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Top Three Digital Marketing Strategies For Your Business Campaign

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StrategyDriven Online Marketing and Website Development Article |PPC Agency|Top Three Digital Marketing Strategies For Your Business CampaignOne of the best methods to grow your business is by having a strong online presence. It doesn’t matter what the size of your company and what type of industry it is. The best way to grow your business is via digital marketing. Read on to learn more about the top three digital marketing strategies that are still relevant to consumers in 2021.

PPC Advertising

If you are looking to build your business via digital marketing, getting in contact with a top PPC agency might be a vital step towards it. If you have never heard of PPC (Pay-Per-Click) marketing method before, you need to know that it refers to using a search engine advertisement that generates clicks and links to your website. With that said, instead of organically earning those clicks from your potential clients, the sponsored ads displayed at the top of Google SERP will generate those clicks for you.
You bid on specific keywords that you want the ads to display and show up for. Subsequently, when a user uses those keywords in their search, your ad gets triggered and appears on SERPs’ top. Then, if the user decides to click on the displayed ad, you pay for it. It is essential to know that you only pay for the ad results and not for the ad space. PPC can include advertising on platforms other than search engines, such as social media.

Content Marketing

Content marketing is another effective digital marketing strategy for companies. In this strategy, the companies focus on connecting to, engaging with, and reaching out to potential clients via content. It hasn’t to be written or textual content alone. The content can include infographics, which are essential for backlinks, videos, and blog posts. It can also be picture tutorials. Anything that provided value to the readers about the services or products. The content, however, needs to be informational and not be produced from a selling-oriented perspective.

For instance, if you run a business that sells organic weed, you should be writing about the health benefits of organic weed. You include specific keywords while writing/ producing individual pieces of content. Irrespective of the content format, it is essential that it stays relevant, informative and benefits the audience in one way or the other. This digital marketing strategy’s overall goal is to provide valuable content to the audience and generate conversions through the increase of website traffic.

Email Marketing

The objective of email marketing is to retain your existing clientele while gaining additional customers. This digital marketing strategy is an effective technique for increasing brand awareness and encouraging continual purchases. The primary part of email marketing is to develop and refine your business campaigns while your consumer base grows. You can think of email marketing in terms of content marketing, where you provide informative value to your clients. Otherwise, you will only lose clients, and people will unsubscribe from your business emails. The underlying idea is that clients will remember your products and services when they need to make a relevant purchase.

7 Tips For Your Next Profit-Driving Retail Store Signage

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StrategyDriven Marketing and Sales Article |Retail Store Signage|7 Tips For Your Next Profit-Driving Retail Store SignageSignages are marketing tools that have always been very effective, and it’s not that expensive for small businesses. Signages are great for marketing services and products to entice people to buy them, but that’s only the case if everything’s right and all factors fall into place.

The use of signages doesn’t just include getting one, stamping your brand, listing your goods and services, and adding a catchphrase. Making a signage is a process that requires a lot of thinking so that the money spent on it will be well paid for by the conversions it makes.

If you’re designing a signage for your store and you’re not exactly sure about what to do, here are some tips to help you create interesting and compelling signages that will drive customers into your retail store.

Be direct

It’s a sign that tells your customers to like and buy your product; it doesn’t have to be too complicated. There’s value in creative signages that can capture your customers’ attention, but be careful about being too creative and confusing your customers.

There’s a fine line between signages being brilliant and marketable and signages that are just bad and confusing. You want your customers to buy your product, and you need to tell them exactly that.

People, especially retail customers, don’t have that much time or attention span on their hands, which is why you can’t afford to beat around the bush and waste the marketing opportunities that signages provide.

Remember the old saying, sometimes less is more.

Build a connection

Signages are your direct way to promote your products to the market, but it’s tough to send a message when you don’t have an existing connection or relationship with your customers.

To build a connection, you can’t just put a product and its affordable price on signages. You have to talk with them, and you can start doing so by incorporating words such as you, yours, and we. Let them feel that they have you as a friend they can trust.

Tell them why they need your products and how these products can help them. The point is, you have to communicate first, and the sales will come soon after.

Be careful with the font

It doesn’t matter how good your marketing concept is or how good your next sale will be if they can’t read your signages. It’s one of the worst mistakes you can make, as not only will you be wasting money for making the signages, but you’d also waste the concept and end up with fewer conversions.

To ensure that your customers get your message, always mind the font style and size when making signages. It should be clear, clean, and readable because nobody will stop to try to focus and read a sign they can’t understand while they do their shopping.

Also, some of your shoppers may not have the best eyesight. To help them, use the right font so you can communicate with all your customers effectively.

Capture their attention first, sell second

Your signages’ purpose is to sell your products, but you can’t communicate through customers with a short attention span if you don’t have their attention in the first place.

The next time you make signages, keep it fun and interesting. A well-designed and vibrant signage will always stand out from boring, plain signages from stores that want to promote their products but aren’t willing to do the work to communicate with their market.

When you have people’s attention, it’s much easier for them to notice your products and for you to sell your products and make a profit.

Tell them why they need your product

You can’t just tell people what your product is and how affordable it is because no matter how good or bad a product is, people won’t pay any attention to a product that they don’t want or need.

To do this, you need to tell them what they can use the product for with statements like “Get this conditioner for smooth and flowing hair!” and “Get this to turn heads with your shiny car!”

In that way, you can make them realize that they need your product for a purpose.

Use CTAs

A call-to-action (CTA) is a statement that will let your customers know what you want them to do. You don’t only want them to know they need your product; you want them to buy it.

For an effective CTA, make sure that you make it short yet still effective. Also, use simple words so your message will be easier to understand. For example, on product promotion, you can add CTAs telling people to buy the product, go to customer service for more information, or any message that you think will help you make a profit.

Get help from Signarama’s signage experts

If you’re looking to create signages, but you don’t know where to start, don’t worry because you can always get professional help from award-winning Signarama Joondalup.

By getting a Signarama signage, you can have the best quality signages for affordable prices. Our expert sign writers can also help you promote your products in the best way. We also have a variety of signage options depending on where they will be placed, the features you need, and other factors.

So, contact us now, and we’ll help you get more profits and conversions with our quality and affordable signages.

3 Necessities Your IT Department Should Have

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StrategyDriven Managing Your Business Article |IT Department|3 Necessities Your IT Department Should HaveThe IT department is one of the essential parts of your business. This is because the department is responsible for running the whole system. Bearing this in mind, it is crucial to fully equip your IT experts to facilitate their job efficiency fully.

Since there is always a chance to improve and implement functions, the following are some of the trade tools you should equip your IT department.

Cloud Backup

Frequent loss of data can be damaging to your company or business. Data loss can be linked to power outages, hardware failure, human error, and malicious intervention through hackers and viruses. This may cause various problems during the occurrence of the loss and in the future.

Therefore, it is essential to integrate your existing system with cloud computing. It is recommendable to consult your internal IT team on suitable packages to work with based on your business’s IT hardware and the amount of data produced.
It is also crucial to have a constant backup to refer to, mainly if system failures occur. The cloud is currently convenient, secure, and more flexible to use as data back-up storing space in a higher capacity as your company or business may need.

Business Intelligence Suite

Since your IT officers in your business have to deal with large networks and several branches of reports, analytics, and operations, having the software is necessary to maintain the systems’ smooth running. The application of an intuitive business intelligence suite enhances your IT department’s ability to use a flexible toolbox.

Additionally, a business intelligence suite creates an avenue for other workers to place their reports and feedback in a more accessible manner. These systems are designed to facilitate businesses to assemble reports and manage performance in a more organized way. These systems are also accessible by users who aren’t so familiar with the techs.

It is essential to consult reputable companies that provide automation solutions and computing devices such as industrial monitors and a Modular panel pc. This will enhance the communication and information connection of your business.

Network Security

Apart from data loss issues due to viruses and hackers, your business or company may heavily suffer due to improper network security. Unauthorized access to data and files, slowed down systems, and general vulnerability of your business network even within your internal people may compromise your network security.

You can protect your critical business data from sabotage and spyware by creating safeguards, firewalls, and authorization procedures. Network security may also act as extra protection if grievous errors are made due to insufficient training of your workers.

Additionally, network security enhances your IT department to implement some restrictions and guidelines that ensure the efficiency and proper use of your business’s workstations based on their work-related actions.

Conclusion

Applying these tools ensures that your IT department is equipped with the power they need to ensure your business’s operations are smooth and efficient. Additionally, these tools may also prevent your business from incurring losses that may arise due to loss of data.

3 Things Every Office Needs To Be A Productive And Safe Place

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StrategyDriven Managing Your People Article |Office Safety|3 Things Every Office Needs To Be A Productive And Safe PlaceAs the UK’s third lockdown continues, the efforts to vaccinate the population against COVID-19 are ramping up. This means that it is crucial for employers to start looking to the spring where, hopefully, many offices that have been closed for weeks or months will be able to start opening up again.

While the vaccine will do a big part in reducing the threat of COVID-19, there is the need to ensure that social distancing and safety practices continue. In order to be productive employees will need the assurance that their safety is their boss’s top priority.

A Clear Social Distancing Policy

Many people will be heading back to the office following the latest lockdown. It is vital that your employees feel safe in your office to be productive. This means that any office, no matter what type of work is done there will need to ensure they have a clear social distancing policy.

This should include a requirement to wear face coverings when moving about the office, staggered working times to limit the number of people in the office at one time and clear barriers between desks if your office space is open plan.
If your staff do not feel safe and protected at work, it will affect morale and undoubtedly lower productivity and staff retention. It has never been more vital that you prioritise the safety of your staff members.

Professional Cleaning Services

The need for professional cleaning services has never been greater. While every staff member can do their part to reduce the risk of spreading COVID-19 by regular hand washing and cleaning their own workspace, it is vital that you engage the services of a professional cleaning company for deep cleaning.

An expert commercial cleaning company will have the tools and equipment needed to do a deep clean of all areas of your office space. Ideally, you should choose a professional service that is accredited by major UK bodies like SMC Premier. This company is registered with a number of UK institutions such as the British Institute of Cleaning Science (BICsc), and their company priority and ethos puts safety first.

An Open Dialogue

These are uncertain times, and your employees will be feeling the strain of the ongoing pandemic. It is essential that you check in regularly with your employees, so they feel heard and kept in the loop on business developments.

You should discuss with your team the steps you are taking to keep them safe and let them know what is expected of them while they’re in the office. It would be best if you also kept them update on business operations to provide reassurance that their jobs are secure.

Your staff may also be struggling with their mental health during these challenging times, so as their employer, you should try to do all you can to help promote mental wellbeing. Engage with open discussions about mental health to remove the stigma and provide signposting to mental health resources they can use if they feel they are struggling.

5 Ways to Boost Collaboration within Your Remote Team

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StrategyDriven Managing Your People Article |Collaboration with Remote Team|5 Ways to Boost Collaboration within Your Remote TeamWhether you’re working out of a shared office space or remotely, effective collaboration among your team is vital to your success. It’s important to facilitate communication between coworkers and ensure you’re approachable as a manager. If your employees are currently working from home, you need to maintain a certain level of collaboration remotely. There are several advanced tools you can use such as task or project management software, or video conferencing. You could also consider renting a coworking office space, to work together in person. Here are five ways to boost collaboration within your team.

Invest in the right tools

If your team is working remotely, they will need access to the best online communication tools. Ensure each employee is comfortably set up at home with an ergonomic workspace and strong internet connection. You also may need to consider supplying them with updated equipment. Train your team and make sure they’re confident using video conferencing and cloud-based software.

Consider a coworking space

You could also consider renting a coworking space on a short-term basis. You can choose whether to hot desk or rent a semi-private or private office. This way you can work together in person but you won’t have to worry about renting or buying an office permanently. You and your team will have access to all the necessary amenities without any extra expense. It’s an ideal solution for startups and small businesses.

Daily catchups

There are many benefits of daily standups and you can recreate these remotely. Have a set time in the morning to check in with the entire team. Ensure everyone is aware of their daily goals and give them the opportunity to ask any relevant questions. Daily catchups are also a nice way to start the day, maintain a friendly environment, and boost morale. If you prefer, you could include a quick quiz or a game as an ice breaker.

Task management software

If you invest in the latest task management software, you’ll be able to track your remote team’s schedule and daily activities. This is a useful way to judge whether each member of your team is spending the right amount of time on tasks, or if they need more time. You can also use this data to learn ways you can be more productive and look for areas of improvement. Your staff will also be able to communicate through this cloud-based application and update their progress as and when in real-time.

Communicate your mission

In order to successfully grow your business, you need to communicate your mission and vision to your employees and get them on board. The best mission statements are inspiring, not only to potential customers but also to the people that work for you. Articulate your company’s values and your plans for the future. Employees prefer to feel part of something important, that also aligns with their own principles. Make them proud to work for your company. This will help to create more engaged and motivate staff and boost collaboration.