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Why Your Business Should Use Less Jargon

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StrategyDriven Business Communications Article |Jargon|Why Your Business Should Use Less JargonJargon is not an uncommon sight in business materials, sales calls, and things of that nature. There are certain terms that are associated with certain business practices and most of us use them in the course of running our companies.

However, jargon that may be totally natural to us is not always so natural for our customers and clients to understand. If you use a lot of jargon in your interactions with customers, whether online or in person, you should definitely think about changing that. Here’s why:

It is alienating

If your customer does not know what various words mean, then they will find it difficult to understand what it is your product can actually do and why they might want to buy it. They will end up feeling confused and this will alienate them from your company. They will end up buying the same thing from a company that explains what their product does in plain English instead.


It’s not ideal for SEO

Search engine optimization is an important part of any modern company’s marketing strategy. Good SEO will ensure that you maximize the number of visitors to your website, and that means higher sales too.

Talk to any good SEO company and they will tell you that jargon typically does not rank well. Customers do not typically use jargon when searching for products and services, so if you do use jargon in your content, it will end up getting buried and customers will not easily be able to find you.

It’s not uniform

The jargon you use in your company may not be the same jargon another company uses in your sector, which means the customers may be used to a whole different set of jargon, and they might find it hard to see what you are talking about. By stripping out the jargon and using plain English, then, you make it easier to get your point across, whatever that point may be. It enables you to be more consistent and that is a big plus point when it comes to marketing and selling just about anything you can think of.

It can feel like a hard sell

Rightly or wrongly, when you use jargon, it can come across like you are trying to confuse and baffle your audience with big words and complicated sentences, and it can make them feel like you are going in for the hard sell by trying to impress them while also obscuring the meaning of what you are saying. Lots of customers do not like jargon, for this reason, and it is just another reason why you should think about removing it from your customer interactions more often too.

Using jargon is not necessarily something you need to eliminate completely in your customer interactions, and in some industries, especially if you are selling B2B, keeping it may be more appropriate, but it is definitely something you should think about using less for all of the reasons above if you want to maximize your sales potential.

How A Dedicated Marketing Strategy Can Help Your Plumbing Business

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StrategyDriven Marketing and Sales Article |Plumbing Marketing Strategy|How A Dedicated Marketing Strategy Can Help Your Plumbing BusinessEvery business can benefit from a dedicated marketing strategy. But if you’re a plumber who relies on new customers as part of your business, it’s particularly essential. Plumbers who use a dedicated marketing plan should see a huge growth in their client base. They will be able to direct more potential customers to their services and should see their business grow as a result.

This article is going to look at what a dedicated marketing strategy is, how to implement one, and what resources you need to get started.

What Is A Dedicated Marketing Strategy?

A dedicated marketing strategy is a focused marketing plan based on an in-depth understanding of your customers, an easily accessible website, and business listings. As a plumber, your customer base will differ from a company that offers a set list of products, as it depends on the nature of your customer’s plumbing emergency. However, you can still use website traffic to understand who is visiting your website, and what their age, background and even income is.

When you are trying to develop a dedicated marketing strategy, it is a good idea to enlist the help of Top Marketing Agency Inc. Dedicated plumbing marketing agencies will have a good knowledge of what your clients are looking for. They will also know how to optimize your website and business listings, to direct customers to you for their plumbing needs.

If you are going to create a dedicated marketing strategy yourself, here is some advice on how to get started.

Make Sure You Have A Website

A website is a sign of legitimacy if you want to set yourself up as a reputable business. Sites like Wix provide modular website designs you can use to set up your own website. A marketing agency or website design agency can also help you set one up. They may also charge a monthly fee to manage the site and make any updates for you in future.

The basics for your website include:

  • Your services
  • Your address
  • Your contact information
  • Your company address

As your business develops, you can also include reviews from previous customers, an About Me page with your listed qualifications, and any other additional information about your company that is useful to customers.


Have A Google Listing

Most people find plumbing services through search engines. A Google business listing with your company name, address and contact information is an essential part of the business listing. Over time, it will also become populated with positive reviews from clients, so it’s essential to keep this information up-to-date. Many people search for services near them, so having a Google business listing will help ensure that they are directed to your company.

Set Yourself Up As An Emergency Plumber

An emergency plumber is someone who comes out at short notice to help someone with an emergency. It might be to fix a burst pipe in a home, or to help a local authority with a water issue. Traditionally, emergency plumbers charge more than a scheduled service as they have to arrive within a short time frame. Advertise a number your customers can call in an emergency, and list it as one of your services.

Offer A Range Of Services

Plumbers have a range of services they can offer to customers. Think of bathroom fittings, emergency callouts, blocked pipes, heating, water tanks, and many more installations, repairs and services. Have a real think about what you’re qualified to deliver, and for those you can provide to customers, make sure these are listed on your website. The more services you can feasibly offer, the more customers you can target. When writing your website, try to think of keywords that will help those pages with their Search Engine Optimisation (SEO) ranking on Google and other search engines.

Leverage Your Good Customer Service

The better your customer service, the more likely you’ll be able to attract customers and positive reviews. Make sure that you highlight your positive reviews on your social media and website. If you do receive negative customer reviews, be sure to respond to these professionally. Future customers will be able to look at how you react to these. Try to automate sending feedback forms to customers and encourage them to leave you a positive review online.

Maintain A Social Media Presence

Social media is a great way to showcase your skills as a plumber. As an example, if you commonly fit bathroom installations, you can post pictures of completed rooms (with customer consent, of course). Consider setting up LinkedIn, Twitter and Facebook profiles as a basic starting point. You can also signpost customers to these sites to leave a review. On your social media pages, list your current business information to make it as easy for people to find you as possible.

Generate Plumbing Content

Many plumbers use their website as an opportunity to set up a blog. A blog provides value-added content for your customers, and also earmarks you as an expert. Blogs aren’t just a way to gain credibility. They can also help you rank highly on search engines for certain queries, and can even convert to website traffic if used correctly.

Register With A Building Service Or Bathroom Fitter

Many building companies use a pool of qualified contractors when they need plumbing services. If you register with them, it can help reduce the time you spend on marketing, as you will have a list of clients directed to you. The same applies to bathroom fitters – they may rely on a core pool of plumbers that they call. Register with local services as much as possible to improve your client traffic.

Conclusion

With a dedicated marketing strategy, plumbers can benefit from increased visibility. An online presence is an essential first step in growing your business. Do it yourself or use a marketing agency to help with a website, social media presence, Google business listing, and with reviews. Create content that provides value to your customers and sets you up as an expert. Finally, develop your range of services and sign up with a building service to leverage what you can offer clients.

Why Graphic Design Is Becoming Increasingly Relevant Today

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StrategyDriven Professional Development Article | Why Graphic Design is Becoming Increasingly Relevant Today

Graphic designs are visual compositions that comprise imagery, colors, text, etc., to convey a message, idea, or act as a symbol. Every industry today acknowledges visual design as a core means of approaching the masses. Graphic design is now taught through diplomas, degrees, and courses throughout educational institutions worldwide.

You might assume that this field may not be that complicated if you have visited simple websites like Canva and WordPress that already provide you with already built designs. However, the entire process is far more complex. To be a graphic designer professionally, you must develop a new and unique concept for each project, designing everything from scratch. This includes illustrating an image, laying elements, or creating a font.

Why It’s Important to Learn Graphic Design

Graphic design has integrated itself into minor aspects of our lives that we do not even notice. Often resumes, e-cards, brochures, or university projects require graphics. These are all things that we need in our daily lives. Basic graphic design know-how has become necessary for even those who do not plan to pursue it professionally. This is also an excellent skill for start-up entrepreneurs as they can save costs on creating a logo and social media marketing material.

Graphic Design As a Career

All companies now require graphic designers, and the market for it has expanded exponentially. There are numerous firms for graphic design, and companies also have departments or teams dedicated to this genre. Even graphic design has fields you can specialize in, such as website design, broadcast design, and application graphic design.

It also allows you to combine different passions. For instance, if you’re interested in construction and graphic design or have experience in both fields, you could work on a construction website design. Here, you deal with the looks of websites for various construction companies, promoting a specific type of image they need.

Graphic design is especially in demand in marketing or advertising agencies. Marketing firms handle campaigns for different brands that require you to construct entire social media campaigns or television advertisements. Publishing industries are constantly releasing physical or online content, from magazines to books, incorporating various visual design forms.

If you like flexible timing or are looking for a lucrative career that will allow you to explore your creative liberties, graphic design is the way to go. Each task or job is customized to each client, inspiring and enabling you to express your artistry. It’s comparatively easier to be self-employed as a graphic designer and set your hours.

Endnote

With the growing dependence on the internet, everyone now uses graphic design to promote themselves or any product. If you have a budding artist inside of you, becoming a graphic designer can help to express your creativity. Multiple inexpensive online platforms can train you in graphic design if you wish to kickstart your career in the field.

How To Expand Your Marketing Business

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StrategyDriven Marketing and Sales Article | How To Expand Your Marketing BusinessNow that you’re established in your marketing business and have a steady collection of clients, you may be turning your attention to expanding your company even more. Yet you might not be sure exactly how to go about this. Read on, then, for some ideas about how to make your marketing business grow and flourish.

Market for Yourself

You’re so busy marketing for other people that perhaps you’ve neglected to properly promote your own company. Now is the time to fix that. Start by revamping your website with a fresh look and updated information. Also, make sure that it’s easy to use and that your clients can find everything they need in just a few clicks. Keep your social media pages up-to-date, too, and try running a few ads in your local newspaper. Think of some new ways to present your business to the public so that they know how well you can do your job, even for yourself!

Use Client Referrals

Don’t forget that some of your best marketing tools are actually your current clients. Ask your clients to refer others to your company, and reward them for doing so. You might set up a discount program for referrals, for instance, and provide the referring client with a percentage off your services.


Be the Best

Indeed, satisfied clients are critical for the expansion of your business, so you should strive to be the best in your field. Produce quality work for every client, and handle any issues immediately, striving to be reasonable and fair even with the most difficult clients. Your work and your efforts will speak well for your company, and you’ll attract more clients and continue to grow as word spreads about your excellent services.

Specialize

Another way to expand your business is to specialize in various fields of marketing. You might, for instance, focus on lawyer SEO materials or websites for educational institutions. Specialization can increase the amount of work available to you. Be careful about this, though, and study each addition thoroughly. Create practice materials, and compare them to current marketing campaigns. Even take a class or two so that you can be certain you have all the right skills that your specialized clients expect.

Watch Your Budget

Finally, if you’re out to expand your business, watch your budget. Begin by reviewing your current finances. Does your budget balance, or have you gone into the red? If you’re currently spending more than you’re bringing in, you must make some cuts. Look closely at your utility bills, and see if you can make a few changes to reduce your energy consumption. Also, notice how much you’re paying out for software licensing. If this is eating up a significant amount of your funds, consider switching to open source software. You can often perform the same tasks and even more with open source options, and you’ll pay much less or sometimes nothing at all.

Your marketing business can expand even beyond your current goals if you put in the time and effort and try a few of these ideas.

Marketing Essentials You Need to Ace This Year

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StrategyDriven Marketing and Sales Article |Marketing Essentials|Marketing Essentials You Need to Ace This YearBeing able to market and improve your business is so important, and there are a lot of ideas that you can use to make the most of this. It is essential that you do as much as possible to improve this process and look at the ways in which you can improve your company and achieve future success. It is important that you do as much as possible to focus on this, and there are a lot of things that will help you to get this right.,

When you are trying to find the best options for success as a company, you need to come up with marketing essentials that will boost your success and drive more people to the brand. This is something that you need to think about when it comes to improving this process, and here are some of the marketing essentials that you need to get right this year.

Diversify

Diversifying your marketing strategy is one of the best things you can do, and there is a lot to think about when looking to make the right choices here. You have to try to come up with some of the key ideas that will help you to achieve this, and this is why you need to know what the top 5 business marketing strategies are that you can use to make your business better. If you can ace these, there are so many things that play a role in helping you make the most of this. Try to mix up your marketing ideas, and this is something that plays a key part in helping you improve upon this as much as possible.


Hire Experts

Hiring experts to help you with this is one of the best things you can do to enhance and advance your business marketing as much as possible, and this is really important to get right. Try to focus on some of the best ways of being able to improve your company’s chances of success, and hiring the right experts is one of the best ways of being able to achieve this. Restaurant marketing agency professionals would be a wonderful option for marketing your restaurant business more effectively, and this is a great example of how experts can help you with this.

What’s Your Budget?

Determining what your marketing budget is can really help you when it comes to making the right decisions, and this is one of the best ways of focusing on this. You have to work on some of the key ideas that will help you to get this right as much as you can, and there are so many ideas that will help you here. Trying to come up with the perfect budget is one of the key things you can do to improve this process as much as possible right now.

There are so many ideas that will help you when you are looking to make the right choices here, and this is something that you need to consider when you are trying to boost the company. There are loads of great strategies you can use that are going to help you improve this, and it is important to come up with some of the key ideas that will help you improve upon this.