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10 Tools to Audit Your Site

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Gaining clarity on where your site really is, is half the battle. SEO must be looked at through 2 lenses – lens 1 has to do with your site, lens 2 is your competition. To move forward and spot opportunities, you have to get your arms around your strengths and weaknesses and that of your competition.

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About the Authors

Jason Hennessey is an internationally-known Search Engine Optimization (SEO) expert. Over the past seven years, Jason has been a vigorous student/practitioner of search marketing – dissecting, testing, debunking, and reverse engineering the major search algorithms.

As the director of SEO at Everspark, Hennessey oversees search marketing campaigns for high profile celebrities, lawyers, politicians and Fortune 500 companies. Within the industry he is known as ‘The Secret Weapon‘ people call on when they want to rank for extremely competitive terms in short periods of time. Jason played an instrumental role in turning Everspark Interactive into a $1.2 million agency in only three months.

Chris Watson is a 20-year marketing veteran, with a wealth of knowledge and experience in the magazine publishing industry. Over the span of his career, Chris has won numerous industry awards for his work with the InfoLink stable of publications in Australia.

In January 2010, he partnered with three colleagues to create a full-service SEO agency called Everspark Interactive. With Chris’s extensive background and creative vision, he has helped grow Everspark Interactive into a $1.2 million company in just three months; making it one of Atlanta’s fastest growing new companies.

StrategyDriven Podcast Episode 38a – Overcoming Resistance to Change, part 1 of 2

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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Episode 38a – Overcoming Resistance to Change, part 1 of 2 explores the three different types of resistance frequently encountered when implementing a business change, how to recognize each type, and the actions change leaders can take to overcome each of these objections. During our discussion, Rick Maurer, author of Beyond the Wall of Resistance: Why 70% of All Changes Still Fail – and What You Can Do About It, shares with us his insights and illustrative examples regarding:

  • whether resistance has to occur with every change or if it can be avoided
  • what resistance to change is
  • the three types of change resistance and risks associated with each
  • how change leaders can recognize the first type of resistance to change
  • actions leaders should take to overcome this type of resistance

Additional Information

In addition to the outstanding insights Rick shares in Beyond the Wall of Resistance and this edition of the StrategyDriven Podcast are the resources accessible from his websites, www.RickMaurer.com and www.ChangeManagementNews.com.   Rick’s book, Beyond the Wall of Resistance, can be purchased by clicking here.

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About the Author

Rick Maurer, author of Beyond the Wall of Resistance, is a renowned change management expert, speaker, and bestselling author. He is an advisor to business leaders from a variety of organizations throughout the world, including major Fortune 500 companies, as well as private and nonprofit institutions in industries such as aerospace, healthcare, government, professional associations, telecommunications, and finance. Rick’s opinion has been sought by The Wall Street Journal, The Washington Post, Investor’s Business Daily, Fortune, USA Today, and The Economist. To read Rick’s complete biography, click here.

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Minding Your Manners Online: Eight Lessons in Netiquette That Will Help You Succeed in Social Media Charm School

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Social networking provides companies with a user-friendly, fast, and far-reaching way to connect with employees and clients. But as with face-to-face meetings, there are certain rules of etiquette that must be followed to achieve the desired outcome.

The Internet is a big, limitless place where the rules of everyday life don’t always apply. You can be whomever you want to be and say whatever you want to say…right? Well actually, no, you can’t – or at least, you shouldn’t. Especially if your online presence is connected to your professional image. The fact of the matter is, just as there is proper etiquette in the ‘real’ world, there’s a right way and a wrong way to behave in the online world, too. In fact, how you choose to communicate can have a very real impact on your relationships with employees, customers, and partners.

For some reason, many people seem to think that using social media gives them a pass to leave manners and etiquette behind. They don’t realize that social media can actually be a critical vehicle by which to engage customers and inspire employees.

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About the Author

Barry Libert is the author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. He is Chairman and CEO of Mzinga®, the leading provider of social software, services, and analytics that improve business performance. Barry has published five books on the value of social and information networks. He is a regularly featured keynote speaker at industry associations and for leading companies on the power of social media. He has been published in Newsweek, Smart Money, Barron’s, The Wall Street Journal, and The New York Times, and he has appeared on CNN, CNBC, and NPR. Barry currently serves on the Board of Directors at Innocentive and The SEI Center for Advanced Studies in Management at The Wharton School of the University of Pennsylvania. To learn more about Barry, click here.

Project Management Best Practice 8 – Roles and Responsibilities Matrix

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Projects optimally progress toward the achievement of their ultimate goals when team members individually and collectively contribute to the completion of project tasks in a non-redundant fashion. While project schedules should assign individuals or groups of individuals to each task, the schedule itself is not likely to include minute tasks or to clearly assign the very specific nuanced contribution of each individual within a group assigned to a task. Another tool, the roles and responsibilities matrix, provides the needed performance assignment clarity for those minute undocumented tasks and group activities; helping eliminate the risk of redundantly performed work that would unnecessarily slow progress and raise costs.

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Win Loss Analysis: A Strategic Imperative

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The first question salespeople ask themselves when they lose in a new business situation is, “Why did I lose?” Salespeople often ask prospects why they lost a deal, but they don’t typically get a straight answer. In fact, according to sales research data, the complete truth from prospects is shared only 40 percent of the time. This means that on average, in 60% of new business situations, salespeople do not have a complete and accurate understanding of why they lost.

Understanding why a deal is won or lost is critical, yet most sales teams and companies have a limited understanding of the true reasons for winning and losing. Clearly there is a significant opportunity for many companies to improve their close rates by better understanding prospect perceptions.

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About the Author

Richard Schroder is president of Anova Consulting Group, a leading market research and consulting firm focused on Win Loss Analysis and Client Satisfaction Research. He is a sought-after speaker and a recognized thought leader in Win Loss Analysis. He is the author of a new book, From a Good Sales Call to a Great Sales Call (McGraw-Hill, 2011). To read Richard’s complete biography, click here.

Learn more about the Anova Consulting Group at www.TheAnovaGroup.com.