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How Businesses Can Maximize Whatsapp API Integration

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StrategyDriven Online Marketing and Website Development Article |Whatsapp API Integration|How Businesses Can Maximize Whatsapp API IntegrationThe introduction of WhatsApp business API has offered enterprises a top marketing tool. The tool provides significant possibilities for communication with clients bearing in mind that WhatsApp as a messaging platform enjoys over two billion users globally. As businesses continue to integrate the API, there is a need to understand how to get the most out of the tool.

Upon launching any business, the first step towards getting more clients is effective communication. You need an awareness campaign to target both existing and potential customers. Besides offering an opportunity for communicating with clients, the WhatsApp API designed for enterprises also comes with a host of benefits, including:

  • Seamless customer support
  • Instant collection of feedback
  • Understanding users better through the gathering of insightful data
  • Ability to recommend products
  • Global reach
  • Automated communication
  • Instant two-way communication

How to Get the Most Out of the WhatsApp Business API

The use of WhatsApp in your business is meant to offer a personal touch with customers. Considering the number of businesses leveraging the API is high, getting the attention of your clients can be a challenge in the absence of some effective practices. Below are some key tips that will likely push your business to attain the maximum potential through WhatsApp business API.

Use different message formats

Relying on text-only messages may fail to meet the desired targeted goals. Generally, text-only communication is not very engaging. To get customers’ attention, use photos, videos, locations, GIFs, files, and more. Once clients begin to engage with your content, always respond by answering questions intuitively.

Get consent

Before sending any message, ensure the target audience has agreed to receive your communication. Not only is this practice ethical, but it is also a requirement under WhatsApp policies. Always ask customers which type of communication they would like to receive through WhatsApp. Note that WhatsApp offers opt-in templates which can be placed on the website, hence exposure to more customers.

Establish a response timeline

Chances are high that your current and potential customers have scouted for several similar service providers. If they land on your business, show them you value them. Normally, it is recommended to have a 24 hour response time to avoid customers losing interest. Although you can use chatbots, always ensure a human agent is available if the message needs to be escalated further.

Maximize on personalized messages

The ordinary WhatsApp messaging app requires a more personalized approach to sending messages. Customers want to have real conversations, but not just respond to one-way messages sent to them. This should be reflected in your messaging strategy as it will also boost your brand reputation.

Work with authorized dealers

Setting up a WhatsApp business API is a technical aspect of your business that needs a reputable provider to carry out. Leveraging the services of an unauthorized company may land your business in trouble. Ensure to choose wisely to get the right fit for your business.

Endnote

The ultimate end goal of any business is to retain and attract new customers by providing quality service. Fortunately, the advantages of WhatsApp business API like instant feedback mean that enterprises can easily understand the needs of customers and use the feedback to improve services.

4 Tips to Reduce Your Industrial Supply Chain Delays

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StrategyDriven Tactical Execution Article |supply chain delays |4 Tips to Reduce Your Industrial Supply Chain DelaysDo you feel like your industrial supply chain is always delayed? You’re not alone. Many companies struggle with delays in their supply chains.

Industrial supply chain delays may slow down your manufacturing process, resulting in a loss of productivity. But there are ways to reduce or even eliminate these delays.

Follow the below four tips, and you’ll be on your way to a smoother, more efficient industrial supply chain.

1. Make Safety a Priority

Accidents and work-related injuries are among the primary causes of supply chain delays. To prevent these, you need to prioritize safety at your facility. This means implementing and enforcing safety policies and procedures.

You can also conduct regular safety audits and train your employees to perform their tasks safely. By making safety a priority, you can help reduce the number of supply chain delays caused by accidents.

2. Keep Your Equipment Maintained

Your industrial equipment needs to be properly maintained to avoid supply chain issues. Regularly inspect and clean your equipment to prevent problems that could lead to delays.

For example, if you have a manufacturing process that uses conveyor belts, make sure the belts are free of debris and properly aligned. Failure to do this could result in a production line shutdown, which would cause delays in your supply chain.

3. Operate Within Your Capacity

To avoid supply chain shortages and disruptions, you need to operate within your capacity. This means knowing how much product you can realistically produce and supply to your customers.

If you try to produce more than you can handle, you’ll end up with inventory shortages and supply chain disruptions. To avoid this, create a production schedule that considers your equipment’s capacity and the time needed to complete each task.

For example, if you’re in the steel industry, you need to consider the time it takes to heat the steel, forge it, and cool it. By operating within your capacity, you can help avoid supply chain disruptions. For more steel supply chain solutions click here.

4. Identify Weaknesses in Your Supply Chain

Weaknesses in an industrial supply chain may cause disruptions and delays. You can avoid these delays by identifying and addressing any weaknesses in your supply chain. These weaknesses may include the lack of:

Communication

Poor communication between supply chain partners can lead to misunderstandings and errors. Make sure that you have clear and concise communication channels in place so that everyone is on the same page.

Visibility

If you can’t see what’s happening at every stage of your supply chain, it’s difficult to manage and optimize it. Use supply chain visibility tools to get real-time data on your supply chain so that you can identify and solve problems quickly.

Flexibility

A rigid and inflexible supply chain is more likely to be disrupted by changes in demand or other unexpected events. Make sure your supply chain is able to adapt to changes so that you can avoid delays.

Avoid Supply Chain Delays

Supply chain delays can be costly and disruptive to your business. But by following the above four tips, you can reduce or even eliminate these delays and create a more efficient and productive industrial operation.

For more related content, check out other posts on our website.

4 Out Of The Box Investment Ideas

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StrategyDriven Entrepreneurship Article |Investment Ideas|4 Out Of The Box Investment IdeasOne of the truest statements in investing is that if there is no risk, there is no reward. There are a million ways that people make money around the globe daily from manufacturing to retailing to providing services, which goes to show that there are no wrong ideas when it comes to investing. Over the generations, ideas that were seen as too radical have proven to be some of the most genii, so with a balanced portfolio, there is always a little merit in investing in some out-of-the-box ideas that you believe in.

International property

Many people feel comfortable investing in property markets that they are familiar with but property is a big investment to make that involves long-term mortgages that take decades to pay off. For those willing to do the research and to travel to new destinations, international property investment has a lot to offer. Many international housing markets are considered to be much more affordable, from small villages in Italy to high rise apartments in the Philippines. With an affordable cash injection upfront, investors could be looking at a quality return on investment from a property that is affordable enough to be purchased outright, not to mention having the option of a beautiful holiday destination to jet off to.

Coins

It might sound like a hobby that your grandfather was passionate about but coin collecting can pay some serious dues. With currency increasingly becoming digitised around the world, the value of older coins is beginning to escalate. As physical money begins to fade away, coins will become rarer and rarer and we all know that anything rare equals value. Look into the value of coins in your country. It will be surprising how much you could be looking at for something that appears no more interesting than an old penny.

Overseas shares

There are numerous stock markets in countries all around the world. If you are into buying stocks, day trading or just looking to grow and diversify your investment portfolio, the digital age means that you are no longer only limited to one market. Global digitization has opened up access between markets in different countries in ways that have never been seen before so if you want to check out Wall Street, buying US shares from Australia is now entirely possible. With online brokers that have developed easy-to-use apps and unprecedented competition on previously unaffordable brokerage fees, there has never been a better time to consider investing in international markets.

Start-up capital

The investment bankers on Wall Street sure had it right when they began investing capital into start-up companies back in the day but this is not necessarily a million-dollar business only. There are a multitude of new business ideas out there in the world at any given time and if you think you have the ability to spot something good when you see it, then you can bet on yourself and invest in it. Small and medium enterprises often lack the capital they need to start up their businesses and take on silent investors in exchange for a share of the business returns. Whether you choose to do this privately with friends, family or associates, or you opt to work with a larger financial firm, this is an option for you to invest on the ground level of the next big idea.

Is Outsourcing The Solution You Need It To Be?

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StrategyDriven Managing Your Business Article |Outsourcing|Is Outsourcing The Solution You Need It To Be?Is outsourcing the solution that you need it to be? You have likely heard a lot about outsourcing in your time on the market, but is it actually what you think it is? Are the benefits as good as you have heard? This is all information that you are going to need before you decide whether or not outsourcing is what you are looking for. In this article, we’re going to be looking at some of the information that you need about outsourcing to help you make the right decision. Keep reading down below if you would like to find out more.

Cheaper

The first thing about outsourcing that you need to know is that it is the cheaper option. There are a lot of ways to lower costs in your business, but this is one of the best because of the other benefits that come with it. When we say it’s cheaper to outsource, we mean that hiring another company to complete certain tasks for you, or to take over the tasks of a department is cheaper than hiring a full-time team to manage this in-house.

For example, if you are looking for IT support, it can be expensive to hire an entire team to provide the solutions that you need. The reason for this is that you have to pay a salary to each employee that works for you. When you outsource and hire a business, this isn’t the case. You only pay for the work that is completed, or you pay a set, flat fee that has been agreed upon by both parties prior to the commencement of services.

Professional Help

Another thing about outsourcing is that it guarantees you get professional help. You should always look through reviews before you decide to hire anyone for your business, so you will be able to find out what the company is like before you even hire them to work for you. It might take a little time to go through all the companies and all of their reviews, but you will find the right company for you sooner rather than later.

Getting professional help means that your business is only going to go from strength to strength in this area. You won’t have to worry about people lying about their ability or getting silly things wrong, you can have complete confidence in what is coming out of your business. Of course, you get everything run by you before things go any further so you can have final approval.

Time Effective

It’s also more time effective to outsource as opposed to hiring an entire in-house team. You don’t have to go through the hiring process multiple times to hire the team, and the same if someone leaves and they need replacing. You hire the business to provide a service for you, and it’s their job to make sure this happens. All you have to do is find this one business, and the rest will be taken care of by the business. Therefore, you have more time to focus on the other parts of your business that need your attention, knowing the others are taken care of.

Promote Business Growth

The final thing that you need to know about outsourcing is that it promotes business growth. The quality of work coming from the business you hire is going to be helpful, as well as the time that it frees up for you to work on other things. You will have more time to dedicate to growing the business, and the increased level of customer service should aid this.

If you want to take your business to new heights but you don’t want to hire more employees, outsourcing is a fantastic solution. It gets you the help you need without the extensive hiring process, but still keeps all of the employees that are already working hard for your business.

We hope that you have found this article helpful, and now see some of the things that you should think about when trying to decide if outsourcing is the solution that you need it to be. If you are going to be outsourcing, then you need to make sure that it is right for your business. To do this, you need to know all of the benefits so if you don’t fully understand yet, give this article another read just to be sure. We wish you the very best of luck, and hope that you make the best decision for your business.

Trust Begins with You

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StrategyDriven Management and Leadership Article |Trust | Trust Begins with You®Trust is a topic that is most often taken for granted … until it erodes or breaks down.

Then what happens?

Across the board, in teams around the world, we’ve discovered research and practice, that when trust breaks down, people tend to wait for others to step in and restore it. While people wait, they withhold. They build barriers around themselves and their areas of responsibility.

Work gets slower and harder. Energy plummets. Business objectives are not achieved.

Sound familiar?

When trust is compromised, nobody wins.

We, at Reina Trust Building® have been supporting leaders, teams and organizations to transform their workplaces through trust for over 31 years.

Our intention is to help you understand trust, talk about trust, and strengthen trust in your relationships at work. We’re going to help you learn how to build trust – and work productively again.

You want to be trusted at work. We all do. We all want others to believe we’re good, capable people, guided by the best intentions.

A truth about trust? It’s reciprocal. To get trust, you have to give it first.

What does it look like when you give trust?

You ‘walk your talk’, tell the truth, and tap into others’ talents and skills.

You also give people the benefit of the doubt when they let you down. You suspend judgment and criticism and make the effort to discover why they disappointed us. Your inner voice shifts from “I knew I shouldn’t have trusted him!” to “I wonder what happened to keep him from delivering on his commitment?”

When you give trust, you embrace the complexity of life. You extend compassion… approaching each situation with sincere interest and concern, rather than with suspicion and readiness to blame. The result?

You experience the people around you mirroring your efforts. You receive back the support, understanding, and compassion you’ve given.

Trust begets trust.

How about the flipside? What does it look like when you withhold trust?

You approach let downs very differently. You’re more likely to judge, criticize, and jump to conclusions. You tend to withhold information, keep our ideas and concerns close to our chests, and not ask for help when you need it. You may refrain from delegating even minor tasks, because you fear no one else can do handle the work as well as you can. The result?

Communication breaks down. Stress, doubt, and fear take over. Your work and relationships suffer. You suffer.

Distrust begets distrust.

Yet, when people are supported to take the initiative to rebuild trust, a shift occurs. People reconnect. Misunderstandings are worked through. Incorrect assumptions are cleared up. Barriers are broken down.

Work picks up pace and gets easier. The buzz returns. Together, people achieve more than they’d dreamed possible.

Everybody wins.

Building trust is not easy, but is necessary. Giving trust is more than just a ‘nice thing to do.’ It’s a vital component to building meaningful, productive relationships.

We can all benefit from reversing our thinking about who ‘owns’ trust in our workplaces. The truth is…trust begins with each one of us.

What can you do to build trust in your relationships, with those you work with and serve and those you live with and love? What small steps can you take to connect with another person, and make that person feel confident and trusted?

Remember, Trust begins with you®.

About the Author

StrategyDriven Expert Contributor |Michelle Reina, PhD and Dennis Reina, PhD.Michelle Reina, PhD and Dennis Reina, PhD. are considered pioneers in organizational trust by their clients. For over 31 years, they have helped leaders integrate trust-building behaviors into strategic initiatives to achieve outstanding business results and transform their cultures. The Reina’s co-foundered Reina Trust Building® based in Stowe, Vermont. As sought-after consultants, speakers, & executive coaches, they co-authored best-selling books: Trust & Betrayal in the Workplace, 3rd ed. & Rebuilding Trust in the Workplace. Their awards include: Global Strategic Leadership Award, at the World HRD Congress, top 100 Thought Leaders in Trustworthy Business by Trust Across America. Their global clients: American Express, Ben & Jerry’s, Johns Hopkins Medical Center, Johnson & Johnson, Harvard, Kimberly Clark, Lenovo, Lincoln Financial, MillerCoors, Turner (CNN), Yale, Voya Financial, US Army & US Treasury & Walt Disney World.

Contact us at www.reinatrustbuilding.com, or [email protected].