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SMS Marketing Trends 2021

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StrategyDriven Online Marketing and Website Development Article, SMS Marketing Trends 2021

Since the world has been gripped in the hands of COVID -19, it brings significant changes in the life of businessmen. SMS is now regarded as the marketing tool and perfect way to bridge the gap between the business and its consumers. According to a study, the texting was increased by 53% and recorded to be higher than average in both January and February. Let’s look at some of the trends in SMS marketing and the probable changes they must bring to the lives of many.

1. More than SMS, Omni channel is better preferred: In case you want to establish a better relationship between with the customers, prefer Omni channel more than only SMS. Earlier SMS was regarded as the only channel of communication with the customers; the contact number and email ids of customers were collected by the senders. But now, SMS has an incredible open rate (say 98%) acceptance and it can be integrated with other channels as well. 2021 will notice certain trends in SMS marketing and they would be like the following.

  • Blog posts and other company news can be shared through messages.
  • E- Mail and SMS promotion can be combined.
  • SMS can be well combined with social media marketing.

With the help of marketing automation software it is possible to integrate other channels with SMS.

2. SMS as a customer care channel: Some ways are prominent where SMS can facilitate the customer service functions.

  • They can be used for sending confirmations.
  • They could be used for providing delivery tracking information.
  • They can be used for confirmation and also rescheduling appointments.
  • They are generally used for responding to questions that are frequently asked.
  • While you text with customer support that allows a shorter time of resolution.

In the present year 2021, you may expect to see a betterment in customer service. Since the SMS platforms come handy, there is much improvement in the transactional SMS, and the two way SMS that helps in customer and business services.

3. B2B SMS marketing is on the rise: B2B marketing uses SMS for interacting with the customers and it’s in rise in 2021. Well, the amount of SMS used by B2B is always lesser than B2C. SMS is used to send text to customers as well as valuable information. Well, there are many ways that can help in this regard:

  • By sending personalized messages that customers can know the expected time of delivery as well as the order number of the materials.
  • The customers might know about the product updates and also improved services thereby keeping them in the loop.
  • While you exchange messages with potential customers, it can keep themselves motivated.
  • There can be timely updates about the company’s products and offerings.
  • You may schedule product demos and webinars, as well as answer FAQ’s that provides limited time offers.

4. User reviews is the trend:The use of SMS is on the rise. According to a study about 82% of the consumers read the online reviews especially for the local business. Reviews play a critical role in sales and marketing. In fact, there are several polls and surveys conducted that would give an idea of people the product. In fact threads are provided via SMS and users are expected to complete the poll. Give customers a chance voicing their opinion on the various products and services; you may see the use in social media. The surveys conveyed can help to build the necessary insight.


5. Transactional SMS updates for cross selling: The transactional SMS would keep the customers updated about their purchase and any interactions with the Finance business. By sending SMS to the customer would create a positive image, and there are chances they would convert to potential customers. The companies will be provided with a chance to promote cross selling and providing discounts, all to attract a buyer.

6. Elevate your business with SMS marketing message: In the future, maybe SMS marketing will be combined with marketing strategies as a mix. The success of a marketing strategy depends how effectively it’s used to send text and manage the potential clients. With advent of age, SMS marketing will be the most effective tool to communicate and give a boost to sales.

The marketers hope that business will see a havoc change in 2021 and that will be reflected in the marketing trends. Business trend will be more empathetic this year and that will lead to a stronger customer relationship. E-mails and SMS are regarded as a perfect tool that can help push notification and can elevate sales along with revenue. After all, there is a saying that ‘Content is the king’, and it would appear like that text only emails and SMS are the main tool that can lead to a successful marketing strategy and future development.

About the Author

Susan Raj is Marketing Head of TXTImpact.  TXTImpact provides Business Text Message products for marketing to and support of customers to increase their client base. Our Enterprise Text Message Marketing Platform designed for your business, allows marketers to communicate and engage customers on the go instantly.

Best Sales Intelligence Software

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StrategyDriven Marketing and Sales Article |Sales Intelligence Software|Best Sales Intelligence SoftwareBefore sales intelligence software, sales reps would have to manually collect information on their accounts, reach out individually, and schedule follow ups. All this meant a lot of detective work (and not a lot of sales work) which can be automated with sales intelligence software.

Sales software is helpful to collect data and insights for companies by using external or internal data to expand sales and increase sales processes. Data collected by sales intelligence software is used to discover opportunities and inform reps of important insights into their accounts. Once salespeople have identified an opportunity they can then create strategies and improve ROI.

A good sales intelligence software must be able to merge with other sales software, business intelligence, and analytics or data management solutions. It should also be functional to search lists of companies, find potential customers, and use contact information to reach them.

Some of the best sales intelligence software include:

Vainu

Vainu provides company information whenever it is needed hence keeping the sales team relevant. The software collects data, reads, and analyses any company information that exists making it easy for the sales team to interpret and layout a strategy for their customers.

Adapt

Adapt gives users access to business contacts to build competent leads and interact with new customers faster. It offers B2B company data and contacts across various industries. The software is built for sales teams and marketers to meet goals faster.

Clearbit

Clearbit is a data engine focused on marketing for interactions of customers. It enriches customer data allowing for more personalized marketing and sales outreach as well as prequalifying and scoring leads.. The software updates sales records automatically and gets you alerts when specific contacts interact with your site.

Datanyze

Datanyze focuses on website technology. It provides technographic insights to salespersons based on data science to target their sales at scale. They offer multiple ways to access their data with ease which in turn creates campaign segments and deploys triggers and workflows.

Insideview

Insideview aims to place itself as a company database that integrates with CRM. It has an AI B2B data platform combined with data expertise from Insideview and customer support that makes it trusted by the best-performing companies. It also adds social media feeds of various companies as well as providing news mentions.

LinkedIn Sales Navigator

Sales Navigator makes prospecting easy. Reps can target accounts by industry, company size, location, as well as find contacts based on job title, seniority, and skills. Unlike LinkedIn, Sales Navigator is a paid sales intelligence application.

With Sales Navigator, reps can engage in a meaningful way with their accounts. It also allows reps to stay updated on activities in their accounts and even be able to connect with new contacts without necessarily having their contact information.

ZoomInfo Powered by DiscoverOrg

ZoomInfo collects data by researching and interviewing companies analytically each year. This software solution is used for B2B sales teams for IT departments. It also includes data on new initiatives and projects enabling the sales team to deliver more personalized and relevant outreach. The software also assists in targeting companies that visit your website, therefore, increasing sales success and productivity

Obviously, there are more types of software such as HubSpot Sales Hub, Owler, D&B Hoovers, and Leadfeeder. Although what is important is to utilize sales intelligence software that will enable you to find accurate possibilities. And that you find software that makes it all easy to analyze the data.

Starting a Business for the Post-Pandemic World

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StrategyDriven Starting Your Business Article |Post-pandemic World|Starting a Business for the Post-Pandemic WorldThe world has changed. That is what everyone is saying as we are in the midst of a once in a generation global crisis. Change can be daunting. Whether you are a potential new business owner or someone who has been in the game for years, you knew how your industry operated before, and you at least had an idea of how to navigate within that system. Now you have to figure out a whole new way to play.

Change Is the Name of the Game

The pandemic has caused a massive change and forced many businesses to fold. However, companies that have been around for decades and make it through the crisis will recognize that change is nothing new when it comes to business. While some industries may face more frequent and drastic changes, every business needs to adapt sometimes.

Restaurants may seem like an industry that hasn’t faced much disruption overall. However, even they have to monitor the latest dietary trends. Then, of course, one of the largest shakeups came with the rise of fast food.

Some industries face change at a greater rate, but all industries change over time. Some of the most successful companies don’t just change how they operate within an industry but switch industries altogether. Many of the largest companies now operating today started out doing something completely different. Some companies that started out doing something entirely different include:

  • Nintendo – This video game manufacture began as a playing card company and also ran a taxi company, food company, TV network, and hotel chain.
  • Nokia – This popular mobile phone brand started as a paper mill.
  • Wrigley – One of the biggest chewing gum companies started out selling soap and baking powder.
  • Marriot Hotels – Began as a street-side root beer stand.
  • Samsung – This electronics king got started by exporting noodles and dried fish.
  • American Express – The credit card company that originally delivered parcels across the country.

The point is that businesses have to learn to adapt to survive and thrive. Sometimes a change in business comes from forced outside conditions, and other times it comes from inspiration from within. Inescapably, though, it always comes eventually. Starting a business in the current climate is a great way to prepare yourself for success because you can’t rely on following an already laid out way of doing things. You need to innovate immediately.

Filling a Gap or Flooding the Market?

If you are planning on creating a new business that you will hope to launch as the world opens back up again, it is important to recognize the market you will be entering.

Once the world returns to normal, some industries will operate in much the same way as they did before. However, others will operate in a vastly different fashion. There are also going to be a number of industries that don’t recover to pre-virus levels, while others will be bigger than ever before.

You need to figure out where your proposed business lies along these spectrums so that you can fully understand the risks of your endeavor.

Many businesses were forced to close down during the pandemic, but the industry need will return to pre-pandemic levels. That means there will be a lot of holes to be filled, and you could be stepping in at the perfect time to provide the service that people need. Many other services that boomed during the pandemic are likely to drop off dramatically as the disaster recedes.

Basically, opening a new restaurant where you have half the competition you would have had if you had opened your doors in 2019 will be a much safer bet than starting a business that sells medical masks.

The Importance of Insurance

One thing that the pandemic has certainly shown is the importance of insurance. Health insurance, cancellation insurance, and business insurance that covered disruption are three prominent insurance options that many people who had them were very grateful for once the pandemic hit. While hopefully, we will not face another crisis of this level anytime soon, these are still great safety nets to have.

Whenever you invest a lot of money in anything, like your business, home, car, wedding, or self, purchasing insurance is a good option. People planning to get married in early to mid-2020 who had to postpone may not have benefited from buying wedding liability insurance. However, if they bought wedding cancel or postponement insurance, they were certainly breathing a sigh of relief.

The same goes for business owners. Those who left business disruption insurance off their coverage plan were left out in the cold when forced to shutter their doors due to lockdowns.

The Digital Age Has Truly Grown Up

The world has been transitioning to digital more and more over the past few decades, and the pandemic pushed that movement forward even further. Many businesses who adopted a more digital approach with things like having employees work from home don’t plan to go back to the old way of doing things. Many former office jobs have switched to being fully remote and will stay that way while others will keep a partially remote aspect.

There are many benefits to having your employees work from home. Your good employees are often more productive because by cutting out their commute, they are less tired and more able to focus. At the same time, it is easier to identify your bad employees and demand improvement or part ways. You can also rent smaller offices or have no main office at all. Either option can save a lot of overhead costs.

Due to this and other factors, you may find that this is the perfect time to start your new business. With many industries, you won’t find yourself at a big disadvantage to your more experienced competitors, since they will be learning the new way of doing business right alongside you.

What Are Some Of The Ways To Increase Traffic To Your Blog?

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StrategyDriven Online Marketing and Website Development Article |Increase Traffic to your Blog|What Are Some Of The Ways To Increase Traffic To Your Blog?There are many different reasons why people set-up blogs today. Some people establish blogs as a way of facilitating their business website and driving more traffic to their online store. There are then people who start blogs because they are passionate about certain subjects and a blog enables them to share their voice and opinions. You can also monetise your blog. However, you are only going to be able to achieve your goals if you get a lot of traffic to your blog. Keeping that in mind, we are going to take a look at some of the different ways that you can drive blog traffic.

Make the most of social media

When it comes to online marketing, all of the different channels are very much integrated. SEO, social media marketing, and blog writing all work together to help you to build your online presence. Therefore, it makes sense to build an effective social media presence for your blog in order to attract more traffic and followers.

However, one of the biggest mistakes that people make when it comes to social media is trying to establish a presence on every social network site. When you consider the wealth of social media sites that are available today, this is simply not possible. Your efforts will be diluted because it will not be possible to give every platform the amount of effort and attention that is required. As a consequence, one of the most important things that you need to do is determine what social media networks you should focus on.

This means that you need to figure out where your target audience is. What sort of social media networks are blog readers most likely to use? For example, if your blog readership is predominately females who are of college age, Pinterest would be a wise social media network to integrate into your strategy. This is because the Pinterest demographic matches up with this. You can grow blog traffic with Pinterest if it is the right social media platform for your audience.

Focus on delivering quality content

Not only should you think about your approach to social media, but quality really is everything when running a blog. You cannot expect to put out poor quality content and have a successful blog. Your content needs to be original, exciting, and informative.

If you do a quick search on the web, you will see that there are so many different blogs out there today. Competition is fierce. What is going to make people choose your blog over other blogs? The answer lies within the content you create. If you create high-quality content that is different from the norm, you are more likely to have people following your blog. However, if your content is low quality and it does not provide anything new or helpful, no one is going to read your blog. It is as simple as that.

Make sure you have a consistent posting schedule

Yes, your content needs to be of a high quality. However, it also needs to be consistent. Posting several times in one week and then disappearing for a few weeks is no good. It is much better to post once or twice per week than it is to have an erratic posting schedule.

People like to know what to expect. They want to know when they are going to receive new content from your blog. This is the only way you are going to build up a following. If you post on an erratic basis, people will lose interest when you do not post on your blog for quite some time. The best thing to do is create a calendar for your blog so that you can schedule content.

Create guest posts that link back to your blog

To boost the power of your own blog, you need to post content on other blogs! If you have other websites that point back to your own, it can help to boost your social media ranking. This will give you more visibility online, which can result in more viewers for your blog.

However, we must stress that it is imperative to only link up with premium quality blogs that are relevant to your blog. If you were to run a sports blog, for example, linking to a blog about unicorns wouldn’t help you to climb up the search engine rankings. There is no relevance. This is why you need to make sure that you carefully consider the blogs that you post guest posts onto. Make sure you check their domain ranking so you can be sure that the site has high authority.

Be patient

We know that it can be hard to be patient when you are desperate to build your blog. However, we are sure you have heard the saying that Rome was not built in a day. You cannot expect any blog or website to be a smash hit overnight. It just does not happen. Instead, it takes a lot of hard work and dedication.

Slow and steady truly is the best approach when building your presence online because it will help you to create a natural and organic ranking, which is much more likely to last. If you try to take shortcuts, you will only end up hurting your blog in the long run.

So there you have it: an insight into some of the different ways that you can drive more traffic to your blog. If you try the different strategies and techniques that we have discussed above, you can give yourself the best chance of increasing the traffic to your blog. From focusing on your social media marketing efforts to ensuring that your content is original and engaging, there are lots of different tactics that are important when it comes to increasing the visibility of your blog. Try out the approaches above and remember that you need to be patient to see results.

How To Choose The Right Premises For Your Business

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StrategyDriven Starting Your Business Article |Business Premises|How To Choose The Right Premises For Your BusinessThe (growing) trend right now is for people to work from home, and for entrepreneurs to start businesses from their spare bedrooms or garages. Although this can certainly work for some, and it does have a vast number of benefits, it’s not going to be ideal for everyone, and sometimes an office space or storefront is essential to the success of the business. If you need to work away from your home either because you don’t have enough space or because the business calls for it, then you are going to need to think carefully about the premises you choose.

The issue with business premises is that they can be expensive, and this is why you need to choose the right one so that you don’t waste any money, and so that you can maximize your business as much as possible. Read on to find out more.

Location

Anyone who works in property will tell you that location is extremely important. It could be the difference between happiness and misery when it comes to your own home, and when related to a business premises, it could be the difference between success and failure.

Although you might be able to spend less in one location compared to another, there could be a big reason for this. Make sure you research all the potential areas for your business thoroughly first. Some things to consider include:

  • Footfall– will many people pass by (assuming this is important, of course)?
  • Public transport and parking – how will you or your employees get to the office, warehouse, or store? Will it be easy, or will it be a chore? If it’s the latter, you might have trouble attracting the right people to work for you.
  • Competitors – are you close to your competitors? It can often be best to be a little further away.

Price

Of course, once you have determined where you want to have your business premises, you’ll need to consider how much you can pay for it. Whether you are buying or renting, there is the monthly cost to think about, as well as a potential down payment. You will also need to factor in costs like heating, electricity, and broadband. How much is it really going to cost you each month to run your premises? Can you afford it?

In some cases, especially if the location you are looking at is a more expensive one, you will need to look at smaller properties or those that need more work than others. This can be a good thing; it allows you to put your stamp on things and design the layout just how you want it; glass polishing for the windows and floor polishing for the tiles and a fresh coat of paint could transform a run-down building into a beautiful one, for a bargain price.

Usage

Finally, it’s wise to determine what the property you are considering paying for is allowed to be used for. Some will have restrictions on them that mean, no matter how perfect they might be for you, you can’t turn them into a store, or they have to remain a store and you can’t use them for offices.

There are dozens of clauses like this, which is why when searching for a business premises it is best to use a professional; you won’t find somewhere only to be disappointed, and they will know just what will work for you.

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