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How Co-working Spaces Could Benefit From the COVID-19

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StrategyDriven Managing Your People Article |Co-working Spaces|HOW CO-WORKING SPACES COULD BENEFIT FROM THE COVID-19The coronavirus pandemic has pushed the global economy into recession. Economists across the world are predicting the worst economic recession in history, as countries struggle to contain the deadly virus. GDPs are plummeting, and unemployment rates are rising worldwide.

Businesses, from large corporations and MNCs to small companies and startups, are forced to make significant operational and structural changes. Many organizations have embraced the work-at-home model, as offices are the top contenders for spreading the virus. People are focused on avoiding activity or place that encourages social interaction.

It brings us to an important question: Can co-working spaces still survive when social distancing is mandatory?

It most certainly can. Even though co-working spaces are currently facing reductions in revenues and memberships, they have an enormous potential to benefit. Economists and experts observe that a recession and the work-at-home situation can open up new opportunities for co-working spaces. Currently, co-working spaces are empty, and many have shut down due to a lack of demand. But this situation is expected to reverse as people thrive in social settings and seek out co-working situations.

In this article, we will discuss the potential benefits co-working spaces can draw from the ongoing pandemic and recession.

Here, take a look at these points:

1. WORK FROM HOME CULTURE

In the wake of the pandemic, administrations and businesses are fighting uncertainty, which has given rise to the work-from-home model. It is an attractive and feasible solution to maintain operations and productivity in the immediate future. Twitter, amongst other corporations, is allowing its employees to work-from-home permanently.

Apple and Facebook have also extended their work-from-home operations until 2021. The demand for co-working spaces in Australia is also increasing as remote workers need a professional environment. Organizations and professionals are increasingly embracing teleworking, and co-working spaces play an instrumental role in this transition towards remote working.

They provide remote workers with an organized and systematized space where they can operate and network within the industry.

2. DE-DENSIFYING OFFICES

De-densification is instrumental in ensuring a smooth transition out of the crisis and towards recovery. Organizations are likely to explore practical solutions to de-densify their offices and operations to future disruptions and safeguard their employees. Major corporations and companies are already taking measures to relocate their employees and operations to co-working spaces.

As the economy moves towards recovery, the trend of de-densification and relocation to co-working spaces also expected to increase. Businesses are likely to position their employees across multiple co-working spaces to reduce their expenses and avoid over-densification. Corporations have realized the benefits and cost reductions of remote working, and this trend is likely to continue in the future.

Remote working and co-working spaces go hand-in-hand because professionals need a supportive and facilitative environment. Many small businesses and startups that forced to shut down can also rely on co-working spaces. They can position their operations temporarily to save money and recover from the recession.

Many professionals are just getting comfortable with remote work. They realize the comforts and flexibility associated with working at home. However, eventually, millions of work-at-home professionals will seek to escape their home environment and work from a different environment. They will be attracted to co-working spaces where they can practice social distancing without being confined to their home environment.

3. LIFELINE FOR SMALL BUSINESSES

Co-working spaces are not only crucial for freelancers and teleworkers. They are an essential lifeline for small businesses, startup entrepreneurs, and self-employed professionals. They serve as a supportive environment that offers structured discipline for coordination and allows greater affordability.

Countless entrepreneurs are unable to rent office spaces and rely on co-working environments to sustain operations and enhance productivity. Co-working spaces can play an instrumental role in coordinating resources and offering community support to small businesses. They can aid small business owners in exploring grants and governmental schemes.

Co-working spaces can also function as a bridge between local business networks and small businesses. They can provide them enhanced access to government schemes, grants, and local organizations dedicated to relief. Co-working spaces ideally positioned to coordinate the relief resources offered by various local funds and organizations.

They can utilize their peripheral connections and positioning to aid freelancers, remote workers, and small businesses.

4. COMMUNITY SUPPORT

Co-working spaces create a community where remote workers and small business owners can cultivate trust, grow, and build relationships. They are dynamic economic engines that fuel the financial stability and market presence of millions of professionals. Co-working spaces create employment opportunities; they allow businesses to save money and raise equity capital.

Once the COVID-19 crisis boils over, federal and local leaders will work towards creating jobs and restoring office spaces. Co-working spaces will play an instrumental role in recovering the corporate community. Community dimension is significant for allowing a smooth recovery, and co-working spaces will aid in restoring the balance.

The recession has hit hardest on small businesses and startups, and co-working spaces will facilitate restoration. They will help entrepreneurs and professionals regain their stability by offering social networks and industry connections.

It is essential to understand that return to normalcy after the lockdown won’t be easy. Many businesses won’t be able to reopen, and countless entrepreneurs will struggle to raise capital and cover losses. Community support and strength will be crucial in rebuilding networks, reconnecting with associates, and restoring the economy.

Co-working spaces are community hubs that offer support and create a facilitative environment. They will be instrumental in rebounding from the coronavirus pandemic and transitioning towards normalcy.

CONCLUSION

Presently, all businesses are navigating through uncertain times with depleted revenues and increasing losses. The global industry has embraced numerous adjustments and extensive restructuring to cope with the crisis. Co-working spaces are a vital ingredient in this restructuring as they will facilitate local economies and act as community hubs.

Co-working spaces are local economic engines that support remote professionals and entrepreneurs, and their significance is likely to increase. They will play an instrumental role in recovery and rebound, as businesses work towards restoration and growth.

8 Software Platforms To Improve Productivity

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StrategyDriven Managing Your People Article |Improve Productivity|8 Software Platforms To Improve ProductivityYour business relies on maximum productivity at every level, whether it’s planning your marketing campaigns or improving your customer service. To support productivity and keep on growing what you need are the right tools.

1 . Infusionsoft

Infusionsoft is a top marketing solution, designed to help you deliver highly effective campaigns. Using Infusionsoft you can automate and improve your marketing, ensuring consistency and high levels of quality. The platform offers solutions for CRM, marketing automation and e-commerce. There are plenty of features to boost your productivity levels including sales reports, opportunity management, social sharing and inbuilt metadata. Infusionsoft also provides referral program management, and lead scoring.

2. LiquidPlanner

LiquidPlanner fuses collaboration software with amazing project management features. There are features for project managers, and separate features for marketing professionals and development teams. LiquidPlanner is adaptive depending on your needs. With this software you can take advantage of time tracking features, manage clients and resources, and create risk assessment roadmaps. Liquidplanner permits you to share data with your staff, partners and suppliers. Some of the best features of LiquidPlanner include baseline view and project analytics.

3. Zoho Cliq

Zoho Cliq provides video, voice and instant messaging options so your teams can collaborate better. With Zoho Cliq it’s possible to operate multiple channels, simultaneously. It’s simple to separate important posts from long threads with a setting called ‘fork’. You don’t need to waste time attaching files, just use the drag and drop function to transfer files via the chat window. Zoho Cliq can be integrated with Zoho Business, along with a few other useful integrations. With Zoho Cliq you can access features such as SSL encryption, task bot automation, and slash commands.

4. Periscope Data

With this powerful analytics platform you can visualize, report and analyze your data. The platform has an easy-to-use interface, complete with query tools. Using Periscope you can transform complex analysis into a simple task. The software saves you time, and improves the collection and cleansing of data. You don’t need to mess around with lots of code, Periscope makes it easy to conduct simple calculations, and arrive at insights faster.

5. Hubstaff

Hubstaff is a fantastic time tracking platform, helping you to create reports, send invoices, and track time. The software permits you to oversee scheduling and track staff activity. Hubstaff allows staff to monitor the time they are spending on various projects. With this data you’ll gain productivity insights. When you’re running a business it’s vital to make the best use of all your time, and with Hubstaff, you’ll make that task considerably easier.

6 . Microsoft Azure

Microsoft Azure is a powerful cloud platform, offering businesses the best solutions in storage, cybersecurity, networking and more. The platform offers cloud-scale analytics, helping companies turn data into valuable insights. There are robust disaster recovery and backup features, meaning you’ll have a cost-efficient way to minimize disruption. Need a digital marketing solution? With Microsoft Azure you can create high-performing campaigns and deliver them on a mass scale. Microsoft Azure Service Providers can help you to make the most of this software. To access all of the benefits it’s important to learn how to use and manage the software.

7. Crazy Egg

Crazy Egg is a fantastic website optimization platform, allowing you to gain insights about customer behavior. With the heat mapping features you can see how you customers behave on your site, and which parts of your website get the most attention. Some of the great features of Crazy Egg include conversion rate optimization, A/B testing, analytics, CRM, scroll map tools and a simple set up. Converting more consumers is one of the most important end goals, and with this software you can gain the knowledge you need to improve your campaigns. Improving your user experience is the best way to convert leads.

8. Sendible

Sendible is a platform designed for social monitoring, analytics and audience engagement. Using Sendible you can track ROI from the dashboard, providing you with a clear picture of your successes. The software helps you to automate your marketing and drive leads, plus there are some great CRM tools. With Sendible you can manage clients, schedule posts, build your brand, and improve customer engagement.

Boosting productivity relies upon creating the right environment so that creativity and innovation can thrive. It can be helpful to ask your team for feedback about how to improve productivity. With the insights of your team and these powerful tools you’ll improve the efficiency of your business operations.

How to Maximize Your Online Visibility

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StrategyDriven Online Marketing and Website Development Article |Online Visibility|How to Maximize Your Online Visibility There are very few businesses without some kind of presence on the internet nowadays, but that does not necessarily mean that all of these businesses are getting tangible benefits in return. It is easy to waste a lot of time on digital marketing with no real return on the investment, but that is not a reason to shy away from it altogether. Whether you are trying to establish your brand, attract inquiries, or boost profits, you need to maximize your online visibility. This guide outlines effective marketing activities you can adopt to ensure you stand out from the crowd in a digital marketplace and attract the perfect customers.

Write a blog for your website

One of the best ways to increase your online visibility is to ensure your website has a blog. The blog is your space to show existing and potential customers your expertise, experience, skills, personality, and value. Your blog posts should be unique, helpful, informative, and/or entertaining. Every blog post you create is an exclusive page which adds to your website’s presence on the internet and increases the likelihood that you will rank for keywords relevant to your business.

Blogs should be posted regularly but avoid posting content for the sake of keeping to a schedule if you have nothing new or useful to add. All the content should be of high quality, even if that means you only publish once a month. If you are concerned that your writing skills are not up to scratch, consider hiring a freelance writer to create content for your blog, which you can check for accuracy afterward.

Share and curate relevant content

You can also share content which other businesses or individuals have published, (as long as you acknowledge your source) you could add you own points of view or commentary to add value, or simply direct your followers or visitors to useful content elsewhere on the internet. If you find helpful content that is relevant to your business, try commenting, and starting a conversation. By sharing useful content, you are not only increasing your visibility but also showing yourself as an expert in your field who is in touch with the industry and customer needs.

Invest in search engine optimization (SEO)

There is no denying that SEO is a complex topic with many digital marketing agencies devoted to the practice. Essentially, it involves applying specific techniques to the design of a website and the creation of content to boost your website in search results. This can include, but is not limited to:

  • Writing high-quality content which is centered on keywords and phrases relevant to the business and searcher intent
  • Using descriptive and unique page titles which include the desired keyword
  • Include keywords in anchor text when linking internally
  • Writing a descriptive alt tag for images using the keyword or phrase
  • Writing a high-quality meta description for each page to encourage searchers to click on your page rather than your competitors.

SEO can be a time-consuming task as the goalposts are constantly being moved in terms of what search engines are prioritizing. This is why so many companies turn to specialist SEO companies such as serendipity-online-marketing.co.uk to stay on top of SEO trends and maximize their visibility.

StrategyDriven Online Marketer & Website Developer Magazine


Encourage customer reviews

Customer reviews have never been so powerful. Whether the review or comment is left on social media, an official review site, or on your website, positive and negative reviews can make or break a business’ reputation. Unfortunately, most satisfied customers do not go out of their way to praise a company, but customers with complaints are much more likely to voice them. The more positive customer reviews you can attract, the better for your business, so it is essential to have a strategy for acquiring them. For example, you can ask customers for reviews by email or put a feedback form on your website.

You may get negative reviews, but these are not the end of the world. In fact, if you can respond and try to resolve the issue, it will show that you are committed to excellent customer service standards. Also, a company rarely has an entirely positive set of reviews without customers suspecting that they are fabricated, so some negativity is natural and healthy if you deal with it appropriately.

Embrace social media

It is true that not all social media platforms are right for every business, but rarely, a business does not find at least one to be useful – if used correctly. Social media profiles can appear in search engine results, boosting your visibility, so your profiles must be branded and professionally written. When your social media profiles include links to your website, you are also increasing traffic, which will again boost your rankings. You should be focusing on posting high quality and engaging content that encourages interaction – it is not necessarily about how many likes or followers you have.

Closing a Limited Company: A Guide

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StrategyDriven Managing Your Finances Article |Closing a Limited Company|Closing a Limited Company: A Guide Making the choice to close a business is never a simple or easy process, but that process is made much, much harder if you do not know what is coming your way. There is more than one way to close a limited company as it depends on whether the company can settle its debts within a reasonable timeframe. If the company can repay its creditors, there are two options: company dissolution or solvent liquidation.

However, if a company is not able to repay its debts and/or has liabilities that are greater than assets, this is known as an insolvent company. These companies must close either by a compulsory or voluntary liquidation. Liquidation is the selling of the company’s assets so that the proceeds can be used either to repay creditors or shared among shareholders.

This guide aims to outline the options available when closing a limited company.

Closing an insolvent limited company

Creditors’ Voluntary Liquidation (CVL)

An insolvent company is an option for companies that are in a lot of debt, which they will struggle to repay. They may also be concerned that creditors may sue them if they do not declare insolvency. Companies that are insolvent but do not prioritize repaying their creditors could find themselves under scrutiny from the Insolvency Service. A CVL can not only prevent these issues but can also enable directors to claim redundancy. A redundancy pay-out could go towards repaying some creditors or paying other professionals involved in the insolvency process.

If you think that your company is insolvent, you need to stop trading immediately so you can protect your creditors. Your shareholders need to vote in favor of a winding-up resolution (with at least 75% in favor).

The next stage is to put together a repayment proposal outlining how you intend to repay creditors. If the creditors vote to accept it, they can appoint an insolvency practitioner. The practitioner will take control of the sale of the company’s assets so that the proceeds can be used to pay creditors.

It is always best to seek professional advice when it comes to business finances and legalities to ensure you acting lawfully and in the best interests of your shareholders, creditors, and employees. If you would like further information about a Creditors’ Voluntary Liquidation, visit https://antonybatty.com/company-liquidation/creditors-voluntary-liquidation.

Compulsory liquidation

The other form of company liquidation is compulsory, i.e., enforced closure. Compulsory liquidation can be initiated by the company, a director, or by creditors. A creditor can petition the court for a company’s winding up if they are owed £750 or more. A winding-up petition needs to be submitted to the court to kick the process off. In some cases, directors of the company may be investigated to ensure that there was no fraudulent activity or misconduct, which led to insolvency.

Closing a limited solvent company

Members’ Voluntary Liquidation (MVL)

Members’ Voluntary Liquidation is an option when a company has naturally come to the end of its life, or when the owner or director of the business wishes to move on or retire, and there is no one else to continue running the business.

To start the MVL process, a Declaration of Solvency needs to be signed. This confirms that the company is financially solvent before it closes. When this has been done, the shareholders need to vote and pass the resolution, assuming at least 75% are in support of it.
At this point, a licensed insolvency practitioner (IP) needs to be appointed to manage the process. This could include the sale of company assets, paying creditors, and distributing any remaining funds amongst shareholders.

Company dissolution

Another option is to dissolve a company, but it must be a solvent company. It is a lower-cost option involving removing the company from the Companies House register. Before applying for company dissolution, several steps need to be taken.

The company needs to cease trading 3 months before it is removed from Companies House, close the payroll, repay all creditors and ensure all statutory liabilities have been met, such as National Insurance and tax.

The creditors also need to be informed that the company will be dissolving. This is an important step, as if not done correctly, a creditor could apply to have the company reinstated at a later date.

When these steps have been taken, a DS01 form needs to be sent to Companies House with an £8 fee. This can be done by post or online.

A notice should be placed in your local newspaper announcing that the company will be closing, with a formal confirmation of the closure three months after that.

Careers You Can Get Started in Fast

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StrategyDriven Professional Development Article | Careers You Can Get Started in FastEverybody wants to have a successful career, but that’s easier said than done. Not only do you have to spend years mastering your craft and working hard to succeed in any career, but most careers also require years of school and thousands or tens of thousands of dollars. Fortunately, there are some careers that let you skip all the schooling and money spent. If you’re looking for a career you can get started in fast, here are some options.

IT

IT is one of the most interesting, popular career fields today. Those who work in Information Technology (IT) deal with computers and computer networks, including the individual software and hardware that creates a system for an organization. If you’re a big fan of working with computers, you’ll love IT. You have so many options within the field. You can work in any industry as an IT professional, as the modern day business culture depends on technology to succeed.

The coolest part about choosing IT as a career is how easily you can earn IT certifications through online programs. Certifications do require you to pass a test and you will have to pay a fee for each attempt.. Keep in mind there are several types of certifications, which is great since it allows you to follow the area of study necessary for the career you want. Choosing a certification path immediately puts you in a strong position as you begin pursuing opportunities in the IT field.

Trade Work

While many people are looking for careers in the fast-growing fields of technology and medicine, a big hole has opened up in the world of trade work. While trade work does require a bit of schooling and some time in an apprenticeship program, you don’t need to have a degree or a ton of experience. Some of the most popular trades include plumbing, electrical work, and HVAC.

To get started in a trade, find an appropriate shop to work in as an apprentice. After securing an apprenticeship, enroll in classes as a supplement to your work hours. At the end of it all, you’ll earn the title of a journeyman, which allows you to start your own shop or work on your own.

Computer Programming

It may be surprising to learn that you can get into almost any computer-related field without having a college degree. For example, if you’re interested in creating software, you can actively pursue a career in computer programming while avoiding the high costs of a college education. However, preparing to take that step requires a lot of work.

Becoming a computer programmer from the comfort of your home means spending hundreds or even thousands of hours learning how to program. If you’re a beginner, expect a steep learning curve that takes a while to overcome. Fortunately, there are tons of great resources online, including short courses you can work through to understand various programming concepts. If you’re interested in programming, you should also know a fair bit of math, as that can be a big part of the job.

You have to spend an eternity going to school in order to have a successful career. With these great career choices, you can get started quickly and not waste your time working somewhere you don’t want to. If you’re interested in one of these fields, you can find more information online about where to start.