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Safety in Business: 7 Potentially Life-Saving Tips to Enhance the Workplace

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StrategyDriven Human Performance Management Article |safety in business |Safety in Business: 7 Potentially Life-Saving Tips to Enhance the WorkplaceAccording to the latest data from the Burea of Labor Statistics, your workplace might not be as safe as you think. In total, 2.8 million nonfatal workplace injuries occurred in 2018.

Workplace injuries can happen anytime, anywhere. But you’re not defenseless in the fight to make workplaces safer. Here are a few tips on safety in business that you can utilize in your workplace to keep employees safe.

1. Make Employees Aware of All Exits

This is one of the simplest yet most effective ways to improve workplace safety. Having proper signage can save lives in the event of an emergency, so make sure all fire exits are clearly labeled.

You should also make sure emergency exits are clear of debris at all times.

2. Undergo Safety Training Each Year

Safety protocol changes all the time. To make sure your team is up to date on the latest threats and hazards, dedicate time each year to proper safety training.

Bringing in safety professionals is a great way to make sure you and your team are prepared to handle a worst-case scenario.

3. Have Your Building Inspected for Hazards

Training is only the beginning, though. You’ll also want to bring in professionals to inspect all fire exits, ventilation systems, elevators, and more to ensure everything is up to code.

If your building isn’t up to proper code, you could face severe penalties which include hefty monetary fines, as well as an embarrassing PR nightmare. Fortunately, most code violations are easy enough to fix that if you aren’t up to code, you can remedy the situation without an issue.

4. Set Clear Kitchen Protocol

Having a place for employees to heat up meals and enjoy breaks is a great idea. But the kitchen can be one of the most dangerous areas of the office due to fire and electrical hazards.

Get all employees on the same page about best practice in the kitchen, like cleaning up spills, removing spoiled food, and what to do in case of a kitchen fire.

5. Engage Employees

The safest and happiest workplaces are those in which upper management takes employee opinions into consideration.
If you’ve yet to do so already, think about ways you can involve your employees in the safety protocol process.

Designate emergency roles, for instance, or send out surveys to see what your co-workers think you could do to make the work environment safer.

6. Test Smoke Alarms Once Per Month

When a fire hits your office, every second counts. If your smoke alarms aren’t functioning, employees’ lives are in danger.

The U.S. Fire Administration urges employers to check their smoke alarms at least once a month. These tests only take a few moments.

7. Strive For Continuous Improvement

Safety in the workplace is an ongoing process. Even if you feel comfortable with your strategies and solutions, don’t get complacent.

Always think about ways you can make your job site a safer location for your employees.

Safety in Business: Your Efforts May Save Lives

Your company needs to prioritize safety in business, and these tips are a great starting point. Remember to undergo regular hazard drills and rigorous safety training.

A few moments of your time could keep your team alive.

For more tips on being the best leader you can be, make sure to check back with our blog.

4 Business Finance Strategies You Need to Know About

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StrategyDriven Managing Your Finances Article |Financial Strategy|4 Business Finance Strategies You Need to Know AboutAs well as focusing on improving sales and generating more profit, all businesses also need to understand how to manage their internal finances and stay on track. Any slip in your financial strategy could have a negative effect, which can harm your business in the long run.

Why Do You Need a Financial Strategy?

To pursue your goals as a business, you need to understand your finances and how your funding is going to allow you to accomplish those goals. Having financial strategies in place means you can better focus your money on the things which matter, namely, the development and growth of your business.

Here are four financial methods you can implement to help your business stay on track.

1. Consider Your Funding Options

If your main financial concern is gaining the required funding to get your business off the ground – whether this is a small business endeavor or an entrepreneurial mission – then you will need to consider your funding options wisely.

You should always look for a funding option that you know you can comfortably pay back, and which eliminates any extortionate extra costs. Businesses like Become.co stand ready to help those businesses who might be unsure about the funding options available to them and would like to explore the possibilities.

2. Control Your Expenses

Have a solid business idea, product or service does not necessarily mean that it will be a financial success. What matters more in business – especially during the growth period – is always staying on top of your business expenses to ensure that your business does not fail very quickly if it does not make a high amount of sales in the first instance.

You should implement a firm strategy which allows your business to work at its most productive, for minimum cost. Understanding your set outgoings and look at ways in which you can reduce any expenses if your business sales are at a low.

3. Manage Any Business Risk

This doesn’t just mean financial risk; it means any variability within your business, which could compromise its ability to make a solid profit. This could include:

  • A new business competitor
  • Change in the demands of consumers
  • Environmental factors, such as bad weather, meaning deliveries cannot be made, and therefore orders cannot be processed
  • Technological issues
  • Change in technology
  • Change in business regulations

Only by understanding the risks posed to your business can you work to set up safeguards against them.

4. Don’t Put All Your Financial Eggs into One Basket

You don’t want to have pooled all your assets and resources into one area, only to have that area fail. By spreading out your investments and resources, you are securing less vulnerability if one of these areas should go wrong. When making investments within your business, think about a broad range of unrelated options that let you spread out your finances and assets into many different areas for more financial security.

4 Online Methods for Helping Your Restaurant Gain More Customers

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StrategyDriven Online Marketing and Website Development Article |Online Marketing for Restaurants|4 Online Methods for Helping Your Restaurant Gain More CustomersAs a restaurant owner, you will already be well aware of the difficulty and continual challenges it throws into the mix. Not only does operating a restaurant require strong dedication and consistency, but you also need to put in long hours on a daily basis.

With so much work that needs to be done every day, it can be even more challenging to find the time to do any marketing. Yet for your business to grow, you need to be able to get the word out. The more people who know about your restaurant, the more likely you are to attract new visitors ready to sample your cuisine.

Thankfully, this doesn’t necessarily mean you have to go around posting leaflets or attending events – although these are useful promotional methods. With the power of the Internet, you can reach more potential customers than ever before without stepping foot out of your restaurant. For proof, here are four effective online marketing methods:

The power of social media

Social media is an incredibly effective tool for marketing your restaurant. It’s an easy way to interact with your customers and advertise your business in a visual manner. Social media is also the perfect platform for running competitions, which can gain your eatery an extensive level of visibility among the local community.

Reviews = validation

In the world of restaurants, reviews are king. They serve as validation for the quality of your restaurant, and they are an easy way for potential visitors to know what you’re about. As a result, you need customers to supply positive reviews – the more, the better – on the likes of TripAdvisor and Facebook.

To gain business reviews for local SEO purposes, you could give customers a reason to leave feedback. Entice them with the offer of, say, 10% off their next restaurant visit. You could even run a competition where everyone who leaves a review is added to a competition for a free meal.

Build an informative website

Don’t just rely on social media and Google My Business to deliver your business information to customers. This should be done through a dedicated website, one which is modern and professional in appearance.

By doing this, you can customize and add as much information as you want. Want to detail the history of the restaurant? This can be done with an ‘About Us’ page. Perhaps you want to detail the meals and drinks you serve?Post an easy-to-read PDF of your restaurant menu.

Reservations are not only done over the phone

That’s right. You might be used to only accepting reservations over the phone, but it’s time to move into the present. Nowadays, restaurants offer the opportunity for customers to complete their reservations online. This added convenience is a subtle yet effective method for increasing visitor numbers.

To provide the option of online reservations, you could hire a professional web design company to implement a platform on your website. However, there are third-party platforms such as OpenTable which give you the opportunity of setting up online reservation functionality with little trouble.

How To Encourage Your Customers To Stay Loyal

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StrategyDriven Customer Relationship Management Article |Loyal Customers|How To Encourage Your Customers To Stay LoyalThe money, time and effort that you put into building your business is always at risk. One day without the right number of customers could see your company suffer catastrophic failures, and that’s why it’s so important that you can take steps to attract loyal patrons that will support your business for the foreseeable future. Many businesses can find it difficult to retain customers and encourage them to shop again, yet it really doesn’t have to be this way. There are so many tips and tricks that you can utilise to ensure your business can thrive with repeat patrons that appreciate your service time and time again, and it couldn’t be easier to get started today! So, if you’re ready to find out more about how you can encourage your customers to stay loyal to your business, then read on to uncover some of the best steps that you can follow to see results in no time at all.

Quality Customer Service

It’s absolutely vital that you are able to offer the highest quality customer service to all patrons that come into contact with your business, as this is one of the key features that can influence whether you can secure or lose a customer. Perfecting your customer service skills is such an easy task, as there are so many training courses and guides or tutorials that you can utilise to develop your interpersonal skills and learn how to handle yourself over the phone, via email and in person. This training must be carried through to every member of staff that can come into contact with the public, as your customer service has to be reliable and consistent no matter what. If a customer feels unhappy with the service that they receive then it’s likely they will post a negative review, which can then influence whether other potential customers decide to shop with your business or take their money elsewhere. On the other hand, taking the right steps to provide excellent customer service will motivate happy patrons to leave positive reviews, therefore attracting other people to spend with you too. Customer service can seem like a difficult feat when you operate a business that works solely online, however there are certain techniques that you can implement that can really help in providing constant customer satisfaction.

Make Your Service More Personalised

Quality customer service is extremely important, but it’s equally as important to offer a personalised level of service that really makes your customer feel valued. There are many ways to do this, such as adding business thank you notes to every order or even sending personalised emails to thank them. This is also where you can make good use of the personal information that your customers have been giving you. For example, it’s very common for businesses to send discounts and vouchers when it’s their customer’s birthday. This is a great way to encourage your customers to stay loyal and it’s also a positive influence on their perception of your brand. These small gestures can seem small, but they’ll add up over time and keep your brand in the customer’s mind, ensuring that they’ll use your services in the future instead of choosing a more robotic competitor that doesn’t offer a personalised service. While it can take a little longer to send a personalised message, it’s a great way to establish a stronger relationship with your audience and will certainly make them feel more valued if you’re willing to put in a bit of extra time.

Take Part In Regular Testing

Another essential activity that you must take part in to ensure that you can gather loyal customers is regular varied testing. You have to put yourself in the customer’s shoes and use your service to identify whether you have to make any specific improvements, otherwise you will be completely honest the wiser to the faults that might litter your organisation. Gather a few different people, perhaps with varied responsibilities and backgrounds to offer a less biased insight, and test the different features and services that your business can currently offer customers. Collect each individual’s feedback on how they felt their experience went, and utilise this information to move forward and make improvements to increase your levels of customer satisfaction. There are also many other important types of testing that you can explore, including regularly examining the skills and knowledge of glue employees to ensure that they can stay in line with your business’s high standards. Always offer training opportunities and information to those who need it, and encourage an open atmosphere in which employees can share their issues if they should ever have any. As well as this, learning how to understand and assess your SaaS customer health score can aid you in identify some of the downfalls that your company may be experiencing, as it can offer an in depth look into when and potentially why your customers decide to leave your business. There’s no point in gathering all of this information if you’re not prepared to act on it, so it’s important that you can utilise the data that you collect to make improvements and progress to provide a better standard of service.

Encouraging customers to stay loyal has never been so simple when you are able to make the most of the top tips and tricks detailed above! Start off by focusing on the customer service that you provide, ensuring that you and your staff have all of the right training, knowledge and interpersonal skills that are needed to offer the best quality experience. Always take part in regular testing to ensure that you can identify problems and seek solutions in super fast time!

5 Critical Areas to Focus to boost your Local SEO

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StrategyDriven Online Marketing and Website Development Article |Local SEO|5 Critical Areas to Focus to boost your Local SEOAs a small business owner, growing your business is full of impediments and challenges. Local SEO is one such hindrance that remains a mystery as well as area of expertise that is beyond the scope of entrepreneurs. With limited resources and budget, entrepreneurs cannot afford to hire a full-time SEO expert for their firm. Here business owners should churn down specific areas where they can afford to focus in their busy schedule. According to Local Dudes Marketing, a San Diego SEO marketing company dominating your business on Google for local search queries is easy if you focus on these 5 important areas. Take a look!

Local Site Listing

Citations play a huge role in boosting the local SEO campaigns. And, if you want to target users with local intent, you must build citations using local resources. Here local listings such as directories, business pages, local blogs, and review websites focused on local businesses can be vital to get effective results. Apart from SEO perspective, local site listing can be an incredible source of traffic that not generate traffic but help you get more revenue from targeted users.

StrategyDriven Online Marketing and Website Development Article |Local SEO|5 Critical Areas to Focus to boost your Local SEOOn-page SEO

For achieving the results you’re aspiring for in Local SEO, you cannot undermine On-Page SEO anyway. On-page SEO tends to remain as crucial for local SEO as for International SEO. Make sure to optimize your title, description, and alt text to match the queries with local search intent.

Apart from the optimization, put a great deal of effort in researching and finding keywords that are used by users in your area to find your business and related products. And, make sure to target keywords from local point of view. So, Instead of going for simply “Italian Pizza”, you can optimize for local search to make it look like “Italian Pizza in New York”. Undoubtedly, these changes will open up your business to witness phenomenal results.

Other necessary additions include NAP, this factor is imperative to prove the legitimacy and credibility of your website to search engines. Make sure to add your Name, address, and phone numbers are consistently added to your listings as well as landing pages.

Reviews

Reviews are crucial to develop trust, credibility, and make your business stand-out from the competitors. A few reviews definitely make a good impression on your customers and overall help you gain more and more customers. To master SEO, don’t be afraid of offering some free products to get some reviews to get local SEO success.

Social Media

Social medial is not all about sharing images, thoughts, and gossiping, it can be an amazing place to reach out targeted local audience too. If your don’t have social presence, make sure to create business page with NAP details and create posts with hash tag that includes local keywords to engage local audience.

Content

Instead of going for Marketing Services, you can strive to create engaging and useful content that people would love and share. You can focus on making stories about your product or services with local keywords to get traffic relevant to your products. Use content marketing to win natural backlinks. And, thus eventually gain more traffic.

Final words

Local SEO can help you dominate organic search and reduce the marketing cost to fit your pocket. And, using it to your advantage is definitely the way out to grow and succeed.

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