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What Are Some Of The Ways To Increase Traffic To Your Blog?

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StrategyDriven Online Marketing and Website Development Article |Increase Traffic to your Blog|What Are Some Of The Ways To Increase Traffic To Your Blog?There are many different reasons why people set-up blogs today. Some people establish blogs as a way of facilitating their business website and driving more traffic to their online store. There are then people who start blogs because they are passionate about certain subjects and a blog enables them to share their voice and opinions. You can also monetise your blog. However, you are only going to be able to achieve your goals if you get a lot of traffic to your blog. Keeping that in mind, we are going to take a look at some of the different ways that you can drive blog traffic.

Make the most of social media

When it comes to online marketing, all of the different channels are very much integrated. SEO, social media marketing, and blog writing all work together to help you to build your online presence. Therefore, it makes sense to build an effective social media presence for your blog in order to attract more traffic and followers.

However, one of the biggest mistakes that people make when it comes to social media is trying to establish a presence on every social network site. When you consider the wealth of social media sites that are available today, this is simply not possible. Your efforts will be diluted because it will not be possible to give every platform the amount of effort and attention that is required. As a consequence, one of the most important things that you need to do is determine what social media networks you should focus on.

This means that you need to figure out where your target audience is. What sort of social media networks are blog readers most likely to use? For example, if your blog readership is predominately females who are of college age, Pinterest would be a wise social media network to integrate into your strategy. This is because the Pinterest demographic matches up with this. You can grow blog traffic with Pinterest if it is the right social media platform for your audience.

Focus on delivering quality content

Not only should you think about your approach to social media, but quality really is everything when running a blog. You cannot expect to put out poor quality content and have a successful blog. Your content needs to be original, exciting, and informative.

If you do a quick search on the web, you will see that there are so many different blogs out there today. Competition is fierce. What is going to make people choose your blog over other blogs? The answer lies within the content you create. If you create high-quality content that is different from the norm, you are more likely to have people following your blog. However, if your content is low quality and it does not provide anything new or helpful, no one is going to read your blog. It is as simple as that.

Make sure you have a consistent posting schedule

Yes, your content needs to be of a high quality. However, it also needs to be consistent. Posting several times in one week and then disappearing for a few weeks is no good. It is much better to post once or twice per week than it is to have an erratic posting schedule.

People like to know what to expect. They want to know when they are going to receive new content from your blog. This is the only way you are going to build up a following. If you post on an erratic basis, people will lose interest when you do not post on your blog for quite some time. The best thing to do is create a calendar for your blog so that you can schedule content.

Create guest posts that link back to your blog

To boost the power of your own blog, you need to post content on other blogs! If you have other websites that point back to your own, it can help to boost your social media ranking. This will give you more visibility online, which can result in more viewers for your blog.

However, we must stress that it is imperative to only link up with premium quality blogs that are relevant to your blog. If you were to run a sports blog, for example, linking to a blog about unicorns wouldn’t help you to climb up the search engine rankings. There is no relevance. This is why you need to make sure that you carefully consider the blogs that you post guest posts onto. Make sure you check their domain ranking so you can be sure that the site has high authority.

Be patient

We know that it can be hard to be patient when you are desperate to build your blog. However, we are sure you have heard the saying that Rome was not built in a day. You cannot expect any blog or website to be a smash hit overnight. It just does not happen. Instead, it takes a lot of hard work and dedication.

Slow and steady truly is the best approach when building your presence online because it will help you to create a natural and organic ranking, which is much more likely to last. If you try to take shortcuts, you will only end up hurting your blog in the long run.

So there you have it: an insight into some of the different ways that you can drive more traffic to your blog. If you try the different strategies and techniques that we have discussed above, you can give yourself the best chance of increasing the traffic to your blog. From focusing on your social media marketing efforts to ensuring that your content is original and engaging, there are lots of different tactics that are important when it comes to increasing the visibility of your blog. Try out the approaches above and remember that you need to be patient to see results.

How To Choose The Right Premises For Your Business

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StrategyDriven Starting Your Business Article |Business Premises|How To Choose The Right Premises For Your BusinessThe (growing) trend right now is for people to work from home, and for entrepreneurs to start businesses from their spare bedrooms or garages. Although this can certainly work for some, and it does have a vast number of benefits, it’s not going to be ideal for everyone, and sometimes an office space or storefront is essential to the success of the business. If you need to work away from your home either because you don’t have enough space or because the business calls for it, then you are going to need to think carefully about the premises you choose.

The issue with business premises is that they can be expensive, and this is why you need to choose the right one so that you don’t waste any money, and so that you can maximize your business as much as possible. Read on to find out more.

Location

Anyone who works in property will tell you that location is extremely important. It could be the difference between happiness and misery when it comes to your own home, and when related to a business premises, it could be the difference between success and failure.

Although you might be able to spend less in one location compared to another, there could be a big reason for this. Make sure you research all the potential areas for your business thoroughly first. Some things to consider include:

  • Footfall– will many people pass by (assuming this is important, of course)?
  • Public transport and parking – how will you or your employees get to the office, warehouse, or store? Will it be easy, or will it be a chore? If it’s the latter, you might have trouble attracting the right people to work for you.
  • Competitors – are you close to your competitors? It can often be best to be a little further away.

Price

Of course, once you have determined where you want to have your business premises, you’ll need to consider how much you can pay for it. Whether you are buying or renting, there is the monthly cost to think about, as well as a potential down payment. You will also need to factor in costs like heating, electricity, and broadband. How much is it really going to cost you each month to run your premises? Can you afford it?

In some cases, especially if the location you are looking at is a more expensive one, you will need to look at smaller properties or those that need more work than others. This can be a good thing; it allows you to put your stamp on things and design the layout just how you want it; glass polishing for the windows and floor polishing for the tiles and a fresh coat of paint could transform a run-down building into a beautiful one, for a bargain price.

Usage

Finally, it’s wise to determine what the property you are considering paying for is allowed to be used for. Some will have restrictions on them that mean, no matter how perfect they might be for you, you can’t turn them into a store, or they have to remain a store and you can’t use them for offices.

There are dozens of clauses like this, which is why when searching for a business premises it is best to use a professional; you won’t find somewhere only to be disappointed, and they will know just what will work for you.

Talent Acquisition In Crisis – How BPM Can Ease The Recruitment Process

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StrategyDriven Talent Management Article |Recruitment Process|Talent Acquisition In Crisis_ How BPM Can Ease The Recruitment ProcessRecruitment has always been one of the more problematic aspects of a business. On the one hand, it’s not one of a company’s primary functions, and therefore often gets pushed to the back of the tasks priority queue. On the other hand, it is vitally important for a business’ continued existence, as both expanding and compensating for turnover necessitate the acquisition of new talent.

2020 has put recruiters in an awkward position. With so many companies going under, unemployment reaching record levels, one would expect that a recruiter’s job would be easier. After all, the larger potential applicant pool should increase the possibility to gain access to heretofore unavailable high-quality workers.

While that may be the case in theory, the situation on the ground is it’s never that simple.

Workers becoming unavailable for unknown amounts of time at a moment’s notice is an ever-present danger to companies in these times of crisis. This state of events pretty much means that companies can’t afford to halt or wind down their recruitment and networking efforts – but they now need to do that on a tighter budget because they are also likely suffering the repercussions of the current crisis.

In order to make this possible, companies need to streamline and optimize their business process as much as possible. BPM software is uniquely positioned to help companies do that in a variety of ways.

Be a Good Company

The first step toward making your recruitment easier is making sure your company is appealing to work at.

Being commercially successful is helpful in this regard, but not necessarily enough to attract employees. Suppose your success is achieved through exploitative practices or toxic company culture, turnover rates will be horrendous, and you will create a bad image of the company sooner rather than later.

Conversely, if you implement good business practices, such as openness, transparency, honesty, effective communications, responsibility, initiative, etc., you will boost both productivity and employee satisfaction.

Naturally, every individual business will have to figure out how to do this on their own and judge which good corporate practices are right for their unique situation. However, regardless of your scale or craft, employing a BPM solution can help you implement those practices, and thus improve your business and make your company a more welcoming and preferable place.

Update Your Hiring Practices

Updating your hiring practices to accommodate the new normal is a must if you want to improve your recruitment process.

The current set of crises may well require serious evaluation of your preferences regarding new employee qualifications. If you’re hiring remote workers, you might want to prioritize those with sound technical, time management, and communication skills. Furthermore, online interviews and recruitment, in general, are fast becoming the norm rather than the exception – so you may want to account for that as well.

Reimagining is already an arduous business process – but it is more manageable if you have the right communication tools to do the job. A good BPM solution does wonders when it comes to this sort of thing and can be invaluable in various other situations when business processes need to be updated or even reimagined in their entirety.

Whether you need to figure out how to reduce the number of decision makers, skip unnecessary steps or just organize communications better, a BPM solution can be a great help to you.

Look for In-house Solutions to Your Recruitment Issues

Companies need to keep in mind the fact that they don’t always need a new hire to fill out newly emergent or freshly vacated positions. If you examine your organization and business processes carefully, you may well find that a current employee is already qualified for the job and can just be re-hired at a new position.

This is especially useful if the vacant spot requires a particular set of skills that are hard to acquire, or if the new job requires the worker to hit the ground running. If you can manage to hire someone from your own company to fill that role, at least you’ll spare yourself the bother of having to train them from step one, and they’ll already be familiar with company culture and practices.

Failing that, another great way to make your recruiters’ jobs a lot easier is to get other employees involved as well. Incentivizing workers to recommend suitable candidates for vacant positions should not be underestimated because it has proved to be a viable method for finding new talent.

While a BPM software is not the only way to go about performing the previously discussed steps, it speeds up discussions and promotes transparency, which smooths out any bumps in communication. Communication, in turn, is key to putting the above mentioned efficient practices into action, which is why BPM is invaluable when it comes to recruitment.

Make Sure Everyone is on the Same Page

Devising and introducing new practices when it comes to recruitment on paper is one thing. Making sure that everyone who’s involved in the process in any capacity is committed to following those practices and up to snuff is another.

Clarifying essential details, both when it comes to policy and to logistics and organizational issues, is crucial for recruitment. Failure to do so may result in delays that discourage prospective employees and lose the company valuable human resources that could have proved invaluable for the business.

The fact is that in times of high unemployment, people looking for a job can grow desperate very quickly. Even if they aren’t strapped for cash at the moment, the overall mindset in a crisis is that you can’t afford to wait around for unreasonable amounts of time for an interview. Competition is fierce, after all.

This is why companies need to be as expeditious and decisive as possible when making assessments and scheduling interviews, which makes effective communication between HR and management crucial. Implementing a good BPM solution can go a long way towards helping you with that, as it speeds up the back and forth between departments or teams dramatically.

About the Author

Mariela Kashukeeva is a Marketing Executive at SaaS BPM, a productivity process management system solution designed to manage the recurring activities of teams and entire organizations. With over 2-year experience in SEO, she is responsible for establishing collaboration opportunities with high-authority websites and creating amazing content.

Three digital marketing techniques your company should try in 2021

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StrategyDriven Online Marketing and Website Development Article |Digital Marketing|Three digital marketing techniques your company should try in 2021Every business knows that marketing is important. After all, it doesn’t matter how fantastic your product or service is if no one knows about it! Traditionally a lot of advertising was done in newspapers or magazines and even direct mail, but these days the digital sphere is undoubtedly the most powerful arena in which to do your marketing. Regardless of the size of your company and the industry in which you work, having a professional quality website and decent online presence is vital. With that in mind, here are three digital marketing techniques that your business should definitely consider trying in 2021:

Content Marketing

Content marketing is a strategy that involves creating ‘valuable, relevant and consistent’ content that is aimed at a particular audience (for example, people of a certain age or gender or who have certain interests), with the intention of attracting and retaining customers. Right away you can probably see that this covers a huge range of materials, from infographics and podcasts to books and videos.

When it comes to your business, one of the simplest ways to get started with content marketing is by having a blog. The key factor here is to make sure that the articles you write are genuinely interesting and informative – they shouldn’t feel like marketing to the reader. If you can give your audience something of value, they will keep returning to your website and be more likely to convert into paying customers.

Paid Advertising

While content marketing has the advantage of being free (aside from paying your staff to write it!), sometimes there are advantages to using paid advertising too. Some of the most common examples of paid advertising are pay per click Google ads, product listing ads, video ads during YouTube content, and Facebook ads.

The world of paid advertising can be a confusing one, so if you’re not an expert in the area, then it may well be worth working with a professional agency such as Octiv Digital. They can help you to design the best adverts, decide where and when to place them, and manage them once they’re up. This is a great way to ensure that you get the best return on the money that you spend.

Social Media Marketing

Although Facebook ads must be paid for, there are ways to use social media for free marketing. By creating tailored content for the most relevant social media websites in terms of your target audience, you can boost engagement with your company, raise awareness of your brand, promote your products or services, and ultimately increase your sales.

Social media is actually one of the best ways to showcase your brand’s unique personality, thanks to its informal nature and opportunities for making direct connections with people. These days the majority of people use social media, so it’s a key place to advertise and build relationships – particularly if your target audience is young. Take a look at your top competitors and see how they use social media if you want some ideas to get you started!

3 Types of Merger and Acquisition Transactions

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StrategyDriven Managing Your Finances Article | 3 Types of Merger and Acquisition TransactionsThere are many reasons why one company may merge with or acquire another company. Sometimes it may be out of convenience and other times it is a necessity. When two companies join it leads to more resources, expanded profit share and less competition. As Aristotle said, “The whole is greater than the sum of its parts.” Entrepreneurs, like David Walsh Bronxville, make their living by knowing which mergers and acquisitions are going to profitable and which are not. Often, this comes down to the legal details and what type of transaction takes place.

Asset Purchase

When one business acquires another, it could be done through an asset purchase. In an asset purchase, the target business sells all of its assets to another company, known as the acquirer. These assets may include licenses, customer lists, equipment and patents. The target business retains ownership of the entity. Sometimes the target company also passes some liabilities to the acquiring company, especially if that debt is associated with an asset. Asset purchases favor the acquiring company when it comes to taxes. This is because the newly acquired assets provide tax deductions for depreciation. On the downside, contracts with employees, customers and suppliers may need to be renegotiated.

Stock Purchase

A stock purchase is another type of acquisition. With a stock purchase, the acquirer takes the target company’s assets and liabilities by buying its stock. The target company then dissolves. Contracts typically transfer to the acquiring business without renegotiating, and the assets transfer without having to pay for retitling. This type of acquisition is more straightforward. There is less to negotiate, making the purchase much simpler. The main disadvantage comes with the transferred liabilities. Separate agreements need to be negotiated if the acquirer doesn’t want the liabilities. Also, the acquirer doesn’t receive tax benefits from those assets.

Merger

Mergers are a little more complex than acquisitions. This is when two companies completely combine, along with all the assets and liabilities of both companies. In this case, the stocks for both companies are surrendered. The new business entity is issued its own stocks. A merger is usually thought of as friendly, while an acquisition can be hostile. Although mergers sometimes lead to hostile work environments. The management structure changes and many departments need to be blended, which often leads to layoffs. Restructuring is necessary so that operating costs are not doubled. Successful mergers benefit both contributing companies and are usually done between similar size businesses.