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“In business or in football, it takes a lot of unspectacular preparation to produce spectacular results.”
Roger Staubach
United States Naval Academy graduate, Heisman Trophy winner and legendary Hall of Fame quarterback for the Dallas Cowboys (1969 – 1979)
This series of articles explores the connection between relational leadership and employee retention. I discussed creating a ‘learning – thinking’ organization in the first article and a trusting organization in the following two. This final article examines creating a respected organization.
Respected organizations are often marked by the depth of esteem in which the community holds them. Because the community embraces the company, it produces a deep sense of pride in the employees. Community Marketing becomes strategic to a respected organization.
Relational Leadership is people-centric. People are defined in the relational diagram as employees, vendors, customers, and community. Many business plans leave out the community component or treat it lightly deeming it disconnected to the business purpose. Actually, a Community Marketing strategy helps define the business purpose and elevates the concept.
Figure 1: The Community Marketing Strategy
The relational diagram involves the entire spectrum of people. Just like the Building Blocks of Trust, you can’t skip a people component and be truly relational.
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About the Author
Frank McIntosh is author of The Relational Leader
(Course Technology PTR, Cengage Learning 2010). During his 36 year career, Frank has worked with many of the most recognized companies and executives in the world. He has provided consulting services for peers across the country and helped initiate Junior Achievement programs in Ireland, the Ivory Coast, Oman, the United Arab Emirates, Bahrain, and Uzbekistan. Frank was inducted into the Delaware Business Leaders Hall of Fame in October 2008, one of 38 individuals so honored and the first not-for-profit executive to receive this distinction in Delaware’s 300 year business history. To read Frank’s complete biography, click here.
For more information regarding this subject, visit Frank McIntosh at his website www.FJMcIntosh.com.
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.
Special Edition 51 – An Interview with Priscilla Nelson and Ed Cohen, co-authors of Riding the Tiger examines what it takes to lead a thriving global organization through an Enron-like catastrophic event. During our discussion, Priscilla Nelson and Ed Cohen, co-authors of Riding the Tiger: Leading Through Learning in Turbulent Times
, share with us their insights, personal experiences, and illustrative examples regarding:
a brief history of the catastrophic events that took place at Satyam Computer Services and the impact those events had on the companyAdditional Information
In addition to the incredible insights Priscilla and Ed share in Riding the Tiger and this special edition podcast are the resources accessible from their websites, www.NelsonCohen.com and www.RidingTheTiger.com. Priscilla and Ed’s book, Riding the Tiger, can be purchased by clicking here.
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About the Authors
Ed Cohen & Priscilla Nelson, partners at Nelson Cohen Global Consulting ( www.NelsonCohen.com), provide thought leadership and strategic guidance to leaders and companies around the world. They are co-authors of Riding the Tiger: Leading Through Learning in Turbulent Times (www.ridingthetiger.com) published by ASTD 2010.
Ed has worked in more than 40 countries with organizations including Booz Allen Hamilton, Satyam, Seer Technologies, National Australia Bank, Larson & Toubro and the World Economic Forum. He is the only Chief Learning Officer to lead two companies to ASTD BEST Award #1 ranking; Booz Allen Hamilton and Satyam Computer Services (only company outside United States to achieve this).
Pris has 30 years of experience with Fortune 500 companies around the world. She has received international acclaim for her work in global leadership development, diversity and executive coaching.
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The clock is ticking: next year, in 2011, the oldest of the 76 million Baby Boomers turn 65. While that has long been considered traditional retirement age, Boomers are known for bucking the system. Many will decide to stay in the workforce and replenish their savings and retirement accounts. But when they do leave, they will take with them years of institutional knowledge acquired on the job.
Workplace demographics paint a startling picture: Almost 40 percent of the U.S. workforce is between 45 and 64. Many business leaders are beginning to ask some tough questions: who will replace Boomers when they leave? Will younger workers have the knowledge and skills to run our organizations when they do? Companies in many industries stand to lose significant numbers of highly skilled, tenured workers. But that’s not all they’ll lose. After years on the job, Boomers have developed deep, often intuitive knowledge about their company’s way of doing business and the relationships that have made them successful – and much of that could be lost as they walk out the door.
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About the Authors
Ken Ball is a Baby Boomer and has been tracking issues relating to aging in the workplace for several years. At TechProse, he drives business development for the consulting firm that specializes in knowledge/content management, training, and documentation for major U.S. clients. He has more than 30 years of experience in corporate sales and marketing, including years in book publishing business, working for IDG Books, publishers of the …For Dummies computer and general reference books. He has a marketing communications degree from Bradley University.
Gina Gotsill is a Gen X writer who has studied journalism at San Francisco State University and University of California, Berkeley. She is also a fellow of the Poynter Institute, a journalism think tank based in St. Petersburg, Florida. Gina has covered a wide range of business topics that include keeping Boomer skills in the workplace, teaching finance to non-finance professionals, and growth and change in urban and suburban business clients.
For more information about Ball and Gotsill and Surviving the Baby Boomer Exodus
(Course Technology PTR, Cengage Learning 2010), please visit their website www.survivingtheboomerexodus.com.
The outcomes of substantive change can seldom be fully anticipated; and changes to organizational performance measures are no exception. Performance measures drive executive and managerial decisions and personnel actions and, over time, shape these behaviors to achieve optimal results relative to the established measures. Thus, changes to performance measures serve to change behaviors in predictable and sometimes unpredictable ways.
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