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How to Boost the Reputation of Your Business

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StrategyDriven Marketing and Sales Article |Business Reputation|How to Boost the Reputation of Your BusinessIf your business’s reputation has been struggling recently for whatever reason, now is the time to do something about that. You can’t simply let things continue to decline otherwise your business will really pay the price. Instead, it’s time for action to be taken. We’re going to talk today about some of the ways in which that has to happen, so read on to find out how to boost your business’s struggling reputation.

Go Back to Basics with Your Approach to Customer Service

First of all, you should go back to basics with your approach to customer service. Your business and its customers need to be on good terms if you want your reputation to be as strong as it possibly can be; it’s as simple as that. So look at how you approach customer problems and how you communicate with customers. Your tone and approach will dictate how people think of your company.

Be Transparent

Being transparent and upfront with your customers is one of the most important things you can do when it comes to finding success and managing expectations. If you’re honest with customers about problems that arise and you generally try to run your company in a transparent kind of way, it’ll make your life a whole lot easier than it might otherwise be.

Revisit Your Approach to Branding

Revisiting your approach to branding might also be a wise move. People will make judgements about your business before they’ve even used your products or tried out your services. That’s why it really does pay off to make people’s first impressions as positive as they can be. And the easiest way to do that is to do something new with your branding. After all, this is what people see first.

Make Charitable Contributions

Making charitable contributions is a good way of improving the image of your brand and it always has been. People like Haval Dosky talk about this and how important it can be to a business’s reputation. You should find charities that seem relevant to your business or that you think will be close to the hearts of your target customers and do what you can to support and give to those charities.

Be a Better Employer

People quite rightly and understandably tend to judge businesses based on how they treat their staff. If you want to make sure that people develop a positive view of your business, you should start by being a better employer and treating your staff right. If people find out that you have a toxic work culture or that your staff are paid poorly for their work, this will inevitably damage your reputation moving forward.

The reputation of your business matters because it’ll help or hinder your efforts to attract more customers and clients in the future. That’s why it’s something that is worth working to improve and something that you really can’t afford to overlook. Now is the time to make the kinds of changes discussed above.

How to Expand Your Business with Smart TV App Opportunities

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StrategyDriven Online Marketing and Website Development Article | How to Expand Your Business with Smart TV App OpportunitiesThe advent of the internet and better devices has impacted the way people interact and how businesses operate. Smartphones, smart TVs and watches have become the in-thing and trend among the young and the old. Smart TV technology is more than the usual television you will find at any house.

Many households worldwide own a smart TV, and the number of smart TV sales is projected to hit as high as more than 266 million units globally by 2025. The capabilities of smart TVs have become a standard feature that is also impacting the business world tremendously. It’s easy to browse the internet, play games, interact on social media, or video call using this smart technology. A smart TV can perform the same functions as your favorite smartphone but on a bigger screen. There are a lot of companies investing in smart app TV development these days. This is an impeccable digital marketing strategy that has worked miracles for many businesses.

As an established business owner, don’t have any uncertainties about investing in a smart TV application. And if you don’t know where to start, a smart TV app development company is your choice.

Using Smart TV for Your Business Purposes

Television sets have been turned into multimedia gadgets, and you can comfortably use them for many applications. Many television manufacturers have opted for smart TV, which has expanded the functionality of the available models. Today, if you own a smart TV, you have more than a device that just broadcasts videos, but a complete entertainment unit.

You can easily use your smart TV to undertake different purposes, from surfing the internet to interactive services. Users can search for digital content on the internet, local cable TV channels, or data stored in your storage device. This technology has opened business opportunities by giving businesses a better user experience on their television screens.

Smart TV apps should be in your plans if you want to grow your business and increase revenue. Here is how this application can help.

E-commerce to Attract More Clients

If your business offers its products and services online, you can use your smart TV as one of the best sales channels. You will allow more customers to visit your website and sell all the products and services you offer. You will let more clients come to you, and you don’t have to find them.

Your e-commerce customers will appreciate an engaging and useful smart TV app from your business. This app will help them save time, and your existing clients will not hesitate to refer new customers. Such an opportunity will translate to more income and a surge in your clientele base.

Video Calling- Effective Communication

Communication is essential in every business. Using your smart TV app, you can undertake digital marketing opportunities such as video calling and reach out to your suppliers and customers.

Smart TVs provide a better user interface and effective presence, which will enhance effective communication. You can easily share vital information with your target audience and more about your business’s progress and what new to expect.

Screen Mirroring for Easy Information Exchange

You can easily transfer an image from your smartphone or laptop to a large smart TV screen through screen mirroring. This wireless transmission makes it easy for business owners to exchange information.

When a screen mirroring app is integrated into your TV, you will easily share presentations and other visuals. This is from the comfort of your home or office via a single tap on the screen.

Better User Experience

Customers can see what they are looking for on a bigger screen than when using their smartphones or laptops. And this is from the comfort of their homes or work premises.

Great Marketing Tool

Your smart TV app is more than just an application you can rely on to grow your business. It will double up as the best marketing tool you can wish for in your business endeavors.

Using your smart TV, you can access streaming services such as YouTube, Amazon Instant Video. Your apps can also provide you access to social media networks where you can market your business.

Incorporate Smart TV App Technology into Your Business Today

Smart TV app development will help you promote your business brand and increase its presence online. You will also reach out to your potential customers via connected entertainment such as videos or live streaming.

About the Author

StrategyDriven Expert Contributor | Liza BradberyLiza Bradbery is an experienced writer who has handled a variety of topics, including tech and business articles for Oxagile, a company that provides custom software development services across different industries and verticals.

4 Signs It Is Time to Upgrade Your Business Telecom System

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StrategyDriven Managing Your Business Article | 4 Signs It Is Time to Upgrade Your Business Telecoms SystemHaving an outdated phone system in your operation can have lots of repercussions. It limits communication between members of your team, leads to major delays because of shortages, and can also result in lost leads. Having customers not being able to reach you if they need support will also hurt your brand. This is why you must always monitor your system’s performance and see if it’s up to par. Here are some of the signs that your business’s telecom system is due for an upgrade.

You’re Experiencing Shortages

If your customers constantly let you know that they couldn’t get through or that their calls were lost, then it could mean that your system needs an overhaul. These are often caused by network issues. Sometimes, it may be due to poor cabling, like improperly grounded lines, for instance. In this case, you might want to call a professional structured cabling service to come and give your network a close look and propose solutions.

It’s Holding Your Team Back

Whether you like it or not, the future of business will be increasingly mobile and we can’t think of many industries that will not have to embrace remote working at least to some level. And, in this case, your current phone systems might be a huge hurdle in making the switch.

For instance, traditional phone systems do not allow interconnectivity in the same way modern solutions like PBX and VoIP do. These solutions could allow you or your reps to seamlessly answer calls sent to your main office on your mobile from wherever you are. If you’re in a line of business that requires you to move a lot, such as construction, then a legacy phone system will limit you.

Modern technologies also allow things like transcription, for instance. Voice messages can be transcribed and sent to any email or through SMS. Conversations with clients can be transcribed and stored in a CRM for future reference. Legacy systems can’t keep up and you will have to consider making the switch as fast as possible if you are thinking of going remote or hybrid.

You’re Spending Too Much

An outdated phone system will cost you in so many ways. Not only will you end up spending more when scaling or for repairs, but you’ll also be missing out on the savings you could be making with a more recent system. Not only that, but you’ll also be losing money from lower productivity. Just changing to a new, more efficient system will automatically reflect on your bottom line.

It’s Taking too Much Time to Resolve Issues

If it takes days for everything to be back to normal when you’re experiencing issues, then you might also need to upgrade your system. This could, again, be an issue with how your system was cabled. In this case, only an expert team will be able to help.

These are all clear signs that you may need to overhaul your current business phone system. We suggest you speak with a reputable team today if you’re experiencing recurrent issues.

 

Unique writing styles that students should learn

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StrategyDriven Professional Development Article |Writing Style|Unique writing styles that students should learnWriting- a way of expressing it is.

Like talking and hearing, writing is a crucial part of communication. Some people write to explain their point of view or academic purposes, while some write to express. Though there are no set criteria of what can be written and what shall be avoided, there certainly is a set of unique styles that a person can adopt while writing.

Read more : What Does Your Email Reveal About Your Leadership Style?

Are you thinking of what a writing style is? In simple words, it is the technique an author employs that is effective yet meaningful.
A student must know which writing style can be useful for the writing they are doing. Also, websites like ResearchProspect.com can further help students in improving the writing techniques and Theoretical framework.

Employing a compelling writing style has several for students: firstly, it breaks the monotony to make your academic writing piece more interesting. Secondly, you can make your content more interesting, all the while correctly putting your point forward. As a result, the teacher might award you higher marks than usual for work well done.

Therefore, you need to know the different writing styles before choosing the one that fits the best for your academics. To provide you a detailed insight, here are the unique writing styles every student should learn:

Analytical and reflective writing

Analytical writing refers to breaking down a situation, subject or topic into various aspects and analysing every element so that it becomes an autopsy of the whole.

The primary aim of analytical writing is to explain a point in detail. Mostly, the analysis revolves around a specific text, process, or idea. On the other hand, critical analysis is a literary concept that discusses a text for better understanding.

If you are thinking of how to write analytical content, it is easier than you may perceive. All you have to do is choose the topic, research to break it down into various aspects, and explain them in detail.

However, analytical writing is mostly useful for university students, which involves reviewing concepts with the shreds of evidence provided.

Persuasive writing

As you may have guessed already, persuasive writing means influencing the audience’s beliefs, opinions, and ideas. This writing technique requires the author to amalgamate the research to derive logical reasoning alongside an emotional appeal to convince the readers.

In academics, persuasive writing is commonly known as argumentative writing, whereby the writer proves their point to be legitimate.

Henceforth, students at all levels can use an argumentative style of writing to prove their point.

Narrative writing

On the contrary, narrative style explains a storyline with a beginning, a climax, and a suitable ending. The narrative style of writing shall have a well-built plot with appropriate character development. The narrative writing style is used for fictional novels and screenplays.

Nonetheless, primary school and secondary school students are usually made to write narratives more often than students at a higher level.

Descriptive writing

Descriptive writing is similar to the narrative, but it describes the setting, characters, and feelings in detail to paint a picture but through words.

The primary goal of descriptive writing is to detach the readers from the real world and gain first-hand experience and feelings similar to them. Precisely, descriptive style aims to give a clear picture of the situation the character is in.
As students, you can use literary devices such as metaphors to improve your descriptive writing and make it more engaging.

Expository writing

The expository writing style is when the writer tends to describe or elaborate a concept to the reader. However, the expository style is more factual based, so a writer shall keep their personal opinions aside from the facts they are stating.

Moreover, the expository writing style includes a concise thesis statement at the beginning, smooth transitions between paragraphs, and evidential support to the body paragraphs.

Therefore, expository writing shall contain concepts that are backed with quantitative and qualitative evidence.
As for students, the theoretical questions they attempt are an excellent example of expository writing. However, some questions are an amalgamation of analytical or argumentative writing styles alongside the expository writing style.

Read more: A Step-by-Step Guide to Improve Your Business Writing Skills

How to improve the writing style?

If you are looking to enhance your writing skill, you can conveniently do so by following simple yet effective steps.
Firstly, determine your main idea by knowing what your teacher wants. Then, combine the writing styles you deem fit for the task and use suitable literary tools if needed.

Do these, and you are good to go!

To conclude, various writing styles are useful for different tasks that a student may perform throughout their educational career. Thus, every student must know every writing style to choose the authentic writing style that the task may require.

Read here: Seven essential tips for improving your writing

About the Author

Ellie Cross is a Content Manager at Essays.uk who has been assisting students for a long time. Ellie has been part of Essays UK. Since its inception and has seen all the ups and downs it has faced in all those years. She manages a growing team of great writers and content marketers who contribute to a great extent to help students with their academics.

How To Boost Your Marketing Career

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StrategyDriven Professional Development Article |Marketing Career|How To Boost Your Marketing CareerIf you’re looking to build a career in marketing, then well done — you’ve chosen a career that is expected to balloon in popularity in the coming years, all because companies are increasingly placing emphasis on this aspect of their operations. However, while there may be plenty of work available, it’s also important to remember that competition for the jobs will be tough. As such, it’s important that you’re taking a proactive, positive stance when it comes to your career. In this blog, we’re going to run through some of the best methods for giving your marketing career a boost.

Improve Your Communication

It doesn’t matter what method of marketing a company is looking for, essentially they’re all asking for the same thing: someone who can take their ideas and communicate them to the wider world. So that means that communication is key. While you can know the ins and outs about how to market and develop a company’s reputation, if you don’t excel in communication, then you’ll find that it’s an uphill battle. Companies recognize the need for strong communication skills, which is why it’s one of the top things that they ask for.

Carry On Learning

You might have enough in your locker to market a company well today, but if there’s one thing to know, it’s that the marketing game doesn’t stay for too long. The methods used to promote a brand two years ago may not be as effective today. If you’re going to build a long-term marketing career, then you’ll have to devote yourself to learning. One mistake that professional marketers make is believing that they know everything when they get started — but the truth is that nobody knows everything. Don’t be afraid to take regular courses to brush up on your skills.

Get Certified

As we mentioned earlier, the competition for marketing jobs can be tough. As such, you’ll need to find ways to make yourself stand out from the crowd. What will tell a potential employer that you’re the marketer that they’re looking for? If you become google ads certified, then you’ll have credibility in the eyes of clients who need those kinds of skills. It’s a simple way to set yourself apart — it won’t just tell people that you have the knowledge they need, but also that you’ve invested your time into your career, and that can be a big plus point.

Find Your Speciality

The world of marketing is large, and, in truth, it’s not as if you’re going to be an expert in every aspect of marketing. As such, it’s a good idea to find an area in which to specialize. This can make everything easier — you won’t have to know everything about marketing, just the stuff related to your niche, and it’ll also make it easier for companies to find you. As with most things related to careers these days, it’s much better to focus on a niche and carve out a reputation as a specialist rather than to be a more general marketing expert.