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StrategyDriven Podcast Special Edition 46 – An Interview with David Axson, author of The Management Mythbuster

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 46 – An Interview with David Axson, author of The Management Mythbuster explores the common errors made when executing time-honored strategic planning and business management practices and how to avoid these mistakes; subsequently improving management’s effectiveness and the organization’s bottom line. During our discussion, David Axson, author of The Management Mythbuster and President of the Sonax Group, shares with us his insights and illustrative examples regarding:

  • whether many time-honored business principles need to be changed or the way in which they are implemented needs improvement
  • the role of the mission statement and the qualities of a good mission statement
  • circumstances when consultants should be hired and the actions managers should take to ensure their consultants add real value
  • principles to follow when using forecasts as a planning tool
  • how to motivate prudent long-term risk-taking even at the realization of near-term costs
  • why there is no such thing as an IT project
  • what should be done to enhance the value of financial information such that it creates real, value-adding decision-making information for executives and managers

Additional Information

In addition to the outstanding insights David shares in The Management Mythbuster and this special edition podcast are the resources accessible from his website, www.DavidAxson.com.   David’s book, The Management Mythbuster, can be purchased by clicking here.

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About the Author

David Axson, author of The Management Mythbuster, is President of the Sonax Group, a business advisory firm. He is a former head of corporate planning at Bank of America and was a co-founder of The Hackett Group. He is a sought-after speaker and writer on business strategy and management and is widely regarded as a thought leader in the industry. To read David’s complete biography, click here.

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Getting to the Top: Strategies for Career Success

How do you know if a road will get you where you want to go if you don’t know where you are headed? You need a destination in mind to be able to evaluate and select a route that will get you there. Similarly, a career strategy enables career success.

Career success starts with understanding your long-term goal. Most people have an idea about the next step in their career, their next job: I want a promotion; I want to be a marketing manager or a financial analyst. That’s a great start but what is your long-term objective? I find in interviewing that many people are uncomfortable answering the question, “Where do you see yourself in 5-10 years?”


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About the Author

Kathryn Ullrich heads Kathryn Ullrich Associates, a Silicon Valley executive search firm, and Alumni Career Services for UCLA Anderson School of Management. She is the author of Getting to the Top: Strategies for Career Success (2010), and may be reached through www.GettingToTheTop.com.

Management and Leadership Best Practice 2 – Providing the Tools

At one time or another, we have all been told that we should use the right tools for the job. And it’s easy to understand how using the proper tools and possessing the appropriate skills helps a given assignment proceed at optimal efficiency; which is also to say at the lowest cost.


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StrategyDriven Editorial Perspective – America’s Oil Addiction

StrategyDriven Editorial Perspective podcasts examine the unnecessary marketplace uncertainty created by today’s headline events and the actions business leaders should take to ensure their organizations succeed under these circumstances.

In America’s Oil Addiction, we are joined by Lewis Reynolds, author of America the Prisoner: The Implications of Foreign Oil Addiction and a Realistic Plan to End It. Lewis shares his thoughts on America’s seemingly endless need for foreign oil and the actions business leaders should take to strengthen their organizations while helping to end our addiction, including:

  • the significant issues America’s oil addiction brings with it
  • actions that should be taken to end America’s addiction to foreign oil from a national perspective
  • actions business leaders should take that will serve to both end America’s oil addiction and help improve their organization’s bottom line
  • specific business sectors and offerings representing business opportunities that leaders should consider pursuing in light of America’s effort to reduce its oil consumption

Additional Information

In addition to the invaluable insights Lewis shares in America the Prisoner and this StrategyDriven Editorial Perspective podcast are the resources accessible from his website, www.AmericaThePrisoner.com.   Lewis’s book, America the Prisoner, can be purchased by clicking here.

Information related to America’s oil addition as discussed during our conversation are available from the following sources:

“The term Peak Oil refers to the maximum rate of the production of oil in any area under consideration, recognizing that it is a finite natural resource, subject to depletion.”

Colin Campbell, PhD
Founder and Honorary Chairman
Association for the Study of Peak Oil & Gas

Energy Sources and Consumption

  • Annual Energy Outlook, 2010 by the U.S. Energy Information Agency (released May 11, 2010)
  • Annual Energy Review, 2009 by the U.S. Energy Information Agency (published August 2010)

Peak Oil Projections

An impressive representation of the peak oil concept has been captured by The Oil Age Poster.


About the Author

Lewis Reynolds is author of America the Prisoner: The Implications of Foreign Oil Addiction and a Realistic Plan to End It. Lewis has spent years as a financial advisor and consultant to a wide range of companies, particularly in the energy industry. His billions of dollars worth of transaction and advisory experience, background in economics, and passionate desire to help renew America’s promise provide unique perspective on our energy dilemma. Working with pioneer energy companies, he has gained inside knowledge of the technologies that can change our world. To read Lewis’s full biography, click here.