Anytime a system is to receive a major update, it will be wise to hold a refresher session. Making sure that staff members are always comfortable with the technology they are to use will emphasize the benefits and keep the drawbacks to a minimum.

A Great Addition to Many Healthcare Facilities

Medical carts with integrated digital workstations are becoming more and more common. In some cases, hospitals and clinics fail to make the most of their potential. Keep the four tips above in mind and your own organization should benefit greatly from its use of medical cart computers.

How Much Does Geofencing Marketing Cost? A Helpful Guide

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StrategyDriven Marketing and Sales Article | How Much Does Geofencing Marketing Cost? A Helpful GuideAround 71% of consumers prefer more personalized ad experiences. Examining the cost of geofencing marketing will teach you a lot about the value you’re getting out of a campaign.

About 3 out of 4 consumers complete an action after receiving a message thanks to location-based marketing. With geofencing, you can target exact audiences in precise areas and drive sales your way.

Even if you don’t get sales, geofencing still increases brand awareness, so it’s a win/win strategy. Nonetheless, how can you be sure you’re getting your money’s worth?

Here’s what you should know about the price breakdown of geofence marketing:

Geofencing Marketing 101

A geofence is a virtual boundary that defines a specific geographic area with GPS (global positioning system) or RFID (radio frequency identification). When someone enters this defined area, your business’s advertisement will appear on their device/smartphone. They could also see a message, update, or other notification about your promotion.

Strategically placing geofences around certain hot spots will encourage customers to check out your business. This includes competitors’ businesses.

CPM

Many geofence companies charge based on CPMs. What is the meaning of CPM? CPM stands for Cost Per 1,000 Impressions. Dividing the number 1,000 by the rate will tell you how many impressions to expect.

For instance, a $14 CPM rate equates to 71.428 impressions. This means your ad or notification will appear 71.428 times on people’s devices as they pass through your geofenced area.

Geofencing campaigns usually charge rates between $15 to $17 CPM. Higher-end geofencing services could cost up to $25. However, costs could also depend on the following:

Number and Size of Geofences

Other marketing companies charge based on the amount and size of the geofences they build for you. Some charge $5 per geofence while others prefer a monthly fee of $20 or more.

The cost is largely determined by the size of the geographic area you’re geofencing. A larger geofence like a large city like Dallas typically costs more than a small geofence. For this reason, you could easily get 10 to 20 geofences out of a $1,000 Google geofencing budget.

This is a good option for business owners that have a limited marketing budget.

Take the Professional Route

Using your own marketing software will give you the biggest inside scoop. Square Marketing pricing starts at $15 per month. Researching different kinds of geofencing software also gives you a better idea of pricing rates.

Warning: Learning about geofencing and marketing takes a lot of time and effort. Mistakes could cost you big time.

It’s safer to hire trusted professionals to execute a geofencing campaign for you. Their skills and expertise are worth the money! Feel free to find out more about the top geofencing companies through the aforementioned link.

Let Geofencing Benefit Your Business

BIA Advisory Services predicted that location-based marketing spending in the U. S. will increase to $38.7 billion in 2022. Still, the cost of geofencing marketing also depends on how many other features are included in it. For instance, social media notifications and advertisements cost more in the geofencing world.

Companies offer different levels of transparency. More information translates it into higher costs. It also might cost more to convert an existing marketing campaign into a geofencing one, but you’re better off late than never!

Boost your business – learn more about the services we offer. We’ll take your brand to the next level.

7 Ways a Senior Concierge Business Can Help Senior Citizens

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StrategyDriven Customer Relationship Management Article | 7 Ways a Senior Concierge Business Can Help Senior CitizensSenior Concierge businesses help senior citizens with some of their day to day tasks that are becoming difficult for them to accomplish alone. They aren’t home health aides or any other type of medical caregivers. Rather, they allow those who need in-home senior care to get many of the things on their to-do list checked off. Think of them as errand services or personal assistants.

There are many tasks a Senior Concierge can assist with. These seven are some of the most popular reasons to use a Senior Concierge.

A Senior Concierge Can Grocery Shop for an Older Person

Grocery shopping can be difficult for a senior citizen. Getting to and from the store as well as maneuvering grocery carts and reaching many items is more than some elderly people can manage.

A Senior Concierge can accompany an older person to the store, assisting them as they do their shopping. Or, the concierge can go to the store for their client, making sure to get all the items the senior has asked them to buy. A concierge can also help to put the groceries away.

A Senior Concierge Can Accompany the Elderly to Medical Appointments

While concierges aren’t medical professionals, they can take senior citizens to and from medical appointments when a family member or friend is unable to. Not only does this ensure the client gets to and from needed appointments, it gives the senior an extra set of ears to listen to the doctor’s instructions.

An important thing a Senior Concierge can do at these appointments is to write down everything the doctor says, making sure nothing gets overlooked. That written information is valuable to both the senior and to any family member or friend who would like to know what happened at the medical appointment.

Medication Pick Up and Organization Gets Done On Time with a Senior Concierge

Getting medications on time is important for senior citizens, and a Senior Concierge can ensure that prescriptions and over-the-counter medications are picked up from the pharmacy in a timely manner.

Another medication service a concierge offers is to organize medications. They can put medications in daily pill boxes to make sure the senior is taking the right medications at the correct times.

A Senior Concierge Can Make Sure Seniors Don’t Miss Face Time with Family

Many seniors delight in the chance to video chat with their children, grandchildren, and other family members, but sometimes technology can be confusing for them.

A Senior Concierge can come to the home to facilitate video calls between seniors and their loved ones so they don’t miss valuable face time chatting with them. They can make sure the chat gets started correctly and help if it becomes disconnected.

Pets Are Easier for Seniors to Manage when a Senior Concierge Helps

Pets offer senior citizens many benefits. They’re great companions and can decrease loneliness and depression in the elderly. It sometimes becomes difficult for an older person to take care of their pets.

A Senior Concierge can help manage pets. They can take dogs for walks or empty cat litter boxes. They can also take pets for their veterinary check-ups.

Seniors Can Continue to Send Gifts the Way They Love to with the Help of a Senior Concierge

When it comes to buying gifts for birthdays and holidays, many seniors would love to be able to shop the way they once could, but physically they are unable to get to the stores. Purchasing gifts from the Internet can be an intimidating task.

A Senior Concierge can help purchase gifts, either by going to the store to buy them or assisting an elderly person to shop online. They can also wrap gifts or address greeting cards. If gifts need to be mailed, they can take care of that, also.

The Elderly Laundry Gets Done Right by a Senior Concierge

Not all seniors have their laundry room on the same floor as their living area. Managing steps makes it difficult to do their own laundry.

Going up and down the stairs is something that a Senior Concierge can do for their clients. They can wash, dry and fold laundry, carrying the laundry baskets that might be difficult and dangerous for an elderly person.

About the Author

StrategyDriven Expert Contributor | Kelsey SimpsonKelsey Simpson enjoys writing about things that can help others. She lives in South Jersey and is the proud companion to two German Shepherds and spends her free time volunteering in dog shelters.