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To PR or not to PR: PR is not a verb!
This is not an article debating the changing landscape of the public relations or advertising industry, or preaching best practice advice, but rather an examination of the two simple letters that encompass all that we (as communications professionals) do: PR.
As a public relations professional, I respect that there are some commonplace misconceptions about what “we” do here at our agency, and likely every other PR agency on the planet for that matter. The perception of what we do is made worse by certain reality television shows that not only make me want to claw my eyes out but insult my intelligence and profession as well. There is a significant difference between a PR firm and a publicist – which allows me illustrate my point: all publicity is PR, but not all PR is publicity.
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About the Author
Allison Brinkman
PR Manager, Eisen Marketing Group
[email protected]
Alli found herself saying the same thing Greeks have been saying for centuries when she provided an opportunity to work with EMG clientele: Opa! (Hooray!) An adventurer at heart, she constantly seeks new challenges and celebrates unconventional solutions. No need to cross the Mediterannean and absolutely no Trojan Horse – she is what she is, and that fresh, candid honesty makes for one serious professional.
A diehard Ohio State Buckeye football fan, she knows the value of a little friendly competition – and even has a trivia-loving alter ego ‘BMoney’ to honor that streak. When it comes to clients, however, she isn’t afraid to roll up her sleeves, put her game face on and ensure nothing less than the best. Scarlet. Grey. All colors. All colours – she integrates impossible to absolutely.
Having lived abroad twice in both France and Luxembourg, Allison takes advantage of her global perspective in everyday life, and applies that knowledge when discussing global and cultural differences. Her ‘let’s go!’ attitude will gladly take her to the ends of the earth in search of answers, inspiration or just out of curiosity. Give her a minute (or 10), and she’ll gladly tell you all about winter in Stockholm or the music scene in Prague. Go Ask Alli…
Is it the or is it THEE.
Allison is a graduate from The Ohio State University, and has worked in marketing, public relations and event planning for Paramount’s Kings Island, The Columbus Zoo and Aquarium and UWeekly Newspaper.
Larry Myler is CEO of By Monday, Inc., a consulting firm specializing in profit enhancement through employee engagement. Previously, Larry was president of VitalSmarts, serving from 1992-2001. Larry is a serial entrepreneur with six startups under his belt. Over the course of his thirty-year career, he has helped others improve their businesses by consulting and training for leadership teams and employees in the areas of interpersonal communication, profit enhancement, organizational efficiency, survey research, and more. Past clients include companies such as AT&T, Shell Oil, Lockheed Martin, and Ford Motor Company.
, available from Amazon.com and bookstores nationwide. Readers can find Larry Myler’s free online tool, the Profit Proposal Generator, at 
Is it still wrong if I don’t get caught? YES!
On February 2, Dow Jones reported the Obama Administration’s decision not to expand the U.S. Strategic Petroleum Reserve as had been provisioned under the Energy Act of 20051. Energy Secretary Steven Chu indicated the basis for the decision was that the current reserve of 727 million barrels of crude oil met international standards.
“There is a price for success but there is also a price for failure. Given the choice, the price of success clearly has the best return on investment.”
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