Posts

Localised Vs Generalised SEO Campaigns: What’s Best For Your Business

/in /by

StrategyDriven Online Marketing and Website Development Article |SEO Campaign|Localised Vs Generalised SEO Campaigns: What's Best For Your BusinessFor your business to be discovered online, it’s important to ensure that your website is optimised for search engines, and this is where SEO comes into your marketing strategy.

Without an SEO strategy, your business could be missing out on valuable traffic, so it’s important to consider how you’re going to structure your SEO strategies and campaigns.

Many factors come into play when you’re looking to do SEO for small businesses, particularly if you’re looking to attract international, national or local customers. The type of customer you’re trying to attract will play a role in deciding whether you should focus your SEO efforts on a general SEO campaign or a localised SEO campaign.

To help you decide on whether a localised or general SEO campaign is right for your business, let’s take a look at some of the common factors to keep in mind if you’re weighing up whether to run a localised or generalised SEO campaign.

Local SEO vs Generalised SEO: What Are the Differences?

Both general and local SEO focus on improving your search ranking in online search results so more people can find, contact and buy from your business. While both types of SEO have similar aims, there are subtle differences.

The main difference being that general or traditional SEO is the process of increasing both the quantity and quality of organic traffic to your website, not specifically from a particular area. While local SEO focuses on specialised solutions that help you connect you with searchers in your local area and attract local traffic to your website, but also physical locations if your business has them.

Should You Focus on General or Local SEO?

The first question you should ask before deciding on whether you should run a general or local SEO is making sure that your website is optimised with SEO best practices in mind.

After you’ve done this, you can decide on the type of traffic you want to attract to your website. Ask yourself these questions before deciding whether you should focus on local or general SEO:

  • Is your business located in one particular town or region?
  • Does your business serve customers locally, nationally or internationally?
  • Does your business have one or multiple physical locations?

If you run a local business, then your primary focus should be on ensuring that your local audience can find your website. If your business is national/international or you don’t have any particular location requirements for your business, then focus on a more generalised SEO campaign.

Getting Started With Local SEO:

As we’ve already mentioned, Local SEO is the process of optimizing a website to generate leads, traffic and brand awareness from local searches.

Local SEO works particularly well for small businesses that aim to target its customer in a particular location or specific area. Local SEO also works well for brick-and-mortar businesses with physical locations, like supermarkets, dentists, a local electrician or a local cleaning company.

If you’re looking to get started with local SEO, then it’s good to be aware of some general Local SEO tips.

Here are three Local SEO tips to get you started:

Optimise for Google My Business

Google My Business is Google’s tool to help verify a business as authentic. Through Google My Business, you can claim and update your business information which increases your chances of showing up in Google’s Local Pack, Local Finder, Google Maps and organic search results.

You can get started with Google My Business here.

Make Your Website Mobile Friendly

Research by SlideShare indicates that up to nine out of ten smartphone users conduct local searches on their devices. With stats like this showing the importance of a mobile-friendly way you want to make sure it’s easy for prospects and customers to navigate your website.

An effective way to see the mobile-friendliness of your website is to drop your website’s URL into Google’s mobile-friendly testing tool. Google will then provide you with a quick answer on whether or not your website is mobile-friendly. You’ll also be provided with a screenshot of how your webpage looks on a smartphone screen and a list of recommendations on how to make the mobile experience better.

Add Location Pages To Your Website

If your business has more than one physical location, then you can create unique location pages for each physical location your business is in. Remember to include your business location address, phone number, opening hours, parking information and reviews/testimonials from previous customers in every location page you create.

For more guidance on creating SEO friendly location pages, check out this guide from Search Engine Journal.

What Is General SEO?

General SEO refers to using traditional SEO methods to increase the amount of organic traffic to your site. If a business has an international customer base or is looking to attract customers nationally, then local SEO is probably not too much of a concern.

If this is the case for your business, then you’ll want to take a look at running a more generalised SEO campaign.

Before you launch any type of SEO campaign, it’s important to keep in mind the type of customer you’re trying to bring to your website and the geographical area you’re looking to target.

While you may not be targeting a specific geographical area, it’s still important to be aware of national and international SEO best practices. After you’ve decided on the type of customer/traffic, you’re looking to bring to your website; you can begin the process of carrying out a more general SEO campaign.

Here are some General SEO tips to get you started:

Evaluate Your Existing Website

The first step to any general SEO campaign is to evaluate where your website currently stands in terms of SEO and how your website is currently found from a search engine. The best way to do this is by using a few different SEO tools.

Free tools such as Google’s Search Console and Google Analytics allow you to maintain your website and check it’s presence. Other tools such as Screaming Frogs SEO Spider and Moz Pro can help you get an understanding of how your website is ranking and what improvements you can make.

SEO tools can take a little while to get the hang of, so take your time to get used to each tool.

Start Thinking of Relevant Keywords You Want to Rank for

After evaluating your website, you can start thinking of ideas and researching relevant keywords to create highly valuable content for your customers and audience. To carry out keyword research:

  • Define relevant topics related to your business.
  • Check keyword volumes and see what your competitors are ranking for.
  • Start planning your content.

To carry out your keyword research use tools such as Ahrefs and Google Ads Keyword Planner.

Is a Localised or Generalised SEO Campaign Right for Your Business?

The most important factor that will decide whether you should focus on local SEO is if you want to grow local traffic to your website or physical business. Local SEO can be hugely effective for local businesses, and if a local business can get their local SEO strategy right, they may not have to compete with businesses from all over the internet in local searches.

If your business is not location dependent or your customer base is widespread, then a general SEO campaign will be more effective for your business. A more General SEO campaign allows you to focus on traditional SEO practices to ensure you’re attracting as much quality traffic to your site as possible.

There may well be some overlap between local and general SEO practice in your SEO strategy. Most likely, your business marketing plan will include a variety of different tactics, so don’t be disheartened if you need to test and optimise your SEO and wider marketing efforts as you move forward and find the best strategies for your business.

What Now?

/in /by

StrategyDriven Editorial Perspective Article |Pandemic|What Now?This seems to be the burning question on everyone’s mind and no one seems to have an answer. This year has been unlike any other in history. There is no precedent on how to come back from a world-wide pandemic. But we have to move forward.

Most companies are in survival mode, and they don’t have the luxury of a large bank account to save them. Every choice they make has huge repercussions. Talk about stressful. Unfortunately, this is the case for many businesses, mine included.

There are many thought leaders out there giving advice on what to do next. If I’m being honest, it’s been hard for me to trust what they are saying. Not because I think they are making stuff up, but because they aren’t experiencing the same thing I am. They run multi-million dollar corporations with a large bank account to get them from quarter to quarter. My companies, however, have to make smart decisions today in hopes of making it to the next quarter. There isn’t much room for error. This is a real fear and I know I am not alone in feeling this way.

Not only are we stuck in survival mode, but now my people have spent months at home working in isolation and isolation is dangerous. We belong in community, even with those we work with. Culture is critical to the success of a business, but it takes time and intentionality. In survival mode, time is a tough thing to sacrifice. I am constantly tempted to abandon culture and fight for survival. But I am choosing to hedge my bets on culture.

Roulette is a great example of the constant temptation we, as leaders, face every day. We put all our chips on black (culture). We act so confident that the people around us are bought in enough to place their bets black too. Then, at the last second, you push a couple of your chips over to red (survival). The people around you are frustrated and confused. Why did you abandon your bet at the last second? Because it felt safe. Fear forces you to make decisions that feel safe in the moment but aren’t in the long run.

Leaders need to be vulnerable with their people. They need to share their fears and concerns about the state of the company. They need to be able to depend on their people. You will be amazed at how your people show up for you when you give them a glimpse into your world. If you’re stuck in survival mode, how do you think that makes your people feel? They can feel your stress no matter how hard you try and hide it. You will have to do something tomorrow as a leader, so what will it be?

My advice: Get to know your people and let them get to know you. Talk about your worldviews—hopes, preferences, traditions, experiences, and beliefs. The diversity of your people is a great asset. People want to be understood for who they are, not just what they can do for you. When you tap into the intrinsic value of a person they will bring more to the table than you could have ever imagined. Make sure you can all agree to the purpose of your company, where you are going together. This is incredibly important, especially right now. You need people that can align their passions to the purpose so that they will take ownership of their role. Guiding Principles will be useful to you on the journey because it will help dictate how you will treat each other on the journey.

Lastly, make culture the boss. If you have done the hard work of getting to know your people and aligning to your purpose and guiding principles, then you are ready to let the culture dictate what you do next. The beauty of placing your bet on culture is that it will tell you how to move forward. It won’t force you to choose between your people and your tasks. It will help you use your people to accomplish your tasks. The choice will not be easy, but I am betting that it’s worth it.

About the Author

StrategyDriven Expert Contributor | Chris MeroffAuthor, speaker and entrepreneur, Chris Meroff, has made a career of testing new leadership ideas to see what works—and what doesn’t—in service-oriented leadership. What he has gleaned from his research has helped him build a fast-growing organization with a diverse and engaged workforce that understands the mission of his organization and their place in it. His business, Alignment Leadership Consulting, exists to teach leaders how they too can boldly pursue a workplace culture that prioritizes employee fulfillment. Learn more at www.AlignLeadThrive.com

Expert Tips on How to Create an Investment Strategy That Works With Your Goals

/in /by

StrategyDriven Managing Your Finances Article |investment strategy|Expert Tips on How to Create an Investment Strategy That Works With Your GoalsDid you know that the collective worth of the 15 wealthiest investors in the world surpasses $300 billion?

An investment strategy can change your life for the better. Whether you are young or nearing retirement age, you can find an investment opportunity.

One thing about investments is that there are no limits to what you can choose. Also, there are no time limits, and so you can make the right choices at any age.

This guide will take you through the process of establishing an investment plan that works. Read it to make the right financial decisions.

Assess Your Current Financial Status

Your budget should clearly show your total income vs. the total expenditure. If the amount of money you remain with after the expenses isn’t enough, you must cut down some costs or look for more ways to generate income.

If you want a liquid investment, stocks would be the best. For illiquid investments, you can consider real estate investing.

Set Goals

Why do you want to invest? What do you want to achieve?

When you set goals, it becomes easier to attain your target. Maybe you want to buy a car with the investments, or you wish to secure your future.

If you have many goals, write them down and narrow your list according to their importance.

The goals should be measurable. For instance, if your goal is to save $50 every week, then you should evaluate your finances with time to know if you have achieved what you wanted.

The goals should also be realistic and achievable. You can’t plan to save more than $10,000 in a month when you know very well that you can’t achieve that.

Explore Options

The investment you choose should depend on your goals and your personal preferences.

If education is your saving goal, you may consider the mutual funds, stocks, bonds, and other long-term securities. You may also decide to invest in the real estate market or other physical products that increase value with time.

The key here is to diversify. As a beginner, you only need to dip your toes as you test the market. That’s why you should diversify the assets no matter how little they are.

This is the essential step for planning; thus, you might need to involve a financial planner. The planner should listen to your ideas and advise you on the best high rate investments to consider.

Check the Charges

Every investment includes some charges. If you decide to invest in stocks, you will need to hire a broker who will require a service commission.

If you choose investment funds, you will have to pay the fund manager too. The same case applies to real estate where you must pay a real estate agent.

Don’t commit yourself to any investment plan without knowing the charges. Ask the firm to explain to you all the possible costs that you will incur for the investment.

In most cases, the higher charge translates to better quality. But still, you should compare the price of getting a similar service somewhere else. You may be lucky to get the same quality service at a reduced price.

Do Your Research

Don’t invest blindly. As an informed investor, you should research the most profitable types of investments. You should always consult an educated professional, like Daniel Gordon, before making any big decisions in the financial market.

If you choose to invest in the financial market, you need to research on the best markets.

Currently, many firms are offering the same service. Some are legit, while others are not. Unless you are careful and do in-depth background research, you can quickly lose your fortunes to scammers.

If possible, check the reviews of the firm you choose to know what other people think about the firm. Don’t put your investment in a firm with too many negative reviews.

Understand the Risks

Every investment is risky. Young investors are more likely to fail because they are still green. Before you invest, you should familiarize yourself with the risk associated with your investment strategy.

If you plan to invest in the stock market, then you should know the possible risks of that industry. It’s possible to lose all money or even get abnormal profits.

With knowledge of risks involved, you can easily come up with a proper risk management strategy. For instance, you can diversify the assets to stay safe just in case one of the investments fails.

Be cautious with the investments which promise high yields only. There is no investment that does not have a risk. Unless it’s a scam, there will always be the drawbacks that you should understand.

Monitor the Investment

Don’t invest and leave your money there. You should monitor the progress of your investments.
Is everything going as expected? Are you depositing excess money into the investments? The progress of the investments should help you make the next step.

At times, it’s better to withdraw your investments if the plan is not profitable. After all, it would be useless to keep on investing without seeing the results of your hard-earned cash.

Choose the Best Investment Strategy

The right investment strategy should be cost-efficient and profitable. The ideal approach should also be simple and easy to manage.

So, don’t stress yourself finding the most complicated investments that promise the highest returns. Start small, and move to the more profitable ventures once you learn the basics.

StrategyDriven helps entrepreneurs make the right decisions for their businesses. Our help comes in the form of well-researched articles written by business experts. If you just started your business, or wish to create one, read our blogs to know more about the most important business aspects.

App Vs. Website: Which Is Better for Your Business?

/in /by

StrategyDriven Online Marketing and Website Development Article |App vs Website|App Vs. Website: Which Is Better for Your Business?As the number of people accessing content using a mobile phone rises, you may find yourself asking whether an app or website is the better option for your business. After all, responsive web design has come a long way over the past few years, with developers able to provide a satisfactory experience on mobile. However, a website cannot replace an app and neither can an app replace a website. Both of them come with their own pros and cons and it takes careful consideration to choose between either.

Responsive Website Vs. App

Many businesses that want an app often start with a website. Why? A website is a lot less expensive than an app, works on all devices that can access the internet, and is easier to share and link to than an app.

Additionally, a website is a lot easier to find and you have to explicitly tell people that your business has an app for them to install. From a usability perspective, a website is also easier to update than an app. You also do not need to have separate versions for Android and iOS.

Although app stores have gotten much better at ensuring people can still find your business app, app stores still trail websites when it comes to discoverability. Because of this, websites give smaller businesses a better chance of being discovered.

Then there is responsiveness to think about. Nowadays, web designers design websites that offer a good user experience no matter the device the user is using. In the end, UX is a key factor for your user satisfaction but also for your performance on organic search results.

If your knowledge about UX and website design is limited, we recommend you get in touch with experts. Luckily for you, they can be based anywhere in the world. This is the case for many companies like Web Integrations. They started as website designers in Aberdeen, but now they serve clients from all over the world.

NathanIves.com Designing Your Digital Products Platform Online Training Program

Apps Vs. Websites

Although business websites have their advantages, there is still enough need for you to have a business app developed. An app puts you in front of the people who install an app at all times so that they do not have to go online to find you. Because of this, a mobile app can be a unique marketing asset that provides a unique way for your customers to reach you.

Apps can also take advantage of native hardware features that websites cannot, such as push notifications and geolocation to offer tailored user experiences.

Working Together

Because apps are getting easier to create, there is no reason why your business cannot take advantage of the unique features both come with. This combination of an app and a responsive website gives your business a wider reach on the website while allowing you to still provide a unique user experience on the app.

Although your business might be thinking of choosing one or the other, there is a case to be made for using both an app and a responsive website for your business. They may seem antagonistic, but there is no reason why your app and business website cannot and should not work together.

5 Ways to Improve Customer Experience on Your Site

/in /by

StrategyDriven Online Marketing and Website Development Article |Improve Customer Experience|5 Ways to Improve Customer Experience on Your SiteCustomer experience is vital to the success of your site, and your business. Your website is the first place your customers will go to find out about your company, so you want to optimize their experience to the max. You need good web design to make your site clear to navigate and with engaging contact to draw customer interest. It’s also important to keep on top of user analytics and measure customer satisfaction. Don’t forget to offer sufficient customer support and you could even add a personal touch. Here are five ways to improve customer experience on your site.

Work with a web design agency

The web design needs to be perfect, not only for customer experience but also for SEO. For this reason, it’s advisable to hire a web design agency that has the expertise and the resources to help you. Site navigation needs to be simple and easy. If your customers can’t find what they’re looking for it won’t take them much effort to change to a competitor’s site. It’s also important to include things like a strong call-to-action and plenty of options for customer support.

Create engaging content

If you really want to drive up interest in your business you also need to create engaging content on your site. A web design or digital marketing agency can help you do this as well. Video is very popular, for example, or instructional guidelines on how to use your products. You could try out different forms of media as well such as podcasts and long informative blog articles.

NathanIves.com Digital Products Platform Online Training Program

User analytics

It’s vital to constantly measure customer satisfaction in order to improve it. You can do this using some of the best website analytical tools. It’s also a good idea to create buyer personas for your target audience and try to relate as much as you can to their needs and interests. You could also carry out surveys for your customer to give feedback. You could offer a promo code or voucher in exchange for doing this. Include any positive customer testimonials on your site in order to build trust.

Optimize keywords

Keywords are what tend to link SEO and customer experience. Your customers will arrive at your site depending on what they enter into Google. A web design agency can give you plenty of advice on how to choose the right keywords. It’s a good idea to analyze the competition and test Google to find out which keywords and phrases work best.

Personalized marketing campaigns

In order to improve customer experience, you could even personalize your marketing and email campaigns. CRM software and email marketing services can help you here. This is a great way to humanize your brand by greeting customers by name, without overstepping the mark of course. Here are some more tips to personalize marketing campaigns. The more you try to reach out to the right customers, the more you’ll improve their experience and generate more interest. You’re also more likely to turn clicks into leads.

Pages

Nothing Found

Sorry, no posts matched your criteria