Posts

5 simple measures you can take to improve your company’s security

/in /by

StrategyDriven Risk Management Article |Company Security| 5 simple measures you can take to improve your company's securityIn our online-entrenched age, and especially as the world continues to wait out the COVID-19 pandemic, it bodes well for your business that it can access a wide range of markets – both familiar and untapped – from practically anywhere.

However, your company’s use of digital tools can open up a range of security holes; indeed, theft of digital information is now the most commonly reported fraud, says the Federal Communications Commission. So, how can you counter that risk?

Educate your employees in security matters

Your company isn’t just a static business entity – it is essentially its employees, and you could have a rather fast-whirring conveyor belt of those. That’s why the onboarding process for new recruits should include training them in an array of measures aimed at helping to secure your business.

As a Forbes article suggests, you should give your business its own cybersecurity policy that details best practices for protecting employee, vendor and customer information – practices like the following…

Keep all of your corporate security software up to date

Even if you have taken over an existing business and, with it, inherited a strong security framework, you shouldn’t be complacent – especially given that all of the firm’s security software must be kept updated.

That software includes not only anti-malware software and firewalls but also the web browsers and operating systems your workers routinely use. You should keep an eye out for when key software updates arrive so that you can always install them as soon as possible.

Employ best practices on payment cards

If you think that using the same computers to both visit websites and process payments seems like a disaster waiting to happen, well, you could be right. That’s why it wouldn’t be well-advised practice – and why you ought to isolate your payment systems from other software that falls short of the same security standards.

You might find that the bank or other financial institution through which your firm processes payments requires you to, as part of agreements you have signed with it, meet certain security obligations anyway.

Be careful which workers you authorize to use which software

While your business might have many different software tools at its disposal, this doesn’t mean that all of your employees should be permitted blanket access to all of them. As a security precaution, you should make sure each employee is handed access only to those specific apps and data systems they truly need.

You could ensure this by implementing a system like Wandera’s private access solution, which would not require you to add any new hardware or install any new certificates.

Regularly back up vital business data

This data – such as word-processing documents, financial files, electronic spreadsheets and human resources files – should be kept as backups in various places. For example, you could keep secure, password-protected backups on your desktop, offsite and in the cloud.

If possible, back data up automatically – or at least weekly if undertaking backups on a manual basis would be the only real option for your business.

Turn Your WordPress into a Shop

/in /by

StrategyDriven Online Marketing and Website Development Article |Wordpress Shop|Turn Your WordPress into a ShopWordPress is a fantastic platform that can be used to write and share information on almost anything. The beauty of this little platform is what can start off as something such as a humble blog about soaps could then turn into a full-blown business overtime – bringing in impressive amounts of views and comments and creating a fanbase larger than you ever would have dreamed of. So, what happens if you want to start selling products or services?

The likelihood is you will not want to move domain, and linking different domains together to get different benefits can become confusing.

So, with that in mind, this piece will show you how you can turn your WordPress into a shop!

“Easy, accessible and free to start”

Why Use WordPress?

WordPress is one of the easiest and most accessible content management systems available and is often used to create websites or blogs. Not only is it extremely user friendly, but it is easily customizable to create a website you love and can come with plenty of add-ons to give your users the experience you want. WordPress also offers a good level of security and is easy to manage and maintain. Many businesses start off with using WordPress as it is free to use and offers a decent setup that interacts with search engine optimization (SEO).

“Customize your WordPress so it feels like you and your brand”

Getting Advanced

For those who have moved past the basic setup, themes, and plugins, there are options for you to upgrade, which offers you more features, more advanced plugins, styles and designs, and more options for you to customize your website.

Upgrading can give you significant control over what your website looks like, how your consumers can interact with it and will give you the tools for precise customization.

Don’t forget, you will need to ensure your WordPress site is secure and you have the best WordPress security features activated. Hackers and cybercriminals are always looking for weaknesses in websites, including eCommerce sites and poor WordPress security can lead to your data and that of your customers being accessed and used by criminals in a variety of different ways. So before you make the decision to move past the free WordPress setup, make sure you know how best to secure your site.

“Sell from anywhere; you are not tied to a warehouse!”

Want to Sell?

Many people use WordPress as an ‘access to information’ website. More common interfaces for sales include systems such as Shopify, which are designed for you to sell your goods from the get-go. That being said, many people might not know what direction their website will begin to go in, and then further down the line might want the option to begin to sell without any hassle. That being said, if you are new to selling, do not have enough space, or simply want to test the waters, why not consider WordPress dropshipping?

Why Use Drop-Shipping?

Whether you are a first-time seller or your online store is very much established, drop-shipping is one of the most useful tools when it comes to running an online store. For those who have no space for inventory, or even the costs upfront to produce products, drop-shipping allows a wonderful amount of freedom in not only how much you can sell, but where you can sell from too. A simple plugin can turn your WordPress website into a fully functioning, automated shop for a low-cost, low-hassle option!

What Laser Choices to Consider for Your CO2 Laser Machine?

/in /by

StrategyDriven Tactical Execution Article |Laser Machine|What Laser Choices to Consider for Your CO2 Laser Machine?When someone decides to buy a CO2 laser cutter, they will find a lot of choices. All these options can lead to some confusion. For example, some people don’t know the definition of a hobby laser and what they should look for when buying it.

For those who seem to be in this boat, keep reading. Along with looking at reviews, like https://www.nyccnc.com/we-bought-a-boss-laser/, consider some of the factors listed here.

Portability

Before buying a laser cutting machine, it is a good idea to consider how and where it will be used. For example, if it will be used in a fixed location, portability may not be anything to worry about. However, for someone who wants to take the machine to craft shows or other events, portability is a must-have.

One of the best things about hobby lasers is that they are usually portable. It is possible to take them on the road and put them on a sturdy table close to a power supply. This is going to allow a person to make custom items, regardless of where they go.

The only issue with portability is that a person is going to be limited to the total workspace the machine offers. Usually, hobby machines are going to have a workspace that spans about 20” by 12”. There are some that will have access panels to work with longer materials, but this is not always the case. If an individual knows they need to cut 36” long pieces of wood, they should look for another option.

Functionality

When buying anything, the first question to consider is how it will be used. Usually, there are two categories that someone is going to fall into: a professional or a hobbyist.

A hobbyist is a crafter or artist who is looking for something they can use for small-scale production. For example, they may want to start an Etsy shop or even participate in craft shows and events. Or, they could want a laser cutter to make unique gifts for friends and family members. If this is the case, then a hobby machine is the perfect option.

However, for those who plan to run a full-time business in a workshop that gets a lot of use, a hobby machine will probably not offer the power or speed that is needed. If goals are production-based, then professional cutters will be able to handle the workload on a bigger scale.

Range

A hobby laser will usually come with additional, optional accessories that can be used for unique projects. For example, it is possible to use a rotary for engraving on a curved object, such as a champagne glass or bottle. There are other accessories that can be considered too. Those options include different focus lenses, which allow for different variations of detail and speed to more easily individualize projects. It is important to remember that not all hobby lasers will offer these options, which means that, if someone knows they want to engrave on wine bottles, they should make sure the laser provides this option.

Power

Usually, a hobby laser is going to come equipped with a 40-watt CO2 laser tube. With this amount of power in place, it is possible to cut a quarter of an inch of most types of non-metal materials, such as acrylic, wood, fabric, and others. If a project requires someone to cut material that is thicker or if they need to cut metal, a more powerful laser is needed. This means that a bigger machine needs to be purchased.

Reputation

There are more than a few options and players in the laser cutter market. However, with some time and effort, it is possible to find the right machine. While it may seem daunting at first, it does not have to be.

It is a good idea to consider the reputation and history of each of the companies and manufacturers that are being considered. For example, how long have their machines been available on the market? What do real users of these machines have to say about them? One of the best ways to cut through all the confusion is to see what type of rating the business has from the Better Business Bureau. This will provide insight into if any complaints have been filed against the company relating to the tools and machines that are sold.

However, finding a reputable seller goes beyond their BBB rating. It is also a good idea to look at the variety of tools they offer and what third-party review sites, such as Yelp, say. This provides even more insight about the company and if they should be trusted with an investment of this size.

It is also a good idea to find out if the seller offers any type of guarantee or warranty. This is going to ensure that if issues arise, the seller will be there to fix the problem regardless of what it is.

Test Them Out

When it comes to buying a new tool or machine, it is always a good idea to test out how they work before moving forward with the purchase. If possible, find a friend or someone else who has the device being considered. Ask them if it would be possible to use it. This is the best way to figure out if a person is going to be able to use the device for their project needs.

Finding the Right Laser Cutter

When it comes to finding the right laser cutter, there are more than a few factors to consider. Be sure to keep the information here in mind, which is going to help ensure that the right cutter for the job is found and purchased.
Remember, the right cutter for one person may not be right for someone else. This is why it is so important to use the tips and information here to find the cutter that meets a person’s needs regardless of the project they plan to use the cutter for.

What Are The Benefits Of 3D Printing?

/in /by

StrategyDriven Managing Your Business Article | What Are The Benefits Of 3D Printing?

These days, more businesses across a huge assortment of industries are embracing the process of 3D printing. This is because of the many different advantages that it possesses. With that being said, in this blog post, we are going to explore all of the benefits in further depth to help you get a better understanding.

3D printing is rapid

There is only one place to begin when it comes to the benefits that are associated with 3D printing, and this is the fact that it is rapid. Rapid prototyping provides you with the ability to design, test, and manufactured a customized part in a small amount of time. Plus, if required, you can modify the design without the speed of the manufacturing process being adversely impacted.

Great flexibility

Not only does 3D printing deliver rapid speed, but it is also incredibly flexible as well. You can create virtually anything with a 3D printer. On the flip side, if you were to use a traditional manufacturing process, every new part of every change within a part design would demand a new jig, die, mould, or tool to be manufactured for the creation of the new part.

Sustainability

In addition to the points so far, with 3D printing, you do not need to outsource as many parts for outsourcing. This means that the environmental impact is lower because fewer things are being sent around the world and there is not any requirement for an energy-consuming factory to be maintained.

Reduce risk

By switching to 3D printing, you are also going to be able to lower the risk involved with the manufacturing process as well. This is because product designers are going to be able to verify product prototypes before they begin making significant investments in manufacturing that can be disastrous.

High levels of quality

Aside from the benefits that have been discussed so far, you can also expect high levels of quality when it comes to 3D printing. Poor designs can arise through traditional approaches to manufacturing. However, the way that 3D printing works mean that the assembly is a step-by-step process, which ensures the design is improved and that you benefit from an exceptional level of quality.

You can reduce expenses with 3D printing

In addition to the suggestions that have been discussed so far, 3D printing is also great for those who are looking to lower their costs when it comes to production. 3D printing is deemed one of the most cost-efficient manufacturing options. Injection moulding and CNC machining, which are more traditional approaches, demand a big number of costly machines, and the labour expenses tend to be a lot higher as well. Therefore, you can expect to save a considerable amount of money by making the switch to 3D printing.

So there you have it: an insight into some of the different benefits that are associated with 3D printing. We hope that this has helped you to get a better understanding of why 3D printing is so beneficial and how you can make the most of it in your business.

Start Your Own Business Online

/in /by

StrategyDriven Starting Your Business Article | Start Your Own Business Online

To be or not to be is not a question anymore.

Either you “be” on digital platforms or prepare for the closure of your venture.

Running an online business is the need of the hour. Given how a pandemic could shake the entire corporate world’s roots, we can no longer be sure of what comes next. Online business is the safest option to ensure financial security.

The best part?

It gives you the freedom to make money from anywhere in the world. It doesn’t always have to be a tangible product. You can even sell your skills, talent, and educational expertise online. According to Fundera statistics, global ecommerce sales might hit $4.8 trillion by 2021. As for providing services over the Internet, those numbers are on the rise too.

Don’t fret if you are one of the noobs. You can follow a proven set of steps to ensure success when initiating in the online business world.

Here is how it goes:

Find a need and fulfill it

Most people start by looking at a product they are strong at. Instead of analyzing the market, their aim is to come up with a flawless product structure.

Remember, you need to solve a specific problem faced by the people. Plus, ensure there are potential customers for it. Look at how your idea could help people differently.

For example, Google improved the online search process. Netflix provides on-demand streaming media, and Uber is trying to improve the on-demand car service. Although your product or service may not be a must-have, you could still find a way to repurpose it and resolve a dire need.

The Dropbox co-founder Drew Houston speaks highly of such entrepreneurs when he says that the happiest and most successful people he knows don’t just love what they do; they’re obsessed with solving a significant problem, something that matters to them.

Passion, coupled with innovative problem-solving, could beat all obstacles blocking your digital journey!

Write a stellar copy

It doesn’t matter if you have a food business, a construction company, or even a photography studio. Every venture needs and compelling copy to make the desired mark upon its prospects. A good composition will motivate, encourage, and convince your audience to interact with your business.

Essentially, a copy refers to the marketing text found on leaflets, flyers, and billboards. In the case of an online business, it is the content found on your website aiming to understand the emotional impetus behind any purchase. There is also smaller stuff like social media posts and product descriptions, which require incredible copywriting.

Hence, it is imperative to invest in a good copywriter to improve your overall brand image. Your customers won’t consider the magnitude of your operations when going through your website. It is how you string your professional insight into compelling words that can leave a lasting impact on them.

This is one reason why 64% of the B2B marketers outsource their demanding copy needs.

Unlike other paid marketing campaigns, a good copy will continue to promote your online business for a prolonged time.

Use search engines to drive traffic

Online visitors today are using search engines more than ever before. According to the Internet Live Stats, Google processes 40 000 search queries every second on average. This translates to 3.5 million searches per day.

Considering the intense competition online, new business owners must implement a scalable search engine strategy.

Working on SEO and SEM could be your best shot. SEO is a powerful way to drive evergreen traffic atop the funnel. Meanwhile, SEM refers to using paid advertisements that pop up on the search engine results page. Advertisers bid on the keywords entered by the users of Bing or Google when looking for a specific product/service.

Ideally, seeking assistance from local SEO specialists could be your first step when starting your online business covering a certain vicinity. For example, you could get help from a Seattle SEO expert to devise your online marketing campaign if you are a startup in Seattle.

They could help you gain insight into optimizing your website or starting a pay-per-click advertising campaign. The former involves attracting organic traffic to your portal. Meanwhile, the latter (PPC) consists of showing ads instantly on the search engine’s first page. Besides getting you an instant traffic flow, PPC ads will allow you to discover your best and highest converting keywords.

Verdict – Stay in the information loop to maintain relevance

One of the main ingredients to ensure your success in virtual paradigms is – constant upgrading.

If you are planning to kickstart an online business, make sure it fits the current trends. From website design to customer satisfaction – everything has to fall in line with the industrial standards. Each time you feel like you’re drawing apart from the prevalent ideas, work hard to up your game.

We hope you’ll sneak up the search grid and stay there!

About the Author

Evie Harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs.

Find her on Twitter:@iamevieharrison. Learn more about Evie at about.me/iamevieharrison.