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Tips to promote your business without breaking the bank

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StrategyDriven Marketing and Sales Article |Promote your business|Tips to promote your business without breaking the bankThe world of marketing, PR, and advertising has changed considerably in recent years, and there are now more ways than ever for companies to promote themselves, both online and in the real world. Where once firms were limited to the traditional (and rather limited) vehicles of print, TV, billboards, and radio, these days, there are almost limitless ways a business can reach out to connect with clients – both potential and existing.

The web has democratized media and publishing

In the not so very distant past, firms looking to promote themselves were very often precluded from doing so by the somewhat prohibitive costs charged by media companies. However, with the advent of the internet and, in particular, social media, all businesses (regardless of budget or profitability) can compete on a level playing field.

The web completely upended traditional marketing and promotions and put professional marketing within reach of even the smallest of companies. Creative specialists like 717 graphic design have made it easier and more affordable than ever for their clients to benefit from professional graphic and web design services.

Go DIY or invest more by partnering with a professional company?

While it’s possible for companies to take a DIY, hands-on approach to their marketing, if you’re to see the best results, you would be well advised to enlist the services of a professional firm. Graphic and web design firms know exactly how to send your message and grab the attention of potential clients.


Top tips for company promotion in today’s rapidly changing landscape

Marketing your company effectively requires developing a strategy that will address both the real and virtual worlds and finding ways to engage with your market. A professional marketing company will likely advise a mix of the following:

Website: These days, it’s estimated around 71% of all consumer journeys start with an online search – meaning if your firm doesn’t have a website, you will likely be missing out on a huge amount of trade. The days of traditional directory-type services like the Yellow Pages are long gone, so you should make sure you have a professionally designed website.

Search Engine Optimization (SEO): While your company must have a great website, it will end up doing you little good if it’s not being found online. By far the most dominant search engine is Google, accounting for approximately 92% of all search-engine-generated traffic – which means if your site doesn’t rate high in its search results under words and phrases people might use to find you, you will again be running the risk of losing out. Make sure you work with a professional web marketing and SEO specialist. Search Engine Optimization (SEO) is a hugely complex and intricate service that uses various tactics, coding, and design techniques to propel your company up the search listings to generate more traffic.

Social media integration: Many bosses (wrongly) still seem to consider social media as the preserve of angst-ridden teens where, in fact, the major social channels could provide you with one of the most effective means of promotion – plus, it’s free. Ignore social media at your peril.

Choose furniture that reflects your personality

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StrategyDriven Practices for Professionals Article |Furniture reflects your personality|Choose furniture that reflects your personalityThere are many ways to express yourself. While the paintbrush is never out of question, not everyone can be deft with strokes on the canvas. But that doesn’t stop you from portraying yourself to the world. Why don’t you express yourself through furniture? Whether it’s the elegant Victorian or the classy Wicker, the furniture that you choose says a lot about your personality. For example, a standing desk in your office says a lot about your seriousness towards physical comforts and productivity. These office desk chair are available on UX Office and Oplan at amazing prices.

Over the years, desk chairs with wheels and corner desks have become very popular. You can even buy desk chairs online. Like desk chairs, adjustable standing desks have swept many a workplace with their charm. Some of the best standing desks are available at amazing prices.

What does your furniture say about you?

Ergonomic furniture

Ergonomic furniture is comfort personified. So, if you are fond of ergonomic furniture, such as standing desks, office desk chairs, mobile training desks, ergo stools, and desk converters, you prioritise comfort over everything else. After all, ergonomic furniture does add a lot of benefits to your life in the form of posture improvement; alleviation of backpains; health, fitness, and productivity; beautification of the workplace; morale boost; savings; profitability; and returns-on-investment (ROI).

Furniture from the Victorian era

The Victorian furniture exudes sophistication and elegance; and it also conveys the message that you cherish the aristocratic vibe. If you have a fondness for this type of furniture, you are a traditionalist who’s inclined towards plushness. Even in the era of minimalism, an overabundance of Victorian furniture will still thrive in many bungalows, lavish homes, and even offices.


Leather chairs and sofas

Leather furniture, usually black or brown, is expensive and reflects elegance. It’s so welcoming for your guests and friends as well. Leather armchairs and sofas are prone to wear and tear and it’s essential that you protect them from children. Usually, people who are fond of leather furniture also have a liking for vintage wall clocks, designer watches, fine clothing, and fine tableware. Even an expensive car in this regard.

Wicker furniture

Lovers of comfort love wicker furniture that can be seen on verandas, alleys, and balconies. Rocking chairs, rattan chairs, chaise lounges, armchairs and seaweed chairs are the most prominent examples of wicker furniture. They are all very trendy, casual and comfortable. If you have wicker furniture in your house, it means that you like to relax, shine, and take life with a jest.

Upholstered furniture

Upholstered furniture is available in a variety of shapes, colours, and sizes. Its prices also vary. Upholstered furniture connotes that you are fond of elegance, sophistication, and a causal approach towards life. Upholstered sofas and couches ideal for unwinding. However, the elements of sophistication, pomp and elegance in upholstered furniture are quite less when compared with leather or wicker furniture.

Conclusion

Well, it’s an ascertained fact that the furniture you choose is a reflection of your personality. It’s a subtle and effective way of opening-up to the world, and a great medium to express yourself as well. However, whatever furniture you choose, please bear in mind that quality has no substitutes. And next in line comes the goodwill of the furniture manufacturer. So, you should exercise a lot of wisdom on this front.

What Are the Different Types of ERP Solutions That Exist Today?

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StrategyDriven Tactical Execution Article |types of erp |What Are the Different Types of ERP Solutions That Exist Today?Did you know that the worldwide ERP software marketing is estimated to be valued at $94.7 billion?

You’re probably wondering what the different types of ERP solutions are.

Well, wonder no more! In this article, we’ll go over the many different types of ERP software that are available today.

By reading this article, you’ll have a good idea of the best ERP software that are out there that provide smart management and data process for the logistics industry. This will help you choose the software for your business.

1. Manufacturing

One of the most popular types of ERP software for manufacturing companies is Microsoft Dynamics AX. This solution helps manufacturers manage their operations more effectively and efficiently.
It includes features such as inventory management, financial management, and supply chain management.

2. Retail

For businesses in the retail sector, finding the right enterprise resource planning (ERP) software solution can be a challenge. There are many different options on the market, and each one offers different features.

However, one popular choice for retailers is SAP Business One. This solution helps businesses effectively manage their inventory, customers, and finances.

It also provides features such as CRM and ecommerce integration. With SAP Business One, retailers can streamline their operations and improve their bottom line.


3. Healthcare

There are a few different types of ERP software that are popular in the healthcare industry. One of the most widely used is McKesson Horizon Medical Suite.

This solution helps healthcare organizations manage their patient records, financial information, and supply chain more effectively. Other popular ERP solutions for healthcare include Epic Systems and Cerner Corporation.

4. Education

When it comes to choosing ERP software for an educational institution, there are a few key factors to keep in mind. First, the solution should be able to handle a large amount of data effectively.

This is important because schools need to track student information, grades, and other data points.

Second, the software should be easy to use and intuitive. This is important because educators need to be able to quickly access the information they need without having to go through a complex menu system.

Third, the solution should be scalable. This is important because schools need to be able to expand their use of the software as their needs change.

Fourth, the software should be affordably priced. This is important because schools have limited budgets and need to get the most bang for their buck.

5. Government

When it comes to enterprise resource planning (ERP) solutions for government organizations, there are a few options that stand out from the rest. Oracle e-Business Suite is one of the most popular choices.

This is thanks to its comprehensive features and functionality. This solution helps agencies manage their finances, human resources, and operations more effectively, which can result in increased efficiency and cost savings.

Other popular ERP solutions for government organizations include SAP Public Sector and IBM Maximo.

If you’re looking for more help, check out this IFS ERP integration.

Want to Learn More About the Different Types of ERP Software?

ERP software is essential for businesses in every industry. By understanding the different types of ERP solutions that are available today, you can find the best one for your business needs.

Check out our blog for more articles like this, where we explore the many different features of ERP software and how they can benefit your business.

Why Investors Should Invest In Diverse Tech Start-Ups

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StrategyDriven Practices for Professionals Article |Diverse Tech Start-Ups|Why Investors Should Invest In Diverse Tech Start-UpsDiversity is a term that gets thrown around a lot, but for many investors, it can be a term that holds two meanings.

It refers to both your investment portfolio’s variety when it comes to asset types and the make-up of companies you invest in.

Workforce diversity involves choosing skilled individuals from a wide range of ethnicities, races, religions and backgrounds.

While this might not be something you’ve thought about before, it’s an important part of investing in today’s financial landscape.

If you’re an investor who’s unsure about the importance of diversity in their portfolio and in the companies you invest in, then here are some of the many benefits of creating a truly diverse portfolio.

Diversity Is Vital To Investment Success

Experienced investors will know that diversity in your investment portfolio is crucial to ensuring that you reduce your risk. Diversity applies not only to choosing various vehicles to invest in but is also about selecting companies across a wide range of sectors and with various types of experience. Expert investment managers such as Oxford Capital specialise in funds that invest in a diverse range of innovative companies. Investing in diverse funds such as this can potentially help you to reduce potential losses by ensuring that your investment portfolio is protected should one small part of the market struggle.

Having A Diverse Workforce Is Good For Corporate Image

Companies that can show that they are dedicated to diversity will have a strong corporate image, which can bode well for investors. In today’s society, consumers are increasingly interested in the ethics of the companies they buy from and use, a business’s success could be determined by its reputation. As such, when you’re selecting tech start-ups to invest in, you need to make sure that you choose businesses with a diverse range of staff. These staff will all come from different backgrounds and can not only help with boosting the firm’s corporate image but also ensure that the company has perspectives from practically every sphere of society. This will reduce the chances of the company struggling with reputational issues.

Supporting Diversity Is Key To Ensuring Future Profitability

Diverse companies are often more successful financially than those that aren’t, meaning you could potentially earn more by investing in diverse tech start-ups. Studies show that a diverse company is more likely to be financially successful than one dominated by a specific group of workers. This is due to a number of factors, including the ability to make informed decisions based on the backgrounds of various workers and more. Additionally, the benefits outlined above also help these companies to flourish and achieve more success than less diverse organisations might.
As this article highlights, diversity is more than just a popular buzzword. For investors seeking tech start-ups to invest in, it’s a crucial factor.

4 Important Factors in Choosing a Revenue-Based Financing Lender

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StrategyDriven Managing Your Finances Article | 4 Important Factors in Choosing a Revenue-Based Financing LenderWhen it comes to revenue-based financing, it’s important to do your research. Not all lenders are created equal, and you need to make sure you partner with a reputable company that has your best interests at heart.

Partner mentality, competitive terms, history of investing, and dependable and timely funding are the things you should consider when choosing a lender. Read on to learn more.

Partner Mentality

Once you start a company, you’re going to run into a number of people offering you money — but not all of these people will be able to offer you the support and guidance needed to truly grow. When you’re choosing investors, you don’t want someone who just hands you money and then leaves — you want someone who will act as an active partner in your business.

There are revenue based financing firms that would be more than glad to partner with you to help grow your business. They’re committed to helping you throughout the entire duration of your loan, even after the term sheet has been signed and the transaction has been completed.

Competitive Terms

First-time business owners can run into lenders who want to hand them a term sheet that was drawn up without the borrower’s consultation. While this may seem like an easy and quick way to get money, these deals usually end up having less-than-ideal results for you.

You should only work with an RBF lender who will work with you to come up with the best terms possible for every party involved. Your needs and the lender’s needs should be accounted for, and a good lender will draft a term sheet that reflects this.

History of Investing

As more SaaS companies are established, RBF increasingly becomes more popular. This means you have more lenders to choose from — both good and bad.

Low-quality lenders can quickly ruin your company, so it’s important to do research on a lender before accepting a deal. Check a lender’s portfolio and contact their previous clients to see what their experience was like. If no red flags appear, you can move forward more confidently.

Dependable and Timely Funding

Managing a business is hard enough without factoring in an unreliable vendor. When you mix in chasing down an investor for the capital they promised, it gets even harder.

While it may sound absurd, this is a situation some founders deal with — which is why it’s important to partner with a reliable lender. Choose a firm that has a strong and positive reputation as well as a track record of providing funding without any complex approval processes and delays.

Choosing the Right Partner for Lasting Growth

As an organization that’s heavily dependent on funding, it’s crucial to have the right lender supporting you — not just financially, but holistically. By doing your due diligence and avoiding accepting deals prematurely, you can ensure you partner with a lender who can act as an investor and a mentor during an important phase in your company’s growth.