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5 Ways Building a Mobile App Can Boost Your Business Success

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StrategyDriven Online Marketing and Website Development Article |Mobile App|5 Ways Building a Mobile App Can Boost Your Business SuccessIn today’s fast-paced, digital world, over half of all web browsing is done via mobile devices. When you build your business website, it’s almost more important that it’s mobile compatible than desktop compatible. That said, even if your website is compatible with mobile, users may still struggle to navigate it with total ease. Buttons are hard to click. Forms are hard to fill out, and finding the information your customers need can be difficult.

As a business, you must have a mobile strategy that goes beyond just your website. 90% of mobile users would rather use mobile apps than visit a business on a mobile browser. The ease of using an app far surpasses that of a mobile browser, and therefore they are an attractive option for businesses. For any business that sells products or services online, a mobile app will dramatically boost your success, and here’s why.

1.Direct marketing channel

Having a mobile app is a fantastic way to generate leads. When a visitor comes to your website, they may receive a prompt to sign-up to your newsletter, but many will choose to opt-out. Alternatively, when a potential customer downloads your mobile app, you will instantly capture them as a lead. You can use the app to send out promotions and sales to customers with push notifications to alert them whenever there’s a special offer. These notifications keep you in the front of their mind and also increases the likelihood of a purchase.

You can personalize marketing messages and send customized reminders to customers who haven’t shopped with you or used your service in a while. The options are endless, and you can tailor these messages based on your business goals.

You can also integrate your mobile app with your social media accounts, allowing users to share the app with their personal network and extend your reach even farther.

2. Build your brand and reputation

If a company or business has a mobile app, you know they are legit and trustworthy. Having an app establishes you as a reliable business, who is also an authority in the industry. When you’re building your brand, you want to reach consumers in as many ways as possible. With the volume of people downloading apps, there is a good chance they will see your business and remember your brand.

You want to create a mobile app that exudes your business values and is attractive and functional for your target audience. You don’t need to be a tech or design expert to create a well-branded mobile app. Enlist the help of a digital product agency like Creitive that can help bring your app vision to life, from the branding to the actual app development. Branding will look different for every business, but it’s crucial you create a design that will make an impact and help you stand out. A mobile app will get your logo in front of a lot of faces, so make sure you’re happy with it. Anyone who downloads your app will see your logo every time they look at their phone screen, whether they open your app or not. Have that icon there will imprint your brand on their brain and make them remember you when they require your product or service.

3. Provide value to your customers

Having a mobile app allows your customers to have 24/7 access to your products or services with the click of a button. They won’t need to visit a store in-person or spend time navigating your mobile site. Customers want instant gratification, and a mobile app will give them that, boosting customer satisfaction. If you have a chatbot or live customer service chat, you can incorporate that into your app as well so customers can instantly get answers to any questions they may have.

You can also provide value to customers through the app by allowing customers to collect and redeem points or rewards. The more features and options you offer on your app, the more customers will find value in using it. When customers find something valuable, they will keep returning to it.

4. Improve engagement

Mobile apps make it extremely simple to engage with your customer. Customers enjoy the ease of an app and the improved user experience, so they will always choose an app over mobile browsing. By building an interactive app with fun and accessible features, your customers will continue to use it. Features like the chatbot allow customers to engage with your business without needing a massive roster of customer service agents to answer questions.

Consider adding features to your app, such as a digital discount wheel that customers can spin to get a discount on their next purchase. Interactive features like that allow your customer to engage within the app and feel more connected to your business. Another way to improve engagement through your app is by asking customers for feedback, both on their experience with the app and your product/service. Asking for engagement this way will make your customers feel appreciated, valued, and build loyalty. Customer loyalty is the key to success in any business.

5. Stand out from competitors

Having a mobile app establishes you as an authority in your industry. Say, for example, you were looking to purchase a new backpack. There are two companies you’re looking at; one has an app, and one doesn’t. Which one would you choose? Having an app makes you more reliable, trustworthy, and more customer-friendly. Once your customer downloads your app, they will come to you anytime they need your product or service, not your competitors, because it’s more convenient. Mobiles apps are going to become a standard component of all businesses as we move forward. Jumping on the bandwagon now will put your business ahead of the curve and show that you’re committed to success.

Building a mobile app can contribute significantly to the success of your business. You’ll make it easier for customers to engage with you, increase customer loyalty and, ultimately, boost your reach and sales.

5 Ways to Earn Money From Home

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StrategyDriven Entrepreneurship Article |Earn Money From Home|5 Ways to Earn Money From Home

Many people dream of working from home and being their own boss someday. The problem is that many people shy away from the idea and dismiss their ambition as a pipe dream. A couple of decades ago, very few people worked from their homes, and far fewer people were self-employed. Luckily, nowadays, many of the barriers of working from home have been removed, and thanks to modern technology, it is no longer a pipe dream but is instead a viable option.

If you have the determination to stay motivated and feel confident in making decisions for yourself, then running a business from home could be the perfect option for you. Many people are now making money from home, but quitting your day job and hoping to become an internet millionaire overnight rarely happens. A more sensible approach is to consider which online money making options best suit your strengths and interests and then put this to the test. If possible, it is useful to keep up your day job so that you have a regular paycheck coming in. You can then try out your online money making methods without putting yourself in a precarious financial position.

Side hustles are an increasingly popular way to make some extra cash, and it seems like nearly everyone has a side hustle. If you are struggling to think of ways to make money online, these ideas should provide you with some inspiration:

Use Your Skills

Most people have at least one skill that they could capitalize on to make money. For example, if you are skilled at carpentry, you could put this into practice and produce wooden furniture, decorative objects, etc., and then sell them.

Turn Your Hobby into Cash

How do you spend your spare time? If you have a hobby, you may be able to use this as your side hustle. Hobbies such as photography, embroidery, painting, etc. produce tangible products that you could potentially sell online for a profit.

Declutter and Make Money

Almost everyone has items lying around the house that they no longer need or want. Why not create a win-win situation by gathering these items together and decluttering your home in the process, and then sell these items online? It’s surprising how much money you can make from clothing, books, and games.

Give Affiliate Marketing a Try

Affiliate marketing is a hot topic right now, with many people wanting to give this money-making method a try. If you have a blog or vlog, why not Get Launch reviews and bonuses sorted out and see how much money you can make online as an affiliate marketer.

Start Dropshipping

Do you want to run an e-commerce store, but don’t have goods of your own to sell? This is where dropshipping comes in handy! Dropshipping enables you to select products that you would like to sell, and then use the dropshipping company to fulfill the orders. Dropshipping is particularly useful for people that don’t have extensive storage facilities to keep goods.

Getting Your Goods to Your Customers in the Best Way Possible

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StrategyDriven Tactical Execution Article |Getting Your Goods to Customers|Getting Your Goods to Your Customers in the Best Way PossibleWhen you run a small business, you put a lot of work into reaching the point of sale. You have to design innovative products. You have to conduct market research to ensure your idea is feasible and that there’s demand for it. You have to figure out manufacturing pass products you do produce through product testing. That’s before you mention web design and development, product photography, product descriptions, social media and much more. So, it’s bound to be an exciting moment when you actually make a sale! But that’s not the end of the journey. You’re going to have to get the product to the buyer. This is just as important as any other step and you need to make sure that your products are packaged and delivered perfectly to wrap up the perfect customer experience. Here are a few suggestions that could help you to achieve this!

Consider Eco-Friendly Packaging

People are growing increasingly aware of the impact that human behaviour is having on the planet. We’re destroying the very place that sustains and many people want to do something about this. From a moral stance, you should join this movement and implement eco-friendly packaging for all of your products in order to reduce the amount of non-biodegradable waste being produced and ending up in landfill, the sea and elsewhere. In terms of marketing and customer satisfaction, this is a good idea too. Customers will appreciate the effort and will favour your brand accordingly. Eco-conscious customers will be more likely to shop with you!

Using Couriers vs. Using Your Own Delivery Methods

Whether you use couriers or not will depend on the size of your business, how much money you have to invest into shipping and how much demand your products have. If you’re a small business, using a courier is probably most cost-effective and logical. Price check different services and read up reviews to ensure customers are happy with them. If you’re a bigger brand, you could invest in your own trucks, recruit drivers and deliver up and down the country yourself. Of course, 80,000 pound big-rig trucks need to be properly managed on the roads, so check all drivers’ qualifications and maintain the vehicles well.

With this, you should be attentive enough to learn about all ocean freight forwarders who play an integral part in this process. You can seek more details about it through https://dedola.com/solutions/ocean-freight/ and know how ocean freight forwarders infuse technology for better experience.

Shipping Quickly

We’re living in a convenience age that revolves around instant gratification. People tend to want things and want them now. So, the sooner you can get items out to them, the happier they will generally be! Focus on shipping as quickly as possible for the best feedback and reviews. Next day delivery options can also drastically boost sales by allowing for impulsive purchases and getting the product out to the customer before they reconsider and cancel. It also caters to those who need last minute items for occasions, such as birthdays.

These suggestions are so simple to implement. But you’ll have to actively do this yourself. So, focus on them and incorporate them into your shipping process!

Hot Desking, Dedicated Desks And Coworking Spaces – What You Need To Know

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StrategyDriven Managing Your People Article | Hot Desking | Coworking Space
 
If joining a coworking space, one can get lost in a maze of spaces, each offering similar amenities but also being very different in culture and attitude. In New Zealand’s coworking landscape, you can find a mash-up of spaces, but choosing one depends on the fit of your business. Unlike typical office space, spaces have a personality of their own.

However, many spaces have a basic menu that provides a place to work and use the amenities associated with most offices. Some spaces provide office support in the form of a receptionist while others might focus on improving the amenities. To maximise the use of the spaces, prospective coworking professionals should research hot desking, dedicated desks, and coworking spaces to get an idea of what they might encounter.

Let’s take a closer look at the coworking platform and all its variations so you can choose the best option for your business.

Ins And Outs

Excepting the basic coworking space that provides Wi-Fi access and a table to work at, and maybe coffee, most coworking spaces worth their salt provide businesses with a menu of options. In addition to both the hot desk and the dedicated desk, private office space is available as well. Many of these spaces include the use of meeting room space with some providing the option as a part of an a la carte menu.

In Auckland and a few other cities, you might find spaces that cater to a particular type of business, as coworking has definitely evolved to include all businesses. Furthermore, the cost can run the gamut as well with high-end spaces catering to a more sophisticated crowd and more affordable spaces offering up practical amenities that can help businesses. Usually, the leases are month-to-month, or very short, and so being tied to a protracted lease is not an issue.

The coworking space is one that can be used to help your business comfortably grow. With larger spaces that have other plans, you can transition your business up or down to suit its needs. Finally, if lucky enough to find an internationally-operated coworking space you can benefit from spaces in other locations around the country and world.

Hot Desks Versus Dedicated Desks

While they occupy the same space, there is a marked difference between the hot desk and dedicated desks. The hot desk simply is a workspace that is shared with other professionals. You have access to the desk. In many cases, these spaces provide free Wi-Fi to professionals and come equipped with the standard office equipment you might find in your average office.

The dedicated desk, alternatively, is a permanent desk that professionals can lease monthly at a higher cost. These desks provide a little more privacy, and so if your business requires confidentiality, the dedicated desk is ideal for this option. While you might get more perks with the dedicated desk, you have access to similar office equipment.

Whether one is better than the other all depends on the needs of the business. Generally, sharing space requires everyone to leave the space clean. Furthermore, those who need workspace all the time might not be able to access a hot desk during peak times, but a dedicated desk is always available. Conversely, working alone in the dedicated desk, you remove opportunities to socially interact with others. Really, the advantage or disadvantage depends on the needs of the renter.

In The Know

These are the basics of the coworking space and the two most popular plans, but again once, heading out into New Zealand’s coworking community you are apt to find variations on the coworking concept. Any way you look at it, both options are still much cheaper options to even leasing the serviced office. More importantly, the potential to grow your business on platform primed to for success makes any choice good.

Corporate Coup: Protecting Your Business From The People Within

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StrategyDriven Risk Management Article |Protecting Your Business|Corporate Coup: Protecting Your Business From The People WithinIt’s hard to imagine your employees doing something that could hurt your business. These people benefit from your relationship with them, and they will usually work as hard as they can to make sure that the company is moving forwards. Of course, though, it isn’t always easy to guarantee that your team has the right things at heart, and malice doesn’t have to be at the root of the damage they can cause. To help you out with this, this post will be exploring the damage your employees could do to your company, along with some of the tools that you can use to make sure that you can avoid it all.

Damaged Reputation

When a customer interacts with the people working for your business, they will often see it as though they are talking to the company directly. Anything they hear will be taken as fact, and it can be all too easy for your employees to make mistakes that reflect badly on your company. Of course, in most cases, you can view this sort of issue as your fault, as you should be giving your team members the right kind of training to deal with the customers they speak to. There are loads of companies out there that offer customer service training, making it nice and easy to handle this without spending loads of time on it.

Being Taken To Court

Being taken to court by an employee can happen for a number of reasons. They may have been treated unfairly, they could have been injured at work, or you could have broken their contract, and each of these issues can end up costing a small fortune. You need to base the action you take at this stage on the type of company you have. For example, if you have a property development firm, you should contact a construction accident attorney to figure out how to protect yourself from being taken to court if someone hurts themselves.

Whistleblowing

It’s quite common for businesses to break the law, and this sort of activity can easily go unnoticed. Of course, though, whistleblowing has become more and more common in recent years, with a lot of people feeling that they have a responsibility to speak out if they see the law being broken. Your team can whistleblow to your local authorities, and this could leave you dealing with expensive lawsuits to deal with. The best way to avoid this is by simply obeying the law. Alongside this, you could also ask your employees to come to you if they ever notice that you’re doing something wrong, giving you the chance to solve the problem before any legal body has to get involved.

It’s strange to think that your employees could damage your business. Thankfully, most of these issues are quite rare, with many businesses going for decades without having to face them. Of course, though, it helps to be prepared, and you can only get yourself ready for the things you can predict.