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Where Do You Need To Spend Money In Business?

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StrategyDriven Managing Your Finances Article | Where Do You Need To Spend Money In Business?No matter how good an idea you might have is or how excited you are to be your own boss, the truth is (and it’s a truth all entrepreneurs must remember) it’s hard to start a business. Over fifty percent of new businesses fail within the first five years, which may not be a pleasant thing to consider but it is a crucial one. It means you have to get things right from the beginning, if you’re to stand any chance of making it. Part of your success will be due to smart planning and investment – whatever money you have to start your business with, even if it isn’t much, must be used properly. Here are some ideas for the most important areas of your business to invest in.

Marketing

If you ignore marketing, no one will know your company exists. This is why it’s essential not to cut corners or compromise on this aspect of your company growth – don’t try to do it yourself or hire a friend who is competent enough but not outstanding and who doesn’t really understand how digital advertising in 2021 works. What you must keep in mind is that effective marketing — marketing that succeeds – may not be cheap, but if you invest in quality, you’ll soon be making much more than you spent for it.

It is critical to understand your target audience and tailor your advertising and marketing to them, which means you and the company you choose to manage your marketing for you will need to do significant research ahead of time. If you do this correctly, your marketing money will go a lot further.

Security

If you run a business, your website is likely to produce a significant part of your revenue. Even if you don’t sell goods directly via your site, it’s still the main way for potential consumers to contact you and find out more about you, so it must be safe and secure.

Those who want to use your website must be confident that their information is safe (particularly if they give you payment details). Keeping your website secure is something that every business must invest in. If you don’t invest in this area of your business, you could be hacked and cybercrime is expensive to put right. It might even cost you your business.

Technology

Technology is essential in business, and the need to be at the forefront of any new trends is becoming more and more crucial year after year. If you want to get ahead of the competition, one way to do so is to invest in cutting-edge technology. This will improve your reputation by showing that you are on top of things, and it will also help your customers and clients by making it much easier for them to use your services.

Instant messaging platforms, content management systems, automation, and even artificial intelligence can all be useful in your company’s day-to-day operations. However, you must be careful not to overspend, otherwise you may end up squandering money on technology that will never work for you. If you are thinking about automating your business you should look into what is RPA? Also known as robotic process automation, this technology can really help to boost your business and help with the running of your daily tasks.

The Essential Guide to Buying Equipment For Your Start-Up

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StrategyDriven Starting Your Business Article | The Essential Guide to Buying Equipment For Your Start-UpWhen you are starting up a business there are so many different things that you have to think about, from finding staff to winning customers. However, in order to start your operations, you will need to buy the right equipment.

Purchasing equipment for your start-up can represent a large investment, so it is vital you learn what to buy and how to get the best deals.

Look For Scalable Technological Solutions

When you are buying technological solutions for your business you should look for equipment that will grow with your company. Choosing solutions that will grow with will help you to ensure that you are able to get the very best value for money.

Finding scalable technical solutions will not only help you to save money but will increase efficiency, too. There is a certain amount of teething troubles that comes with introducing new equipment, as your staff learn how to use a new system. Finding a scalable technological solution will eliminate the time that is lost as staff become familiar with a new interface.

Buy Used When You Can

Buying used equipment is a great way to cut back on overall costs for your start-up. It is not difficult to find high-quality office equipment, in fact, you can buy used equipment from companies that have gone out of business.

It is not only printers and office chairs that you should buy used but big items, too. For example, if you are buying a company car, then you should look to buy a used car to cut back on upfront costs. As you can see from used cars Cardiff, finding used cars is actually much easier than you might think.

Don’t Skimp on Security

When you are purchasing equipment for your start-up it is vital that you don’t neglect security measures. From anti-virus software to insurance, it is hugely important that you look after the investments that you are making. Securing your technology and your workplace will help you to ensure that your business, your customers and your staff are protected at all times.

Think of Longevity

When you are buying equipment for your start-up it can be easy to focus on getting the very best deal, after all, you are likely to only have a limited amount of resources. While of course, you will want to get the very best deal, when it comes to return on investment, longevity counts. You should look at reviews and aim to choose items that are built to last.

Remember Your Long-Term Aims

When you are purchasing any type of equipment for your start-up you will need to think clearly about what your long-term aims are. It is vital that you only purchase equipment that you can see that will help you to achieve your long-term business aims. You should have a clear idea of the purpose of any new equipment you purchase for your start-up as well as the expected return on investment.

The Future Of Your Business Is Now

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StrategyDriven Entrepreneurship Article | The Future Of Your Business Is Now

One of the hardest things any business owner is faced with is the task of keeping their business up to date with all the latest technologies. This doesn’t mean you need to have office chairs that have in-built keyboards and fridges integrated into the armrests or anything. But it does mean you need to be abreast of what technology will help your business boom. It may be that your business isn’t interested in having the latest tablet that has all the design features a graphic artist could possibly want because you own a bakery, or an old school sweetie shop. But there is still software that will make your life easier, and your customer’s experience better.

As such, we have compiled a list of tech that will bring your company up to speed with what is on offer. We will bring your business into the 21st Century.

Accepting Payment

Cash is pretty much a thing of the past. Barely anyone carries cash anymore and certainly not Millenials. It’s all about the card these days. Everyone puts everything on cards. May be it is to do with ease, maybe they don’t see it as departing with cash in the same way handing over notes. Whatever the case, your business needs a credit card reader. In addition to this, it’s all about contactless payments too. The tap and go. The ease of it all. Something that has seen a rise in payments through people smartphones.

Slick Websites

No business can hope to succeed without a slick website. A website is the first impression people will get from your business, whatever that is, because once they hear your name that’s the first thing they’ll do. They’ll check out your website. They may even just stumble across it. As such, you need something that is going to be representative of your brand and provide them with all the information they could possibly want from you. It doesn’t matter if you are a plumber, copywriter, IT support company or into digital learning; a website is your best chance at being found and hired.

Blogging

A website is good, but without a decent SEO strategy you may not get discovered. That’s where blogging comes in. Blogging is the most effective way of improving your hopes of getting found on search engines. The best way to do this is to add links to your other blog posts as well as external sources, while always considering what keywords search engines may pick up on. Another great tactic is to link your blog to your social media pages as well, so that every time you post, your social media gets updated too. This will also improve your chances of being shared online, thus bringing in more viewers. The most epic thing that could happen on this front is for something of yours to go viral. How incredible would it be to wake up one day and see that 100,000 people ha liked a blog post that links back to your website and thus your business. Amazing.

Creating An Office Space For Happy, Productive Employees

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StrategyDriven Managing Your People Article |Office Environment|Creating An Office Space For Happy, Productive EmployeesHaving happy, productive employees is one of the greatest assets your business can have. When your employees feel valued and comfortable in what they do, they can help some amazing results for your company.

Creating a happy and productive workforce involves many actions, with one of them being a workspace that’s fit for purpose. Look at ways you can transform your workplace and help create a positive working environment for your employees.

Be open

Many modern workplaces are embracing open plan office space. There are several advantages of open plan offices that can make them worth having, especially in creative and tech-based companies. Having an open plan office can break down barriers and help teams work closer together, which will help to develop a more positive workplace.

Focus on creativity and collaboration

Putting an emphasis on creative thinking and collaboration can help your teams work better together in order to achieve company goals. A workspace that has breakout areas and space for thinking can be a real asset to employees and helps them take a breather from their desks to recharge. There are several collaboration options for businesses to pursue that should be explored to see if you could enhance your teams’ ways of working.

Keep it clean and green

Having a clean and neat office space can make people feel more positive, while also making it easier to work. Hiring janitorial services will help to keep your office looking great, while also making sure issues and barriers to work are taken care of. Encouraging staff to clean up after themselves is also important, and there should be clear desk policies in place to help maintain an organized workplace.

Adopting green practices is another way you can bring more happiness to your workplace. By encouraging employees to recycle, consume less energy and think twice about their waste, you can help create a greener workplace that brings something positive to your community.

Remember to think about life outside the office

As well as making improvements to the inside of your office, you also need to give some thought to the outside. Helping your employees achieve a better work/life balance will help them to be more productive during the hours they are in the office and will help them feel happier in their jobs too. From flexible working to better home working facilities, you can show employees that you care about their wellbeing and make your company a great place to work.

The right office space will help transform things for your employees, helping to make your company one that people enjoy working in, and make others aspire to work for. You’ll not only benefit from a more upbeat workplace but will experience better retention rates too. Simple changes can help make a significant difference to the attitudes and effectiveness of your staff. Why not put a plan in place as to how you can transform your workplace and help develop happy, productive employees who achieve great things for your business?

Can You Start A Baking Business At Home?

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StrategyDriven Starting Your Business Article | start a home business

Many of us may think of baking as a relaxing and somewhat challenging past time to enjoy at the weekends. But many people have managed to turn this hobby into a real career, and they will work every day creating sweet treats and fun desserts for people all over the local area.

But how can you start a baking business from your own home? The biggest question you might have is how will you be successful without restaurant quality ovens and fridges – but you don’t need these things to start creating and selling your treats.

Today we are going to take a look at some of the ways you can create a baking business from your home and truly enjoy your career in 2021.

Learn the right skills

The first step to building a bakery business is to ensure you learn the right baking skills as well as decorating and styling. You can find many amazing tutorials online on YouTube or take a small course on SkillShare which will equip you for a successful baking venture. Once you have the right skills and experience you can set off and achieve your baking dreams.

Get creative

Creativity is the key to a successful baking business and now is the time to experiment with colours and flavours to make your creations unique from anything else out there. Add hazelnuts to your cookies, make biscoff cupcakes, and create unique cheesecakes with popular chocolate bar themes. Use your creativity to make fun pies and pastries and this will gain you a bake in your local area, and will also make people want to come to you for parties and events.

Sell at local markets

A simple way for you to sell your baking goods in your local area is to join a market and go there every week or once a month to showcase your creations. If you also have a Facebook page and a website you can advertise this with business cards and banners on your stall and once people start to taste your sweet treats and enjoy them, they will be more likely to come to you again when they have a craving.

Sell online

Selling online with My Business Venture can be a great way to build on your baking business and start to venture out into the world. You can hire delivery drivers or join a network like UberEats and have your treats delivered straight to your customers. You will get a lot more sales from this and you may even be able to fund a transition to a small store in your local town!

Offer bespoke creations

One way to gain more money from baking is to offer commissions for things such as weddings, birthdays, or other events. People can come to you and ask for coloured cupcakes or cakes and you can create something unique for them at a healthy price. This will be a great way to gain popularity in the baking field and become successful this year.