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7 Strategies to improve your web page ranking through SEO

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StrategyDriven Online Marketing and Website Development Article |Web Page Ranking|7 Strategies to improve your web page ranking through SEOSEO is a lot about experimenting with a bunch of techniques and which ones fit the shoe best. It’s an absolute nightmare for webmasters to see their rankings stay stagnant month after month.

In this post, we look at the most promising B2B SEO strategies that will improve your web page rankings and organic traffic.

Update Your Content Regularly

Search engine optimization is an ongoing process. That’s why regularly updating your blog and publishing new content is paramount. It tells users that you’re always in the business.

Search engines also see sites that regularly update their content as ‘relevant’ ones. It’s a good practice to audit your site’s according to a fixed schedule (let’s say every 3 months) and make necessary updates wherever you see fit.

Internally Link to Other Pages

Apart from using link building techniques, you must also internally link your pages. While writing on a certain topic, you may find yourself creating references to other pieces of content from within your site. This is called internal linking wherein you add a link to other posts or pages of your site.

Internal links help search crawlers understand your content better. They also keep users engaged for longer by serving as tools of navigation. The words that you link to are called anchor texts. Since search engines pay special attention to these, be sure to use meaningful text for linking.

Pro Tip: It’s good if you read the entire copy after you have written it and proactively look for opportunities where it makes sense to link other pages. Having an internal linking strategy that cross-references and creates groups is good for any website’s SEO health. Although, it can seem a bit challenging and time-consuming; in the end, it’s worth it.

Improve the Load Speed of Your Pages

This is one of the most crucial ranking factors, and for good reasons too! For one thing, Google looks at slow-loading pages and thinks it’s not worth users’ time. In this way, high load times can negatively impact your rankings even if you have great content to offer.

Research tells us that 40 percent of visitors will leave your site if the page takes more than three seconds to load. Of those, eighty percent will likely never return. From an SEO health perspective, this is awful.

A quick loading page keeps people engaged longer and keeps them coming back for more. When Google sees this they will adjust your rankings accordingly by pushing it higher.

Therefore, you must check both your server response time and page speed. Pingdom is one free tool that can help you with that. You can test how your page loads from all across the world. To help with the load speed of your site, you may want to fix the themes and heavy plugins.

Produce High-quality Content

This one is a no-brainer. Content has been the king for a long time and will continue to. Producing high-quality, relevant, and fresh content should be any web marketer’s top priority. Other than that, you must look at something called ‘the dwell time’.

Dwell time refers to the average time a visitor spends on your site. Sites with newsworthy, fresh and, interesting information tend to enjoy higher dwell time.

Here’s something else to look at – Chrome happens to enjoy the majority market share in the world of browsers with 45% of all users using it. In 2017, it was downloaded the maximum number of times.

When a visitor bookmarks an interesting page, there’s a good chance they will come back to it. Having quality content can thus help your SEO rankings as more and more readers bookmark your site pages.

Title Your Page to Help Search Engines and Users

The title of your web page holds a lot of relevance both for users and readers. Search engines, at the time of indexing, will read the meta/title tag to see what the page is all about. Your meta tag is also also the blue color link people see in search results to get a hint about the page’s information.

It’s a healthy SEO practice to include relevant keywords in this tag. Also, the title tag is a little different from the description people see at the top of your page in a browser. If it helps with clarity, you should write one title for the meta tag to show in the SERPs and a different one for the page.

Create purposeful URLs

It’s easy to ignore the URL of the page but it carries SEO significance. It’s a good practice to include relevant keywords within the URL. You can see the page name appear in the URL in most CRMs like WordPress.

Before publishing, check and review the URL. if the page is already published, you can always redirect readers from the old page to the new one.

Target Keywords With High Commercial Intent

While doing keyword research, it’s easy for webmasters to focus mostly on the search volume. It’s also likely that you ignore terms with low search volume. But, that’s not always intelligent.

Once again it’s not always about the quantity but the quality of the terms. In simple words, you must look at the commercial intent of the searches.

For example, keywords like ‘link building services’ don’t necessarily have a lot of search volume. It must be no more than a few hundred. However, the CPC cost of such searches is $25. High commercial intent is an indicator that the traffic for them is made-up of invested and legit buyers.

End Words

SEO is a continuous process. As you progress, you may find some techniques to work better than others. But, the above-mentioned techniques have stood the test of time in yielding high rankings.

Essential Elements Of A Business Website in 2021

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StrategyDriven Online Marketing and Website Development Article, Essential Elements Of A Business Website in 2021

Early adopters of the internet will remember just how odd our early engagements with the web were. While there was increasing access to the web from the middle of the 1990s, Google didn’t arrive until 1998, and wasn’t in particularly widespread usage for a while after that. Often, as an early adopter, you would type in a URL from a piece of paper you’d scrawled it upon, and this would take you to a website with a background that made overly heavy use of graphics. It was probably a GeoCities effort, built by someone hoping to drive business by using the new, exciting World Wide Web.

How far we have come, when most businesses now have their own websites, and few of them are as migraine-inducingly messy as they used to be. Now, the issue is less one of wholesale changes, and more one of details. If you want your website to be all it can be now, it is a matter of finding a few tweaks here and there. However, those changes are still important, because everyone is on the internet these days, and a small change in the way your site works can give you a change in traffic that looks small – but which, in such a competitive atmosphere, can be monumental for your business. Such changes include the following:

Hooking the viewer within the first few seconds

There is something to be gained by remembering the eyesore websites of the mid-1990s when you are designing a website for the present day. One of the issues with early websites is that there was simply too much going on, and it wasn’t very well organised. The chances of someone staying for long on a website that does that today are next to none. If you want someone to stick around on your site, then the first thing they see needs to be clean, uncluttered and at the same time somehow informative.

Ideally, the home page will operate as a menu in the first instance. From here you should be able to navigate to anywhere else on the site within two clicks, and it should be easy to see how you do that. Here is not where you use a lot of pictures, text or graphics, because that can be visually off-putting, and the one rule of a decent home page is to not give anyone a reason to click away to something else right away. All you need on the first view of your site is a navigation menu, and potentially the basics of some content – if your site is an online store, perhaps have a banner that takes visitors straight to some of your most popular products or ranges. Nothing flashier than that, though – don’t overwhelm anyone.

Getting the ideal Content Management System in place

Continuing the theme of how different the internet was a couple of decades ago, it’s worth remembering that the websites back then were designed and often coded by people who put a lot of time into teaching themselves the tricks. While there were some drag-and-drop options that allowed you to build at least a home page, making a website was a labor of love – much though that may surprise a few people.

In the present day, it is easier than ever for someone with no real coding experience to create a website themselves. It’s still not necessarily always a good idea, but it is easier, and the range of options that we have for making it work is greater than ever. The level of choice we have is impressive, but you have to make sure that for you it is a blessing rather than a curse. Modern content management systems offer you the chance to radically change the look of your site and what it offers – but they can quickly become confusing if you try to do too much. Ensure you’re using a CMS that is easy to work with – because quite apart from anything, if something goes wrong and knocks your website offline, you want to be able to fix it without having to dig around for the fault.

Content is still king

A website is your own corner of the internet that allows people to learn about your business, communicate with you and maybe make a purchase or two. When people land on your website with the intention of engaging, there is a truth you need to recognize: they could, with a change of luck, have landed with any of your competitors. And if you don’t give them a user experience worthy of the name, there is still a very good chance that they will find your competitors after navigating away. You need to keep them interested with useful content, which takes time to create.

You’ll hear it said of website creation that “content is king”, and that’s an undeniably true statement. An attractive website with bad content is probably worth less than a garish website with good content, because if you can get past the visual assault at least you can enjoy reading the latter, and you’ll come back to it. If a website bores you, you’ll navigate away and not have a reason to come back. This is why website creators, or SEO agencies should focus on user engagement primarily. It could be informative blog posts, relevant video content or useful widgets, but you need to make sure your site hosts items your target customers want to see.

StrategyDriven Online Marketing and Website Development Article |Business Website|Essential Elements Of A Business Website in 2021Everything needs to work

This rule might sound obvious, but it’s surprising how often you’ll find a site that includes broken links, features red Xs where you should be seeing pictures, or just seems to have gone wrong somehow. This website is, as we have noted, your little corner of the internet, and it is more or less constantly receiving visitors (if the SEO basics have been done right, anyway). Now, if your home was repeatedly hosting visitors, most of them strangers to you up to now, would you feel comfortable if the carpets hadn’t been hoovered, or one of your chairs was upside down? Of course not, but it’s all too easy for the digital equivalent of this to damage things for you.

A regular audit of your site, picking up on and removing broken links and images, will make the site work faster and look better. Perhaps more importantly than either of these points, it will likely ensure that your visitors are more likely to return – and when they do, they’re likely to have brought money with them. If the broken links and images are in blog posts they will usually be very simple to remove, but remember that if they are generated by the CMS backend that they may take a lot more work to either fix or remove. Also, once removed, you need to make sure that they don’t leave a glaring empty space.

Old broken links and missing pictures have much the same effect for your site that boarded-up windows would for a brick-and-mortar store – you might be open for business, but it won’t look that way.

Your “About us” page isn’t just filler

If you’ve ever used WordPress or Joomla or a similar CMS, then you’ll be used to the presence of an “About us/me/the author” section in the backend of the system. It is possible to delete this from your site, and some people choose to do so thinking that it is an unnecessary addition to the bandwidth the site will need to use. They are mistaken.

The About Us section is where people will go if they are looking out for information that isn’t immediately obvious from the rest of the site. You can include an FAQ here, but of primary importance is that you set out some information about your company. When was it founded, how many people work for you, where are you based? All of these will be useful information for someone looking to learn more about you and potentially become a customer.

Equally, this is the chance to lay out something of a mission statement, or at least lay out certain policies that your business has. If you are selling cosmetics, for example, you can include in the “About us” statement that you only handle products that are cruelty-free. If you sell coffee, you can make clear here that all of your coffees are grown under Fair Trade rules. In a market that is increasingly concerned with living up to strict ethics, this is the kind of thing that people are going to want to know – and including it in the About Us section also makes you more likely to show up when people search for “fair trade coffee” or “cruelty-free cosmetics”.

We’ve come a long way in 25 years when it comes to website building. If it sometimes feels like we have a lot further to go, it’s because the internet is so powerful it can allow us to create wonderful things. It’s worth taking the time to ensure your website has everything it needs to succeed, because the results are worth the work.

Why Backlinks Are Critical for Your Online Success

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StrategyDriven Online Marketing and Website Development Article, Why Backlinks Are Critical for Your Online SuccessEach and every day, more people are creating websites for business and other purposes. The cyber-world is getting quite cluttered. It is more important than ever that your website is visible to interested eyeballs, But, how can you ensure that your site is even seen online at all?

One way to do so is by creating a strong backlink campaign when building out or revamping your website. Indeed, if you are serious about building a top-notch website, you may choose to work with a backlink service.

Website Backlinks: A Primer

To make matters as simple as possible, backlinks are hyperlinked connections from one website to another. A backlink, often just called a “link”, is an encoded pathway for one site to communicate electronically with another. You can think of them as roadways, using the transportation analog, or neural synapses, using the brain physiology model.

Links are easily seen on a webpage as a highlighted text string referred to as an “anchor text“. You can click on it and you will be quickly directed to another page on the web. It may be an internal link to another page on your site. But, in the case of a backlink, it will connect to another site in cyberspace.

Why Backlinks Are Important

High-quality backlinks make your site rank higher with the search engines like Google and Bing. Indeed, before your website site can rank, it needs links. The search engines use backlinks to “crawl” the web and make internet connectivity a reality. The better you help the engines with their operations, the better they will reward you.

Your reward comes in the form of high ranking on the search engine result pages (SERPs). You want to rank near the top for each of your keywords. Indeed, if you are not ranking in the top few pages, your site is essentially invisible.

Not all backlinks have an equal value to the search engines. Some are much more valuable than others. If you have a backlink to a popular, high-volume site, this will curry much more favor with Google than a link to a small site that is never seen. That is why high-quality links are of utmost importance.

If you have a site that has more than one page, be sure to practice deep linking. This is when you have backlinks not only to your homepage but to other pages on your site. For example, let’s say you have a site about coin collecting and you are in the business of buying and selling various coin types. You’ll certainly want links to your pages on dimes, quarters, and halves as well as your home page. Search engines love sites with deep linking and reward them with a higher ranking.

Why You May Need a Backlink Service

Hyperlinked connections from another website to yours can and do occur organically, but at first, the process can be excruciatingly slow. Because link building is so important in raising your site’s online visibility, it is often prudent to work with an SEO-savvy backlink service. A quality backlink service is up-to-date on the ever-changing SEO best practices. You want them working for you.

Tips for Finding the Best Backlink Service

These days, it seems like everybody and their brother has a shingle out on the web posing as SEO experts and site builders. The same is true in the areas of link building. Some of these are excellent firms, others are less scrupulous or savvy. How do you pick the best backlink-building service if you need one?

Here are several tips that will help you ferret-out the very best backlink service providers:

  • Will they evaluate your site content for quality as part of their service?
  • Will they assist you with internal link building as well as in the generation of quality external backlinks?
  • What do they know about SEO?
  • Can they provide a list of super-satisfied customers?
  • Are all costs and fees spelled out upfront?

The online world has become complex and busy. Quality backlinks will help your site will actually be seen.

Role Of Marketing Professionals In Healthcare Systems

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StrategyDriven Marketing and Sales Article |Marketing Professionals in Healthcare|Role Of Marketing Professionals In Healthcare SystemsA common misconception many people have is that all healthcare facilities work for social welfare. Even though it is partially true because healthcare professionals have a better work motive than making money, it is not entirely accurate. Apart from state-owned organizations, private hospitals have ends to meet, and maximizing profits is one of their agendas. And this brings us to the topic of our blog today!

Much like every other business, a healthcare facility also comprises functions that support its operations. These may include finance, administration, marketing, etc. However, that said, we may wonder what role can marketing professionals perform in a healthcare facility?

By definition, marketing professionals are responsible for identifying and creating strategies and tactics to attract customers to a business. You create a product or a service. Your marketing department works towards selling that product or service to your consumers. A marketing professional may perform a similar role in convincing customers to visit your hospital or clinic in a healthcare facility. Here we have a list of functions a marketing professional may act in a healthcare system:

CREATE A WELL-DEFINED MARKETING STRATEGY:

Healthcare organizations are unique business structures. They aim to provide top-notch care to their patients, which is why it is imperative not to sound too greedy for profits! However, being in business, you would still want to increase your customer base.

Marketing professionals can help create an effective marketing strategy and a detailed promotional campaign depending on its subtleties. They are experts in their field, so they know how to position the company using its core strengths. They may also work towards hiding the business’s weak spots or portraying them in a positive light. They can also identify the marketing elements that will best suit your business structure, such as using online marketing tools or sticking to conventional methods.

Expert marketing professionals are remarkable in creating effective strategies and add significant value to a healthcare system. You can look into a hiring business administration individual specializing in healthcare career path to take up a marketing role in your organization. Both the fields would fit perfectly together as such professionals are well-versed in marketing along with healthcare administration.

ASSIST IN DEVELOPING A USER-FRIENDLY WEBPAGE:

Many patients now look towards booking online appointments through websites or calls. Since the advent of the internet, most of what we do has gradually shifted over to the virtual world. In the past, people would have to either make a phone call or pay a visit to book an appointment. Now, merely logging in your details on the facility’s webpage can give you a booked slot!

Customer expectations have altered in the wake of changing communication dynamics. And this is also why healthcare facilities need to advance according to the varying needs of the customers. Marketing professionals can help analyze the expectations of potential customers and devise appropriate strategies for webpage creation. Additionally, they can also link the webpage to the overall promotional campaign. Often your customers may fall in the adult age category who are usually not very tech-savvy. And this is why user needs must come into consideration when building the webpage. The website needs to have a user-friendly interface and have minimum complexities. It is one aspect where marketing professionals can play an imminent role.

OPTIMIZE YOUR WEBPAGE FOR SEARCH RESULTS:

After you build an interactive webpage, the next step for marketing experts is to optimize it. Today customers use the internet to search for whatever they need. Therefore, if they need to find the nearest eye physician, they will log on to the internet and search. Now, the marketing professionals working for you will be responsible for optimizing your webpage to appear on the top of all searches. This way, you will have higher chances of increasing website traffic and scoring new customers.

Search engine optimization is the trendiest marketing tool these days. Marketers use several tactics to ensure you get a place on the first page of search engine results. These often get done by designing the webpage appropriately, creating online blogs, or other useful content. Whatever suits your marketing strategy; however, it is one of the areas where marketing professionals can offer their expertise and play a vital role.

MONITOR YOUR ONLINE PRESENCE:

The reputation of a healthcare facility is of crucial importance. For example, will you ever choose to go to a hospital that recently had a case of patient mishandling? You will surely not. We hand our lives to healthcare professionals. We expect them to exercise extreme caution and care when dealing with health-related issues. It is a risky choice, so customers often take several recommendations before deciding which doctor or healthcare expert to consult for treatment.

Hospitals need to ensure that their online presence and reputation is excellent. A single negative review can taint the reputation manifold and make people fear the facility. And this is why keeping a check on online presence and addressing issues as soon as they arise is imperative. Marketing professionals are apt to handle customer satisfaction and recouping situations where satisfaction levels are low. Marketing professionals can tackle, compensate, apologize, and cover up the situation before such cases create a bad name for the healthcare facility.

UTILIZE SOCIAL MEDIA TO MARKET YOUR ORGANIZATION:

Social media is now the hub of most marketing activities. The majority of people today use these internet platforms since they provide a vast customer pool to target. You can gather customer testimonials, physician interviews, create webinars, or any other useful content that grabs your customer’s attention. Such content is often a great way to create awareness among your potential customers regarding your business. Once your customer knows you, they can quickly look into what you offer and how you are performing. It is the first step towards gaining new clients.

Marketing professionals can help devise social media marketing strategies and utilize it to create new business for your healthcare facility. An absence on social media can prove futile in the days when customers judge you on your online presence. It is imperative to represent your business and that too in a way that favors your organization.

CONCLUSION:

Marketing professionals provide a central role in attracting customers to a business. An organization is nothing without customers, and therefore, marketing is a crucial function in any industry. Healthcare businesses are peculiar; hence, their business functions are also a tad different. Hiring the right professionals can grow your business in the right direction and help provide higher customer satisfaction levels.

Key Factors That Affect the Quality of Your Backlinks

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StrategyDriven Online Marketing and Website Development Article |Backlinks|Key Factors That Affect the Quality of Your BacklinksIn today’s tech-savvy world, digital marketing has made its mark as a superior form of advertising. As search engines continue to give us better ways to reach our audience, marketers use various methods to remain visible online. Among these methods, Search Engine Optimization or SEO is the most result-driven technique to create brand awareness. SEO is all about gaining top rankings on the search results page, enabling customers to engage with relevant products/services for transactional purposes.

Search engines rank websites based on multiple factors that marketers categorize into two parts: on-page and off-page SEO. On-page SEO is about creating an experience on a landing page or website that users find attractive. It includes page layout, color schemes, informative content, design, and other factors present online.

Off-page SEO, however, is much different and complex than its on-page counterpart. It is about receiving endorsements and validation from other highly ranked websites on the internet. They give authority in the form of links called “backlinks” that increase rankings if it has quality.

Importance of Quality Backlinks

Backlinks are the links on other websites that direct visitors to your website when they click on them. While you have various sources to receive backlinks, blog posts and website pages are the most relevant and widely used source. Backlinks are the most crucial page ranking factor that dramatically impacts search rankings. Whenever an authority website links your page, they endorse that you have quality content worth sharing. Since searching for high quality and informative content is the point of searching, linking is a prominent factor for high rankings. Search engines decipher the authority and importance of a site by interpreting the links that point towards them.

Why Do Backlink Quality Matters?

A quality backlink is the link that comes from a high authority and trusted website from the same industry or business. Marketers use various methods and tools like backlink checker to determine a website’s authority and the quality of a backlink. Sites with the highest authority and trustworthiness are the ones that produce the best backlinks and, ultimately, search rankings.

Receiving backlinks does not mean going to any high ranking site and putting a link in comments to obtain authority. There is much more in play that marketers understand and take into consideration. Several factors determine the quality of backlinks that marketers need to keep in mind. These include:

Site Reputation

The first factor that determines the quality of a backlink is the reputation and authority of a website that links to you. Links obtained from a website with higher domain and page authority weigh more than those from an unknown or new site. For instance, if you receive backlinks from sites like HubSpot, TheVerge, or SmashMagazine, they’re generally considered as high-quality backlinks. Google knows that the content present on those websites has relevance and have a long history of publishing quality content for popular keywords.

Page Rankings

Page Rankings (PR) is a benchmark that evaluates each ranking of a website in search engine as set by Google. Pages with high PR often have better authority than the ones with lower or zero PR. Although with recent updates, PR no longer has the same value as it used to before. However, it still holds its share of importance in ranking evaluations and assessment of quality. An important point to consider here is that even high PR websites fail if they do not contain relevant content. That is why marketers do not consider links that have low PR or do not include relevant content.

Same Content Pages

All the SEO tutorials and digital marketing experts emphasize the importance of quality content for getting good rankings and backlinks. If you cannot find a page with sufficient authority, then the best option is to create backlinks on websites with the same content. It does not matter if those pages have a high ranking or not. Suppose you have a blog about digital marketing; you can build backlinks from sites with WordPress or SEO tricks. If you are a guest blogger who providing writing services, you can easily create content to link to that site. The backlink you receive from the site has a quality that Google will appreciate and rank accordingly.

Website Type

The type of website is also a factor that influences the quality of backlinks. Many marketers use methods like submitting articles on famous directories as an easy way to get backlinks. The procedure does not depend too much on backlink quality, and in fact, Google does not appreciate backlinks from such sources. Search engine algorithms categorize such links as spam. Hence, the best backlinks come from blogs, news portals, and digital magazines with high authority. Journalism, education, healthcare, and lifestyle are popular categories.

Placement

Some backlink service providers claim to generate the ‘best’ PR backlinks by placing them in header, footer, or sidebars. Google considers these backlinks the least useful and sometimes penalizes content creators and publishers. For bots looking through the website for indexing, placement plays an important part. Backlinks placed on the top are the ones most preferred. However, they should be contextual via natural placements. Additionally, if you place a backlink at the beginning of an article, it is more likely to get more clicks.

Number of Links

Google and other search engines don’t like too many outbound links placed within the content. They consider it as spam. The best way of avoiding spam is to avoid placing too many links within an article. Just insert relevant links and avoid obtaining them from an unknown or non-authoritative source. Additionally, do not place every link that points to the home page only. Have multiple pages linked to relevant content, or else Google will place the site in the sandbox.

Final Word

For significant SEO results via backlinks, you need to have an endorsement from relevant authorities. However, the quality of a backlink is an essential factor that influences search engine rankings. Remember, relevance, authority, and quality content are your key to success.

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