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How Good Is Your Website?

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StrategyDriven Online Marketing and Website Development Article, How Good Is Your Website?Understanding whether or not a website is any good can be a real challenge. Not only are a lot of factors which dictate this completely hidden from normal people, but they are also complicated and hard to understand. To help you out with this, this post will be exploring some of the areas which you need to consider the most, along with some tools which can help you to get an idea of how well you’re going in each of them. Of course, though, you also have to do some work alongside this, ensuring that your site is in the best possible shape.

Security

Security has always been an important feature on a website, though privacy laws have increased over the last few years and this has made this field even more crucial. You need to have SSL on your site as a minimum, with options like firewalls, bot/spam detectors, and anti-malware tools all helping, too. You don’t have to spend much to make a site secure, and there are loads of sites around the web which can be used to scan your security.

Speed

Along with security, it’s also wise to consider speed when you’re thinking about the value of your site. Users won’t stick around if they have to wait too long for pages to load, often leaving if the pages hang for more than a second or two. Tools like GTMatrix can be used to check your website speed, and will give you loads of suggestions which can help you to improve your current position. A big part of this revolves around your content, with large images and videos slowing down a site more than anything else.

SEO

Having people find your website will only be possible if you have the right SEO. Not only do you need to make sure that you are working on this are regularly, but you also need to ensure that you have the right foundations in place. SEObility is a great site for this, providing you with a detailed analysis of the state of your site’s SEO with the push of a button. You have to pay for this, but it will be worth it to improve your SEO.

User Experience

Finally, as the last area to consider, it’s time to think about user experience. There’s no point in working hard on a website if your users are going to have a bad time on it. You can use a website worth and domain value calculator to start this journey, and this will give you an idea of what your site will appear to be worth to your customers. Along with this, though, it will also help to give tests to real people, and this can be done on social media.

With all of this in mind, you should be feeling ready to get started on the work you put into figuring out whether or not you have a good website. A lot of people struggle with this sort of work, finding it hard to know how to figure out the value of their site.

How To Master Marketing When You’re Brand New

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StrategyDriven Marketing and Sales Article |Marketing|How To Master Marketing When You’re Brand NewStarting a business can often be quite daunting. When you’re not a natural entrepreneur or you’ve not had much business experience, you can be fearful of it. But you needn’t be. There’s a lot about business that you can learn as you go along, and this definitely applies to marketing. When you start a small business, you really don’t have to be an expert of professional in order to get results. You just have to be willing to learn and grow. Because as you’re starting to absorb different ideas and tactics, you can try them all out for yourself. Most of the time, you just need to drop the fear and have fun with it instead.

Yet, even when you know you need to do this and you feel willing to step up, you won’t always know how to get started. And that’s only natural – because you’re brand new. So, you’re not expected to be a marketing master right now. But you can be soon. You just need to try out some different ideas, work with different tactics, and get creative too. And you really do need to let it be fun. So, take a look at some of these ideas and see what works for you.

Set Goals

To start with, you need to make sure that you have goals in place. We all need goals. And you need them for different parts of your business – but you definitely need them for marketing. So, ask yourself – what do you want to achieve with your business? What do you long to create? When you write this all down, you’ll find that it’s easier for you to come up with the most suitable campaigns.

Know Your Audience

But then also, you need to make sure that you know your audience incredibly well. Because you have to remember that your business isn’t about you. It’s about them. Serving them, creating something for them. And if you’re going to be able to promote what you do and market to your audience effectively, you’ll need to know your audience well. So make sure that you know exactly who you’re talking to, and what they need.

Do Some Research

From here, you then need to make sure that you’re doing research – and enough of it. You don’t have to spend weeks and weeks on this, however. The aim is to just get enough knowledge of the areas of marketing that you know nothing about. You don’t need to become an expert, as you’re going to learn a ton as you go along.

Consider Working With Professionals

Next up, you may want to think about working with different professionals to help you here. Maybe you don’t want to do it all alone, or you feel as if you could use the help of experts in your industry. Whether this is finding a specialist PR person, a team that knows franchise marketing, or a consultant in your field, take a look around. You may find that working with professionals is exactly what you need here.

Identify The Right Platforms

If you’re going it alone, or even if you’re working with a few professionals, the next thing that you need to do here is work out which platforms you’re going to be on. And this isn’t about the ones you want to be on. But rather those that you know your audience is on, and that you feel you can connect with them on. Because that’s the winning formula here. Remember, it’s about them.

Set Up Social

When you’ve made that decision, you need to set up your social profiles. And there’s a way that you can go about it. You could think about setting up the bare bones of the profiles on each platform, then creating your strategy. Or, you could look to master one platform first, find your feet with it and connect with your audience, and then move on to the next.

Aim For Engagement

But now you need to make sure that you’re using your social platforms properly. It’s not enough to just get set up or to start talking. You need to be doing more than that. You need to engage your customers on social media, and connect with them. You need to get in front of the right people and start to build relationships with them. It isn’t a numbers game. It’s a quality over quantity thing every single time.

Master Your SEO

If you’re not already concentrating on your own SEO, it’s time to do exactly that. Because it’s simple, especially with an SEO guide. Sometimes, something with a fancy title can scare you. But when you step back and learn the basics of SEO, you’ll realize that things are starting to come together. By just using the right words and aiming to get your best content out there on the web, you’ll start to appear in searches properly.

StrategyDriven Marketing and Sales Article |Marketing|How To Master Marketing When You’re Brand NewTry Something Paid

At some point, you’ll also want to try out something paid. And this can be fun. You may often find that there’s only so far you can get with your organic activity, and that at some point you’ll need to run ads. But whether you do this with paid search or paid social, it’s down to your own data.

Push Your PR

The next thing that you’ll want to be able to do here, is really push your PR. And no, you do not need a PR professional to support you here, you can absolutely do your own PR. You just need to be consistent with it, know what constitutes a good story, and start to put things out into the media. Stay on top of it, and watch buzz for your business start to grow.

Harness WOM

From here, you’re then going to want to make sure that you start to harness the power of conversation. Never underestimate the power of recommendations. If you do a good job and you know that your customers love you, they’ll be more than happy to recommend you. And there are plenty of strategies that you can go for here, but you just need to be authentic and truthful to yourself. And your customers will start to do the rest.

Work With Your Data

Above all else, you need to make sure that you’re always checking in with your data. If you know that you want to go with decisions that’ll pay off and allow you to connect more, you need to look at your own results and data, and go from there.

Be Creative

Finally, you’re then going to want to make sure that you’re being as creative as you can when it comes with your different ideas. Don’t just follow the crowd. It’s cool to come up with different campaigns and to go with new and exciting tactics to get your business out there. Try to let yourself be as creative as possible and come up with fun ideas because of it. You’ll see you get better results when you do.

To summarise, when you’re new to the world of business marketing can seem confusing. It’s also something that has the potential to make you feel vulnerable. However, it doesn’t have to. Because as you can see, there are a wealth of ideas that you can turn to in order for things to work out for you. Just handpick some of the different options and see what kind of success you can make because of it.

3 Ways To Tackle A High Bounce Rate On Your Website

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StrategyDriven Online Marketing and Website Development Article |Bounce Rate|3 Ways To Tackle A High Bounce Rate On Your WebsiteBounce rate is one of the most important analytics that your marketing team needs to consider. It shows you how many visitors to your website are leaving before they explore further. If you have a high bounce rate, that means that people are taking one look at your site and then deciding that they’re not interested, and that’s not good news. A lot of marketing teams focus on conversion rate, which is important, but customers aren’t even getting that far if you have a high bounce rate. The good news is, there is usually a fairly simple fix to a low bounce rate. If you’re experiencing issues, these are some of the best ways to deal with a low bounce rate.

Landing Page Design

When customers click on an ad or a link that takes them through to your website, they’re going to spend a few seconds looking at the landing page before they decide to either leave or explore further and start looking at your products. Often, they choose to leave because the design of the landing page is bad. It might be that it just looks dated or the branding doesn’t really speak to them but more often than not, it’s that the layout is confusing and cluttered and they can’t easily find what they’re looking for. This is a common symptom of websites that have been built without professional help. You can make a half decent website on your own using a free web builder but if you really want quality, you need to outsource to the best web design agency you can find. They will have a better understanding of successful website layouts and they’ll be able to tell you if you’re making mistakes that are likely to cause a high bounce rate.

Targeting The Wrong People

Even if your website is absolutely perfect, you’re going to have a high bounce rate if the people visiting it have no interest in your products. For example, if you’re running a womens clothes company and your marketing efforts are reaching mainly men, you’re going to get traffic from people that assume you cater to men as well, but they’ll soon leave when they realize that isn’t the case. Of course, you’re not going to do this on purpose, it just means that you’re sending the wrong message and attracting the wrong type of customer. It’s important that you identify your target demographic and make sure that your marketing strategy connects with them.

Pop-Ups

People really hate pop-ups, you probably do too, so why would you fill your website with them? If a user goes onto a site and they’re immediately bombarded with loads of pop-ups, it disrupts the user experience and frustrates them, and they’re likely to leave the site immediately. Pop-ups can be good for things like building an email list but you need to use them sparingly and don’t include them on the landing page, give people a bit of time to browse the site before you start asking for email addresses.

These are some of the more common reasons for a high bounce rate and these problems are easily fixed, so you should see a decrease in no time.

Take The Weight Off Your Shoulders With A Web Design Agency

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StrategyDriven Online Marketing and Website Development Article |Website Design|Take The Weight Off Your Shoulders With A Web Design AgencyNowadays literally everything has moved to an online platform. People do their grocery shopping on the internet. People pay their gas and electricity bills online. They book their holidays, apply for bank loans, reschedule their post deliveries, buy clothes, send birthday cards and take out insurance policies, all via the World Wide Web.
The need to have an effective and dominant online presence has never been so important. For a business to survive, let alone take great leaps forward, they need to ensure that they are reaching customers via the use of the internet. Any business which does not do so is simply falling further and further behind their competitors with each and every day which passes by.

There a whole host of components which go into securing an effective online presence. Nevertheless, a company’s online debut always begins with a website. A place to showcase what the business is all about, explain what they can offer the potential customer and also offer the goods and services to buy within the click of a mere button.

A lot of people attempt to set up their own website. Some people manage to do so effectively, however, for many, this is not the case. The design of a website is absolutely crucial. A lot of people make the mistake of thinking that it is simply the case of developing a website which is pleasing on the eye and then the job is done. 99.9% of these people sit there wondering why nobody is visiting their website.

The truth is; there is a lot of thought and consideration which goes into a vast number of factors and components which eventually makes up a website. In order for a website to be an effective and successful one it is thus highly important that individuals seek the aid of a web design agency. There are a whole host of reasons as to why this is the case.

A lot of people deter from using a web design agency because they simply see it as more money being spent. Nevertheless, the awards will certainly be reaped in the end when more people are visiting the company’s website and more customers are taking advantage of the goods or services on offer. Quite frankly, the money spent will be made back in no time.

Furthermore, time is of the essence. Every day wasted without an online presence is another day which is lost to rival businesses. Designing a website on your own takes an extremely long period of time. Taking advantage of the services professionals have to offer is much quicker, convenient and effective.

Finally, and most importantly, web design agencies have invaluable knowledge. There is a lot more to creating and designing a website then meets the eye. The following is just a taster of what needs to be considered; how user friendly the website is, what colour scheme is most effective for the type of business in question, how to use search engine optimization to climb up the search engine pages and how to structure the site in the most convenient way.

Web design is highly important to any company and thus it is vital to put it in professional hands.

3 Best Ways to Create an Effective Digital Marketing Strategy in Singapore

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StrategyDriven Marketing and Sales Article |Digital Marketing| 3 Best Ways to Create an Effective Digital Marketing Strategy in SingaporeAnytime you think about making a website, the first thing that comes to your mind is how to get to the top of search engines. Similarly, you would like to engage elements that are capable of promoting your enterprise and reverberate well with potential clients. That is where you need to apply the best strategies for digital marketing in Singapore so that you can improve your online presence.

This is exactly what a well-designed digital marketing approach can achieve for you. However, it is advisable to delve into and learn the various methods you can utilize in your digital marketing so as to be able to manage it efficiently.

Look forward to the needs of the audience

See, in your mind you have the target audience. Their needs should to be on top of your mind. But the most important part is to first comprehend who you want to concentrate on reaching when it comes to promoting your services or products. Simply, anticipate for their needs and you will set to better design your marketing approach.

Nonetheless, make sure to create honest and considerate content usually with an authentic voice. With that you are certain that your message gets to the right individuals. In turn, they will give a positive response in an approach that is promising to your efforts.

Utilize social media

One of the most effective and promising ways to reach and interact with your target your audience is via social media. Here, you are simply required to figure out which social media platforms are mostly used by your audience. Once you determine that, you are free to focus your efforts on those two or three platforms and you will be sure that your online ad spend will have great returns.

However, you should try to manage so many pages. This will continuously eat into your efforts of performing other crucial aspects of your website. It is recommended that you check page interaction statistics at least once in a day so that you do not waste most of your time there.

Low-cost strategies

This is for those who are just starting out or have minimal resources to manage their website. See, if you are in this position, you do not have to worry. Simply make use of digital marketing methods that are affordable yet effective.

Work on a budget that is favorable for you. As time goes by, your profits will skyrocket. At that time, you will be able to adjust your digital marketing budget and include in-depth approaches to your present strategies.

However, it is advisable to keep evaluating your current methods. Make sure you track the search engine metrics so that you are certain that your SEO approaches are effective.

Bottom Line

Digital marketing is one of the aspects you cannot underestimate since it plays the most significant role in the success of your online business. However, to create an effective digital marketing strategy you need to look into the special needs of your target audience, make use of social media to reach your audience, and finally utilize low-cost methods but you can later adjust when things get better.  To get the best results, you should consider taking a digital marketing course.  If you don’t want to tackle development of a digital marketing strategy yourself, you should consider using a USA digital marketing agency as an alternative.