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StrategyDriven Podcast Special Edition 13 – An Interview with Michael Dunn, author of The Marketing Accountability Imperative
/in Marketing & Sales, StrategyDriven Podcast/by StrategyDrivenStrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.
Special Edition 13 – An Interview with Michael Dunn, author of The Marketing Accountability Imperative explores the challenges and solutions to creating alignment between an organization’s strategic and marketing plans and accountability to achieving predetermined marketing results. During our discussion, Michael Dunn, author of The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments and CEO and Chairman of Prophet, shares with us his insights regarding:
- what marketing accountability is and how it benefits an organization
- three Horizons organizations go through in order to achieve marketing accountability
- landmines and enablers to achieving marketing accountability
- common marketing performance metrics used by accountable organizations
Additional Information
Complimenting the outstanding insights Michael shares in The Marketing Accountability Imperative and this special edition podcast are the additional resources accessible from his organization’s website at www.Prophet.com. Michael’s book, The Marketing Accountability Imperative, can be purchased by clicking here.
About the Author
Michael Dunn, author of The Marketing Accountability Imperative, is CEO and Chairman of Prophet, a marketing consultancy that helps senior executives balance their organization’s short-term business needs against their long-term growth goals. Michael and his organization serve numerous Fortune 500 companies including GE, Johnson & Johnson, Staples, UBS, and American Airlines. To read Michael’s full biography, click here.
Podcast: Play in new window | Download (Duration: 35:37 — 48.9MB)
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Leadership Inspirations – Inspiring Leadership
/in Leadership Inspirations/by StrategyDriven“Our chief want is someone who will inspire us to be what we know we could be.”
Ralph Waldo Emerson
American essayist, philosopher, and poet
True leadership is inspirational; motivating individuals to become far more than what they currently are. Leadership is not about coordinating activities, setting deadlines, and reporting status; those activities are the work of managers.
Leadership is visionary, creating a picture of a better alternative tomorrow and then inspiring others to passionately seek that vision with a level of commitment that is often unexplainable. There are instances of this type of leadership all around us, the leadership provided by the brave men and women who in our moment of greatest need do the unimaginable to keep us safe from fire, flood, and those who would do us harm. There are also leaders like Matt Harding, who inspired thousands of people from around the world to join together in the fellowship of the dance to make the video “Where the hell is Matt?”.
Where the Hell is Matt? (2008) from Matthew Harding on Vimeo.
“Management creates order where there would otherwise be chaos. Leadership inspires the achievement of greatness.”
StrategyDriven Contributors
Management Observation Program Best Practice 3 – Use of Standard Observation Forms
/in Management Observation Program, Premium/by StrategyDrivenIn order to be fully effective, a management observation program must have credibility with those being observed and provide organizational performance improvement information. Credibility is established when those observed can expect both repeatable evaluations by one manager and consistent evaluations by different managers for a given job performance relative to established standards. Organizational performance improvement information is yielded when evaluation data from across the organization is aggregated; providing insights to the common patterns of desired and undesired employee behaviors.
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Project Management Best Practice 5 – Define Success First
/in Premium, Project Management/by StrategyDrivenProjects and the organizations supporting them share a key characteristic; they both deploy human, financial, and material resources to achieve defined goals. So like organizations, projects must have specific goals against which the project manager’s decisions and team member actions are focused. Like mission measures, results-based project goals should be defined before work begins and refined as scope and/or circumstances change. Only when this occurs can a project be effectively managed and efficiently completed.
Hi there! Gain access to this article with a StrategyDriven Insights Library – Total Access subscription or buy access to the article itself.
Subscribe to the StrategyDriven Insights Library
Sign-up now for your StrategyDriven Insights Library – Total Access subscription for as low as $15 / month (paid annually). Not sure? Click here to learn more. |
Buy the Article
Don’t need a subscription? Buy access to Project Management Best Practice 5 – Define Success First for just $2! |