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What is the effectiveness of Every Door direct mail?

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StrategyDriven Marketing and Sales Article |Every Door Direct Mail|What is the effectiveness of Every Door direct mail?There is a lot of talk about the effectiveness of Every Door Direct Mail (EDDM). Some say it’s an effective way to reach potential customers, while others believe it’s not worth the investment. So, what is the truth? Let’s take a closer look at EDDM and find out.

What is Every Door Direct Mail (EDDM)?

At its core, EDDM is a marketing method that uses the US postal service to deliver marketing materials directly to potential customers. It can be done through postcards, flyers, or other printed material. Companies can choose which neighbourhoods they want to target with EDDM and then pay a flat fee per mailing rather than paying for each item.

The benefits of using EDDM

There are several benefits to using EDDM for your marketing efforts, including:

  • Cost savings: One of the main advantages of EDDM is that it offers significant cost savings compared to more traditional marketing methods. Because a flat fee is paid per mailing, you don’t have to worry about expensive printing or postage costs.
  • Flexibility: EDDM also offers flexibility regarding what you can send to potential customers. Depending on their demographic characteristics, you can choose the mailings most likely to appeal to your target audience and tailor them to different neighbourhoods or regions.
  • Ease of use: Finally, using EDDM is effortless. You can easily create your mailings using software or templates, making it simple to start with this marketing method.

While EDDM does offer some clear benefits, some drawbacks should be considered. For example, it’s important to remember that not everyone will receive your mailings, as not all postal addresses are valid. In addition, EDDM campaigns may not be as effective if the marketing materials aren’t tailored to your target audience or region.

How to create an effective EDDM campaign

If you’re interested in trying out EDDM to reach potential customers, there are a few key steps that you should take:

  1. Choosing suitable marketing materials for your audience and region is essential. For example, simple postcards might be a better choice than flyers or brochures in some cases.
  2. It would help if you focused on creating compelling content that resonates with your target audience and encourages them to take action.
  3. You’ll want to target good neighbourhoods or regions for your campaign.

By following these steps, you can create an effective EDDM campaign that helps you reach more potential customers and boost your sales.


Tips for improving your EDDM results

A few essential tips can help you get better results from your EDDM campaigns. These include:

  • Using high-quality materials: Quality is one of the most important things to focus on when creating EDDM marketing materials. Make sure you use high-quality printing and design to create an attractive and professional-looking piece that will catch your audience’s attention.
  • Understanding your audience: It’s also crucial to take the time to understand your target audience and what appeals to them. Try doing research or surveys to learn more about their needs and interests, and use that information when creating content for your EDDM marketing materials.
  • Testing and tracking: Finally, test your EDDM marketing materials to see what works best, and track the results of your campaigns so that you can refine your strategy over time. With these tips, you can immediately start seeing better results from your EDDM campaigns.

Case studies of successful EDDM campaigns.

One company that has had great success with EDDM marketing is ABC Company. When they first started using EDDM, they struggled to generate much interest in their products or services. But after doing some research and testing different strategies, they created a highly effective campaign that led to increased sales and customer engagement.

Their strategy involved creating high-quality, targeted content that resonated with their target audience. They also conducted extensive testing to see what types of materials and messaging worked best and tracked the results of their campaigns so that they could continually refine and improve their approach. Thanks to these efforts, ABC Company is now one of the top companies in their industry, as their EDDM campaigns have helped them connect with more potential customers and grow their business.

The future of direct mail marketing

The future of direct mail marketing looks bright, as this approach continues to be an effective and popular way to reach potential customers and boost sales. Some key trends predicted for this space include the increased use of personalized content and greater use of technology and automation tools for creating and distributing EDDM campaigns. Additionally, companies will likely continue to invest more time and resources into understanding their target audiences to create more relevant and effective marketing materials. Overall, direct mail will continue to play a significant role in marketing strategies for many years.

Conclusion

If you’re looking to boost your sales and reach more potential customers, direct mail marketing using EDDM strategies may be an excellent option. To get the best results from your campaigns, it’s essential to focus on creating high-quality materials that resonate with your target audience and testing and tracking your efforts so that you can refine your strategy over time. With these tips, you can create an effective EDDM campaign and see better results from your marketing efforts today. Contact a company specializing in direct mail services today for more info on eddm pricing or to get started with your EDDM marketing campaign.

Simple Ways To Modernize Your Business Now

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StrategyDriven Entrepreneurship Article |Modernize your business|Simple Ways To Modernize Your Business NowModernizing your business should always be one of your main priorities, as you need to make an effort to keep up with your competition if you’re going to stand any chance of thriving long term. Fortunately, this guide contains some of the best steps that you can follow to ensure your company can remain on top of its game for years to come, and it couldn’t be easier to get started today.

So, what are you waiting for? If you need to drag your business into the 21st century but just don’t know how to begin, then simply read on to discover some of the most effective tips and tricks that you can make the most of now! You’ll be so glad you did.
Upgrade Your Tech & Systems

One of the best ways to ensure your business can become as modern and up to date as possible is to upgrade your technology and systems on a regular basis. Maintaining the same computers that you and your team have used for more than 2-3 years will no doubt cause you unnecessary problems, as you’ll be stuck with slow processing speeds and an increased likelihood of crashes and subsequent time loss. Unfortunately it’s all too common for tech giants to maximize built-in obsolescence, meaning that their devices or systems are made to have a short lifespan that breaks or fails around the same time a new version pops onto the market. Though this is totally unethical and is essentially the reason why we are being troubled with so much pollution and chaos across the globe, it’s something that you can’t change as an individual or business, so you simply have to ensure that you don’t fall into the trap of being stuck with low quality tech for decades. It’s a good idea to get your tech on contract hire or leasing rather than buying devices outright, as this way you tend to have an option within your contract to upgrade when a new option with new features gets released. This is harder when you own all of your tech, as you’ll have to sell it before you can go about sourcing a newer, better alternative.

Change The Way You Hire

The staff that you hire for your business can either help you to drag your company into the 21st century, or force you to remain in the past. You need to take the opportunity to change the way that you hire, as things just aren’t the same as they were as little as 5-10 years ago. From digital transformation recruitment to an increased focus on accessibility and equality, there are new rules and recommendations that you should look into to ensure your team is one that’s ready for whatever the future may throw at you. Changing the way that you hire doesn’t mean that you need to do nothing but choose going staff as this isn’t the solution!

Modernizing your business today has never been so easy with these informative ideas pointing your in the right direction.

What Reviews Tell The World About Web Accessibility Programs

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StrategyDriven Online Marketing and Website Development Article, What Reviews Tell The World About Web Accessibility Programs

In March 2022, the U.S. Justice Department issued a fresh guidance for web accessibility in accordance with the Americans With Disabilities Act. The brief establishes and reiterates how state and local governments, as well as businesses that are open to the public, ensure that people with disabilities have complete and undeterred access to websites and programs.

Covered under Title II and Title III of the law, these guidelines also help agencies and businesses understand why ADA-compliant web accessibility is not only legal but also vital. Programs like accessiBe are already ahead of that learning curve and are constantly striving to improve the process.

Heralded as a cost-effective option that is easy to use, readers searching through accessiBe reviews will see common denominators in how users rate the solution. Quite simply, it works and it works well. However, if you look more closely, you’ll understand why people are so relieved that a solution  like this finally exists.

ADA-Compliant Web Accessibility Is Improving

The mere development of these programs is a great sign that ADA-compliant software is on its way to becoming what it should have been a long time ago. As web access expanded throughout the world, people with disabilities were left behind in the dust. What is widely known as the “digital divide” has long been a pain point for people with disabilities. In fact, these struggles have caused basic accessibility issues, such as access to computers.

While various government programs helped increase access to virtual devices, the software and programs that people also needed were not accessible. In fact, for many companies and websites, ADA-compliant accessibility is still far from where it needs to be or doesn’t exist at all.


Larger Strides Toward ADA-Compliant Web Accessibility Are Needed

While improvements are being made, the world still has a long way to go toward creating barrier-free web accessibility. One of the web accessibility issues for people with disabilities comes from how the world regards the very nature of the disability.

One study from Sweden attempted to “measure” digital divides in the country, including those for people with disabilities. One of the prevalent issues was the sheer disregard that many companies and websites had for that population. On top of that, different disabilities were regarded, well, differently. Some disabilities were seen as being more important than others. While obviously not true, misconceptions such as these widen the gap instead of providing a bridge.

ADA-compliant web accessibility is necessary for people of all abilities. Technology is increasingly web-based. For many, unfettered virtual access is a means to survive, whether that means getting the things that they need or even making a living. People with disabilities are often excluded from free access to many things, including programs and websites. These programs help to make sure that access is there for everyone.

Reviews Tell The Real Story

Many of the reviews for these programs draw quick attention to how affordable they’ve become. ADA-compliant web accessibility is a serious game-changer that can substantially improve a person’s quality of life. That’s one of the reasons why the price is so impressive. A reasonably priced solution that can have priceless results is a sweet deal.

The program uses two different applications for effectiveness: AI and its interface., They thread through different programs, recognize the need for ADA-compliant usability and accessibility, and then give the user a version of that software that they can effectively use.

Real-life users get web accessibility that is ADA-compliant and actually useful. Companies cut down on potential liabilities by not being ADA-compliant. For most, it’s a win-win solution that companies like accessiBe are helping expand to companies and people alike.

6 Ways To Avoid Bias In Product Management

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StrategyDriven Marketing and Sales Article |Product Management|6 Ways To Avoid Bias In Product ManagementProduct management involves processes that guide a product’s lifecycle, from planning and development to launching and beyond. It is a complex project with different stages, requiring strategic decision-making to be successful. Therefore, as a product manager, you must handle product management based on facts and objectively to be successful. This can sometimes be tricky, especially if you have inherent knowledge and experience alone. This bias could lead to close-mindedness and rushed decisions.

Unfortunately, you may end up with poorly made products that do not meet desired objectives. A Fuld & Company research also suggests that bias can be a bigger threat than your competition. Below are some tips to avoid it.

1. Assess your product at various times

As time goes on, information evolves and changes, and it is the same with products. After launching, you may realize that your consumer preferences have changed, industry standards have improved, etc. Leaving things the same may cause you to run at a loss. Therefore, assessment and evaluation will become necessary. Especially in the current fast-paced environment, you may not need to wait years to assess your product. Fortunately, you can use tools like the maxdiff analysis to obtain useful information, such as preferences on product features, for your research.

2. Follow benchmarks and standards

Defining success can be difficult, particularly in product management, since every business may express it differently. However, following a predetermined standard can enable you to measure your product against the market alternatives. Try to adhere to these standards whenever feasible because they are generally acknowledged, and many users are familiar with them. Utilizing benchmarks and standards in your product management can also offer constant reassurance that your product is on the right track and assist you in making the necessary adjustments as soon as possible if you’re not.

3. Involve others in processes

If you’re an entrepreneur, product management might appear to be a lonely path since you are the only one focused on the outcome of a certain product or feature. Incorporating other perspectives in your decision-making process increases confidence that it is sound and not based just on your personal bias. However, this does not imply turning product strategy into a democracy where everybody gets a say. It doesn’t also imply that you only discuss issues with stakeholders you see as equals. Every contribution is an additional viewpoint and perspective derived from a mix of data and experience. Many of these views may be founded on irrelevant or old experiences and unsupported facts and this is why standards are important.


4. Make decisions based on data

Another useful technique for reducing bias is to base your decision on data. This means determining what you already know and going out there to fish the rest. You can use several mediums to strengthen your decision-making, including research, surveys, interviews, and so on. For instance, the data you acquire via these mediums may justify why you should choose certain features and the right pricing. They can also serve as a valuable persuasion tool to get others to agree with you. Regarding product management, it is always best to argue based on concrete data from legitimate sources.

5. Check in early and frequently with your customers

Your customers can be a fantastic resource to constantly bounce off ideas. This doesn’t suggest picking up your phone and calling your customers every time about their preferred product features. There are several opportunities to use customers as a quick resource for acquiring feedback. Once you’ve worked out enough about a new feature or modification to convey it clearly, you can test it on a few valued and invested customers to see their responses.

6. Use experience as an asset

There is a lot of talk about how and why you should resist the temptation to allow experience bias to impact your decisions on product management. However, avoid downplaying how valuable an asset your experience can be. Your experiences shape your ethics and make you an important asset to your organization. However, by employing the above strategies, you can demonstrate that you are not entirely basing your approach only on the experience you have accrued over the years. Ensure that it is only one of a few factors you consider for your product’s future.

Bias is likely to present in every business, whether big or small. As you work to establish your product firmly in the market, it is critical that you are aware of the disadvantages bias brings This way, you can put measures in place to avoid it

Maximizing Your Business’ Profits in 2023

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StrategyDriven Managing Your Business Article |Maximizing Profits|Maximizing Your Business' Profits in 2023We’re rounding up a difficult year for many businesses. Those of us that made it through the difficulties of the Covid-19 pandemic have faced further hard times in the form of a cost of living crisis. As the costs of essentials go up – including housing, food, fuel and energy – people are having to tighten their belts and many are spending much less on non-essential goods. This means that many businesses are having to fight harder than ever to keep themselves afloat. The good news is that we’re about the step into a new year that can serve as a blank canvas for your company. Here are some top tips that can help to maximise your business’ profits over the coming twelve months.

Use Consultants

When you run a business, you tend to take time to learn a lot about the field you’re operating in. It’s absolutely essential that you take steps to understand the basics of your trade, ranging from rules and regulations in your industry, your target demographic, competitor brands, marketing tactics and more. But at the end of the day, one person can only take on so much information and specialise in so many areas. You’ll find that you do need to reach out to others who dedicate their entire careers to specific areas of interest for ongoing advice and guidance. This is where specialist consultants can come into play. There are consultants in pretty much every field out there, each able to give you advice that can guide your business towards success. From Healthcare Consultanting


Come Up With a Budget

You also need to make sure that your business is operating to a budget that accounts for costs and allows room for growth. Failing to have a well thought out, reliable budget can see your business eat away at its own profits, potentially even coming out at a loss. If you’re unsure where to start with this, an accountant or financial advisor will be able to help you along the way. They’ll be able to look at your business’ books and determine where you’re spending too much, where costs can be cut, where you’re missing opportunity for further profit and more. They will be able to create a budget and explain the ins and outs of why the budget will work for your business in particular. Then, it’s your responsibility to stick to it, or to request a review if costs and outgoings change, or if you find you are making a lot more than you anticipated in sales forecasts.

Invest in Marketing

Marketing is going to be your best friend during these difficult times. It’s all good and well having great goods at an affordable price, but if people don’t know they exist, you’re not going to convert many sales. Marketing can ensure that people know your products are out there and can let them know why they’re worth buying. Different approaches work for different brands. You need to consider your target demographic’s wants and needs to make the right marketing decisions.

The simple steps outlined above should help to guide you in the right direction towards maximising your business’ profits!