Posts

The Effective Tips to Maintain a Proper Ratings and Review Strategy

/in /by

StrategyDriven Online Marketing and Website Development Article, The Effective Tips To Maintain A Proper Ratings And Review StrategyCreating A Successful LinkedIn Marketing Strategy

Your LinkedIn Company Page is an important part of your marketing strategy. It should include your company logo and website URL, the size and industry of your business, as well as a cover image. This helps reinforce the image you want to convey. For example, Schneider Electric has a comprehensive Company Page with an Overview section that functions as a one-stop shop for potential customers.

Your company page should be updated daily with relevant content. You should also engage with other LinkedIn users to broaden your audience. For example, commenting on relevant articles can encourage your colleagues to follow your page. This will encourage them to share your posts. If you post daily, your page will have twice the engagement as those that post only once a week.

A successful LinkedIn marketing strategy can help you get the attention of upper-level professionals. The site contains a high concentration of influential managers, opinion leaders, and senior executives. A targeted LinkedIn marketing strategy ensures that these people view your messages.

The Need To Create A Successful LinkedIn Marketing Strategy

To succeed on LinkedIn, you must know how to reach your audience effectively. This is more than just sharing links or articles. It also includes creating groups where you can engage with your audience. The important thing is to keep the conversation going and make the group enticing to join. In addition, you can also use LinkedIn advertising to boost your brand’s performance. These advertisements appear on various LinkedIn pages and target specific audiences.

  • First, you need to identify the objectives of your LinkedIn marketing strategy. For example, are you aiming to build a relationship with your customers or create a pipeline of qualified leads? Once you have figured out what your target audience is looking for, you can create a content calendar that will appeal to them.
  • The next step is regularly updating your LinkedIn page’s content regularly. Users will tend to trust your page less if you don’t regularly update it. Ensure that your banner image is updated at least once every six months. You can also update your company’s location and leadership personnel if they have changed.

LinkedIn marketing requires proper planning and analysis, like any social media marketing strategy. You should set SMART goals and metrics to monitor your campaign’s success. Those goals should be realistic, specific, achievable, and time-bound. Using metrics to measure success will help you know whether your LinkedIn marketing strategy is working and is meeting its goals.


Steps To Create A Successful LinkedIn Marketing Strategy

A successful LinkedIn marketing strategy is made up of several steps. One of these steps is to create a profile page. It will contain the following elements: a banner, a logo, and content. Another step is to tag other users. If you’re tagging other users, it is best to include their hashtags. In addition, you can share posts with your audience, comment on them, and introduce yourself. While you don’t have to post all day long, it is important to maintain a regular publishing schedule.

Creating A LinkedIn Showcase Page

Creating a LinkedIn showcase page is a great way to showcase your business and engage your target audience. Showcase pages are SEO-friendly, which means they are indexed by search engines such as Google, Bing, and Yahoo. As a result, it’s important to choose an engaging and catchy title that captures the target audience’s attention.

Creating A Banner

When creating a banner for LinkedIn, it’s important to use the right design elements for the best results. For starters, make sure the banner’s size is appropriate. This will ensure that the elements are easily seen, especially if people view them on other platforms. It’s also vital to ensure the image is not too blurry, or it could cut off key elements.

Adding A Logo

Adding a logo to your LinkedIn marketing strategy can make it easier for potential clients to recognize and follow your company. It can also make it easier for your employees to identify your brand. Here’s how you can add a logo to your company page: First, ensure that you’re the page administrator. Then, find the ‘Company Logo’ section. From there, you can crop and edit your logo.

Creating Content

One of the most important parts of a successful LinkedIn marketing strategy is creating content that gets noticed. This content must be eye-catching and relevant to the target audience. To make the most of LinkedIn, create and share compelling content regularly. This way, your posts will be delivered to your target audience at the right time.

Buying Ads

Buying ads on LinkedIn is a great way to get your business noticed by your target audience. There are several different ways to optimize the effectiveness of your ads. One way is to set them up to bid automatically so you’ll be able to spend your advertising budget as efficiently as possible. Another way is to monitor and measure the success of your campaigns. You can do this by using the conversion tracking tool on LinkedIn. This powerful tool allows you to track the clicks on your ads and conversions.

Monitoring Performance

When creating a successful LinkedIn marketing strategy, monitoring your progress over time is essential. You want to ensure that your content is engaging and that your potential customers convert. This means that you must regularly track visitor numbers to determine whether or not your efforts are yielding results. Fortunately, there’s no magic formula, but following some simple guidelines will help you create relevant content for your target audience and get them to click your links.

Lastly

LinkedIn lets you connect with potential clients and contacts in a very personalized way. Many prominent companies and business leaders use LinkedIn. This allows you to reach them without feeling like a spammer. LinkedIn allows you to reach out to others through shared connections or groups. Premium members also have access to a huge network of open profiles.

How To Improve Your IT Team Performance

/in /by

StrategyDriven Managing Your People Article |IT Team Performance|How To Improve Your IT Team PerformanceYour employees consist of people from different walks of life with different skill sets and temperaments. Since you are responsible for ensuring they all get along and accomplish organizational goals, you can see how taxing the role can get. Fortunately, with a few effective tactics and a nudge in the right direction, you can encourage your team members to work together and become more productive. This article will discuss six ways to improve your IT team’s performance.

Ensure communication is clear and concise

Poor communication, or a lack of it, leads to confusion, misunderstandings, failure and disagreements in the workplace. As a manager, you must communicate your expectations of your IT team, the deadlines within which they should work and how they should conduct themselves while on the premises. Communication is also key during the onboarding process when you are training new employees.

Consider team building

If members of your IT team cannot get along with each other, the office becomes a miserable place. In addition, they will not be able to achieve the shared organizational goals. Since productivity depends heavily on teamwork, we suggest you engage your employees in team-building exercises to help them learn how to rely on each other. The fun activities during team building also help to dissolve any bad blood between members.

Create an amicable work environment

You can’t expect your employees to thrive in a poor environment. An excellent way to create an appropriate and wholesome work premise would be to let the sunlight in, incorporate green elements like flowers and potted plants and add comfortable furniture. It would also help supplement natural light with artificial light sources like table and floor lamps.


Outsource key IT functions

With rapid technological developments, having an IT department is no longer a luxury. However, your IT team might be overwhelmed with all the tasks that require their attention. In addition, your in-house team might not have the expertise your company needs to scale to greater heights. Outsourcing key IT functions can reduce their workload and allow them to focus on more pressing matters. Look for one of the best staff augmentation companies that will offer you flexibility and control over the external team and grant you access to a vast and specialized set of skills and technology.

Understand their strong and weak points

As a manager, one of your duties is understanding your employees’ skill sets. Once you grasp their strengths and weaknesses, you will be better positioned to assign them tasks you know they can handle. Employees that are given an avenue to exercise their expertise and knowledge make the greatest contribution to the company and are the most productive.

Make your team accountable for their actions

Lastly, an effective way to improve the performance of your IT team would be to avoid micro-managing them. Giving your employees control over their schedules and projects brings about a sense of accountability, builds their self-esteem and indices responsibility. You could grant your IT team ownership by appointing a leader from within the team or letting them handle a task independently without supervision.

Wrapping Up

No matter how good a team is, there is always room for improvement. Know your team’s strength and weaknesses, empower them and outsource some tasks to off load their workload. Above all ensure that you create a conducive working environment for your team. All these efforts will eventually improve their productivity and your IT business will grow.

Top Retail Mistakes that a Lot of People Make

/in /by

StrategyDriven Managing Your Business Article |Retail Mistakes|Top Retail Mistakes that a Lot of People MakeIf you run a retail store, you will want to ensure that you do what is always best for your customers. This is easier said than done, especially when you look at the fact that every business is different, and every company serves a different demographic. That being said, there are some big red flags that apply to every company, so it is important that you look out for things like this if you can.

Choosing a Bad Partner

This is easily the worst mistake you could possibly make whenever you decide to start your own retail business. If you choose the wrong partner, then this will really bring your business down, probably in the first few years. It may be that they have different goals to you, or that they are not a perfect fit for your company. At the end of the day, you should not let stress or promises of success or even money sway you into making bad decisions with your partnership. Your company will only grow if you have a solid level of groundwork and at the end of the day, initial partnerships are a key part of this.

Having a Bad Location

You have probably heard this time and time again, but location is everything. It is key to your company’s success. Don’t settle for a place that is cheap or good because it is convenient. Instead, you should be trying to invest in a location that is a good fit for your company overall. If you can do this, then you will soon find that it is easier than ever for you to ensure that you are making the best decisions for your company.


Not Investing

A lot of retail owners set up their shop, but then they stop investing. The store then eventually runs into the ground, and this is the last thing you need. If you want to avoid this, then you have to make sure that you are willing to give back to your company time and time again. Think about it, why do businesses play music? Because it engages customers, and it makes them feel more at ease. Investing in a good sound system isn’t hard either, so make sure that you are mindful of this and that you also be mindful of what your customers want from you.

Trying to do Too Much

It doesn’t matter how small your company might be because you will always benefit from having a bit of help. On the surface, you may feel as though your day-to-day operations are reasonable, but you will be over your head very quickly if you are not careful. Managing, marketing, ordering, and selling inventory can quickly take its toll, so make sure that you hire carefully and that you also take your time to delegate tasks. If you can do this, then you will soon find that you are able to achieve a lot of success and you can also do your bit to prevent a lot of burnout too.

4 Reasons Why Your Sales Are Dwindling

/in /by

StrategyDriven Marketing and Sales Article |Dwindling Sales|4 Reasons Why Your Sales Are DwindlingIf you’ve been operating a small business for some time you will understand the ebb and flow of sales. When it’s up, it’s up, but when it’s down, it’s really down. Let’s show you some reasons why your sales are dwindling and what you can do about them.

You’ve Lost Your Goals

Many businesses want to just sell as much as possible but this is a very transparent directive. Understanding the why you want to achieve more sales is a far more tangible approach to increasing motivation amongst your sales team. While platforms like Salesforce and the Salesforce playbook can help you with finding clear goals, you’ve got to understand that, if your team is not hitting targets, it’s not to do with the individuals, but the fact that you are not setting clear goals.

Your Workforce Is Unhappy

If you find your employees are not happy, they’re not motivated. If you really want to give your business an advantage, you’ve got to focus on happiness. But what does it take to create a happy workforce?

  • Making your team feel valued.
  • Offering competitive benefits and perks.
  • A better work-life balance.
  • Not applying pressure.


The latter point is pivotal, and while you may find that if somebody is not keeping up their end of the bargain despite the rest of the team hitting targets, you’ve got to delve deeper into why they are not doing as best as they can. It’s a common misconception that we only look at the last week as a hallmark of performance but this is an incredibly short-sighted but endemic part of in modern sales. You’ve got to look at the bigger picture and if your sales team is not performing, is there a real reason that’s beyond them? Because if you’re applying too much pressure this results in an unhappy workforce.

You Don’t Understand the Reasons for the Sales Slump

It’s not just about performance but about recognizing that there are things that are either your fault or beyond your business scope. For example, there can be a global problem affecting the business, but there can also be other issues that have nothing to do with your sales team. You might not be keeping up with the times, and therefore you could benefit from upgrading your knowledge of the marketing world.

Additionally, you might come to the conclusion that you’re not targeting the right customers. If this is an issue, you need to sort out the problems on the inside and invest in a CRM (Customer Resource Management) system. You can have the best salesperson in the world but if they’re not targeting the right person it’s the equivalent of selling mulled wine to a Mexican.

Your New Candidates Aren’t Cutting It

One of the biggest problems we all make as businesses that focus on sales is giving a new candidate a very short space of time to find their feet. It can take up to 8 months for an employee to fulfill their potential. Give people time!

9 Career Options After an MBA

/in /by

StrategyDriven Professional Development Article |Career Options after an MBA|9 Career Options After an MBAPeople often close doors for learning after stepping foot into the corporate world with a bachelor’s degree. After all, the goal is to have a stable job offering a lucrative salary package and added benefits. But, in this rat race, what we forget is career progression.

You might have a high-paying job at a well-established organization, but what’s next? Don’t you want to climb up the professional ladder? When aiming for career progression, you need more on your CV than your years of experience. So, maybe a master’s degree to specialize in a field of your choice? Besides widening your horizons, a master’s degree can give you better command over the subject matter.

So, why not give a thought to MBA? It is a versatile degree that opens doors to different career paths. For example, MBA graduates can easily bag jobs in finance, marketing, human resource, or consultancy. Similarly, it allows students to pick a specialization and become masters in their field.

Here we have highlighted nine career options you can pursue after an MBA.

1. Business Consultant

Lately, the demand for business consultants has skyrocketed. Companies facing obstacles desire an outsider’s perspective, requiring a consultant to assess the situation and suggest a solution. These people look at the problem from a new perspective, giving valuable advice about how to overcome obstacles. Fortunately, a general MBA degree’s entire curriculum revolves around developing business understanding in students. Hence, it proves to be extremely valuable in the consulting world. It equips students with expertise to gain clients’ confidence.

2. Financial Analyst

The prime job role of a financial analyst is to assemble and examine a company’s financial information. In addition, they have to keep up with data and market trends to identify new business operations. All in all, they have to research macro and micro economic conditions to ensure financial soundness. Hence, an MBA degree can be the ideal training for a career as a financial analyst. It will provide the skills and expertise required to scrutinize a company’s fundamentals.

Believe it or not, many companies hire senior financial analysts right out of college because of their calculable and problem-solving skills. Thus, it could be a viable career path if you are passionate about numbers and statistics.

3. Internal Auditor

Internal auditors provide organizations with an autonomous and unbiased view of their financial and operational processes. They emphasize corporate governance, entailing the rules and policies to regulate and direct the business. Hence, auditors work independently to authorize that a business’s financial statements and matters comply with all laws and regulations. As the role is demanding, they also get high compensation and benefits. As of 2021, the average salary of internal auditors is $77,250.

4. Corporate Finance Manager

Unlike conventional finance managers, corporate finance managers cultivate and manage a company’s budgets. They identify funding sources and capital structure and support different investment decisions. Their goal is to expand shareholder value and establish long-term plans around investment strategies. For this role, you must be well-versed with cash flow strategies, forecast earnings, and financial modeling capabilities.

5. Marketing Manager

Today, both thriving and struggling companies require the expertise of a marketing manager. After all, they must spread the word to build brand recognition in the market. Thus, a savvy marketing manager is nothing less than an asset to a business. It could be the perfect role if you have the drive to craft ideas and strategic marketing plans. You would have to pursue MBA with a marketing specialization to learn the ropes.


6. Product Manager

When hiring product managers, employers look for someone with command over different things. Therefore, having an MBA degree can come in handy. Your advanced business knowledge will help you optimize costs while ensuring high product standards. Likewise, as a product manager, you will determine if the product fulfills customers’ needs. These business skills, combined with number-crunching and critical thinking skills, can help you become a competent product manager. In addition, it will allow you to work with different people, from company executives to IT personnel.

7. Health Services Manager

After Covid’19’s outbreak, healthcare organizations better understand the need for business experts and skilled managers to overcome structural hurdles. They need people who can manage the logistics, procurement, and day-to-day managerial tasks in a healthcare setting. That means you can become a health services manager after your MBA degree. The job role involves maximizing quality while minimizing the costs for patients.

At the same time, you will have to maintain accurate records and ensure the organization complies with regulations. It might seem like a demanding job, but it is equally rewarding. On average, healthcare managers earn $101,340 annually.

8. Investment Fund Manager

Investment fund managers provide financial advice to companies and help them make investment decisions. Organizations often face disagreements over investment decisions such as buying machinery or outsourcing production. Fund managers conduct a cost-benefit analysis to help companies make the most profitable decision.

Similarly, they help expand income sources. Instead of investing 100% of profits in the business, they advise the team to invest in the stock market, financial securities, and real estate. Since it is a specialized field, you will also have to specialize in finance to qualify for this role.

9. Operations Research Analyst

People with an eye for detail can become incredible business research analysts. They help managers determine the best way to allocate the company’s resources to gain maximum returns. Similarly, they create efficient production schedules and methods to ensure no obstacles in the production process. Analysts also manage the supply chain effectively to establish a stable pricing structure. Only an MBA can help build solid business acumen for these diversified job roles. Therefore, opt for concertation in supply chain management or operation management as your MBA specialization.

Final Thoughts

Truthfully, MBA is one of the most recognized degrees worldwide. These MBA career paths represent a few of the many options available out there. From technology and health to finance, there are many other growing fields. As companies continue to rely on business management, marketing, finance, and accounting, the demand for MBA degree holders will keep escalating. Therefore, choose a relevant specialization that fosters your career development.