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How to Improve Your Website’s SE Ranking

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StrategyDriven Online Marketing and Website Development Article |SE Ranking|How to Improve Your Website’s SE RankingOnline shopping and businesses are thriving. Everyone is at home and needs items and services that they can buy online. Unfortunately, so too are your competitors. Trying to capture your customer base’s attention is fiercer than ever, with companies trying to offset their in-store income entirely online. To beat them, you need to diversify and focus on efforts that will help your business get to the top – the top of Google, the top of social feeds, and the top of their interest.

Hire an SEO Agency

First things first, if you want to improve where your website is located on a Google search, you will need to hire an SEO agency. There is a lot that needs to be done before you can start building your backlink profile, and all of it will help improve your SE ranking.

Audit Your Website

One of the first things that will need to be done is to improve your on-site SEO, which typically starts with an audit that looks for:

  • Lost or Broken Pages
  • Missing Pages
  • Content
  • Site Speed
  • Site Security
  • User Friendliness
  • Website visitor analytics (for this task, you can use website visitor tracking software)

Keyword Research

Keyword research is then conducted on your behalf to make sure that you know what your customers are searching for and what words they are using. You can then update your content and invest in better PPC campaigns.

Update Content

SEO optimized content is well-written, intended to entice your customers with punchy language and a compelling message. It is also designed to appeal to search algorithms that search through your site. On top of content updates, a new schema will be created to make it easier for these algorithms to understand your site and parse through it faster.

Offsite Link Building

Once on-site is optimized, it will be time to move offsite. White hat link building today looks like guest posts, where quality content in your niche will be added to other blogs and websites in your industry. It helps improve your organic reach and your SE ranking.

What You Can Do to Further Your SEO Campaign

SEO agencies can help improve the searchability and user appeal of your website, social media, and backlink profile. While they are working hard there, you will want to invest in:

PPC Marketing

PPC marketing will help you see results immediately, and you already have everything ready to go with your SEO efforts:

  1. A great site
  2. Keyword research

It is essential to know which keywords to invest in, however. Keywords can usually be organized based on buyer steps. At the very beginning of the buying process, customers are still researching what they want and are looking for. These keywords are often valued, and typically more expensive. If your goal is to gain a level of authority, then they are worthwhile to pay for, but if you want to boost sales, then paying for niche keywords or specific keywords should be your focus. As a bonus, these keywords are often cheaper.

Social Media Marketing

Finally, there is social media. You can pay for social media ads, but if you want to grow your business and customer loyalty, you will want to focus on good old engagement with the hope that users organically share and talk about your business on their own channels. This takes time, so start now and don’t cut corners – you need to be a real person when interacting with your customers.

Five Management Tips for Manufacturing Companies

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StrategyDriven Tactical Execution Article |Management Tips|Five Management Tips for Manufacturing CompaniesWhen we speak of manufacturing, we’re often reminded of the factory floor itself, with its workers and automated machines working in harmony to mass-produce equipment and consumer goods for a global marketplace. We rarely think of the managers who make these things happen – and that will be the focus of this article. Managers are able to adapt their factories and production lines to build effectiveness and efficiency – and this is where the five tips below come in, showing you where and how to manage your production facility for the biggest gains in 2020.

Staff

As a manager, your first responsibility is towards your staff. Without staff who are motivated and happy, it’s difficult to run a business. It’s difficult to get them to work the extra hours you may need them to work, and it’s even harder to have them put their all into their work each day. As such, man-managing your staff, with regular meetings, appraisals, and pay rises will help get the most out of your human resources each week of the year.

Processes

You should also, as a manager, be taking a close look at the processes through which your business is working. For instance, your overall production process – from raw inputs to your outputs – is one overarching process, with several smaller processes within it. To really understand these various processes, you should audit your entire production cycle in order to get to grips with where you might, as a manager, be able to intervene and improve upon some of the processes that are central to your work.

Equipment

Astute managers should always be on the lookout for the newest and most reliable equipment to bring into their manufacturing facility. Without the best equipment, you’re unlikely to run at the highest-possible capacity in your facility, with gaps in production when certain elements fail or break. Be sure to use the most advanced in the load cell developer field, and the most impressive sensors and switches, in order for your production crew to continue producing through the weeks and months ahead.

Health and Safety

All facilities – whether offices or factories – require you to be responsible for health and safety. Laws in your locality will stipulate this, by showing you a number of responsibilities that you have towards your staff. While you may not be liable, should your staff suffer injury at work, your company surely will be – and this is something you want to avoid at all costs, as damaging litigation from a former employee will be an unwelcome distraction from your day-to-day operations.

Operational Planning

Finally, managers will hold regular meetings with senior figures across the company in order to divine where, in the future, the company ought to move. For instance, monitoring the market for signs of fluctuation and change can be important for your business – it means you can anticipate demand ahead of time, and put plans in place to ride out dips in demand, or to make the most of the peaks.

Managing in the manufacturing industry is a tricky task – and that’s why this article gathers together five top tips to help you make the most of your managerial role, boosting your company’s performance at the same time.

Renovating Office Space

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StrategyDriven Managing Your Business Article |Office Space|Renovating Office SpaceThere might come a time when as a business owner or commercial landlord you will need to make renovations to some office space. Unlike home make-overs, commercial spaces must accommodate business needs and those of the staff. If you are closing the office doors for a while as you give the place a face-lift, the experts suggest reading through https://www.industrialdoorsolution.com/ for knowing maxims to protect your office space. Also, here are some key points you need to focus on.

Décor

Most offices are decorated in mundane, boring color-schemes. Even though it is important to keep the space looking professional, consider adding some flair to its design. Incorporate the business brand into the décor with either a mural or having the logo on the office windows and doors. You may want to introduce some plant-life into the space, too. This has been known to be beneficial to staff and helps promote a more positive working environment.

Electrics

As a business you should be having regular checks on your electrics anyway to adhere to health and safety standards. If you are making renovations you might want to consider how you will need to have the wiring redone to fit in with the new office model. It’s also a good opportunity to identify any problems you have with your current electrics. Hire commercial electricians as they will have the most experience working in environments like this.

Facilities

As an office, you will need to have specific facilities available to your staff. Think about how you can refurbish staff bathrooms and break-rooms to make them more comfortable. If any of your employees like to cycle to work, you should have a shower room installed for them to use. You may also want to make the break-room bigger to accommodate a larger team or introduce new perks like a ping-pong or pool table they can enjoy on their lunch hour. Providing these things could help to boost morale in the office and encourage productivity.

Accessibility

It’s also important to consider how accessible your office is for both staff and visitors. People with disabilities should be able to get to your office no matter what floor it’s on, and automatic doors should be installed for ease of access. Where necessary, think about having wheelchair ramps installed to further improve the accessibility of your office. Additionally, you should consider security measures such as key cards or fobs that can be given to your staff. Not only must you protect the business’s equipment and confidential files, but the safety of your staff from potentially harmful intruders is essential.

Equipment

Finally, consider the new equipment you would like to have installed in the new office space. It’s highly likely that you will need adequate IT resources such as computers and projectors, but is there anything else you would like to add? Perhaps new equipment for the break-room would be a good idea? Or any other additional items that are relevant to your particular business.

Make sure your staff members come back to a wonderfully equipped new office space, with top-quality facilities and an overall improved working environment to enjoy.

Marketing Trends You Should Keep an Eye on in 2020

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StrategyDriven Marketing and Sales Article |Marketing Trends|Marketing Trends You Should Keep an Eye on in 2020Marketing is one of the most dynamic fields in the world, and one that changes every day. New technologies are constantly allowing us to reach audiences in new ways. It also allows you to gauge and understand the impact of campaigns, and make adjustments on the fly.

Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented. Let’s take a look at some of the marketing trends that will dominate 2020 and beyond.

Shoppable Post

Chances are there isn’t a single person in your entourage that is not using social media in some sort of way. It has reached virtually all classes and demographics, and has been used as a marketing tool pretty much since its inception. What is not as clear, however, is how many people actually do their shopping through social media platforms.

This represents a huge untapped potential, as 72% of all Instagram users have performed at least one transaction via the app. In one study, it was found that 70% of the Pinterest users surveyed used the platform to make purchasing decisions.

Platforms have been taking note, and are trying to make it as easy as possible for your audience to shop. This is why they’ve introduced shoppable posts that allow viewers to make purchases directly on posts. This allows you to shorten your sales funnel, and prevent leaks. These types of posts are expected to become the norm in the near future.

Augmented and Virtual Reality

While we were in an experimental stage with AR and VR, we are now starting to realize their potential and moving to concrete applications. Both technologies are becoming more common in marketing, and major retailers have already started using it as part of their strategy.

Ikea, for instance, has an augmented reality app that allows shoppers to visualize how a certain piece of furniture will look in a desired space. This could revolutionize the world of online retail, and change the way people shop forever.

Facebook is also betting on AR, and announced last year that it will make AR ads available to advertisers site-wide. According to Facebook’s VP of product marketing, Ty Amhad-Taylor, the goal is to move audiences from product discovery to purchases faster. “Shoppers are now expecting a visually inspired and personalized experience wherever they shop,” he said. “And this is either on their mobile devices and in stores.”

AR allows advertisers to bring both experiences closer together, and allows marketers to drive sales as well. These ads look like any regular Facebook ads, with the exception of the “tap to try” button. Shoppers will then be able to “try” the item in real time.

A More Demanding Job Marketplace

Marketing in 2020 requires students to have a more well-rounded set of skills than ever. While a solid marketing formation is a prerequisite, here are some of the skills that will be expected of marketing professionals:

  • Brand storytelling
  • Social media management
  • Data analytics
  • Serving progressive customers
  • Soft interpersonal skills

According to this piece by Emerson College Online, the marketers of tomorrow will still need to have solid interpersonal skills like listening and communication, even with all the recent advances in technology. Emerson College also puts a lot of importance on progressive audiences, and according to them, marketers who understand how to speak to an increasingly progressive and diverse audience will have a leg up on the competition.

Brand storytelling that is inclusive of all experiences will be needed, and major brands are already pushing towards more diversity in their campaigns.

But one area where marketers of tomorrow will need to be especially proficient in is data analytics. Companies don’t only need to compile data, but they must be able to actually analyze it, and use it to generate results. Data can be used to check if a marketing campaign was successful, and spot trends. Online marketing has the advantage of being easily quantifiable, and knowing how to use data can make a big difference on outcomes, money spent, and return on investment.

Interactive Content

Today’s shoppers are looking for variety and new experiences when they go online, and one of the ways this can be done is through interactive content.

As a matter of fact, a recent Content Preferences Survey found that 91% of responders are looking for more interactive and visual content. Here are some of the reasons interactive content is so powerful:

  • Interactive content is new and different, which allows it to stand out
  • It allows you to keep visitors on your pages
  • It’s immensely shareable
  • It can help build brand awareness
  • It is more engaging

For all of these reasons, we can expect more brands to use interactive content in the future. We can also expect to see more tools and techniques that will make the production and implementation of virtual content easier.

Personalization

Personalization falls in line with interactive content, but focuses on providing highly relevant ads to customers. Shoppers have now become experts at phasing out adverts that have nothing to do with them or their interests, and this is one of the reasons why traditional advertising is losing some of its power. The only solution is to personalize ads as much as possible to build a connection.

In a study that was performed on 1000 people, 90% of them said that they viewed personalization as a positive. But more importantly, 80% of them said that they would be likely to buy if a company was able to offer a personalized experience.

What’s beautiful is that modern marketing methods, such as email marketing for instance, lend themselves very well to personalization. The rise of customer relationship management tools only makes it more powerful.

Lists can be precisely segmented and laser targeted to specific audience based on their prior purchase decisions, interactions, or the stage in the sales funnel. Used in conjunction with a cost-effective mass advertising tool such as email marketing, it allows businesses big and small to have the kind of reach that was only possible for major companies not too long ago.

Smart Bidding

People who are familiar with online marketing tend to also be familiar with automation. But new changes by Google are set to make automation and smart bidding the norm. Google Ads are now using machine learning to optimize your bids. This will allow you to:

  • Have more control over conversion action
  • Allow you to adjust bids automatically when sales stop or start
  • Optimize bids across multiple channels based on specific conversion actions
  • Maximize conversion
  • Avoid having to set a max CPC manually for each keyword

Old Methods Still Going Strong

While new online marketing methods are becoming increasingly popular, that doesn’t mean that old methods are becoming obsolete. Many of the tried and true techniques will still be going strong in 2020. Let’s look at some examples.

Content Marketing

Content will continue to be king in 2020, and continues to be one of the most effective ways to build a brand. Few methods allow you to establish your expertise and authority like quality content does. Content will also continue to drive search results, and play a central role in SEO efforts.

Video Marketing

Another method that isn’t going anywhere is video content. While interactive content will be getting a lot of attention, there is still a large need for traditional video content as well. Video content is not only being used to target customers, but is now being used as a recruitment tool as well.

Marketers who know how to use live video to their advantage will have a serious edge over their competitors. As a matter of fact, it was found that live videos on Instagram Live and Facebook Live were able to retain audiences at 3 times the rate of traditional videos. The average watch time on Facebook live content has quadrupled over the last year as well. People also interact with these videos a lot more. It was estimated that these videos produced 6 times as many interactions as regular videos.

SERP Position Zero

SEO is still going strong, but now, the objective is different. While the goal for many is still to get on the first page, many are trying to go a step beyond and get snippet mentions. These snippets offer additional information related to search queries, and feature a link to the page from which the information was pulled.
Local search will also continue to play an increasingly important role for businesses in 2020. This also means that business will do everything in their power to get more local mentions, and also work on improving their brand’s image with the public. This means more emphasis on reputation management, and concrete steps to improve their customers’ experience, which is great news for shoppers everywhere.

These are only some of the trends you should watch for in the world of marketing in 2020. Make sure that you’re always on top of the most recent changes, and find ways to incorporate them in your marketing strategy.

Why Has Productivity Declined In Your Business Offices & How Can You Fix It?

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StrategyDriven Managing Your People Article |Productivity|Why Has Productivity Declined In Your Business Offices & How Can You Fix It?A productive commercial office is the heartbeat of any successful business. Unfortunately, performance levels can quickly fall if you leave problems untreated. Therefore, identifying the issues and building a strategy to overcome them is crucial.

Here are some of the most common sources of slowed progress, along with the simplest ways to put your company back on track.

Troubled Employees

Great employees are the driving force in any commercial office space. Investing in a smarter recruitment process will provide a foundation for efficiency. However, lost motivation and disengagement with the work are equally damaging. You can combat these issues by going the extra mile to keep staff members happy. In addition to the personal aspects, you must also try to develop strong relationships between colleagues. Likewise, the employer-employee bond requires ongoing attention. A team that works together is destined for greatness.

Faulty Equipment

Thriving office spaces utilize a wide range of equipment ranging from computer to telecoms systems. Experts at JabberComm can provide the maintenance and cabling upgrades to ensure that all systems are ready to perform. As well as the benefits of increased capability and reliability, the infrastructure can help employees. After all, there’s no greater frustration than not being able to complete a job due to inadequate or faulty products. Regular maintenance, which should be supported by software updates, will work wonders for the venture.

Why Has Productivity Declined In Your Business Offices & How Can You Fix It?Poor Collaboration

Collective success is arguably even more significant than individual productivity. If collaboration levels aren’t at the desired levels, productivity will slide. In today’s world, it’s likely that internal interactions will be supported by connections to other depts. Investing in video conferencing equipment, messaging Apps, and project management tools should help. Above all else, you must adapt your strategy to avoid wasted time. This can manifest itself as shorter team meetings or a smarter approach to using team leaders and senior staff members.

Unsafe Surroundings

Color schemes and design features of the office can impact morale. In truth, though, the greatest threat to productivity comes from shortcomings in safety and security. Employees will be heavily distracted if they are uncertain about their safety. Upgrading the online data protection systems should be at the top of your agenda. Meanwhile, physical security in the form of Swann CCTV and key entry systems can put an end to employee fears. In turn, everyone in the office will have the opportunity to work without interruptions. Cleanliness and good organizational habits are central features too.

Taking On Too Much

The fact that an employee is capable of completing a task doesn’t mean they should do it. When senior staff members spend time on admin and other basic tasks, it stops them from utilizing their real talents. Let your on-site staff focus on the most challenging tasks. Remote freelancers and virtual assistants to take care of the easy tasks. This will maximize the efficiency of the company’s time and budget, opening the door to greater output. In turn, this should encourage increased profitability. Better still, the concept of outsourcing can open the door to smoother expansion.