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Explainer Video for Your Business: Do You Really Need It?

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StrategyDriven Online Marketing and Website Development Article |Explainer video|Explainer Video for Your Business: Do You Really Need It?Each second, the internet is flooded with thousands of videos. A study predicts that this year 2021, 80% of the total internet traffic will be from videos. This means you’re missing out on a massive opportunity if you’re not using video in your business.

In today’s digital era, you need to convey your product or service in a way that inspires your target market. But how? The answer lies in an explainer video.

What Is an Explainer Video?

An explainer video is informative and communicates best what your company offers. It’s a small animated video that focuses on explaining different types of problems, businesses, or products and services in a simple way. Explainer videos help break down ideas to make them easier to digest.

Imagine how boring it’d be to start talking about the black hole in a traditional way. Your viewers will be leaving before you make your point. In fact, according to Insivia, explainer videos are the most efficient way to communicate a new product’s concept to a potential customer.

Why Your Company Needs Explainer Videos?

Basically, explainer videos come in a complete package that combines moving texts, graphics, animation, or any other form of communication you like to use to describe your business.

Let’s have a look at these four reasons why businesses prefer choosing an explainer video.

1. Grab Attention

Being able to grab someone’s attention in today’s age is an asset in marketing. It’s incredibly difficult to get notice of your target audience. It becomes even harder as a report supports that a human’s attention span is less than a goldfish.

So, to catch the attention of your desired target audience, you’ll need enticing video than traditional web content. When you look at a compelling animated video, it catches your interest and commands you to watch. It’s because the animation in an explainer video awakened your curiosity.

2. Explain Complex Topics

It’s hard to explain every product or service easily as it includes some technical aspects that require a detailed explanation. This is where explainer videos come in. They encourage the viewers to purchase the product by making them understand its use.

Survey says that around 98% of people learned something after watching explainer videos. An animated explainer video lets your audience have fun watching your characters facing problems and how they solve them through your product or service.

3. Retain Information in Customers’ Minds

There’s no point in creating videos if your potential customers don’t get what you’re trying to say. But if you use explainer videos, you can take advantage of its high retention rate. According to a case study, an explainer video of less than a minute has a 77% retention rate.

If you include a valuable message with your animated explainer video, conversion rates will increase. It will break down the concept or process for your audience and stick to your viewer’s minds. In addition, the viewers will share what they’ve learned due to a higher retention rate, either through word-of-mouth promotion or social media.

4. Increase Search Engine Rankings

Embedding explainer videos can significantly increase website traffic — the most critical factor that determines your success online. If you have no site viewers on your website, you can’t expect more sales to come in the future.

Google likes video. That if you search for a term, you’ll likely see a list of videos on the first page of results. Your website will get plenty of love from Google, and you’ll see a spike in organic traffic if you integrate high-quality types of videos in your page.

Around 1 out of 4 online buyers say that they look for a YouTube video online before purchasing. So if you have an interesting animation video on YouTube, then integrate it on your website, users will spend more time viewing your page. This will give more positive signals to search engines, boosting your site rankings and organic traffic.

Another good thing about organic traffic is that they’re free (you don’t pay for them through paid ads) and are highly targeted visitors. This means there’s a higher chance to engage them with your video content and lead them to buy your products if it gives them value.

Outsourcing the Video Production Process

Video production isn’t only about learning to use specific software. You need to be a master of storytelling, animation, writing a script, and many more. If you don’t have the right skills and experience in your arsenal, you must consider outsourcing the video production task.

If you’re handling different businesses and are short on time, a good video production company like www.dreamengine.com.au has the knowledge and skills to speed up video production. Outsourcing the creation of your explainer video lets you focus on other aspects of your business while a professional videographer is doing the work for you

Diversify Your Marketing Channels

Now that you what an explainer video can do to leverage your marketing strategy. It’s up tointo you to decide whether you really need it or not. But with its tons of benefits, it’s hard to see why you wouldn’t be using an explainer video to diversify your different promotional channels in your business.

Pipe Bending Across the Industries: 6 Practical Applications

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StrategyDriven Tactical Execution Article |Pipe Bending|Pipe Bending Across the Industries: 6 Practical ApplicationsPipe bending is a metal machining process used to form pipes into permanent shapes. It’s one of the most common post-fabrication procedures, so many people take it for granted. However, pipe bending plays an essential role in manufacturing products for use across a wide variety of industries. Read on to find out about six practical applications for pipe bending.

Pipe Bending in the Aerospace Industry

The aerospace industry faces a lot of challenges because it’s very important to fabricate durable, strong bends that exceed standard specifications. Aerospace companies use pipe bending to produce everything from hydraulic and fuel lines to exhaust systems and even seat frames. Aerospace manufacturers need to work with industry experts like Webco Industries that can provide precision services to ensure that their parts meet industry specifications.

Pipe Bending in the Automotive Industry

Carmakers also use pipe bending to manufacture a wide variety of components, from interior parts to cranking fuel lines. They also need parts manufactured with great precision, but to complicate matters even further, automakers tend to have high-volume demands. Automotive pipe bending is used to make complex exhaust components, hydraulic lines, and other systems designed to fit into amazingly tight places.

Pipe Bending in the Heavy-Duty Truck Industry

Like cars, heavy-duty trucks feature a good deal of specialized piping. Small and precise radius bends are the order of the day, and heavy-duty truck designers tend to use heavier, more difficult-to-bend piping materials like 409 or 304 stainless steel to manufacture fuel lines, engine tubes structural components, and custom fabrications. Because many of the pipes used in heavy-duty trucks are especially large, they must be bent using specialized machines.

Pipe Bending in the Shipbuilding Industry

Shipbuilders use this machining process to create specialized parts designed for marine use. Pipe bending is by far the best way to manufacture hydraulic, fuel, and water lines and the massive exhaust systems used in large merchant vessels. However, even small ships usually feature multiple systems that utilize bent pipes.

Pipe Bending in the Construction Industry

Bent pipes are used extensively in the construction industry. They may be featured in HVAC systems as refrigeration pipes, as structural components in modern buildings, and as architectural accents. Although construction industry clients don’t tend to require the level of precision associated with the automotive and transport industries, they should still work with specialized metal manufacturers who can create bent pipes that will meet their specifications perfectly.

Pipe Bending in the Oil and Gas Industry

The oil and gas industries rely heavily on piping for everything from fuel extraction to safe transport. The pipes used in these industries must be able to withstand extreme environments and exposure to chemicals, which places some limits on the types of materials they can use to fabricate bent pipes. Whether fuel suppliers plan to drill offshore or at mainland oil rigs, they need to work with a metal fabricator capable of bending heavy-duty, corrosion-resistant pipes that will withstand the test of time.

Find a Metal Machining Company That Can Do It All

No matter what industry a client works in, it’s important to find a metal machining company that boasts a full array of pipe bending equipment that can process pipes and tubes of all sizes made from even the most durable materials. When in doubt, ask about the company’s experience working with similar clients to make sure they understand the exact industry standards and requirements.

3 Modern Aspects That Influence The Success of Start-Ups in 2021

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StrategyDriven Starting Your Business Article |Success of Start-ups|3 Modern Aspects That Influence The Success of Start-Ups in 2021As the world of business evolves, so does the way we do it. The once standard and traditional methods for starting a company have been replaced by new and innovative approaches that are more appealing to today’s generation. With this change, there is also a shift in what influences success and what defines success. In this post, we will discuss three modern aspects that will impact the success of start-ups in 2021!

1. Online WebTraffic

In today’s world, having a robust online presence is imperative for businesses. In 2021 it will be even more critical to have the traffic coming in from social media and search engines such as Google. The traffic shows you are relevant, with quality content that your audience wants to see! With the majority of people going through their daily lives browsing on their phones these days, a strong online presence has become a must-have in order for start-ups to succeed. However, more than half of all searches come from mobile devices, which means if your business isn’t ranked highly enough on Google or other search engine results pages (SERPs), then chances are you aren’t getting seen by many potential customers! This can make it difficult when trying to compete against larger companies that have the resources to spend on online advertising.

2. Facebook Paid Advertising

In 2021, Facebook will continue to be a crucial part of an online presence for any business. With most young people using it on their phones and companies already investing in paid advertising campaigns through this social media site, more money is expected to flow into Facebook ads than ever before! Facebook Advertising can help you get your name out by promoting your posts and bringing traffic to your website or landing page (which we’ll talk about next!). Using specific strategies such as custom audiences and retargeting based on user behavior allows marketers to increase conversions while showing great ROI. Facebook advertising is as good at attracting customers as these guys can Remove mugshots. It’s vital that small start-ups who don’t have big budgets can use these tools, which is why they are so closely related to our third modern aspect of 2021! Websites and landing pages are a great way to get traction for your business.

3. Quality Products and Service

No business can succeed without a product or service to sell. Your start-up must offer something unique and helpful for its customers because if they don’t like what you’re selling, then chances are it won’t last long on the market. Having good reviews from previous buyers is also essential as this shows potential customers that other people have had success with whatever you’re offering them! This helps build brand recognition, bringing more attention to your business through word-of-mouth marketing (which we’ll touch on later). The best way for companies to stand out now is by getting creative with their products or services, having excellent customer support along the way, and building a solid online presence!

In conclusion, there are modern aspects that will influence the success of start-ups in 2021. First, with online presence significant for businesses, getting traffic coming through social media and search engines such as Google is crucial.

Tips For Staying Productive In The Summer Months

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StrategyDriven Practices for Professionals Article | Tips For Staying Productive In The Summer MonthsWhen working through the summer months, it is important to make sure that you are working to be as productive as possible. But with so much to consider, such as the heat and the stresses of the office environment, there are several tips and tricks you can use to stay as productive as possible throughout the summer.

Set Clear Goals

When you are working throughout the summer it is important to make sure that you are setting clear goals to make sure you are as productive as possible. Whether this is a digital list or a list on your desk every day, this can make sure that you are battling the frazzle of the heat. Taking the time to make sure that you are ticking off these tasks day by day will benefit you in the long term.

Make Sure The Working Environment Is Comfortable

In addition to making sure that you are setting clear goals, it is important to make sure that your working environment is as comfortable as possible. By using an Office Furniture Essex provider, you can make that the office environment is as comfortable as possible. In addition to this, you can also make sure that your office is comfortable by opening the windows whilst you work as this will allow you to maintain fresh air and ensure that you are working as productively as possible throughout the course of every single working day.

Find Time To Recharge When Needed

If you find that the summer months are stressful, it is important to make sure that you are finding the tie to recharge. By booking off a week or more in the middle of the year, you are able to enjoy the summer months and make sure that you are working with the most brain power possible. IT is very important to allow yourself time to recharge as this will ensure that you are as completely productive as possible regardless of the role that you are in. Though you may need to book this off in advance depending on the size of the office you work in, this will benefit you in the long term.

Make Sure Your Office Environment Changes

The final way that you can make sure you are working productively in the summer months is to move parts of your office around. Whether it be moving your desk to face the sun or covering the window with curtains will enable you to make sure you are maintaining your clear mind within your office environment. Though it will take time to get this right, it will benefit you in the long term when it comes to making sure that you are productive within the summer month.

With this in mind, there are several ways you can remain as productive as possible when it comes to maintaining your concentration throughout the summer months, regardless of the job that you have. Which of these tips and tricks will you be using?

How To Help Your Customers Money Go Further When They Invest In Real Estate

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StrategyDriven Entrepreneurship Article |Invest in Real estate|How To Help Your Customers Money Go Further When They Invest In Real EstateAs a real estate agency or freelancer, you will want to make your clients as happy and as satisfied as possible. To achieve satisfaction, you will want to help them put their money to good use and ensure that they can achieve a good return in the future. When it comes to helping your customers find the perfect home for them and ensuring that their money goes a long way, here are some tips.

Identify the trends and look at new news

Looking at the real estate marketing trends will help you identify where is hot and where is not to buy. The hottest places to live will likely offer your customer a high return rate, which will help them earn more profit when they sell.

For trend research, you could look at the work of people like Paul Ognibene to discover the best areas to invest in real estate to live a happier life.

Recommend older properties for flipping

If you customer has a lot of time on their hands and love flipping homes, then you should recommend investing in older properties that need upgrading. This will allow them to save money while having a fun project to work on.

So long as the location is good and it is in decent condition (so the customer doesn’t need to spend too much money doing it up) then they will attain more profit when they sell it in the future.

Let them know about short-term rentals

Some people might be saving to buy a home yet want to get a feel for the area. Some people move in and realize that the area isn’t for them, which could be a whole waste of time and money.

Letting your clients know about short-term rentals will result in them being able to save money until they reach their goal and also ensure that they like the location before they buy there.

Share information about buying land

For those that want to build their own house from scratch, you will want to share information about buying land as opposed to a house. If your customers dream is to build their own property from the ground up, then you should help them find a great plot of land that is well located. A good location will ensure that they get a good return when they sell it in the future. If the land is in the middle of nowhere then they might struggle to sell it for a good price in the future.

Finding an ideal location for your customers, which is also in a prime location, will help them live somewhere that will be great for selling in the future. If the location offers customers local amenities and is convenient, then its price will skyrocket as soon as it is built.

Using these tips you will be able to help your real estate customers money go further. Simply keeping an eye on the trends and offering information about prime locations will ensure that they buy properties (or land) in areas that will always guarantee to hold value.