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The Complete Guide to Creating Marketing Content for Small Businesses

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StrategyDriven Marketing and Sales Article |Creating Marketing Content|The Complete Guide to Creating Marketing Content for Small BusinessesSmall businesses that blog are able to obtain 126% more lead growth as compared to those that don’t. Business owners who don’t take advantage of blogging miss out on an excellent opportunity to collect great leads.

The key to successful marketing is to create quality business website content. But many business owners believe it is not worth the time and effort.

In truth, creating marketing content is incredibly easy. So if your business is falling behind, read on to learn what you should do today to start catching up.

Defining Your Target Audience

As a small business, one of the most important things you can do when it comes to creating marketing content is to define your target audience. By understanding your target audience, you can better tailor your content to their needs and wants.

To start defining your target audience, consider what demographics they fall into, such as age, gender, location, and income. Once you understand who your target audience is, you can start creating content that will resonate with them.

Remember that your target audience can change over time. For this reason, it’s important to periodically reassess who they are and what they want.
By constantly adapting your content to your target audience, you can ensure that you’re consistently delivering relevant and valuable information.

Developing a Tone and Voice in Creating Marketing Content

It’s also important to develop a tone and voice that is aligned with the company’s values and mission. This will ensure that the content is authentic and engaging.

By taking the time to develop a tone and voice for your content, you can create marketing materials that will help your small business stand out from the competition.


Creating Compelling Content

This article also advises that you figure out what kind of content you want to create. One way to do this is by creating compelling content that will grab attention and keep people coming back for more.

Your first step is to determine what type of content will work best for your business and target audience. This can be anything from blog posts and articles to infographics and video tutorials.

Once you know what type of content you want to create, it’s time to start planning and crafting your masterpiece.

Measuring the Success of Your Marketing Content

The success of your content marketing campaign can be measured in several ways, including how many people view it, how often it’s shared, and how long people spend engaging with it. You can also track specific goals, such as generating leads or making sales.

Track multiple metrics over time to get the most accurate picture of your content’s success. Regularly reviewing your content’s performance will help you adjust your strategy and create better, more successful content in the future.

Bring Your Business to Greater Heights With Content Marketing

The bottom line is that when creating marketing content that will help your small business succeed, you need to follow the tips in this guide. This has covered everything from developing a content strategy to creating killer content and promoting it effectively.

So what are you waiting for? Get started today and see the results for yourself!

Did you find this article helpful? If yes, check out our posts on everything from business to career.

How To Earn Respect As A Manager

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StrategyDriven Management and Leadership Article |Earn respect as a manager|How To Earn Respect As A ManagerEverybody has had a ‘bad manager’ at some point and the effects of poor management are well understood. It can be demoralizing, and demotivating and create a workplace that nobody wants to be in. It is why, when it is your turn to step up to the plate and take on the coveted role of manager you want to do it differently. You want to earn the respect of your peers and subordinates to foster a happy and healthy working environment. For some management comes naturally for others, a few pointers in the right direction can help make all of the difference. So whether you are looking to climb the ranks to CEO of the biggest international tech company or being the boss of your own local rain gutters and drainage start-up, here are some great tips to be a manager worthy of respect.

Always be honest

You are taught to be honest from an early age so why should the world of business be any different. Keeping secrets from employees will leave them feeling undervalued, uninvolved, and uneasy about the workplace. As much as you can you should always endeavor to be open and honest with your team. Address concerns and queries they have as frankly and openly as possible. This is the best way to create a relationship built on trust and respect.

Easy on the micromanaging

A really great boss can relinquish control. You have a team with a job to do and the best thing you can do is to let them do their jobs. Trying to take over and micromanage their work will result in their irritation, frustration, and feeling demoralized and demotivated once again. The more responsibility and accountability you can give your employees the more they will thrive and engage in their working environment, which will pay dividends for both you and them.


Always say ‘thank you’

Many studies have proven that staff will respond well to and thrive off of appreciation for their work. Recognizing the work undertaken by staff and the efforts they make in their role will go a long way. Rewards and recognition come in many forms and of course, all employees would like a financial incentive or reward however there are plenty of times where a simple ‘thank you’ and ‘job well done; will suffice.

Give feedback

While you may roll your eyes at a performance review they actually serve a great purpose. Employees enjoy the opportunity to have candid discussions with management regarding their performance and future within the company. Your employees will want to know about the progress they make and when they are doing well, or not as the case may be, so do not shy away from handing out feedback and offering up regular performance reviews.

Accept feedback

Feedback is a two-street and there will be times when your team is invited to or will choose to offer up feedback on your role as manager. A good manager will listen to this feedback, take it onboard, and enact any changes or improvements should they be required.

How to Uncover New Business Opportunities

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StrategyDriven Strategic Analysis Article |Business Opportunities|How to Uncover New Business OpportunitiesIf you want to make a success of your business, you need to know when a good business opportunity is staring you in the face. It might sound obvious and easy, but it certainly isn’t. First of all, spotting new opportunities is easier said than done. And on top of that, you might not know an opportunity is in front of you until you’ve tried it out and seen what happens. Read on to learn more about what you can do to uncover the best new business opportunities.

Listen Closely to Your Customers

If you want to know which direction your business should go in next, it obviously makes the most sense to listen to your customers. They can tell you a lot about where you need to go and what you need to do in order to appeal to their needs. These are the people who are going to be buying from you or paying for your services, so ask them what they want from you.

Research Trends

It can be a good idea to keep an eye on trends that are relevant to the industry in which your business currently operates. That way, you can make the most of these trends, but avoid going all-in on them. Trends are often short-term and they’re not something to base your entire business model around because that’s just risky and unwise.


Think About Problems That Need to be Solved

Finding problems that your customers have and then coming up with creative ways to solve them is a great way to find new opportunities. Where there’s a problem, there’s the potential for a lucrative solution. Everyone makes purchases based on problems they have, even at the most fundamental level. So it’s definitely something you should spend some time considering.

Start Networking More

Networking is a good way to have conversations and build connections with important and influential people. This can lead to opportunities developing if you have the right conversation or make the right impression. If you don’t know how to network, this guide by Monty Cerf on how to get back into it after the pandemic might be just what you’re looking for. Once you get into the swing of it, it’s easy.

Carry Out a Cost-Benefit Analysis When You Get an Idea

Finally, you should carry out a cost-benefit analysis whenever you come up with an idea that you feel might be beneficial to you and your business. It makes sense to look at what you could achieve by following this idea and where the costs might be of focusing on that thing at the expense of other potential ideas and opportunities.

As an entrepreneur or business owner, you’ll always need to be on the lookout for new ideas and new business opportunities that you might be able to take advantage of. But what matters most is making sure that you’re able to identify the right opportunities, and the tips above will help make that possible.

Business Ideas You Can Start From Home

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StrategyDriven Starting Your Business Article |Home Business Ideas|Business Ideas You Can Start From HomeMany people would love to start their own business but don’t have the time or money to do so. Fortunately, there are many business ideas you can start from home for very little money. The following blog will discuss some of the best business ideas that you can start from the comfort of your own home.

1) Freelance Writing

If you have a knack for writing, you can start your own freelance writing business. All you need is a computer and an internet connection. You can sign up for different websites that allow you to find clients who need writers. Once you build up a good reputation, you can charge more for your services.

Many people are looking for content writers. You could start by writing articles for other businesses or bloggers. This is a great way to get started because it allows you to get some experience under your belt. Once you have a few clients, you can start charging more money for your services.

2) Web Design

If you have a creative mind, you can start your own web design business. You don’t need to have any formal training to do this. All you need is a computer and an internet connection. You can find clients by signing up for different freelance websites. Once you build up a good portfolio, you can charge more for your services.

Many businesses need a website. You can start by designing simple websites for small businesses. Once you have some experience, you can start working on larger projects. This is a great way to make money from home because there is always a demand for web designers.


3) HVAC Technician

If you have experience working with HVAC systems and you have the relevant hvac technician training, you can start your own business as an HVAC technician. You will need to get some formal training before you start your own business. However, once you are certified, you can start your own business and work from home.

Many businesses require HVAC technicians. You can start by working for a local company. Once you have built up a good reputation, you can start your own business. This is a great way to make money from home because there is always a demand for HVAC technicians.

4) House Cleaning

If you enjoy cleaning, you can start your own house cleaning business. You don’t need any formal training to do this. All you need is a computer and an internet connection. You can find clients by signing up for different freelance websites. Once you build up a good reputation, you can charge more for your services.

Many people are looking for house cleaners. You could start by working for a local company. Once you have some experience, you can start your own business. This is a great way to make money from home because there is always a demand for house cleaners.

In conclusion, there are many business ideas you can start from home for very little money. You just need to have a computer and an internet connection. You can find clients by signing up for different freelance websites. Once you build up a good reputation, you can charge more for your services.

What Can You Do to Benefit Your Business in the Long Run?

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StrategyDriven Entrepreneurship Article |Benefit Your Business |What Can You Do to Benefit Your Business in the Long Run?After the last couple of years, running a business might have all seemed like survival, but as some things at least return to normal, your thoughts might turn to more long-term plans. With so many things to do at once, it might seem an impossible task to even get started, but to make things easier, here are some of the main things you should consider looking at.

#1 You Are Going to Need to Invest in PPSR

PPSR, otherwise known as the Personal Property Securities Register, is an essential part of running a business. The Personal Property Securities Register is a powerful tool that can help you get the compensation that you deserve if people who haven’t paid you to go out of business.

It means that you can repossess what you lost, or at least the value of what you lost. This is important to get right, and you might need some templates to make sure that it is perfect for use. This might mean that you are going to want to look at templates for Personal Property Securities Register used in Australia to make sure you don’t lose out

#2 You Are Going to Need to Invest in Cybersecurity

Investing in Cybersecurity is important to ensure the longevity of your business. It can help you work in a more secure environment and help your employees trust you. You would be wise to start by investing in anti-virus software and a decent firewall. It should also be beneficial to invest in end-user education to help yourself and your employees work safely on the internet and are wary of threats.

#3 You Should Be Investing in Training Your Employees

Not only does this help employee morale, but it also allows your business to get better results. This is because mistakes are less likely to be made, and communication becomes more fluent with the overall result that the pace of work not only becomes faster but also more accurate. You will be pleasantly surprised with the transformation that the correct training will cause within your business, as it starts to overcome issues more consistently and intelligently, as well as use fewer resources and perform better, even under pressure.


#4 You Should Be Looking into Getting High-Quality Website Management

This can help you tremendously when it comes to keeping the customers that you have attracted to your site. It can help you make sure that your website is up to spec and isn’t taking forever to load, being slowed down further by bugs, and just not looking good, causing your potential customers to click away.

You should also be looking into tools like Chatbots and using SEO to help your site become more findable online and enjoyable for your customers when they get there.

#5 You Should Be Investing in Your Social Media Output

This can help you when it comes to reaching specific audiences and helping your ‘brand’ increase in popularity. It can be a great tool as people all over the world could be potentially exposed to your business so that you have a chance of bringing in a customer anytime, meaning that you are always actively marketing. Although this might not bring the same long-term results as SEO, it will give you a more immediate audience.

#6 You Should Be Ensuring That Your Finances Are in Order

This isn’t just getting your business a PPSR. This is also building up your business’s credit score and making sure that you are as debt-free as possible. This is important as it can prevent you from getting the help that you need when you need it, as lenders might turn you down, which in turn might be the end of the line for your business.

#7 Digitalization Can Help You with Efficiency

Digitalization can be great for building efficiency throughout your business and it can be an effective way to modernize. It can also help you cut down on the single-use products which are detrimental to your business’s finances, and instead invest in other areas. For instance, moving storage to the cloud would be significant as you are going to need the digital space to expand your business and help it grow.

#8 You Are Going to Need to Think About Packaging

This can help your business appeal to more customers and then make them want to come back for more. It has been said that the packaging is more important than the product, and you also need to remember to make switches to more eco-friendly materials and also keep your packaging practical and reflective of your business. You will find that it is easier to keep your customers if they have a great ‘unboxing’ experience.

To Wrap Things Up

It’s never too soon to plan, especially if some of those measures will mean your business does have a future. By getting the back-up you need, both financially and digitally, as well as cutting down on overheads and boosting the knowledge in your workforce, you’ll find that moving forward doesn’t have to be as hard as you first thought.