Looking for a company car in 2020? This is not a decision that should be made lightly and you will want to find a vehicle which fits in perfectly with your operation and helps your business to succeed. A good company car will be practical, comfortable, economical and safe, but you also need to think about how much you are able to spend so here are a few of the best company cars available right now in different price brackets.
£15,000 and Under
For those working on a tight budget, there are still a handful of excellent options to consider. One is the Skoda Fabia supermini which is a great all-rounder and much more affordable than other models in this class. It has a good amount of interior space for a car of this size along with low running costs so it is well-suited to those in a city. The Kia Cerato and Hyundai i10 is also worth looking at as a similarly priced option and a car that was widely considered to be the best city car a few years ago.
£20,000 and Under
Those looking to spend no more than £20,000 cannot go wrong with the Honda Civic. The Civic boasts sporty and stylish good looks on the outside to go with a comfortable and spacious interior, plus there are a range of engines to choose from including economical options which means that it ticks all of the boxes and your employees are sure to enjoy getting behind the wheel without breaking the bank.
£30,000 and Under
If you are looking to splash a little more on your company car then either the BMW 1-Series or 3-Series are your best options under £30,000. BMW are the kings when it comes to company cars with both of these models featuring the trademark sleek stylish, luxurious interior and excellent driving performances.
£40,000 and Under
If you are willing to spend a little more, the BMW 5-Series is a step up and certainly a car that will paint your company in a positive light. This is a car which shows you mean business with head-turning good looks, agility, comfort and heaps of technology to provide a fantastic experience behind the wheel. For those that are able to spend, this is certainly a great asset for your company but you should always take out a Gap insurance policy for financial protection in case the vehicle were to be written off.
Picking a new company car is challenging but the above are all excellent options for different price brackets.
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Consumer behaviours always change and it is the consumer which has the ability to enact change as businesses always need to find ways to appeal to their target demographic. In recent times, one of the biggest consumer changes has people becoming much more environmentally-aware which is understandable when you watch the news and see the impact around the world.
Consumers Becoming More Selective
Modern day consumers are becoming increasingly eco-conscious with scientists encouraging both businesses and individuals to make positive changes in their life to protect the environment. More and more people are now becoming selective when it comes to the businesses that they use and people will favour those that have green credentials so companies are now under pressure not only by new regulations and scientists but also modern-day consumers.
Sustainable Packaging
This is evident with a recent study by Trivium Packaging, which discovered that 74% of consumers would be willing to pay more for sustainable packaging. More than two out of three stated that environmentally-friendly, recyclable packaging was important which is not surprising when you see the attention that supermarkets and other stores get for plastic packaging. The report stated that these findings present “ a real opportunity to impact purchasing decisions by offering environmentally friendly options for their consumers” and it is certainly something that businesses need to think about.
In a time where people consume a huge amount and get items shipped through online shopping, sustainable packaging has become incredibly important and a way for businesses to improve their green credentials. It is important to use recycled materials and to use reliable and eco-friendly couriers when it comes to shipments so that you can satisfy today’s eco-aware consumers, otherwise you could fall behind the competition as well as continue to harm the planet.
Positive Change
Harmful packaging is quickly becoming a thing of the past which is positive to see and evidence that consumers can make a difference when they are selective of the brands that they use. While packaging is a major topic when it comes to environmental-impact, it is not the only one and consumers may start to shun businesses for other reasons soon too and favour those that are green.
Other Areas
This means that businesses need to think about ways that they can protect the environment not only from a social responsibility standpoint but also so that they can continue to attract their target customer. This might include remote working, increasing recycling and using renewable energy to reduce their impact.
It is fantastic to see that so many businesses are changing to sustainable packaging and shows that consumers have the power to make changes, but there is still a lot of work to be done and big changes to make in the coming years.
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As more businesses go online and compete for the same customers, PPC ads seem like the best way to capture users and direct them to their websites. This is because when users see highly targeted and personalised PPC ads for products and services they are interested in, they are much more likely to click on those ads and purchase the products and services. However, some businesses do not want to compete fairly in this way and this is why click fraud is becoming a problem.
What Is Click Fraud?
Before we look at whether click fraud is illegal or not and what can be done about it, we need to look at what click fraud is exactly. Click fraud is any type of invalid click on a link, with malicious intent. In many cases, click fraud is perpetrated by people who want to drain their competitors’ advertising budgets. They know that if they do this successfully, their competitors will not have any funds left to run their advertising campaigns. This would leave the field open to only them. This article from ClickGUARD answers the question, “What is click fraud?” in more detail, and they also provide tips on how to prevent it from happening to you.
What Are the Sources of Fraudulent Clicks?
These sources often include bots, infected computers and servers as well as real people clicking on ads with no intention of interacting with the website the ads lead to. It is important to remember that these sources of malicious clicks will continue to become more sophisticated and varied and this is why it is important to identify these new sources as they emerge.
Tools like the abovementioned ClickGUARD are very effective at identifying the sources of these malicious clicks thereby stopping click fraud before it happens. They monitor your ads to identify threats to your links and ads, thereby getting rid of wasteful clicks. This ensures your website receives quality clicks from real people who are likely to convert.
Is Click Fraud Illegal?
Click fraud is considered illegal in many parts of the world. Many people do not know that clicking on people’s ads with malicious intent is illegal, but it is. Because of how much money is lost and how many businesses are decimated due to click fraud, it should be stopped before it even begins.
It is important to remember that most countries do not have specific laws about click fraud, but people have been jailed due to click fraud and this is why it is considered illegal. In many cases, laws that cover cybersecurity, wire fraud, deception, data theft and money laundering have been used to prosecute these cases.
By its very nature of being one of the most progressive regions for digital rights, the European Union has some of the strictest laws against fraud. Law experts think that with the data protections afforded by the enacted GDPR laws and these anti-fraud measures, it could form a legal basis for these cases.
Many countries have some form of protection against ‘computer fraud’ but what that means depends on the context, the country in question, as well as the evidence law enforcement officers can gather.
Click fraud is one of the worst things that could happen to digital and online advertising. It robs businesses of precious advertisement funds, it prevents consumers from finding the right websites, products and services and it wastes everyone’s time. It is time that countries came up with comprehensive click fraud laws to cover this one specific area.
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For businesses, it seems that everything is going digital. Long gone are the days where it was filing systems and a ton of paper being relied on. Offices used to look far different to what they do now. Don’t get us wrong, there are definitely still going to be filing cabinets with a million different pieces of paper in, but they have become more like storage now. We’re living in the modern world now where technology is pretty much ruling everything that we do. From the phone calls we make, to the websites we load, the internet or something digital is always involved. So that’s why businesses are now having to adapt and evolve to make sure that they have a big enough digital presence, and an understanding on how to grow it and how to use digital aids to do so. If nearly everything your business does is based online then this article is going to be great for you. We want to show you how you can deal with the digital world head on with some great tips. Keep on reading to find out more.
Why Are We So Digital?
This is the first thing we wanted to talk about because we think it’s important to understand why we’re so ruled by the digital world, and it’s simply down to the invention of the modern smartphone. Interest no doubt started when the internet was created and computers became slightly more modern. A dial up connection would have been used to slowly load even the smallest of pages. But this gave people a taste for the internet and a taste for what else would be possible. People started to rely on the internet like never before, meaning the demand grew. Then came the smartphone, which most of us are now glued to and can’t go a day without. We can Google whatever we need to and have the answer within seconds. We can Google and business and know so much about it within seconds. So businesses are now having to understand that people want to do everything through their smartphones. They don’t want to have to go out of their way and go into a shop when they could do it all from the comfort of their own home. So that’s how the world has become so digital, the demand began to grow as new technology was introduced and the public realised how easy it was to access a business through the internet.
Understanding Customer Wants
This is probably the hardest thing to do because we believe that the customer wants are always changing, and the customers can be very demanding. They might want something one day, and then want something completely different the next. To understand your customer wants we’d recommend doing some market research. Their wants are going to be similar to their needs, except their needs are going to be the side you work on. The wants of a customer are what you can build the basis for the needs around. Some of the wants are going to be far too outlandish for what you might be able to achieve. Market research is a great way of getting the bigger picture. All you have to do is send out questionnaires, or perhaps put one on your website for people to complete before they start browsing. Not everyone is going to be willing to do this but the information you do get should be enough! Just make sure that you leave the questions open-ended so that you can get a more well rounded answer. You can then use this information to better your company in the eyes of your customers. The only time that you should really listen to your customer wants is when something has gone wrong. Perhaps their order was wrong or they’ve received it late, or perhaps it just wasn’t to the standards that they would have hoped. When this is the case and you have an annoyed customer on your hands, bend to their wants and make sure that they come out of the situation happy.
Understanding Customer Needs
Customer needs are definitely important to the end goal of your business. The more needs you can meet, the more successful you’re going to be. To understand your customer needs we think it’s important to adapt your business to what they’re asking for. If they need a business to offer a slightly cheaper, yet more durable product, why not try and achieve that. If they need a business to order services from where they can track the progress of that, why not have a dashboard created for them to log into. There are so many ways that you can truly meet the needs of your customers. It’s always good to work on any feedback that you get, especially negative ones. If you’re always having complaints of a website that doesn’t function very well, for example, you might need to change something about that. Rather than just focusing on what you need to do to make the most money and to make a sale, you need to think about ways of acting on information you’re given by customers. In the long run this will definitely help to improve the amount of money that your business can make.
Utilising Your Database
Your database is definitely going to be one of the staples to your business. It’s a database full of all of the data that you will have collected over the years, about customers, sales, marketing, and anything else that you’ve managed to cram into your database. All of the documents are something you’re going to heavily rely on. As your business grows and the amount of documents you have grows with it, it’s important to think about how you can organise and utilise this whenever you need to. One way of doing so is to get a company to do it for you, especially if you have no knowledge of what you’re doing. DocuWare document management solution is just one route you might want to try. You need to be working with a company who understands your data and understands how you need to use it. It’s also so important to have a firm understanding of your database and how to protect it. There have been too many instances where hackers have got into a company database and have stolen so many different customer pieces of information and used it to commit fraud. Cyber security is more important than ever before, so you need to focus on changing your passwords regularly and always making sure they’re strong passwords, and working alongside cyber security businesses who can put extra measures in place for you.
Creating A Website Ready To Sell
Your website is going to be the main selling point of your business. As we said, everyone is glued to their mobile phones and if they want to start browsing, the internet and a website is the first place they’re going to go to. So if you have a sub par website you’re only going to damage your business. If it’s slow to load, the images are of poor quality, and your products are hard to find, then you’re going to lose credibility. It might be wise to work alongside a web developer to spruce up your website. Make sure you have an about us page, especially as a small business. Customers want to know that you’re trustworthy. You also need to think working with a professional photographer to make your images stand out more. Finally, it would benefit you to have your website SEO optimised. Have content created that’s SEO friendly so your website can rank higher in search engines. That’s the main trouble small businesses have, when people search for a keyword to find a product, their website might be 10 pages back, and nobody goes back that far! SEO is a marketing technique that aims to bring your website to the first page, especially when people are searching for keywords.
How To Be More Noticed
Following on nicely from the last section, you need to find ways to make yourself more noticed as the digital world is just so big right now. One way of doing so is to use the SEO that we were talking about. Campaigns might be more expensive but they are worthwhile for your business. Making your website stand out more is also going to make you more noticeable. But to truly stand out you need to make sure that you’re being different from everyone else. You need to make sure that your business is bringing to the table something different that people haven’t been able to experience before. If you’re just the same as every other business selling the same thing you are, the businesses who are bigger and more established are obviously going to get the majority of the attention. Find ways of finding a gap in the market you’re in, and go for it, trying something new is always good for business.
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Being open 24 hours is necessary for some businesses such as hotels and security companies. For others it can be convenient (such as businesses that deal with international clients in different time zones). Running an around-the-clock business can be very different from running a nine to five business. Here are just some of the measures you may want to consider when going 24 hours.
Find the right staff
If you’re open all hours, you need to be able to have staff on duty 24/7. You may want to hire set staff to work night shifts rather than encouraging everyone to work flexible patterns. Alternatively, if you’re struggling to find candidates willing to work night shifts in your area, you may find it easier to create a system in which employees work one night shift per week. In certain lines of work there may be creative ways of sourcing night staff. For instance, if you’re looking for a task that can be carried out remotely, you could consider hiring staff from another country that operates in a different time zone.
Train them to deal with emergencies
When operating 24/7, it’s impossible for you to always be on shift. As a result, you need to enable your business to run without you. On top of carrying out essential tasks, your night time needs to be ready to deal with emergencies and they need to be able to carry out response plans without having to wake you up for support. You can train your employees to deal with various emergencies by conducting drills and by setting up handbooks that they can easily refer to if necessary.
Take advantage of outsourcing
Outsourcing could be a low-cost way of handling certain roles. For instance, if you need to keep your network monitored 24/7 and maintain a constant defence against cyberattacks you could consider outsourcing a managed service provider. This could be a lot cheaper than having to hire several IT specialists to work shifts around the clock (outsourcing may cost as much – or even less – than hiring one employee, while giving you the manpower of several employees). Other tasks you may want to outsource in such a fashion could include phone answering or email support. Not all tasks can be outsourced so bear this in mind.
Schedule maintenance tasks during your least busy times
Some businesses like to carry out tasks like cleaning, repairs and servicing outside of opening hours, so that day-to-day work is not interrupted. If your business is always open, you cannot do this, so you have to consider the next best alternative – which is to carry out these tasks at your least busy periods. The quietest time may not always be the best time. For instance, 3AM may not be the best time to carry out noisy cleaning tasks in a hotel – you might be better off doing these tasks during the day when customers aren’t likely to be disturbed. Make sure that maintenance tasks are carried out, otherwise you’ll run into numerous problems in the long run.
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Looking for a company car in 2020? This is not a decision that should be made lightly and you will want to find a vehicle which fits in perfectly with your operation and helps your business to succeed. A good company car will be practical, comfortable, economical and safe, but you also need to think about how much you are able to spend so here are a few of the best company cars available right now in different price brackets.
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