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3 Reasons Why a Ball Screw May Fail: Here’s What to Do If You Encounter This

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StrategyDriven Tactical Execution Article |Ball Screw Failure|3 Reasons Why a Ball Screw May Fail: Here’s What to Do If You Encounter ThisPremature or unanticipated ball screw failure can be extremely frustrating, especially when it causes machine downtime. Thankfully, most ball screws can be repaired, and those that can’t be repaired or refurbished can be reverse engineered to meet the machine’s exact specifications. Before going into these repair options, let’s take a look at three of the most common reasons why a ball screw may fail.

Common Reasons for Ball Screw Failure

There are many reasons ball screws may fail prematurely, ranging from improper storage to overloading and even mismatching of leads between ball screws and ball nuts. Three reasons stand out among the crowd due to their frequency, so machine operators and owners should keep an eye out for these common problems.

Lack of Lubrication

Machine lubrication systems must be properly maintained using the correct type of lubricant. This helps to dissipate heat, reducing component wear. Insufficient lubrication is one of the most common reasons for ball screw failure, so machine operators should pay careful attention to this essential maintenance task. If the damage has already been done, machine owners can visit dynatect.com to get the help they need.

Eccentric Loading

Ball nuts and ball screws must be properly aligned to avoid eccentric loading, or sideloading. The ball screw assembly is only equipped to handle axial loading, so eccentric loading can cause the ball bearings to wear flat or break out of their return tubes. Eccentric loading can also create problems with overloading.

Excessive Speed

All ball screw assemblies are manufactured to withstand only a certain speed of operation, known as the critical speed. Exceeding this speed can cause the screw to vibrate or whip, causing misalignment and reducing ball screw longevity. Ball screw surface speeds above 8,000 inches per minute will almost always result in reduced rated life.

What to Do About Ball Screw Failure

The first thing to do is to call a specialized repair service. Some services offer 24-hour rush repairs, which may be the best option for those who need to get their machines up and running quickly. Otherwise, look for a company that offers quick turnarounds and economical replacement options.

In some cases, ball screw assemblies can’t be repaired. If it has sustained damage due to pitting or brinneling, the unit may need to be refurbished instead. The ball screw itself will need to be reground, and a new ball nut will be manufactured to fit the original assembly specifications.

Machine owners shouldn’t stop at repairing or refurbishing their ball screws and replacing them without first identifying and resolving the underlying problem. Lack of lubrication, eccentric loading, and excessive speed are all relatively easy problems to fix. If necessary, consult an engineer for help with correcting the problem. It will be worth the money since it will prevent the need for frequent repairs and costly premature replacements.

The Bottom Line

Ball screws have an impressively diverse set of precision applications, ranging from machine tooling to robotics, and beyond. These complex components are essential to the functioning of all machines that require linear actuation, so it’s important for machine owners to ensure that they are kept well-lubricated, clean, and properly aligned. When having a ball screw repaired, make sure to work with a reputable company that specializes in this niche field, and don’t shy away from hiring an engineer to help identify the underlying problem.

Tips for Being A Landlord

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StrategyDriven Entrepreneurship Article |Being a Landlord|Tips for Being A LandlordA business idea that you might have had to make a good amount of income is to be a landlord. If you already have a suitable property, perhaps because you inherited it or you have moved in with a partner and now have a ‘spare’ house or apartment, then the idea might seem even more interesting. Even if you decide to be a landlord and then buy a property to make it happen, it really can be an excellent way to make some money. How much money will depend on the property and the area, but if you are making more than you are paying on your mortgage, you will be doing well.

To be a successful landlord, you need your property or properties to be occupied more than they are empty – an empty property is a serious issue and will result in a loss of money. Therefore, you need to be a good landlord to keep your tenants happy. Here are some ways to do it.

Customize the Lease

You can get a standard lease form at many different places; you can even download it online. However, to be a good landlord, and one that tenants will be happy to stay with, you should customize the lease. This means ensuring that both you and the tenant are completely happy with everything included within it.

You can take the standard lease form as the basis for your customized lease, and then add specific clauses and take others out. You can make the lease wholly unique and personal to the situation. One good thing to include in any lease, no matter what else might be written there, is that your tenants need to have Insurance Geek renters’ insurance. Then you will know your property is protected.

Allow Changes

For the most part, if a tenant asks you for permission to make changes within the property, it is a good idea to say yes. Not only will it keep your tenant happy, but it will most likely save you money in the long term. If the tenant is willing to pay for a new kitchen, bathroom, flooring, or even if they are just happy to do some cosmetic work and make some updates in that way, it means you don’t have to do it yourself, so it’s good all round.

To make sure you are happy with the work, it’s a good idea to have some provisos; you can say that changes can be made, but you want to inspect the work when it’s done, or you want to look at the plans before any work is started. This is your property, after all, and you need to make sure that any changes made are not going to make it worth less or be less desirable.

Make Repairs

Although your tenant might be more than happy to make small repairs around the house, they do not have to (unless the lease says they do, of course, but this is not the usual way that a tenancy works). One of the benefits to renters is that their landlord is responsible for making repairs around the home, so don’t be surprised if you get a call or email from your tenant asking you to do this work.

To show that you are a good landlord, you should make any necessary repairs promptly. This will protect your property and ensure your tenants are happy to keep living there.

Best Keyword Strategies in 2020 for New Product Launches on Amazon

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StrategyDriven Online Marketing and Website Development Article |Keyword Strategies|Best Keyword Strategies in 2020 for New Product Launches on AmazonOverview

Amazon is the world’s ‘all-you-can eat’ buffet of products and any seller or marketer’s throne for kingdom-hood. With millions of transactions every day, an Amazon listing is ‘your voice’ to the world. A powerful product listing copy that converts is crucial to being an A-List Seller. And to put a halt to your depleting sales numbers.

In the world of online business, particularly Ecommerce and a large online platform like Amazon, your product listing page is highly dependent on a calculated and well implemented Amazon Product Keyword Strategy.

Below we will look at 4 of these crucial strategies.

1. Know Your Competition’s Market

Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!

Knowing your competitors inside out can in turn help you create your products, services and marketing in a way that is stronger and far more powerful than what’s out there currently.

Constantly keeping an eye on your competition will provide you a wealth of knowledge and an ocean of information that gives you an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are competing for.

You’ll be able to tailor your Keyword Strategy according to what your competitors are doing and not doing.

Now, let’s come to the tactics. What should you know about your competitors? Here are a few areas you can analyze and stay abreast with:

  • The back end, front end or merchant keyword strategies your competition is employing for their product launches and campaigns
  • The products or services they provide and how they market them to customers
  • Their brand and design values
  • Whether they innovate – business methods as well as products

2. Research Relevant Keywords

Keyword research is an important part of your Amazon product launch. Investing the time to properly assess the most important keywords in your niche can maximize your revenue potential. It can also position your product to be the highest asked item for valuable search queries.

But it’s a science and an art!

Have you have seen Amazon product listings with the super-long, keyword-stuffed, one-size-fits-all, uber-optimized product title, you may wonder what human would read such a title and be convinced to purchase the product. This is a valid question. Humans don’t naturally like long sentences.

Sellers who know this use these long titles so that their product shows up in more searched. They’ve done keyword research to identify the exact search terms they want to target. By incorporating variations into their title, description, bullet points, FAQs, and even images, they are improving their chances of being seen by potential customers.

Here are 3 ways you can do solid Keyword Research for your next product launch on Amazon:

Google Keyword Planner

Google’s Keyword Planner is a free tool that shows you estimated search volumes for any word or phrase. It can also help you find other related phrases.

Keyword Scout

While Keyword Planner and Site Explorer are great, simplistic methods for finding keywords, Keyword Scout is also effective.

It is an Amazon keyword tool that uses real Amazon PPC data to discover powerful keyword opportunities.

Hiring an Ecommerce Specialist

This 3rd approach in Keyword Research is the most rewarding, hassle-free, cost-effective, time-freeing and results oriented. Hiring a qualified Ecommerce Specialist frees you from the time, hassle and effort of Keyword Research, while giving you an edge over your competitors with a solid, skilled, experienced and expert Ecommerce Specialist that will do all the work for you.

3. Prioritize the top Keywords

Give strong priority to the keywords with the highest most relevance and potent search potential, based on all your research. Make sure these keywords are placed first in the product listing’s Title, as well sprinkled nicely throughout each of the 5 bullet point descriptions.

This will result in your product ranking higher on Amazon and on Google while being algorithm friendly. More powerful and prioritize keywords automatically mean more brand visibility and higher product sales.

4. Adding Keywords in Title

Just as with Google title tags are very important, but instead of 60 characters you get 195 with Amazon. Also, unlike Google, the longer and more detailed the title, the better. With Amazon it doesn’t have to be compelling or grab a viewer’s attention; it just must give off enough information for someone to make a purchasing decision.

For this reason, using all the 195-character limit is encouraged. If you look around Amazon, you’ll notice that the products with long, keyword-rich titles outrank those that are simple and clean. Below is an example that shows just that:

Now, it can be hard to get used to this after coming from optimization for Google, but it’s an important step. According to an Amazon help page, you should follow a formula to help create your titles.

For example, the style for many products may be: Brand + Model Number + Model Name + Product Type, Color

One example of using this formula for a title would be: KitchenAid KSM150PSER Artisan 5-Quart Mixer, Empire Red

Again, it’s not the prettiest title and it’s very different than something you would use on Google, but this is how it works on Amazon!

You only must have your keyword appear once in your title (that’s right, keywords in your description are less important), so again, that’s why you see some of the companies above using several different keywords all in one title.

5 Tips for Starting Your Own Website

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StrategyDriven Online Marketing and Website Development Article, 5 Tips for Starting Your Own WebsiteStarting your own website can be a daunting thought, but there is really nothing that should be holding you back. Creating a professional-looking website is easier than ever, and you do not need crazy computing skills to pull it off.

When you do start your own website, these five tips can help you to make sure it gets the best possible start.

Have a Plan

Creating your website is much easier when you have a plan for what you want it to look like.

Your site must be organized in a way that is easy to navigate for your visitors, and this is much more difficult to create without a clear idea of what you want your website to look like.

Before you start building your site, make sure you have a clear idea of how you want it to be structured. With the help of marketing consulting services, you can really narrow down your plan and focus on what’s going to make your website successful.

Speed

One thing you have got to pay close attention to is the speed of your website. If you load your site up with loads of plugins and big multimedia files, then it is really going to slow down your site, and this makes people bounce away from your pages.

For every second that it takes your page to load, you increase the likelihood that your visitor will bounce away from it without engaging with the content, and this will negatively affect your SEO.

Keep things simple, and make sure your pages load quickly.

Mobile Usability

For several years now, more mobile searches have been performed each day than on desktop. Not only does this mean your users need a site that works well on mobile, but it is one of the key things that Google, and the other search engines will look for.

Even today, though, with mobile traffic forming such a large part of internet usage, many websites are not fully optimized for mobile.

Make sure that your content is entirely mobile-friendly.

User Experience

We know how it feels when we visit a website that offers a poor user experience – it’s incredibly frustrating.

When you work so hard to bring people to your website, you cannot afford to be driving people away by having glaring user experience errors on your pages. The internet gives people lots of options, and if there is something people do not like about your page, they can easily get their information somewhere else.

You want to be getting as much engagement from your visitors as possible by offering a clean, easy to use experience.

Avoid the most common UX errors and make sure you’re not unwittingly driving your visitors away.

Offer Value

You have got to put your visitors at the heart of what you do.

Ask yourself, “how can I offer people value?”

If you can offer people lots of value with your website, then you are going to find that people respond to it and engage with your brand.

When Google and the other search engines see lots of people are enjoying your content, then they are going to want to get in on the party and start ranking you at the top of the ranking’s pages.

SMS & Email Are The Best Lockdown Marketing Strategies

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With the world getting used to the pandemic lockdown, businesses are having to get used to the fact that they’re customers are more cautious with their spending. They say that ‘only the strongest will survive’, but in the case of business, it’s those who adapt. Business expenses are also being limited as the same amount of income is not possible in these current times. The one place where you shouldn’t be decreasing spending is your marketing strategy. However, you must now tighten the scope to focus on strategies that will work the best in the current consumer climate. SMS and email strategies are head and shoulders above the rest and here is why.

Opportunity for expression

Email marketing has an advantage that no other marketing type has. You can convey your message in a much broader and thorough manner. You simply have more validity and space, for explaining your message. It’s been suggested that the word count should be between 50-150 but as people have more time on their hands, you could increase that to 100-200.

Ensure that your message during this crisis is pitch-perfect. The tone in which you express your call-to-action is absolutely critical. Don’t convey your products as essential but rather, things that could inject enjoyment or comfort into the customer’s life. As for the content of your email, keep it simple. Display the top discounted products and services through imagery and display how long the sales will be active. People are more likely to check their emails regularly throughout the day now that everybody is at home. This makes your email marketing approach even more important as every word will be absorbed to a higher degree.

Building new relationships

Customers are browsing like never before. Some internet providers are reporting over 50% more internet usage than before as people are working from home. This is a chance that you may never get again. Place a webform on your website so any visitor can type their name and phone number before carrying on to the page. With their contact details in your database, keyword SMS marketing is the strategy you should employ to display deals, discounts and future campaigns. This is how to build an sms funnel using a three-stage approach. Firstly, select a keyword that fits your brand. You could use your brand name with a number or so at the end of the keyword. The middle of the funnel is where you need to keep the customer engaged through broadcasting and drip campaigning.

Live stream confirmation

At the end of each week, using your social media and video sharing platform accounts, update and or acknowledge the campaigns you sent out during the week. Explain to customers what the campaigns were about, such as details on what products you’re discounting and why. You may also wish to give a heads-up to your viewers about future campaigns and what they can expect to keep them enticed and onboard.

With more time on their hands, customers are more open to SMS and email marketing campaigns. Use this time to your advantage by expressing why your products matter and sharing relevant opportunities that could help custom