Posts

What Are The Best Ways To Improve A Company Video?

/in /by

StrategyDriven Business Communications Article |Company video|What Are The Best Ways To Improve A Company Video?Corporate videos can sometimes be creatively pigeonholed. Some may assume them to be dull and dreary.

Still, the best businesses defy people’s expectations with their offerings. They create compelling opportunities in impossible situations. The same frame of mind should be applied to creating corporate videos, which can play a crucial role in accelerating business growth and increasing brand awareness.

There is plenty of room for creativity and innovation here. Instead of producing bland and generic content, your company has the chance to develop something insightful and unique by exploring unique video ideas. Not only this, but your firm can keep improving its video content offerings over the years, developing it all alongside the evolution of your brand.

Here are some of the best ways to improve your corporate videos today.

Keep it Short and Sweet

Nobody wants to sit through lectures today, irrespective of format. Information is also cherry-picked and more likely to be shared when it does not inconvenience people’s time. Short-form videos can generate more interest.

People’s attention spans are becoming shorter. Many companies are hurriedly developing short-form content, with ‘YouTube Shorts’ paying creators to create this content to lure in audiences. Firms will increasingly explore these newer channels to appeal to their respective markets.

Even if you do not have a presence in these digital spaces, recognizing that people are increasingly gravitating to this content is key. You can then spend every second wisely and make an impactful impression as soon as you can with your company videos.

Truth tends to be more straightforward. Any content that meanders may be interpreted as misleading or embellished in certain respects. Others may interpret company videos as more legitimate and authoritative when concise and to the point.

Utilize Free Subtitle Software

Subtitles cannot be treated as an afterthought. They are an essential component of a corporate video, promoting inclusivity and emphasizing and reaffirming points being audibly made.
You can implement these features for free with the right tools. Some will have varying features that afford more creative control. You can mix and match at your leisure as no costs are involved.

There are many ways to add captions to video, and they are each worth exploring further. For example, web-based Fastreel enables users to add subtitles in SRT format. Others like MySubtitle can be downloaded on App Store, allowing users to add text to shorter videos from their smart devices. Both options can be downloaded for free and favor different modes of working.

Subtitle Workshop and Jubler are also free. The former has advanced features, and the latter makes quicker subtitle implementation possible. Whether you need speed or precision, you will get results with your subtitles with no costs or stress.

Perfect Storyboards

Do not focus on a script alone. Think about storyboarding your company video, too.

Visual references are key. Each frame should progress logically with compelling imagery. There should be no sudden changes in theme, tone, or pacing. Structure your ideas and develop a throughline for your content. Use the right digital tools for that job.

There are many great programs firms can use to storyboard their video content. Price models range from $10 to $799 one-time fees, which means you have suitable options for any budget. Some of these services also have iPhone and Android versions to enable flexible creation conditions and techniques as well.

Each panel of your storyboard should pop with a distinctive flair, and planning programs make that possible. You will also avoid production errors and give a clearer creative vision to the directors, cinematographers, and editors of the company videos. Everything you produce will be more likely to be on schedule, and big creative ideas can be concentrated and focused.

Develop Working Relationships with Actors

Actors are more than a mouthpiece for your business. They are also representative of it. If your brand becomes well-known, these performers can also become an integral part of your brand.
Remember that your audience needs to connect with the person seen or speaking. Make sure you hire someone that can match the charm and warmth that your company presumably has. Your working relationship will get off to a better start after a competent casting process.

Learn how to work with actors. Create a character alongside them. Encourage improvisation if your short-form video has a lighter or comedic tone. Do not confine them to dryly reading scripts, and instead collaborate to create something heartfelt and unique.

Pay an equal amount of attention to your voice talent. Gain an understanding of what the voice acting process is like for the performer and director both. Refine skills in banking audio reels, improve line readings, and have the knowledge to create a professional sound in a home studio or office. Improve techniques to get your voice actors in the proper headspace to perform.

Gauge Social Media Reactions

Professional analytics can provide useful insights into how well your video is performing. It is also useful to look at a broader picture and see what louder, individual voices say about your content.

The best or worst ads draw the biggest reactions online, with middling results rarely discussed. It is to be hoped your content will fall into the former category. While analytics can show how many people watched your video, only social media can help you understand their emotional, visceral reaction to what you created.

Short-form videos need to create an impact, so make sure you learn about how to create and promote them. Many people will stumble across it and watch the video in its entirety if it is only a few seconds long. There may be a stronger urge to reshare it on public profiles if it is something worth seeing. Analytics will not reveal much in this situation, but honest feedback will be found on social media.

Social media users often have their guard down, too. People may be polite in test screenings and surveys, but in the safety of their online profiles, they may be more inclined to express their thoughts and feelings honestly. After all, that is what many people use social media for. Place value on constructive feedback and ignore any ruder remarks you encounter.

To conclude, you should use these tips to improve your chances of success with business videos. The video marketing sector is highly-competitive and ever-evolving, so keep doing your research to ensure that you’re always ahead of the curve.

How Can You Find A New Job When The Time Comes?

/in /by

StrategyDriven Professional Development Article |Find a new job|How Can You Find A New Job When The Time Comes?Are you looking for a new job? Or, are you going to be looking for a new job at some point in the near future and just want to know the best way to go about this? Finding a new job can be a real pain to do, but it doesn’t have to be a long process if you know what you are doing. There are a lot of different avenues that you can go down in order to find a job that will suit you the best, and we’re going to be talking about them in this article. Keep reading down below if you would like to find out more.

Networking

The first thing that we are going to be looking at is networking. You might not think of this as a way to find a new job, but it is. If you manage to network with people in high places then this is a fantastic way to get your foot in the door for some positions. For example, you might be able to make a connection with someone who is the head of a company that you admire and would love to work for. Or, someone who knows someone and then the domino effect takes place.

Networking is an important part of career life, so you’re going to have to start working on this sooner rather than later. You can do this by attending events that are being held in the industry, and really coming out of your shell. If your career is something that you love and something that you are passionate about then this will flow from you, even if you are not the most talkative person generally. The most important thing about networking is to be confident.

Online Advertisements

Another way that you can look for a new job is through online advertisements. The world of technology has made life so much simpler in a whole range of ways, and one of them is that companies can advertise their vacancies online now so that you don’t have to go through a million other channels to find out about the job. Online job advertisements are easy and simple, and you can skim through them having already filtered them for the ones that are most suitable for you.

You can search through so many job advertisements this way, making your life that much easier. When you come across the one that you think you would like, you can then apply for it online and wait to hear back. You can get through a lot of applications this way, so if you do decide to go down this route, make sure you’ve got your resume handy for every application.

Agency

Have you thought about using an agency to help you secure a place? There are different types of agencies for this, some that specialize in certain industries, and others that focus on general jobs. For example, if you are trained in the biotech industry and want to stay within it, then we recommend you look at a biotech recruitment agency, rather than signing up with a company that places you in any job available.

Agency work gets a bad reputation sometimes because of the unpredictability, but it is a fantastic way to try new things and get placements that you didn’t have to find yourself.

Open Your Own Company

If you don’t want to work for someone else anymore, then you can always open your own business. We say that like it is simple, but it’s not so you need to be aware of that. If you are going to do this then you have got to take your time, make sure that everything is secure and in the best possible shape before you try to open. You should never rush opening a new business because this is where a lot of companies fall flat.

Ensure that you have the means to open the business before you try. The main one that we’re talking about is money, so if you know that you don’t have it, you need to find it before you do anything else.

Hopefully, you have found this article helpful, and now see some of the things that you can do in order to find a job when the time comes. Perhaps you’re not quite ready to leave your current job yet, but you still want to know what the steps are that you should be taking when the time comes. Well, now you know! We wish you the very best of luck, and hope that you end up doing whatever is best for you.

Business Hacks to Navigate 2022 in Style

/in /by

StrategyDriven Entrepreneurship Article |Business Hacks|Business Hacks to Navigate 2022 in Style2022 is the perfect year to be making important changes as a business, and working your way toward greater success. This is something that you have to make the most of moving forward right now, and there are a lot of key elements that can help you when it comes to improving and assessing your company, and this makes a huge difference.

There are so many ideas that will play a role in helping you achieve this, and being able to understand your company and improve it is so important right now. Being able to navigate 2022 as a business means you need to be making important changes and alterations that can help your business grow. Here are some of the key ideas you can use to help your brand navigate 2022 in style.

Rebranding

Rebranding your business in 2022 is one of the best things you can do to try to achieve more success, and this is so important for the future. Make sure you focus on doing your best to improve the way you brand your company, and there are so many things that play a role in this process. Try to come up with some of the best ideas that will help you to rebrand more effectively, and updating your business for a more modern audience is one of the best things you can do when it comes to making the most of this. Rebranding plays a big role in allowing you to help your company become more modern and impressive.

Have a Backup Plan

Having a backup plan for your business is something that is even more important in the modern world. Since the global pandemic hit the economy hard, it has become more important than ever for companies to be able to have a backup contingency plan to help them thrive in the event of disaster or adversity. This is something that you need to try to improve upon as much as you can, and being able to map out a route to success as a modern business is so important. By having a contingency plan in place for your company, you will find it easier to thrive in difficult situations.

Stand Out

Making sure you stand out as a business is one of the best ways of being able to be more successful in 2022 and beyond. There are a lot of things that play a part in this, and there is a lot that can be done to improve your company and make sure it stands out moving forward. By changing your branding, offering the best quality products, and making sure you give people something unique, you can be sure your company is going to stand out and make a huge difference to any success you might have in 2022.

Have Values

It is important in the modern world for businesses to have values, as this is important to clients and customers. There are a lot of things that play a role in helping you to achieve success here, and this is really important. Being able to have strong and important values as a business is crucial, and you need to demonstrate that you care about society issues and that you have values that are important as a modern business. This is something that you have to try to make the most of moving forward right now. Having values as a business matters so much, and this can help you to achieve greater success this year.

Develop a Strong Social Media Presence

Developing a strong and successful social media presence is one of most important things you can do as a modern business seeking success in 2022. Social media is the most powerful weapon in your company’s arsenal, and you need to try to harness it as effectively as you can. There are plenty of strategies to improve your online presence, and building up a strong and engaging social media platform is one of the most effective. So, make sure you look at the best ways of being able to develop and enjoy a strong social media presence as much as possible, and this is something that will really help the company improve in 2022.

Improve Your Marketing

Being able to improve your marketing as much as possible, and there are so many factors that play a role in helping you promote and market your brand more effectively. There are so many elements that you need to focus on when it comes to marketing the company, and this is something that you need to make sure you get right. Focus on the best ways of being able to market the business more effectively, and this is something that you have to make sure you get right as much as you possibly can.

Put the Customer First

Putting the customer first is all about making choices for the greater good that are going to help you improve the way your company deals with customers, as well as what you are able to offer them. This means teaming up with reputable companies to take care of important areas of the business; click here to find out more about the sort of thing that plays a role in this, and some of the best ideas that will allow you to do this. You also need to look at what you can do to put yourself in the customers’ shoes, and make sure they are getting the service they require from your business. Making them feel important and valued is a great way of boosting customer satisfaction, and this is something you need to make the most of.

There are a lot of things that you can do to help you improve your company and its success rates as much as possible. There are a lot of ideas that you need to keep in mind when you are looking to improve your business and make it more successful this year. Come up with some of the key ideas you can use that will help you improve upon this as much as possible, and these are some excellent ways of being able to navigate 2022 in style right now.

Crypto Project Registration in Estonia

/in /by

StrategyDriven Entrepreneurship Article |Crypto Registration Estonia|Why Open a Legal Crypto Project Registration in Estonia?Why Open a Legal Crypto Project Registration in Estonia?

More and more businesses and digital nomads pick Estonia as their base of operations. There are two main reasons for this: transparency and convenience. Every business ever has a simple goal: making as much money with as few resources as possible. Wasting time dealing with murky bureaucracy is not a smart way to waste the already limited resources and that’s the reason why company registration in Estonia is so en vogue right now. Remember that Estonia was among the first countries to launch a remote registration program – it’s called Estonian e-Residency Program and since its launch, it has grown considerably. They harnessed the blockchain and decided to use it to speed up and simplify the process of building a company and integrating the business into, say, the healthcare industry. The probability of successfully registering a crypto-related business in the country is close to 100% and that’s something that a lot of crypto businesses want to know in advance.

How Long Will It Take to Register a Crypto Project in Estonia?

There is no definitive answer to this question. It depends on the complexity of the registration and the level of experience. It’s highly advisable to try to speed up the process of obtaining a crypto license by applying for an e-residency card. That will allow you to cut through the red tape in the regular Estonian bureaucracy to a certain degree. Even without the card, you can still get a registered company but it might take longer than the average. One more thing to note here is that it’s very important that you consider how you want to structure the company in order to successfully register it. There are many consulting firms that are more than willing to help you out, so all you have to do is ask.

What Organizational / Legal Things to Consider Before Even Starting a Crypto Project in Estonia?

  • Tech skills are incredibly important. Blockchain is pretty much synonymous with innovation. If you want to start a crypto project, be it an exchange or something entirely different, you need to be tech-savvy at least to some extent.
  • Figure out how to attract investors. Not everyone was born with a gift for entrepreneurship and that’s understandable. By no means is this a handicap, however, you need to either figure out a thorough plan or attract someone who can persuade investors to sign a lucrative partnership with you.
  • Embrace innovation and adaptation. The cryptocurrency business is a rather complex environment and there will be new developments around every corner, every single day. You need to try to stay on top of things and, if you have the necessary skills, also help to shape the future of the industry.
  • Learn about risk management. Financial risk management is of huge importance in crypto-industries. It is a highly volatile environment and you need to be able to protect your assets from scams and failures, not to mention underperformance.
  • Don’t be too harsh on yourselves. Set your goals but understand that the business is still in its infancy. It’s not as if your company is going to win the lottery tomorrow anyway.

Why Is It So Easy to Do Crypto Projects in Estonia?

Is Estonia really the best place in the world to build a crypto business? It’s impossible to tell if it’s going to be the best place in the world for your specific business, but the fact of the matter is that Estonia remains one of the most flexible and rewarding jurisdictions in the world. The e-Residency program proved to the world that Estonia is going to be a mainstay in the crypto business in the future. It will further boost the country’s economy and give it access to a new segment of potential customers. So, to address the key question: why is it so easy to register a crypto business in Estonia? It’s because the powers that be understand the power of blockchain and they’re welcoming this new frontier. Estonia is helping crypto entrepreneurs achieve their vision without needing to worry about tedious details that could jeopardize their business goals.

Why Do People Choose Estonia For Starting a Crypto Project?

There exists a myriad of reasons why people choose to set up a crypto business in Estonia, and the country is, without a doubt, one of the most sensible places in the world to do so. The reasons to come to Estonia include, but are not limited to the following:

  1. It’s a simple option when compared to other jurisdictions, especially the US.
  2. The process of crypto project registration is very fast and easy, especially if you hire a lawyer or rely on third parties.
  3. Low costs as compared to other locations.
  4. Clear, unbiased, and transparent regulations.
  5. Infrastructure that is constantly evolving to support new technological advancements.
  6. Low operating costs after setting up a crypto project.
  7. No stern requirements related to the financial aspect of the business.
  8. Progressive taxation for businesses.
  9. Cryptos are not subject to VAT.

Top Talent: How To Keep Your Best Members Of Staff

/in /by

StrategyDriven Managing Your People Article |Keep your best staff members|Top Talent: How To Keep Your Best Members Of StaffBusinesses will know the huge expense of recruitment, so when you have a team of skilled team members, it’s in your interest, and theirs, to remain part of the company. The success of your organization depends on having a talented team in place, but it’s all too easy to take people for granted and only realize you should have done more when it’s too late.

Holding on to your key employees is essential in maintaining great results in your business, saving time and money when it comes to recruitment, and retaining employee engagement. Here are some tips for creating an environment that people want to work in long-term.

Stay up to date with the market

Pay is one of the primary reasons people take on jobs and show up for work every day, so it stands to reason that it’s also one of the top reasons employees might be inspired to leave a company. If you’re not continually assessing the compensation you’re providing to your staff in relation to your competitors and industry standards, you could be at risk of losing your top members of staff.

Make sure that you’re offering an attractive salary to retain talented candidates and offer regular raises or bonuses, particularly for highly skilled or hard-to-fill roles, to minimize the risk of compensation-based staff turnover.

Keep progression in mind

If your staff feel as though the role they’re in is as far as they’ll go in the company, they’re not going to be inspired to stay. But if you can offer them career development, mentorship and opportunities on the career ladder that they can climb if they choose to, they’ll be more inclined to stay loyal to your company. Succession planning not only motivates your staff, but it also means you’re building a highly skilled team that will provide value within the business. Take the time to talk to your employees, find out where they ideally see their career going and work together to make it a reality that benefits both your team and your business.

Create a positive work environment

No-one wants to head into work five days a week only to feel lonely or miserable. As a business owner, you have a responsibility to provide a happy, healthy work environment for your employees. Your employees will be motivated to come into the office if there is a positive workplace culture coupled with great amenities, such as chill-out spaces, on-site gyms and pool tables, or free coffee and snacks, as well as communal benefits such as happy hour on Friday after work or team days out.

The physical workplace is just as important when it comes to creating a positive work experience for your employees with benefits, regular socials, meetings and team-building activities. Engaging staff helps them to not only perform their best at work but also want to stay part of the team.

Don’t overwork your team

Your A-players are likely to give their all at work. After all, their dedication and engagement is part of what makes them your top members of staff. But over time, that can take its toll. Employees that don’t have a healthy work-life balance will begin to burnout, and that can result in them leaving for a job that offers more flexibility. With only one third of UK employees happy with their work-life balance, businesses that want to retain their skilled staff need to be conscious of making sure that their employees are getting ample rest, that they’re not working excessively and that the workload they’re being given is realistic.

Prioritize two-way communication

Communication is critical in any relationship, and when it comes to keeping your employees happy and engaged, it needs to be a priority. This means putting sufficient time aside to sit down with your employees to talk about their performance and your expectations, as well as giving them the opportunity to voice their thoughts and concerns. Two-way dialogue is vital if you want to retain your top performers for a long time, as no-one wants to work for a company that doesn’t value their opinion or take their feedback on board. When communication is open and honest, it creates a culture of trust – something that employees value highly.

Recruitment can slow your business’ ability to scale up and achieve goals. A high turnover takes its toll on a company’s productivity, reputation, and workflow. It is both costly and time-consuming, and can have a negative impact on morale if staff turnover rates remain high. So, it’s in your interest to keep your team on side for longer, especially when it comes to retaining your top-performing employees.