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Startup Marketing: Three Ways to Efficiently Market Your Start-Up Company

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StrategyDriven Marketing and Sales Article |Startup Marketing|3 Best Ways to Market Your Startup Company in 2021Many companies in the United States spend a decent chunk of their funds on marketing. It’s been reported that most U.S. companies spend at least 10% to 12% of their yearly budget on marketing alone. These companies’ kind of marketing tactic is quantity over quality, which means getting as many advertisements done and distributed out into the world as possible.

However, digital start-up companies can’t afford to spend as much as most companies because they usually start with high expenses. But if you want your company off the ground faster than most, you’ll have to spend on marketing, as it is the only way you can increase your clientele. It might be scary to spend thousands of dollars on marketing when you’re just starting. Still, it’s the best way to grow your business, especially during this pandemic. The good thing is that it doesn’t have to be expensive to get some exposure for your company. Here are some cheap marketing strategies you can promote your digital company.

Word-of-Mouth

We want to get this out of the way, as many established companies out there have forgotten one of the most consistent and essential forms of marketing, and that is through word-of-mouth. This form of marketing has always been with us ever since the beginning and but many have forgotten it through the years.

Essentially, word-of-mouth marketing relies much on serving your current clientele and giving them the best service and deals possible. It’s all about producing a brand that many people will talk about in the future. However, due to its random nature (some clients may receive different treatment), this form of marketing can be quite volatile. But there are some ways you can reduce this randomness. One of which is through newsletters.

Newsletters are an excellent tool for digital companies to develop positive relationships with their clients. They are also a great way to advertise new offerings that some clients are looking out to get. It’s also great for stating the problems that your company might have in the beginning. This transparency can help your consumers understand your company’s current situation. At its core, newsletters are among the cheapest ways to develop your brand with your target audience.

Guerilla Marketing

There are many ways to market your company out there in the world, but most require you to be consistent with your strategies. This means spending thousands of funds on marketing every year until you get enough exposure to pay your expenses. However, if you’re planning to introduce your start-up company into the world in the cheapest way possible, then guerilla marketing is for you.

Guerilla marketing is a type of marketing strategy that relies on shock value. It’s centered on unconventional and creative ideas that can promote your company in a meaningful way. If done right, your company can get massive exposure overnight. To start your guerilla marketing campaign, you’re going to need two things: surveys and illustrative tools.

Surveys are meant to gather as much information as possible in your target audience. You want to know how your audience thinks because you wouldn’t want to do this kind of marketing randomly. It might negatively affect how your target audience views your company. Remember that any marketing that relies on shock value is a double-edged sword. However, by having enough information, you’re mitigating the chances that your campaign would backfire on you.

Next up are illustrative tools. Illustrative tools such as Adobe Illustrator can help you make good guerilla marketing advertisements. They’re great for other physical marketing as well, such that require some finesse, such as laser engraving tools. Illustrator tools can help you create your marketing idea into reality, and without it, you’ll be left out in the dust. If you’re not a trained professional with these tools, it’s always good to spend extra funds in hiring one, as they can make or break your guerilla marketing campaign.

Once you’ve got these two things, it’s time to start your campaign. Remember to lower your budget for this campaign because at least if it fails, you’re not going to spend too much. The main principle in guerilla marketing is to get your advertisements as much exposure as possible. This means you’ll have to post your advertisements on the most visited platforms by your target audience or, when it comes to the physical world, an area with a lot of foot traffic. Your goal here is not to promote your products and services. Your primary goal is to represent your company.

Content Marketing

The last on this list is one of the most reliable and consistent ways to market your digital start-up company. Content marketing relies on creating as much content as possible for your company. This includes images, videos, and blogs. As a start-up company, you’d want to start with something cheap and reliable, and that is blogs.

Having a blog on your website can make a difference in gaining exposure for your company. The best part is that you wouldn’t have to spend too much money on it if you have an in-house writer working for your company. You only need to produce one or two articles per day to gain exposure on the internet, especially on search engine sites such as Google. This is the primary way you can expand your reach and gain many other clients you might otherwise not have if you didn’t do content marketing. After establishing your blog, you can start working on videos and images to promote your company to your target audience further.

Marketing can have serious pain points for every start-up company. However, if you have a goal in mind have enough budget, you can make miracles with your marketing strategy. It only takes a singular creative mind in your company to make the marketing strategies in this list work the best way it can.

4 Employee Experience Trends That Defined 2020 and Are Expected to Play a Huge Role in 2021

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StrategyDriven Managing Your People Article |Employee Experience|4 Employee Experience Trends That Defined 2020 and Are Expected to Play a Huge Role in 2021A whole lot changed in 2020 for everyone. The emergence of a global pandemic has transformed the way we live, interact and work. It has forced many employers to reconceptualize workflows and the minimum number of staff needed to operate. Brand new employee experience trends have emerged, and some of them are showing no signs of losing their grip. Here are some trends that ServiceNow HR expects to have a huge impact in 2021.

1. Working Hours Flexibility

In the past, location has been more of a focal point for employers. But as we move forward in 2021, time is going to be the focus or flexibility. As more and more employees begin to return to in office working, employers will need to offer greater flexibility regarding when employees are expected to work. A 40 hour work week or a 9 to 5 schedule may not be necessary for high performance, productivity and efficiency.

2. Mental Health Support

With all of the separation, and isolation in some cases, that people are experiencing during the COVID-19 pandemic, addressing the mental health of employees cannot be overlooked. The longer this pandemic wears on the more mental health will impact the efficiency and productivity of the workforce. Employers who choose not to address this very serious issue are likely to suffer. Things like extended parental leave and emotional well-being programs will be well received by current employees and even be a priority for potential employees.

3. Workplace Technology

Due to the number of remote workers, employers have had to put some checks and balances in place to monitor the productivity and workflow of employees. Many employees are distrustful of the technology being used to monitor their work. Since remote working and hybrid working are becoming more of the norm, there will need to be some regulations for just how much information is being gathered, how and where it is being stored and who has access to it. We can look forward to state regulations at a minimum about what employee information can and cannot be recorded and how it can be used.

4. Social Stance

Not only do people want to purchase from businesses that espouse their personal beliefs and values, but they also want to work for an employer that is aligned with their values. Most employees are looking for employers to take a position on issues and politics. There is little room for neutrality in this climate, and attempting to remain in the middle may do more harm than good. Whether it’s giving to charities or causes, sponsoring an event or investing in an organization, there are plenty of ways to morally align your business. Undoubtedly, potential employees and even current employees will be watching.

Although 2020 was a history making year of epic proportions, what was put in motion is far from settled and will continue to impact the way we do business for quite some time to come. It’s a good idea to do what you can as an employer to keep up with what’s going on and create an improved employee experience.

Industry Insights: An In-Depth Look Into the 5 Challenges of CNC Machining

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StrategyDriven Tactical Execution Article |CNC Machining|Industry Insights: An In-Depth Look Into the 5 Challenges of CNC MachiningToday, CNC machining is considered one of the most efficient and important way to handle metal fabrication jobs and tasks in modern industry settings. The reason for this is because the technology itself is a combination of rather sophisticated software programming combined with more advanced mechanical engineering, which produces a system that is well known as CNC or computer numerical control.

Even though the use of CNC castings and machining services is efficient, there are some limits to what the machines can do. While this is true, with the right strategy, these challenges can be overcome.

1. Complex Geometry

Something that is generally accepted in this industry is that what a skilled tradesperson may excel at is something that the average CNC machine may struggle with (the opposite is true, as well). For example, it is a show of skill for tradespeople to work metal with a high level of precision, including cutting circular patterns or straight lines -; but these are tasks that are simple for the average CNC machine. Many Custom CNC Machining Services can get these types of jobs done with ease.

However, with more unique patterns, CNC machines may struggle, while a professional can easily handle the job. This refers to a technical limitation. Also, older CNC machines are operated on just two or three axes, while newer machines have a larger range of movement.

2. Data Processing

Because of the mechanical nature of CNC machines, they can operate within the set boundaries of the hardware. However, the performance could be impacted by the software running the machine. Sometimes, the bottleneck for how quickly CNC machines work is the speed that the computer sends the instructions to the device. An upgrade can help overcome this challenge.

3. Higher Costs

The initial financial cost of purchasing a CNC machine is not cheap. This is especially the case for those who are coming in to the industry with no current equipment to make an upgrade from. Getting started with a CNC machine is challenging because of the significant investment that must be made. However, this cost can be offset by the return provided when the machine is in full operation. This is something to keep in mind when getting started in the industry.

4. Costly Repairs

With any CNC machine, things can break down and the repairs can be expensive. CNC machining requires both software and hardware to work efficiently. If there is a breakdown of these systems, it could require a combination of programming and mechanical expertise to get things running.

5. Expertise Loss

In the past, the ability to handle more complex machining tasks required that engineers and artisans to have a good understanding of metallurgy or other subjects. This can have an indirect benefit on any company because now machines are simplifying the process and reducing the skills that the actual worker has. With CNC machining is taking over, it is making things faster and more efficient; however, this is reducing the schooling and expertise that is required by those who are working in this industry.

As anyone can see, there are countless challenges being faced in the CNC machining industry. Knowing what these are is the first step in overcoming them. Keep the information here in mind to ensure the desired results are achieved and that any potential challenges can be overcome in the industry to help ensure that things continue to move smoothly and efficiently.

The Ultimate Guide on How to Boost Production Line Efficiency

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StrategyDriven Tactical Execution Article |Production Line Efficiency|The Ultimate Guide on How to Boost Production Line EfficiencySOPs or standard operating procedures may vary from one company to another. However, the main common goal across industries is to achieve strong production efficiency. SOPs boost production efficiency because they focus on happy customers, strong supply chains, and safe employees.

As a production line manager, you strive to maximize the output without sacrificing quality. Unfortunately, this isn’t always possible. According to a report by Carpedia, most companies use up approximately 50% of their equipment and labor resources.

Tips on How to Improve Production Efficiency

Understanding what you’re making

While it may seem odd that anyone would manage a production line without knowing their product, the fact is that managing a production line doesn’t necessitate fully understanding the final product inside out. However, this doesn’t mean that you shouldn’t take some time to know the product and the production process intimately. When you know what the final product is supposed to achieve, you may be able to identify some parts of the production process that you can alter. For instance, you may find it cheaper to outsource your PCB Assembly tasks.

Effective automation

Replacing your employees with a machine isn’t the wisest choice. For production to be efficient, automation should be effective. As a production line manager, you want a return on investment. Therefore, you should make sure that any machine you invest in doesn’t need constant maintenance or supervision. This will help free up your staff so that they can perform more valuable work that cannot be done by a machine.

Improve on safety

There are several safety risks in factories that use production lines. Therefore, you have to consider the use of heavy equipment and machinery, and the handling of dangerous materials, especially if they’re hazardous. If your employees often deal with electrical items, there could also be a fire risk. As the person in charge, you can make your workplace more efficient by improving your employee safety.

Schedule preventive maintenance

A little maintenance of your production line equipment will go a long way in warding off bigger problems later. Most companies schedule regular checkups for their equipment. However, scheduling maintenance reminders can help your employees to remember when checkups are due.

Train your employees

Employees are the lifeblood of your business, and if you find them inefficient, it may not be their fault. You have to train new employees to adhere to company standards, and when you don’t train them, they will copy those around them, which can lead to errors. You can standardize operating procedures after identifying gaps in your employee skills, knowledge, and processes. Ideally, you should do this before you create a training program.

Bottom Line

Boosting efficiency in your production line is an ongoing process. Therefore, don’t underestimate the value of taking time to understand your product, automation, safety to reduce workplace injuries, and equipment maintenance. Sometimes, it is the small strategic changes that yield the best results.

However, before you make any changes remember to always ask yourself the cost of that solution. . For instance, you can improve production line efficiency by investing in a new multimillion-dollar piece of machinery, but can you solve the problem with a cheaper alternative? Don’t use your business capital unless you have to.

5 Tips Guaranteed to Improve Employee Performance

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StrategyDriven Managing Your People Article |Improve Employee Performance|5 Tips Guaranteed to Improve Employee PerformanceLet’s face the truth – your company’s success depends on your employees’ performance. Even when you are recording peak levels of turnover and maximum motivation, you may not be sure how to harness your employees’ potential. You will need various solutions to flip these dynamics.

Before you act on a particular solution, make sure you understand why your employees are not performing as expected.
Read on to learn some tips you can adopt to improve employee performance in your organization.

1. Set Clear Expectations

Do your employees understand their job descriptions? Communicating the expectations to the employees ensures that they have a clear picture of their assignment. After they are aware of their work, make frequent and clear communication to manage these expectations.

Your employees should describe their objectives freely. Moreover, they should understand their functions and responsibilities at the workplace.

2. Use the Right Tools and Technology

Embracing technology in the workplace is one way to drive engagement and improve performance. However, you should have the right technology and tools to match all the employees’ expectations.

Ensure that the hardware you have in the organization is compatible with your software. For instance, if underperformance in your company is due to the manual processes of making cuts and shapes, you may consider introducing a CNC cutting machine.

A CNC cutting machine can translate computerized information into instructions that a machine can follow easily. Browse this site to learn more about CNC cutting machines.

3. Empower Your Employees

Employee empowerment is a vital aspect of any organization’s performance. There is no one-size-fits-all approach to employee empowerment. The goal of any empowerment practice is to give your employees the power to make high-impact decisions in the organization.

While there are diverse ways you can empower your employees, focus on the one with a higher chance of success. For instance, you can start by providing input on their goals and objectives. Ensure that they have all the resources they would require to improve their performance. Besides, train your employees such that they can do their work without requiring any form of micromanagement.

4. Carry Out Performance Appraisals

Performance appraisals should not scare or pressure the employees to work; instead, they are a necessary tool that influences employees’ performance. Such an exercise gives the employees a complete overview of where they stand on their performance radar.

Regular performance appraisals will help the employees stay focused on the set individual and organization goals. Also, it is necessary to let them know of the significance of such reviews.

5. Improve the Employee Morale

Delighted employees have a high chance of performing well in their work. So, it would help if you took the necessary measures to improve the morale of your employees.

Review the working environment, benefits, salary level, and the knowledge of its mission and vision to ensure that the employees feel satisfied with their job. Employees with a clear understanding that their role is necessary for their employer’s success will always give their best.

To achieve success in your organization, you need to have the right systems, rules, and strategies in place. If you want to improve the performance of your employees, you must include their considerations. Learn why your employees are underperforming and focus on creating conducive environments for success.