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How explainer videos plays important role in your startup business strategy

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In today’s scenario, videos are gaining ample popularity not just due to its excellent benefits, but also due to its affordability and effectiveness. Indeed, videos are helping businesses to hit their goals. Video marketing allows marketers to grab the visitor’s attention in a very short span of time.

By creating alluring and informative explainer videos, one can easily express almost everything and make people familiar with your business offers. Yes! With 90-sec video, you can easily add value to your business marketing and make your brand globally recognized.

Still not satisfied? You are at the right place. Through this article, I will take you through various reasons that will help you understand why 90% of the businesses are using explainer videos to complete their desired actions and achieve their business goals.

How explainer videos can help startup businesses to gain success

Let’s get started…

Generate more traffic

When we talk about startup business, then going viral is one thing that can help them improve their business productivity. And to increase web traffic, videos play a great role. A viral video will help you gain popularity and allow visitors to know how the organization can help them achieve their goals.

According to the analysis, 82% of internet traffic comes from attractive videos. If your videos are good, you can easily double your organic search traffic. Remember, the more the traffic, the higher the conversions. So, if you want to see fantastic results in your startup marketing strategy, then don’t forget to add videos in your plan.

>Improves brand awareness

Another reason why organizations are using explainer videos is to increase their visibility on the web. Increasing brand awareness is another step that can help you increase your customer base and sales. And to achieve such desires, videos help a lot!

Uploading videos on the right platform will help you raise the awareness of your brand and allow you to make the right decision at the right time. According to HubSpot, 85% of the customers always prefer watching videos from the brands.

So, if you want to streamline your startup business strategy and increase the number of sales without putting much effort and time, then start creating short and creative explainer videos.

StrategyDriven Online Marketing and Website Development Article | How explainer videos plays important role in your startup business strategy

Source: walkaroundvideos

Prefer reading- 5 Ways to incorporate an explainer video to your marketing strategy

Highly affordable and effective

No matter whether it’s a startup or a huge organization, every organization wants to generate a positive impact on their business without breaking the banks. Well! That’s where videos come into play.

The best part about the explainer video is that you don’t have to invest huge money. There are various softwares and video production companies that allow individuals to produce videos faster that are both clearer, enjoyable and affordable. So, start leveraging the power explainer video to measure the success of your business without breaking your banks.

Earn a better ROI

Videos also play a vital role when it comes to long term investment and ROI. If you are spending money on creating videos, then you can expect a huge return. Around 51% of marketers consider videos as one of the best types of content that generate huge ROI.

According to the research, 85% of the people are likely to make a purchase after watching explainer videos. So, if you want to hype up your business sales and increase conversions to generate better ROI, then start investing in videos, as video marketing has huge scope in improving the opportunities and staying competitive.

Makes the explanation easy

For a startup, explaining the product or service is not a cakewalk. But yes! With explainer videos, it is something that is possible. If you have explainer videos on your landing pages, you can explain complex products/services easily.

According to the statistics, 97% of the organizations believe that with the help of explainer videos, it becomes really easy to make people understand the concept/products/services easily. Always remember, more will be the understanding of the concept, the easier it becomes to engage the visitors and convert them into leads.

Around 69% of the people get to know about the product or services by watching effective videos. Thus, to make people better understand the concept, start using video in the best possible way. Whenever you create a video, make sure it has a proper story.

Encourage social shares

Have you ever realized whether social sharing can help you enhance your productivity? Yes! The organizations that are focusing on their social media, such as Facebook, Twitter, Youtube, etc. are able to analyze their sales and increase their productivity. And to increase the number of social shares, videos can help a lot.

According to the statistics, the organizations that are creating social videos are able to generate 1200 times more shares as compared to long formatted content and images. Always remember, the higher the number of shares, the more the revenue.

So, if you want to see better results for your startup business, then upload entertaining and effective videos on your social media and see a positive impact on your ROI.

StrategyDriven Online Marketing and Website Development Article | How explainer videos plays important role in your startup business strategy

Source: position2

Rank Better in Google Search

Almost every business wants to appear in the top searches of Google. Because if your website is ranking at the top, then the chances to attract more visitors and convert them into quality leads increase. To increase the website ranking, you can add videos in your marketing strategy.

According to the analysis, the organizations that are creating videos are 53 times more likely to show up at the top of Google. Yes! Videos can act as a core element for your marketing strategy. But, whenever you produce videos, always have your target audience in mind. It will definitely allow you to see fantastic results in a short span of time.

In a Nutshell

There are no two opinions that videos are both economic and effective parts of digital marketing. It helps both startups and huge organizations in capturing leads and escalating their business growth. Having an engaging and educational video not only helps in promoting business but also allows in building strong customer relations.

So, if you want to create real miracles and take your startup business at the next step, make the best use of explainer videos. But still, if you have any query, or want to add something in the above list, feel free to share your opinions in the comment section added below.

How To Start Your Own Online Business?

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StrategyDriven Starting Your Business Article | How To Start Your Own Online Business?Either being adhered to a 9 to 5 job that you detest or maybe being worried about job security are valid justifications for intuition on how to begin your own online business for nothing. It truly is conceivable to make it go and beneficial without contributing any of your own wells deserved money.

So what’s halting you? The appropriate response generally is you. I realize it is difficult however the initial step is in every case simply choosing and beginning. With a conventional business that choice consistently conveyed an incredible danger since you needed to “invest” your own money before you could get something fully operational. Regularly it took, at any rate, a year prior to you could hope to perceive any benefits.

Thank heavens for the internet. One of the best business models that exist is that of affiliate marketing and the best news is that you can start hazard free since you don’t need to go through any cash to begin. Not just does it cost nothing to get your online business ready for action, on the off chance that you are committed and buckle down you can win a lot of cash.

Billions of dollars are gone through consistently online and as an affiliate advertiser, you can get a commission on deals you create for a great many organizations that depend on affiliates to drive business to them. It’s a straightforward enough standard however there is a considerable amount to learn so as to be effective.

Fortunately, this ability, albeit essential, isn’t hard to the point that the normal individual can’t ace it. It just requires some exertion and a brief period. The prizes are incredible to the point that it unquestionably merits your time.

On the off chance that you need to begin your own online business, here is a portion of the things you have to learn on the most proficient method to begin your own online business.

Choose a business thought

This initial step probably seems like an easy decision. Yet, you’d be shocked how regularly potential business visionaries hop ahead to marking or web improvement before having a firm thought set up.

Master everything about the internet

On the off chance that you need to figure out how to begin your own online business, you ought to learn not just the nuts and bolts about how you utilize the internet yet in addition figure out how most online businesses work online. You might need to find out about how web sites get into the head of the search engines, how you can get more online visitors to your website, and what the basic highlights of well-known websites are.

Approve your business thought

After you’ve discovered that you should begin a business and have thought as a top priority, you have to approve it. This cycle can be as straightforward as talking with likely clients, posing inquiries about their needs, and in the event that they’d think about your answer. In any case, when beginning an online business there are extra techniques you can utilize to test the market.

Start your business plan

When you’ve decided expected enthusiasm for your business, it’s an ideal opportunity to begin building up your business plan. Fortunately, as you’ve experienced the way toward characterizing and approving your thought, you’ve really spread out the underlying bits of your business plan. In any case, presently you have to put it in a configuration that you can use to seek after subsidizing, gauge financials, and routinely revisit as your business develops.

Get your own domain

Despite the fact that it is conceivable to make a website liberated from the different web facilitating sites, getting your own domain and your own URL address that best portrays your business can assist you with making your online business look set up and proficient also. It will likewise assist you with getting great traffic from the search engines and can be effectively recalled by your target customers.

Make an expert looking website

Contingent likewise upon the sort of business that you are planning to set up, you need to ensure that your website is expertly made and is satisfying to the eyes of your online visitors. On the off chance that you are not capable of making a website, you can enlist freelance website creators and programmers who can furnish you with such administrations.

Compose great contents

One of the primary things that you have to consider in figuring out how to begin your own online business is to figure out how to compose powerful advertisement duplicates. Copywriting is undoubtedly a significant factor that can help acquaint your business with the online populace. It is significant that you become familiar with the rudiments, stay away from the most well-known missteps and on the off chance that you don’t have the advantage of the time to compose, you can generally enlist freelance publicists who are skilled recorded as a hard copy viable advertisement duplicates.

Distinguish your target market

Particularly on the off chance that you are simply beginning with your business, it is critical to decide the gatherings of individuals that you need to showcase your items. Remember that the individuals online are of various ages, various preferences, and inclinations, and they originate from anyplace on the planet, so ensure that you obviously characterize whom you will sell your items.

Get online visitors to your website

In the online world, this is called traffic. Obviously, you don’t simply discover online visitors from anyplace else. You need to remember that these online visitors can be changed over to benefit and you can possibly do that if your online visitors are those keen on your business or your items. To assist you with finding these online visitors, there is a great deal of internet marketing strategies you can utilize. From pay per click marketing to search motor enhancement, you can get expected customers to visit your site. You can get these administrations from internet marketing organizations who are happy to assist you with setting up your business online.

Keeping up your online business

Eventually, beginning an online business is like beginning a business with a physical customer facing facade. You’ll actually need to approve your thought, work together planning and you’ll profit by ensuring you comprehend your assessment commitments from the beginning. Simply don’t think little of the significance of assembling a useful website and getting it before your target market.

Conclusion

We have all envisioned or needed to begin our own online business, however the central issue is the place and how to begin your own online business. The initial step is to choose what kind of business to begin online. It could be an expansion of a business you as of now disconnected or it could like a large number of others be a business simply dependent on line.

The one serious mix-up numerous individuals make is that they think they have discovered an extraordinary item and they need to offer it to however many individuals as would be prudent, and there isn’t anything amiss with this. The main issue is that it doesn’t make a difference how incredible the item is, on the off chance that there isn’t a business opportunity for that item, at that point, it won’t sell.

About the Author

I Rahul Raghuwanshi is an SEO specialist and SEO Content Writer at Special Oilfield Services. Special Oilfield Services is one of the best oilfield companies in Oman and UAE. We provide optimal drilling and completion, instrumentation, mechanical and reliability asset management, chemical solutions, and drilling and completion services along with reliability and asset integrity services, to oil and gas in all over the globe. With our latest and most advanced techniques we deliver best results to our customers. For more information visit our official website speciloilfield.com.

5 Key Considerations When Buying A Business

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StrategyDriven Starting Your Business Article | 5 Key Considerations When Buying A Business

Building a business from scratch is a challenging and lengthy process. Many professionals prefer to achieve their entrepreneurial dreams by purchasing an existing business. Perhaps you’ve been considering this venture and are wondering how to take the first steps? To help you get started on your journey, take a look at these five key considerations when buying a business.

1. Determine your needs

Before you start looking for businesses to purchase, it’s important to determine your needs. Your criteria will likely include several different factors:

  • Size: Are you looking to purchase a small, large, or mid-sized business? Large businesses may appear more attractive (profit wise). Small businesses are usually easier to manage.
  • Location: Which location are you looking to buy in? Remember that the location will have a direct impact on the company finances.
  • Industry: Which industry are you looking to purchase in? It’s wise to work with professionals who deal with buying and selling within your chosen industry specifically. For example, BSF specializes in the purchase and sale of funeral home businesses.

2. Prepaid expenses

Usually, prepaid expenses will not be included as part of the purchase price. You’ll need to separately determine what these expenses are. Failing to gain the correct info about prepaid expenses could severely affect your budget. You’ll want your budget to be air-tight from the get-go, so it’s essential to factor in all costs.

3. Assess growth potential

When you are considering buying a business, you will need to assess its potential for growth. You can do this by completing market research and by closely studying the future profit projections. When you’re liasing with the sellers, it’s important to establish the reason for the sale. Determine any problems which you may encounter when attempting to grow this business in the current market.

4. Due diligence

Due diligence is one of the most important aspects of any business sale. The process involves a full investigation of the legal and financial aspects of the company. Typical areas of investigation include real estate, employees, contracts, and finances. You should not enter into a contract until a trained lawyer has completed your due diligence process. The business in question will likely use a data room so that both parties can access the documents that they need. At this stage, you can draft a letter of intent; this letter should state the potential agreement. The letter of intent is not a contract, and the contract should not be signed until the due diligence process is complete.

5. Hire a business broker

Perhaps you’re having trouble finding a business that meets your needs? In this case, it can be useful to use a business broker. A broker will help you to pre-screen businesses, and negotiate deals. You’ll need to exchange plenty of data throughout the process, and it can be useful to have professional support.

Buying a business is a huge decision, and so no aspect of the procedure should be rushed. With the right team of professionals behind you, the decision-making process is far easier.

Facts About LLCs All Business Owners Should Know

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A Limited Liability Company or an LLC is a company structure that borrows some features from Corporations and others from Partnerships.

Similar to Corporations, LLCs provide you with a huge advantage in the form of limited liability protection. On the other hand, LLCs have a flow-through taxation structure, just like it is in Partnerships.

In a nutshell, LLCs can be considered hybrids.

If you are someone who is looking to form their own LLC, take a step back. First, consider the pros and cons of LLCs carefully.
What Are the Advantages of LLCs?

Let’s first check out the advantages of forming LLCs:

  • Forming LLCs is easy and also relatively inexpensive.
  • Because of the limited liability feature of LLCs, none of the members is liable to pay the debts of the LLC personally.
  • The members of the LLC can decide how they want the profits to be distributed.
  • You don’t need to maintain formal records of resolutions or meetings for LLCs.
  • LLCs do not have a double taxation system.

What Are the Disadvantages of LLCs?

While LLCs do offer a lot of advantages for small business owners, they do also have their own drawbacks.

Here are some of the disadvantages of LLCs:

  • Federal, as well as state-level filings, are required for all LLCs.
  • You need to pay state filing fees for the year when you form the company, and every year consequently.
  • An LLC isn’t the best structure for companies with investors who want to make their companies public.

Now that you have a balanced perspective on LLCs, you can make an informed decision. If you are still interested in forming your own LLC, here is what you need to do.

Steps to Form Your Own LLC

The first step to form your LLC is to apply for your LLC EIN (Employer Identification Number). Once you get it, you need to file Articles of Organization with the Secretary of State.

That’s not all.

In addition to this, you are also required to make an operating agreement for your LLC. This agreement should outline the financial as well as functional frameworks for your LLC.

It should also clearly define responsibilities and profit distribution between members. Although creating an operating agreement isn’t a requirement in all states, it is recommended that you make one.

Want to know more about forming LLCs? Check out the infographic below by GovDocFiling.

The Essentials Facts of LLCs You Need to Know as a Small Business Owner

Image Courtesy: GovDocFiling

About the Author

StrategyDriven Expert Contributor | Brett ShapiroBrett Shapiro is a co-owner of GovDocFiling. He had an entrepreneurial spirit since he was young. He started GovDocFiling, a simple resource center that takes care of the mundane, yet critical, formation documentation for any new business entity.

Reasons to Hire a Financial Coach for Your Startup Business

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StrategyDriven Starting Your Business Article | Reasons to Hire a Financial Coach for Your Startup Business

In today’s market and economy, starting a new business can be an exciting but risky thing to do, especially since many starting businesses are sprouting almost everywhere. Fortunately, there are financial coaches who can help you establish your business, not just in terms of finances, but also in fixing issues related to personal development and business growth.

Financial coaches also know your business’ field and its best interest, which are required for you to develop and grow your business. Hiring a financial coach can give you advantages over your competitors and will give you a great headstart in dominating the market.

What Is a Financial Coach?

To emphasize what a financial coach is and what they bring on the table, a financial coach is someone capable of helping you handle and learn necessary money management skills. Of course, that is only skimming the top as financial coaches have a lot of tricks up their sleeves that are important in growing a business.

Their specialty in money-making and managing skills is a great help if you are having difficulties managing your money or business in general. Whether you are making a mess out of financing in your startup business or are struggling with debt, a financial coach can help you alleviate your immediate or recurring problems. They can help you make decisions that will make your business go in the right direction.

Simply put, a financial coach’s primary goal is to empower your critical thinking and money management skills in both a personal or business setting. Here are some great benefits you will get when hiring a financial coach.

Learning How to Set Goals

Ask yourself: what do you want to achieve with your business the next year or more? If you don’t have a clear answer to that question, you will have a hard time formulating a plan and taking the right steps. For many small and startup business owners, it can be hard to develop realistic, practical, and measurable goals, especially in terms of financing. That is why it is beneficial to hire a financial coach business expert.

Financial coaches, especially those who have knowledge in business, can collaborate with you to set realistic goals that can be attained in practice. They stand by the acronym SMART: Specific, Measurable, Achievable, Relevant, and Timely. With these values in mind, formulating financial goals that can be attained through practical means will be easy.

Sustainable Support

Financial coaches do not only support you through your journey, but they also see you through the end of your goals.

There are two common scenarios once a new company experiences little significant success: they either stabilize without much growth or implode because of the demand and workload. Financial coaches make sure that your business can handle its finances while growing smoothly and steadily.

Financing Insight

Of course, financial coaches will not be called such if they don’t help you with your finances. As a business owner, you are responsible for a lot of things, including finances. That said, it will be a struggle for you to balance these things. With a financial coach, you will worry less about your finances.

One of the things financial coaches are good at is creating a significant financial picture. In simpler terms, this is a visualization of your business money flow, gains, losses, and potential currently and in the future. This will teach you to monitor your gains, allocate your profits to the right place, and monitor the flow of cash while they advise you on what things you should do and prioritize.

Understanding in Market Trends

Since financial advisors are experts when it comes to financial matters, expect that they have excellent and a deep understanding of market trends. Having a financial advisor on your side means that he/she will help you to get the right information as to how to run your business according to what’s in demand or the current trend in the market.

Also, given a financial advisor’s knowledge and skills, he/she can comprehensively answer all of your financial questions. This will help you understand how to conquer the market by taking advantage of the current trends.

Takeaway

Whether you are looking for financial help or only looking to learn new insights and money management skills, or even looking for support and guidance, a financial coach can help you with that, along with critical thinking, prioritization, and decision making. Not only that, but the lessons you’ll learn with your financial coach can be helpful to your company in the future. As a business owner, your focus should be on improving your business and yourself as a whole.

About the Author

StrategyDriven Expert Contributor | Lauren CordellLauren Cordell is a writer with a passion for business and finance. She likes to write just about anything related to growing business and making money. When not busy working, Lauren spends her time reading her favorite novels.