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Essential Elements Of A Business Website in 2021

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StrategyDriven Online Marketing and Website Development Article, Essential Elements Of A Business Website in 2021

Early adopters of the internet will remember just how odd our early engagements with the web were. While there was increasing access to the web from the middle of the 1990s, Google didn’t arrive until 1998, and wasn’t in particularly widespread usage for a while after that. Often, as an early adopter, you would type in a URL from a piece of paper you’d scrawled it upon, and this would take you to a website with a background that made overly heavy use of graphics. It was probably a GeoCities effort, built by someone hoping to drive business by using the new, exciting World Wide Web.

How far we have come, when most businesses now have their own websites, and few of them are as migraine-inducingly messy as they used to be. Now, the issue is less one of wholesale changes, and more one of details. If you want your website to be all it can be now, it is a matter of finding a few tweaks here and there. However, those changes are still important, because everyone is on the internet these days, and a small change in the way your site works can give you a change in traffic that looks small – but which, in such a competitive atmosphere, can be monumental for your business. Such changes include the following:

Hooking the viewer within the first few seconds

There is something to be gained by remembering the eyesore websites of the mid-1990s when you are designing a website for the present day. One of the issues with early websites is that there was simply too much going on, and it wasn’t very well organised. The chances of someone staying for long on a website that does that today are next to none. If you want someone to stick around on your site, then the first thing they see needs to be clean, uncluttered and at the same time somehow informative.

Ideally, the home page will operate as a menu in the first instance. From here you should be able to navigate to anywhere else on the site within two clicks, and it should be easy to see how you do that. Here is not where you use a lot of pictures, text or graphics, because that can be visually off-putting, and the one rule of a decent home page is to not give anyone a reason to click away to something else right away. All you need on the first view of your site is a navigation menu, and potentially the basics of some content – if your site is an online store, perhaps have a banner that takes visitors straight to some of your most popular products or ranges. Nothing flashier than that, though – don’t overwhelm anyone.

Getting the ideal Content Management System in place

Continuing the theme of how different the internet was a couple of decades ago, it’s worth remembering that the websites back then were designed and often coded by people who put a lot of time into teaching themselves the tricks. While there were some drag-and-drop options that allowed you to build at least a home page, making a website was a labor of love – much though that may surprise a few people.

In the present day, it is easier than ever for someone with no real coding experience to create a website themselves. It’s still not necessarily always a good idea, but it is easier, and the range of options that we have for making it work is greater than ever. The level of choice we have is impressive, but you have to make sure that for you it is a blessing rather than a curse. Modern content management systems offer you the chance to radically change the look of your site and what it offers – but they can quickly become confusing if you try to do too much. Ensure you’re using a CMS that is easy to work with – because quite apart from anything, if something goes wrong and knocks your website offline, you want to be able to fix it without having to dig around for the fault.

Content is still king

A website is your own corner of the internet that allows people to learn about your business, communicate with you and maybe make a purchase or two. When people land on your website with the intention of engaging, there is a truth you need to recognize: they could, with a change of luck, have landed with any of your competitors. And if you don’t give them a user experience worthy of the name, there is still a very good chance that they will find your competitors after navigating away. You need to keep them interested with useful content, which takes time to create.

You’ll hear it said of website creation that “content is king”, and that’s an undeniably true statement. An attractive website with bad content is probably worth less than a garish website with good content, because if you can get past the visual assault at least you can enjoy reading the latter, and you’ll come back to it. If a website bores you, you’ll navigate away and not have a reason to come back. This is why website creators, or SEO agencies should focus on user engagement primarily. It could be informative blog posts, relevant video content or useful widgets, but you need to make sure your site hosts items your target customers want to see.

StrategyDriven Online Marketing and Website Development Article |Business Website|Essential Elements Of A Business Website in 2021Everything needs to work

This rule might sound obvious, but it’s surprising how often you’ll find a site that includes broken links, features red Xs where you should be seeing pictures, or just seems to have gone wrong somehow. This website is, as we have noted, your little corner of the internet, and it is more or less constantly receiving visitors (if the SEO basics have been done right, anyway). Now, if your home was repeatedly hosting visitors, most of them strangers to you up to now, would you feel comfortable if the carpets hadn’t been hoovered, or one of your chairs was upside down? Of course not, but it’s all too easy for the digital equivalent of this to damage things for you.

A regular audit of your site, picking up on and removing broken links and images, will make the site work faster and look better. Perhaps more importantly than either of these points, it will likely ensure that your visitors are more likely to return – and when they do, they’re likely to have brought money with them. If the broken links and images are in blog posts they will usually be very simple to remove, but remember that if they are generated by the CMS backend that they may take a lot more work to either fix or remove. Also, once removed, you need to make sure that they don’t leave a glaring empty space.

Old broken links and missing pictures have much the same effect for your site that boarded-up windows would for a brick-and-mortar store – you might be open for business, but it won’t look that way.

Your “About us” page isn’t just filler

If you’ve ever used WordPress or Joomla or a similar CMS, then you’ll be used to the presence of an “About us/me/the author” section in the backend of the system. It is possible to delete this from your site, and some people choose to do so thinking that it is an unnecessary addition to the bandwidth the site will need to use. They are mistaken.

The About Us section is where people will go if they are looking out for information that isn’t immediately obvious from the rest of the site. You can include an FAQ here, but of primary importance is that you set out some information about your company. When was it founded, how many people work for you, where are you based? All of these will be useful information for someone looking to learn more about you and potentially become a customer.

Equally, this is the chance to lay out something of a mission statement, or at least lay out certain policies that your business has. If you are selling cosmetics, for example, you can include in the “About us” statement that you only handle products that are cruelty-free. If you sell coffee, you can make clear here that all of your coffees are grown under Fair Trade rules. In a market that is increasingly concerned with living up to strict ethics, this is the kind of thing that people are going to want to know – and including it in the About Us section also makes you more likely to show up when people search for “fair trade coffee” or “cruelty-free cosmetics”.

We’ve come a long way in 25 years when it comes to website building. If it sometimes feels like we have a lot further to go, it’s because the internet is so powerful it can allow us to create wonderful things. It’s worth taking the time to ensure your website has everything it needs to succeed, because the results are worth the work.

Top Tips on How to Reduce Your Debt in 2021

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StrategyDriven Managing Your Finances Article |Reduce your Debt|Top Tips on How to Reduce Your Debt in 2021While the coronavirus may have had a dramatic impact on household finances in the UK, it only really accelerated a trend for rising debt levels that was already prevalent nationwide.

More specifically, people in the UK owed an estimated £1,688.5 billion by the end of October 2020, with this having increased by 21.8 billion year-on-year. This translates to a rise in debt of £412 per UK adult over the year, which is worrying when you consider the wide scale job losses that have already occurred as a partial result of lockdown measures.

In this article, we’ll consider the primary risks of accumulating debt, while offering some tips on how to reduce and effectively manage your burden in 2021.

What are the Risks of Debt?

Debt mounts when you continue to spend outside of your means, and are subsequently unable to repay your individual bills consistently or on time.

As a consequence of this, your individual debts start to accrue late payment charges and interest fees, creating a scenario where even minimum payments do little to eat into your original liability.

While this is problematic from the perspective of unsecured debts (as debt can continue to mount before creditors look to pursue court action), it’s even more damaging when dealing with secured liabilities.

This means debts pertaining to mortgages and car financing, and failing to pay these entities could ultimately cause you to default on your agreements and lose the underlying asset.

Why Online and Mobile Banking are Crucial When Controlling Debt

In the fundamental fight against rising debts, one of the best and most accessible weapons is online (or mobile) banking.

Both entities have become increasingly popular in recent times, with an estimated four out of every 10 UK adults now regularly using relevant mobile banking apps.

Virtual banking definitely offers advantages in the quest to combat debt, not least because you retain instant access to your account and can view transactions in real-time.

This makes it incredibly easy to review your spending and make achievable cash savings, which can in turn boost your disposable income levels and the amount that can be committed to paying off debts.

The type of instant online accounts offered by Monese are especially purposeful in this respect, as they can also be synched seamlessly with third-party budgeting apps to help you manage your spending in real-time.

Most importantly, you can secure a Monese account without needing to undergo a credit check, which may prove crucial for those struggling with debt and a history of missed or late payments.

How Else Can You Look to Manage Your Debts?

By using this type of account and a budgeting app in unison, you can begin to take control of your finances and structure a viable debt repayment plan.

Assuming that your budget has created enough for more discretionary spending, this will help you to concentrate a higher proportion of money on debt repayment and help you to begin repaying more than just the accrual of monthly interest.

Once you’ve begun to repay your debts on a regular and timely basis, you can open a line of communication with creditors and create the opportunity to ask for interest rates to be lowered (either temporarily or permanently).

This will really help the fight against debt, by reducing the time taken to settle accounts and the total amount repayable over time.

Communication Levels- Importance of Quality Communication Channels

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StrategyDriven Business Communications Article |Communication|Communication Levels- Importance of Quality Communication ChannelsCommunication is an integral part of any business’s operations and growth. Employees understand their roles, coordinate with one another, and operations run more smoothly. There are different levels of communication ranging from an upward, lateral and downward movement of information.

Upwards Flow

Communication starts from the subordinate levels to the supervisors, then the managers and finally reaches the executive. The upward flow of information enables the management to get feedback, state of affairs, clients’ needs and day to day reports and suggestions. The subordinate staff handle clients and other vital operations. They better understand the company’s needs and status and communicate the same to their supervisors or managers. To make the communication flow better, invest in collaboration solutions that improve and encourage free communication. It makes communication more transparent, faster, effective.

Lateral Flow

Different departments have their communication channels which enable a smoother flow of duties, coordination and transparency. Employees of a particular department can collaborate efforts and then pass reports to their managers. Managers have their horizontal communication channels where they compare performance and operations in the departments and detect any problems then extend the information to the executive. Lateral communication builds working relationships and friendships between team members and improves teamwork. Improved communication helps members work together to achieve a unified goal.

Downwards Flow

Communication about the company’s goals, vision and structural operations is passed down from the owner to the managers who work together with the supervisors to ensure the subordinate staff understand and work unitedly to achieve growth. The communication is not just through word of mouth but also the company website, training sessions, brochures, retreats and feedback reports. Through communication, a business owner can structure the operations to best suit the company vision, clients’ needs and current demands.

The Open Door Policy

Most organizations, although still uphold the three forms of communication, encourage the open door policy. Employees can freely walk to the manager or the executive without going through their supervisors and managers. The information flows more quickly, and employees and the company at large get faster solutions to problems. It also helps the managerial team better understand their employees, building more solid work relationships. Nowadays, most small businesses find it easier to work with lateral or horizontal communication channels as it encourages the team spirit.

Benefits of Improved Communication Systems

There is a better and faster flow of information, meaning that when there is a problem, it is detected, the concerned parties notified immediately leading to quicker solutions. Employees work better when they have stable communication structures. They build better relationships with their bosses and each other. Clients too are happier and more satisfied with the service delivery. Their needs and grievances are communicated fast and the appropriate measures sought in time. Everyone in the company better understands the businesses status and can easily access the information they need. Documents can be retrieved or shared easily, and knowledge passed on to different departments more efficiently.

Effective communication improves productivity which boosts company profits. In the end, everyone is happy.

Five Ways To Increase Productivity During Business Expansion

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StrategyDriven Managing Your Business Article |Increase Productivity|Five Ways To Increase Productivity During Business ExpansionEvery business aims to achieve and surpass its annual goals. The growth and expansion measure achievement of goals in entrepreneurship. It is a challenging task to steer your company through a new business opportunity. It would be best to focus on the new business and its seamless union with the existing activities. It requires a lot of patience and decision making, which is a crucial factor in business.

You also need the right support system to manage the growing and demanding needs of the company.

Re-strategize

When your business expands, you need to change your strategies to align with your new position. It is impossible to use the same resources for the expanded business. You need to analyze and budget afresh according to the new company needs.
The higher the standards, the higher the responsibility. It is essential that you first work on the additional infrastructure that the business will need. It will ensure that It will secure the business’ stable foundation. The infrastructure will ensure that new contracts or products are handled well.

You also need to modify your budget to include the new additions. It ensures that you will be ready if any extra costs will be needed. It would help if you channelled your finances to your highest prioritized department. Make sure your team is in sync with what you expect of them.

Outsource

As the business grows, the company’s needs increase to satisfy the company’s current needs. The company requires to upgrade and increase its resources to match their current needs. It is sometimes difficult for the growing company to adequately take care of the various departments. Thus, the need to outsource some of its functions like the HR and the IT departments.

Each company must take care of the employees’ welfare. With a big task force in place, it can swamp the HR department in handling all employees’ matters. Hence, the need for outsourcing some of the services. It will save.

You can get a peo company that will take over the HR department and work. It will be responsible for recruiting, maintaining the relieving of the employees. They will deal with any arising issue within the employees. This move will relieve you of the HR department and allow you to concentrate on other company needs.

By outsourcing IT services, you will be assured of quality services. The outsourced company will ensure that you are always digitally protected without extensive worry or hustle. Ensure that you carry out your research in choosing the outsourced companies. Be sure of the quality of services that they offer.

Constant Review

You must keep analyzing the new business’s performance to ensure that you are on the right track. Remember, to analyze the risk factor compared to the benefit of the new business to evaluate its performance and expectation.

Make sure you regularly hold meetings to get reports on how the business is fairing on. The reports will give you an accurate breakdown of the pros and cons of the business. You will know where to improve or make changes for better results.

Advanced Equipment and Tools

You will need additional equipment to meet the increased productivity needs of the company. It would help if you either chose to upgrade or add the tools according to the expected productivity rate. The productivity rate will be determined by the type of business deal that has been acquired. The deal might involve additional quantity, quality or tasks that will affect the production differently.

The cost of the purchase of the new equipment will also influence the time frame of its acquisition. You must quickly and efficiently set up the new department. The finances and decisions to be made will also influence the time taken to merge the businesses.

Data Security and Safety

As your business grows, it is important to secure your data and information. Data security is a vital facet of any business. It would be best if you employed the right techniques to combat any technological threat. There has been an increase in cybercrimes due to the advancements of technology globally. Hackers have devised new ways to hack into the systems.

Any loophole that is left by a network entity can be the weak point in the network. It is important to strengthen the protection against cybercrime. It would help if you also sensitized your employees on the importance of keeping your data safe and secure. Urge your IT department to take stringent measures and continuously update and review their protection methods.

Business growth is the joy of any entrepreneur. However, its responsibilities will overwhelm you if you do not follow the correct procedures. Take each task step by step and work diligently towards greater profits.

Defending Your Storefront With Care & Consistency

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StrategyDriven Risk Management Article | Defending Your Storefront With Care & Consistency

It’s important to note that when we own and operate a store, or a retail building, or our restaurant, we must learn how to defend it. Of course, that usually involves having rules as to what kind of candour is allowed within the store, and having security on hand to remove harmful people where necessary.

That said, it can also be that sometimes, our physical presence of being located in an easy-to-reach spot can be a problem. Furthermore, most people know that retail businesses have had to temporarily close down, or that offices are vacant, and that means they could be targeted by the hands of those looking to do harm. How are you supposed to defend your storefront with care and consistency in this light? Is there a best way forward?

We believe there is. Thankfully, you don’t have to feel that this is out of your wheelhouse, or that it requires overly expensive consideration. With the following advice, you’re sure to defend your storefront in the most aesthetically and purposefully intrusive manner.

Strong, Shatterproof Windows & Glass

Of course, it’s important to ensure that your store is protected with strong, shatterproof glass. This not only prevents people from getting through, but it prevents the nasty sharp edges that might unveil themselves if a trespasser were to break their way through glass and ultimately end up harming themselves. This way you can make sure that the exterior of your building not only looks secure, sturdy and aesthetically similar, but that it is much more secure than it might have been. In some older buildings especially, shatterproof storefront windows are essential.

Appropriate Warning Signage

Often, clear and direct communication is essential to prevent 90% of difficulties that may otherwise happen. This can often be applied in the form of consistent signage. For instance, you might clearly state that thieves or trespassers may be prosecuted if entering your loading bay area. You may notify just what burglar alarm you are using, or the fact that CCTV systems operate at all hours. If you have vans in your lot, a simple sign that states no tools are left in there overnight can prevent a would-be theft. Appropriate signage may not work in 100% of cases, but they certainly put your strong and firm point across -as if you were there.

CCTV & Security Measures

Proper CCTV and security measures can of course help you in the last-ditch effort that you may need to protect your retail presence. To enhance your security measures, consider installing state-of-the-art digital sign installation systems, which can not only act as a deterrent but also provide real-time monitoring and recording capabilities to ensure the utmost safety for your storefront. This might involve ensuring that your alarms are well installed, that you use a range of real and false CCTV cameras to deter would-be trespassers, and that you regularly communicate with other storefronts or restaurants in your area to make sure that you bar or ban the right shoppers, that you know who is most likely to cause trouble, and that you can adequately give evidence in the case of a difficulty.

With this advice, we hope you can more easily defend your storefront with care and consistency.