Throughout the turbulent, unpredictable, and often even distressing business climate the worldwide coronavirus pandemic has, and is continuing to cause, if you are either the owner or manager of a business that has continued to trade then you are to be commended.
With the Covid-19 pandemic still exceedingly prevalent as the new year arrives, it is time to start buying yourself more time to give attention to the areas of concern within your business model. With that being said, continue reading to learn of the top four business services to outsource in 2022.
1. Recruitment Processes
Recruiting and hiring for new staff is one of the most time-consuming and vital responsibilities of running a business and as a result, outsourcing the entirety of your recruitment management is one of the best decisions you could possibly make.
The primary advantages of outsourcing your business’s main recruitment processes include the simple fact that it makes it easier to run the fundamentals of your business, the beneficial assistance gained from industry experts, and the fact that the right hire means your business is more likely to succeed in growth and expansion.
2. Social Media Management
Whether you like it or not, social media is a prominent, and possibly even necessary, tool in running a business—regardless of industry—in the modern world.
Content across all of your social media platforms should be consistent, uniform, and most importantly, exceedingly engaging so as to entice both recurring custom as well as new consumers of your products or services.
As successful social media management requires such a lot of time and effort to be spent on it, outsourcing this service often results in a large intake of new customers to a business. Other benefits of outsourcing social media management include the injection of fresh content and ideas, the delivery of immediate and effective results, the important saving of cash monies, and the enormous amount of time you will save to focus on other areas of the company.
3. Vertical Transportation Systems’ Inspections
Obviously, one of the principal roles of a business owner or manager is to ensure the safety of every single employee and customer who enters your business premises, and the best way to do this is to ensure you have everything inspected as regularly as possible.
When it comes to your vertical transportation inspections, it makes perfect sense to outsource everything related to each system to ensure optimum safety, performance, and compliance, and professional escalator companies will deliver unrivaled services every single time.
4. Website Design
In 2022, especially due to more and more consumers choosing to shop online, your company’s official website needs to be as simultaneously aesthetically pleasing and user-friendly as possible.
Outsourcing your website design and maintenance will mean you will benefit from cost-effective yet professional assistance, save valuable resources, and of course save that much-valued commodity of time—not to mention unprecedented access to the latest and most innovative technologies to make your website as professional as possible.
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Do you find that your team could be working much more effectively? There are many ways that you can improve the way that your team works, and these will depend on the kind of team that you are running and whether you are in the position to make some changes or not.
Here, we are going to give you some of our top tips for improving the way in which your team works. Keep reading to hear what these might be.
Introduce New Software
Is your team wasting time on things that could be done by a new piece of software? It can be easy to get bogged down by mundane tasks that need to be done but this can have a negative impact on the way that your team works. To combat this, you should try to invest in new software that your team can use to automate tasks and focus on the work at hand.
Improve The Working Space
If your team is being forced to work in a cluttered working space that is not good for aiding their creativity, then you might need to make some changes. To do this, you should spend a few days decluttering the workspace and call a junk removal service to come and pick everything up. Once you have done this, you can go about rearranging furniture and improving the working space that you have for your team.
Allow For Better Communication
Does your team know how to communicate effectively with each other and yourself? Communication is key in business and you need to make sure that there are appropriate channels that they can use to talk to each and solve problems quickly. Try to implement an open door policy and encourage team conversations to get your team working to the best of their ability.
Give Feedback
Our final tip for those who want to improve the way in which their team works is to try to give feedback. You should consider hosting weekly meetings with your team members to discuss their work and what they could improve on. This meeting should be a two-way conversation that allows them to discuss any issues. They should then take the feedback on board and improve their working style as time goes on.
Final Verdict
It is entirely possible to improve the way in which your team works if you know what to start with. Consider changing the work environment that they spend their days in and try to encourage communication in the office.
If you can follow the advice that we have given you in this article, then you should be able to get your team on track to getting results. It is important that your team knows how to work effectively together in order to have your business be a success. Follow our advice and you won’t regret it when you see a massive change.
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When paying for online advertising space, your business probably dips into a wide array of digital ad platforms – think the likes of Google Ads, Facebook Ads and probably many alternatives not quite as well-known to the average marketer.
However, approaching all of these platforms individually can be a cumbersome process costing you more time and money than strictly necessary. It’s therefore easy to see the appeal of demand-side platforms (DSPs), which collate online advertising opportunities from many different providers.
In a nutshell, why use a demand-side platform?
HubSpot defines a DSP as “an automated programmatic advertising platform where marketers can purchase and manage ad inventories from multiple ad sources.” Much of the attraction of using a DSP is summed up in the word “automated”, as it allows you to streamline the ad-sourcing process.
The main benefit of using a DSP, according to HubSpot, is that “you can manage all your digital ads across many networks on one interface.” The ads you can buy through a DSP include mobile ads on apps, banner ads on search engines and video ads on social media.
Hence, you don’t strictly need to set aside time to approach Google Ads, then Facebook Ads and so forth when you want to utilize many different advertising networks. Instead, you can just use one platform – a DSP – and leverage multiple networks through that single access point.
How do you actually source ad slots through a DSP?
Using a DSP can feel akin to participating in an auction conducted by robots. Through an automated system, DSPs buy and sell ads in real time, using what is known as programmatic advertising. The real-time nature of the proceedings enables ad placements to be auctioned off in milliseconds.
However, as with any auction, you should – before using one – think carefully about how much you would be willing to spend in the process. How much you do need to spend for online advertising can be determined on a cost-per-click and cost-per-action basis.
When using a DSP, you would specify your ad-buying budget so that the platform does not go over this when automatically fetching ad placements for you.
Using a DSP can bode well for you in the long term
This is because a DSP can help you to not only secure digital ads but also manage them for the long haul. As a TechFunnel article explains: “DSP platforms enable media buyers to manage campaigns from multiple channels, [and] optimize, analyze and gain insights into them in one interface.”
A DSP allows you to see, at a glance, the effectiveness of your ads – including impressions, clicks, click-through rates and conversion rates. While referring back to this data displayed on the reporting dashboard, you can tweak and optimize an ad campaign in the hope of improving results.
DSP advertising can even help you to build profiles of people who do see your ads. Each of these profiles can detail – for example – what type of content the user consumes and where and how often they click on the ads.
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The Airbnb market is enormous, but there are no guarantees that you’ll be the next big thing. However, learning from other entrepreneurs who have succeeded in this space will increase your success chances. In this blog post, we highlight four tips to help you break into the Airbnb market and offer some advice on succeeding as an entrepreneur!
Look For Undervalued Properties
The best way to break into the Airbnb market is by finding undervalued properties. This can be done in a few ways: looking for areas that are growing and have a lot of potential or targeting currently underserved neighborhoods. By finding a place with lots of upside potential, you’ll ensure that your property will be in high demand.
Carefully Plan Your Renovations
Renovations can be costly, so it’s important to plan them carefully. When renovating for Airbnb, focus on features that will make your property stand out from the rest. This could mean adding unique amenities or focusing on high-end finishes. To keep costs as low as possible, try doing as much of the work yourself as you can. This way, you can keep your costs down through heavy equipment rental, sourcing your own material, and tackling labor yourself. It is essential not to do any work you are not qualified for, as quality is crucial when guests book an Airbnb.
Work Tirelessly To Become A Super Host
Superhosts are the cream of the crop when it comes to Airbnb hosts. They go above and beyond for their guests, offering excellent customer service and creating a truly unique experience. To become a Superhost, you’ll need to work tirelessly on your hosting skills. This means being responsive to inquiries, keeping your property clean and well-maintained, and being available to help guests with anything they need.
It’s also important to remember that Superhosts are always learning. So keep up with the latest trends in the Airbnb market, and make sure you’re implementing new features and amenities into your property.
Analyze The Airbnb Market In Your Area
It’s important to know your competition if you want to succeed in any market. When it comes to the Airbnb market, this means analyzing who your competitors are and what they’re offering. This information can help you decide on the type of property you should buy or renovate, as well as what amenities you should focus on.
You can also use this information to price your property correctly. If you’re aware of what similar properties are charging in your area, you can set a price that’s competitive while still making a profit.
It’s also important to stay up-to-date on the latest changes in the Airbnb market. This way, you’ll be able to make sure your property is always in high demand.
In conclusion, breaking into the Airbnb market can be daunting, but it’s not impossible. By following these tips, you’ll give yourself the best chance of success! Of course, the fundamental principles of entrepreneurship and business management are still key to success, so work tirelessly towards your vision, learn along the way and have fun every now and then.
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Imagine an oil industry executive having a long, relaxed, open conversation with an environmental activist. Or a police chief casually chatting with a community leader. Or, within a company, a sales manager strolling and talking with the head of project development. What new ideas—ones that could potentially solve their most difficult challenges—might such encounters produce?
I had the opportunity to see the fruits of such an approach in 1998 in a lakeside town in the highlands of Guatemala. It was here that Hugo Beteta, a foundation executive, and Otilia Lux de Coti, an indigenous human rights campaigner, went for a walk.
They were an unlikely pair. Their country had been mired in a genocidal civil war in which the Guatemalan army had murdered hundreds of thousands of indigenous people, and Hugo and Otilia came from two worlds that were almost completely separated—politically, socially, and culturally.
But in 1996, the government and the rebels signed a peace treaty to end the war. On the day Hugo and Otilia took their walk, I was facilitating a leadership workshop on how to implement the peace accords, and I’d invited the participants to choose a partner who was most different from them and go for a 45-minute stroll outside the hotel.
I was sitting in the meeting room waiting for the participants to return when Hugo entered, looking stunned. He was almost staggering, and I asked him what had happened. “Otilia told me a story about her high school graduation that really shook me up. She’d received the highest grades of any graduating student and was given the honor of carrying the national flag onto the stage, but the school wouldn’t allow her to wear her traditional ethnic clothing to the ceremony. So, she was forced to choose between having her accomplishment recognized and offending her family and betraying herself,” he said. “I hadn’t grasped how we Guatemalans have built everyday mechanisms for perpetuating the racism and inequality that produced the genocide.”
Hugo wasn’t the only workshop team member to report gaining a deeper understanding of the situation in Guatemala as a result of the stories shared during the walking exercise. These shifts in perspective helped the group make progress.
Over the years that followed, the participants took many significant actions, separately and together, to build a better future for their country, including greater indigenous inclusion. Hugo, by the way, became minister of finance, and Otilia was appointed minister of culture.
A simple yet powerful exercise
I’ve used this paired walk exercise in many multi-stakeholder workshops around the world. It’s so simple, and yet it’s one of the exercises that participants say has the biggest impact on their understanding of their situation and their relationships with others. Why is this ordinary activity so fruitful?
On one level, the walk is effective because of its mechanics. Two people who want to connect move forward side by side, look at the world together, and talk casually, without any papers or other distractions. The walk offers people an opportunity to connect on a human level, as equals, and share their perspectives.
This experience can produce profound changes. Almost everyone who has gone on these walks over the years says that, like Hugo, they were surprised and affected to see the world through the eyes of their partners, with whom they expected to have nothing in common.
Lucila Servitje, a Catholic theologian who participated in this activity at another workshop I facilitated, offers a deeper explanation for why it’s effective. She suggests that the walk and the informal sharing of stories has an impact because they involve mutual acceptance, and this feeling of being accepted is what enables us to change our thinking and actions.
The sequence here—first, we’re accepted, and then we reconsider our position—is the opposite of the traditional Catholic confession, where, first, we confess, and then we’re forgiven. The walk, she says, is like God’s grace: love we receive that we don’t have to earn.
Creating a different space in the workplace
Pairing walking and talking is equally effective at work. In a typical workplace, people often feel unheard and judged and therefore act defensively. This makes it hard for them to change their thinking or behavior, even when they need to. The paired walk is an example of how to create a different kind of space, within which people can relax enough to see what they’re doing with fresh eyes and decide what they might want to do differently.
Even if you don’t send your employees on paired walks, you can apply the same principles in other ways by doing the following things:
Create opportunities for personal connection. Some teams can be effective in doing routine work as long as their relationships are professional or collegial. But teams that are doing tough work, or teams that include members with differences in perspectives and personalities, need to know enough about each other’s lives to be able to understand and empathize with one another even when they disagree.
At my firm, our in-person and virtual meetings always include time for sharing personal news and feelings. Enabling voluntary personal sharing helps diverse teams work together through their differences.
Require responsibility. Leaders of teams that are undertaking complex tasks have to go beyond telling people what to do. Leaders need their followers to take responsibility for what they’re doing and be self-reflective enough to learn and change. You can’t force someone to choose voluntarily, so managers must expect team members to make choices and take responsibility for the consequences of those choices.
Practice radical acceptance. When people are afraid that their colleagues, supervisors, or clients might think badly of them if they acknowledge their own shortcomings, it’s hard for them to be open enough to learn and make wiser choices. So it’s crucial for leaders to communicate radical acceptance. But don’t communicate this if you don’t mean it. Anyone can tell if you’re only pretending to care about them.
At work and beyond, most people want to be able to connect respectfully with others, to learn, and to make their own choices about how to deal with the situation they’re in. This is why the simple exercise of walking and talking is a potent tool for personal and systemic transformation.
About the Author
ADAM KAHANE is director of Reos Partners, an organization that helps people move forward together on their most important and intractable issues. He has worked in more than 50 countries with teams of leaders from business, government, and civil society, and his methods have been praised by Nobel Peace Prize–winners Nelson Mandela and Juan Manuel Santos. He is the author of five books, including his newest release, Facilitating Breakthrough: How to Remove Obstacles, Bridge Differences, and Move Forward Together. Learn more at adamkahane.com.
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