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Digital Marketing: How-To Guide for Small Businesses

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StrategyDriven Online Marketing and Website Development Article |Digital Marketing|Digital Marketing: How-To Guide for Small BusinessesDo you want to take your digital marketing game to the next level through SEO, social media marketing, and other exciting strategies? Then you won’t want to miss a detail in this how-to guide designed for small businesses.

The digital marketing volcano has erupted. Now, in order to be a successful small business, you need to have excellent digital marketing strategies in place. If not, you’ll be left behind in the Stone Age of marketing, which is a place you definitely don’t want to be!

Many small business owners are scared of digital marketing and assume it’s too complex to understand fully. However, you might be surprised to learn that digital marketing and its inner workings are actually very simple. It’s something to be excited about – not afraid of. After all, when digital marketing is done correctly, it can turn a business into a major success. To help your small business start making some big digital marketing moves, start with ‘Step 1’ listed directly below.

Step 1: Use Search Engine Optimization (SEO)

If you want to boost your website up the search engine results and ultimately grow your brand name, then SEO is exactly what you need. SEO encompasses an umbrella of different strategies, from link-building to making your website faster and more user-friendly.

Many small businesses do their SEO in-house, while others outsource everything SEO-related to marketing companies. To learn more about SEO and other important marketing functions, check out Avid Marketer. The more information and knowledge you absorb regarding SEO, the better. This is because SEO is going to be the heartbeat of many companies’ digital marketing strategies moving into the future.


Step 2: Start Email Marketing Campaigns

Not too long ago, email marketing was viewed as a dated marketing strategy. However, over recent years, it has suddenly re-emerged and become the go-to source for increased customer sales and engagement.

The reason why email marketing is so effective is because of high ‘open rates’. In other words, when customers receive marketing emails, they tend to open them, whether the emails are promoting specific products or upcoming sales. Knowing all of this, you should prioritize building an email list between now and 2030.

Step 3: Grow Your Social Media Presence

Today, almost all successful businesses and brands are active on:
Facebook
Instagram
Twitter
YouTube
TikTok

The more social media bases you can cover, the better.

Social media is one of the greatest marketing tools of all time. It provides businesses with access to literally billions of consumers. The sky is the limit when you can successfully tap into consumers that match your desired profile.

Step 4: Be Active on LinkedIn

LinkedIn is another excellent platform for digital marketing. Here, you can promote products, provide important business updates, speak directly to customers, and even network with other businesses. It’s a no-brainer.

Step 5: Create a Google Business Profile

To wrap this guide up, make sure to create a Google Business profile. This way, you can become an officially registered business on Google, which means you can appear on Google Maps, boost your visibility, provide clear opening and closing times, as well as much more. For any small business, this is an essential step to take.

How Entrepreneurs Can Leverage a Remote Workforce

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StrategyDriven Managing Your People Article |Remote Workforce|How Entrepreneurs Can Leverage a Remote WorkforceAround 36% of companies report that they will be using a hybrid work model permanently. But despite the prevalence of hybrid work ecosystems, some entrepreneurs may feel hesitant to take the leap. Some reason that it’s important to have in-person connections with their employees, especially when the business is new or in a growth phase.

Even though personalized connections are important, there’s no reason to limit yourself to a traditional, office-based work environment. And with the variety of cloud-based project management tools available, you may be able to get even more out of hybrid or remote workers than those sitting in the office.

Use a Project or Merit-Based Compensation Structure

How do you know if your remote workers are earning their pay? You can eliminate uncertainty around this question by using a project-based compensation system. In this way, employees get compensated, at least in part, according to their accomplishments, as opposed to simply putting in hours or connecting to your system. Here’s how this can work, step by step:

  1. Set up milestones for projects.
  2. Provide your employees with two kinds of pay: a weekly minimum and a milestone-based bonus.
  3. Evaluate progress towards each milestone on a weekly basis, providing adjustment, encouragement, and tools to support your employees’ efforts.
  4. When the milestone has been attained, have a brief meeting to review the quality of work, how they felt about the process, and how you can better support them for the next milestone.
  5. Pay your employees. Even if the end result isn’t quite up to your expectations, pay your employees anyway.

This kind of structure works well with anything that involves employees producing a product. However, a milestone-based system could be a challenge when employees perform duties such as customer service or tech support, where success is at least somewhat determined by the experience of the person they’re serving.

If this is the case, you can use high-level metrics as milestones, providing remote employees with bonuses when those are met. Naturally, the longer the period between bonuses, the higher the base pay needs to be. But regardless of the ratio, bonuses are a powerful motivator for employees you can’t monitor face-to-face.


Use Cloud-based Project Management Tools

A lot of business-critical work can either be accomplished digitally or produced in a digital format. If this is the case with your remote employees, you cannot only use project management tools to organize tasks, but you can also use them as a conduit for submitting work products.

The types of tools you use will depend on your industry and the infrastructure of your business. However, in most cases, you can gain both organizational and operational efficiency with the right digital solution.
Some common project management tools that work for remote employees include:

  • Monday
  • Easy Projects
  • Zoho Projects
  • ConnectWise Manage
  • ProntoForms
  • Wrike

Regardless of how you keep track of what your employees do, it’s important to maintain open lines of communication. Fortunately, many project management solutions also include several forms of communication, so they can serve as platforms for both interaction and production. You can also use vanity toll-free numbers to encourage remote employees to reach out whenever they want to ask questions or need support. For example, the number could be something like 888-HELP-NOW, which would be a breeze for remote employees to remember, providing simple access to the support they need–as easy as walking down the hall to chat with IT.

Provide Structure—But Not too Much

By striking a balance between structure and employee freedom, you can create an atmosphere that encourages employee satisfaction and productivity. Even though clocking in and out may work well for a manufacturing facility, forcing employees to register exactly when they log in, and disconnect can have negative consequences. They may feel like “big brother is watching” when you want them to see you as a helpful resource focused on supporting their achievement.

Here are some ways you can set up a structure that respects employee wishes without weakening your operation:

  • Hold employees accountable for what they do and create instead of when they’re in front of their screens or taking calls. Provide positive feedback when their production meets or exceeds expectations and constructive feedback when it falls short.
  • Use a flex-time setup, where employees can take breaks when they’d like but for a limited amount of time. For instance, they can have an hour-and-a-half of downtime every day whenever they want.
  • If your business model allows for it, give employees the freedom to work on weekends as well, especially if they have to take care of something during the week and don’t want to lose pay.A remote workforce can save you a lot of money when it comes to office expenses while simultaneously enabling greater agility. With a project-based payment structure, cloud project management tools, and just enough structure, you can create a productive remote work environment that makes employees happy while making you money.

 

Why Automation Can Improve Your Customer Experience

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StrategyDriven Customer Relationship Management Article |Customer Experience|Why Automation Can Improve Your Customer ExperienceThe customer experience that your company offers is very important to your success. If you are asking the question “what is digital customer experience”, the answer is essentially the sum of all online interactions that people have with your business.

If people have a good time on your website, within your platform, or dealing with your agents, it can go a long way in helping you grow. On the other hand, a poor experience is likely to drive people away.

One of the best ways to improve your customer experience today is to harness the power of automation. This article is going to take a closer look at why and how automation can improve your customer experience.

It Can Provide a Boost to Your Customer Service

First and foremost, automation can help provide a boost to your customer service. With the massive importance of customer service, companies need to take it very seriously. If customers are not happy with the speed and quality of your service, they may take their business elsewhere.

There are several ways you can use automation to aid in your customer service efforts. You can automate initial messages in live chat to steer customers in the right direction, utilize chatbots, offer self-help resources automatically, speed up response times, boost agent consistency, and more. All of this is aimed at ensuring your customers can get their problems solved as effectively and efficiently as possible.


Ensure Your Onboarding is Simple and Streamlined

For many businesses today, the onboarding process is a crucial part of the journey their customers take. Unfortunately, onboarding processes often leave a lot to be desired. If it is confusing, long, stressful, or unclear, people may abandon your business

Automation can help your onboarding as it allows you to automatically send everything from welcome emails to step-by-step guides to ease customers in and explain to them what to do next.

This can walk them through the onboarding, and ensure all relevant questions and concerns are handled. The end result is a happier customer that had a much better experience registering or signing up for your service and has a better understanding of how it works. In addition to making the process more efficient, it can also make it much faster.

It Can Improve Your Personalization Efforts

Today, consumers want a personalized experience when they work with brands. They don’t want to be seen as just another customer but want it to feel like you are reaching out and speaking to them directly. If customers today don’t feel valued or listened to, they won’t hesitate to jump ship.

As a result, companies of all shapes and sizes are making an effort to offer a uniquely personalized experience. Using automation can help make this a reality in a couple of ways. It can allow for the sending of automated emails with personalized aspects like a person’s name, birthday, or other pieces of information.

Automation also allows for the collection and management of customer data and information, to ensure that each interaction or support request can be personalized based on their history. You can even send personalized deals or discounts to people based on their unique preferences or buying/browsing history.

In conclusion, we hope that this article has been able to help you understand how automation can improve your customer experience.

What Safety Do Precious Metal IRA Companies Offer?

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StrategyDriven Practices for Professionals Article | What Safety Do Precious Metal IRA Companies Offer?

Investing in Precious Metal IRAs offers investors a safe place to invest their money. This is a safer option than investing in the traditional stock market, and is easier to diversify your investment portfolio. You can also choose to invest in a variety of metals, with minimal fineness requirements. You can also choose to invest with a company that offers a “white glove” service to help you invest.

Safer than traditional stock market investments

Having a gold IRA is a great way to protect your savings. It is an IRS-approved financial vehicle that allows you to invest in bullion, silver, and other precious metals. But before you open an account, it’s important to do your research.

There are plenty of gold IRA companies to choose from. Many of them claim to have a low-cost fee structure. However, the reality is that the cost can vary.

Choosing the best one for you depends on your specific needs. In addition to price, you’ll also need to consider whether or not the company is reputable. The company you choose must be registered with the Internal Revenue Service (IRS). Also, make sure it is IRS-approved.

While you are comparing different companies, don’t forget to check the quality of customer service. A great customer service experience can mean the difference between success and failure.

Diversify your investment portfolio

Investing in precious metals in your retirement account is a good way to reduce investment volatility and make your money last through an economic downturn. It’s important to remember, though, that precious metals in your IRA don’t generate income for you. Instead, they act as a hedge against inflation.

The IRS has strict guidelines regarding precious metals IRAs. Some people invest too much in them, missing out on better growth in other asset classes. But the best way to survive inflation is to diversify your assets.

One way to do this is through a self-directed IRA. This allows you to invest in unconventional assets such as real estate and crypto coins. You can also diversify your IRA portfolio by putting the money in bonds instead of stocks.


Invest in a variety of metals

Investing with precious metal IRA companies is a good way to diversify your retirement portfolio. But if you are considering investing in precious metals, you should check the fees associated with a precious metals IRA and find out how to protect yourself from additional taxation like the ones spelled out at preciousmetalsiracompanies.org.

Many financial professionals advise that you should consult an investment professional before investing in a large allocation of precious metals. In addition, you should make sure you’re dealing with a reputable dealer.

Precious metals have a long history of use in the jewelry industry, and can be used in a variety of other industries. They’re also a good hedge against inflation. However, they have historically lagged the performance of stocks and reinvested dividend growth, so they’re not a perfect option for every investor.

Minimal fineness requirements

IRA’s can hold certain precious metals, such as gold and silver, but the IRS has specific rules for the types of metals that can be held in IRAs. These rules include minimal fineness requirements. These requirements help to protect paper holdings, stabilize the market, and withhold market volatility.

The IRS defines certain gold coins and silver coins as collectibles, so they can be held in an IRA. They must be produced by a manufacturer or refiner that meets minimum fineness requirements.

Gold bars and silver coins must have a fineness of 0.999+. Platinum bars must be 0.9995+. They can be produced by a private company or an accredited refiner.

Proof coins must be in perfect condition. They must also include a certificate of authenticity and be packaged in their original mint packaging.

Invest in a company with a “white-glove” service

Investing in a precious metal IRA company with a “white-glove” service means receiving a full education program that includes free seminars, webinars, and other valuable investment resources. In addition, clients have direct access to a specialist who will walk them through every step of the process.

There are many different companies to choose from when it comes to acquiring a precious metal IRA. Each has its own unique setup and setup processes. However, there are some general features that every reputable gold IRA company has in common.

One of the best ways to protect your gold IRA purchase from fraud is to invest in a company that offers armored vehicles to transport your metals. Some gold IRA firms also offer a variety of physical precious metals for purchase.

6 Ways to Improve Your Software Sales

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StrategyDriven Marketing and Sales Article |Software Sales|6 Ways to Improve Your Software SalesWith the growing number of software development companies comes competition. For this reason, you need to devise a strategy to stand out from the competition. This involves improving the quality of your software product. It also involves building a well-established marketing plan to attract and convert new clients, encourage existing clients to renew software licenses, and promote additional products to existing clientele. Read on for six ways to improve your software sales and achieve your bottom line within no time.

1. Identify your target audience

Closing as many software sales as possible can be difficult if you try to grab everyone’s attention. For this reason, you should focus your marketing efforts on people interested in your products. Conduct extensive research to identify and understand your target customer, their job responsibilities, their struggles and goals, how they make a purchasing decision, what prompts them to purchase, and what would keep them from buying.

Next, leverage audience segmentation. This involves dividing your ideal customers into segments based on specific criteria such as shared interests, behaviors, and needs. You should then tailor your marketing and sales content to the needs of each segment to enable you to generate more qualified leads and increase software sales.

2. Provide free demos

Most marketers today exaggerate their product capabilities to close more deals. This, combined with the vast upfront or ongoing expenses of purchasing software, causes most clients to be hesitant to make a buying decision. For this reason, consider giving them a free demo to see first-hand how your product adds value to their organizations.

You can allow potential clients to download a copy of your product via your website. Once the clients are convinced that your software is beneficial to their business, they can then purchase the activation key to buy the full copy.

Ensure you first interact with potential clients and ask relevant and insightful questions before offering a free demo to familiarize yourself with their wants. This will help you personalize each aspect of the Sales Demo Environments to provide features and information that reflect your target audience’s needs and requirements.

3. Optimize your content

Did you know mobile phones account for 62% of internet searches? A study by the Mobile Marketing Association further shows that mobile devices play a critical role in each phase of the buyer’s journey because they allow customers to access essential details with a single click. For this reason, optimizing your content for various devices, including smartphones, computers, and tablets, is critical to provide customers with a positive user experience. Providing a positive user experience helps customers to take the desired action, enabling you to generate more income.

Be sure to optimize the size of your content, fonts, call-to-action buttons, and the website to make your content accessible from multiple devices. Ensure your emails are also accessible via mobile and desktop.


4. Invest in affiliate marketing

If you are looking for a cost-effective way to improve your software sales and boost brand awareness, consider investing in affiliate marketing. Affiliate marketing involves paying bloggers, among other eCommerce businesses, to market your software on your behalf. However, affiliates do not hold stock, and you only pay a commission for the products sold. Excellent affiliate marketing partners for your software development company could be IT bloggers specializing in software reviews. They could include an affiliate link to your software in their blogs, and their readers could follow these links to make purchases.

5. Use social media marketing

With over 4.6 billion people worldwide on social media, marketing on different social channels is an affordable and effective way to target a larger audience and increase brand awareness. Be sure to identify a social platform like LinkedIn or Facebook, where your target customers often spend most of their time to create a personalized social media marketing campaign.

You should then create informative social media ads that show prospects what your software does. Publish high-quality content that resonates with your client’s needs, pain points, behaviors, and interests. Consider also incorporating GIFS, images, videos, and emojis in your content to engage your target audience and get them to take action.

6. Build a reward system

Building brand loyalty is critical, especially when providing a product that requires customers to renew licenses. Instead of spending thousands of dollars on campaigns to attract new customers, consider investing in a reward system to improve your existing customer’s performance. You could offer discounts, promo codes, and freebies to enhance your software sales.

Endnote

Improving your market share in software sales can take time and effort. Identify your target customers, provide free demos, optimize content for various devices, invest in affiliate and social media marketing, and build a reward system to improve your software sales.