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Why Your Business Should Use Less Jargon

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StrategyDriven Business Communications Article |Jargon|Why Your Business Should Use Less JargonJargon is not an uncommon sight in business materials, sales calls, and things of that nature. There are certain terms that are associated with certain business practices and most of us use them in the course of running our companies.

However, jargon that may be totally natural to us is not always so natural for our customers and clients to understand. If you use a lot of jargon in your interactions with customers, whether online or in person, you should definitely think about changing that. Here’s why:

It is alienating

If your customer does not know what various words mean, then they will find it difficult to understand what it is your product can actually do and why they might want to buy it. They will end up feeling confused and this will alienate them from your company. They will end up buying the same thing from a company that explains what their product does in plain English instead.


It’s not ideal for SEO

Search engine optimization is an important part of any modern company’s marketing strategy. Good SEO will ensure that you maximize the number of visitors to your website, and that means higher sales too.

Talk to any good SEO company and they will tell you that jargon typically does not rank well. Customers do not typically use jargon when searching for products and services, so if you do use jargon in your content, it will end up getting buried and customers will not easily be able to find you.

It’s not uniform

The jargon you use in your company may not be the same jargon another company uses in your sector, which means the customers may be used to a whole different set of jargon, and they might find it hard to see what you are talking about. By stripping out the jargon and using plain English, then, you make it easier to get your point across, whatever that point may be. It enables you to be more consistent and that is a big plus point when it comes to marketing and selling just about anything you can think of.

It can feel like a hard sell

Rightly or wrongly, when you use jargon, it can come across like you are trying to confuse and baffle your audience with big words and complicated sentences, and it can make them feel like you are going in for the hard sell by trying to impress them while also obscuring the meaning of what you are saying. Lots of customers do not like jargon, for this reason, and it is just another reason why you should think about removing it from your customer interactions more often too.

Using jargon is not necessarily something you need to eliminate completely in your customer interactions, and in some industries, especially if you are selling B2B, keeping it may be more appropriate, but it is definitely something you should think about using less for all of the reasons above if you want to maximize your sales potential.

The Importance Of SEO For Your Orlando Business: Strategies To Help You Succeed

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StrategyDriven Online Marketing and Website Development Article |Importance of SEO|The Importance Of SEO For Your Orlando Business: Strategies To Help You SucceedThe world of digital marketing is constantly changing, with new techniques and strategies emerging all the time. That’s why businesses need to keep their eyes peeled for the latest trends and developments if they want to stay ahead of the game. There are a number of online marketing strategies that can be extremely beneficial for any business, but one, in particular, stands out above the rest: Search engine optimization. This growing field has exploded in popularity among businesses looking to optimize their presence online and connect with potential customers. Let’s take a look at what this strategy entails and why it is so beneficial for your business.

Finding An SEO Agency

The first step in any SEO campaign is to find an SEO Agency in Orlando, FL, that you can work with. Finding the right agency can be a challenge but is well worth it. You want to make sure the company you choose has plenty of experience with SEO and that they work with your budget and specific needs. The best way to find an agency is to do your research. Check out agency websites and speak to a representative at each one. Find out more about their process, their team, and how they approach SEO. This will help you to understand their methods and services better and help you to find the best agency for your business.

Boosts Your Credibility

One of the main reasons that businesses invest in SEO is to improve their credibility. Whether you’re a start-up business or a seasoned veteran, your customers want to know that you are a legitimate business and not a fly-by-night operation. After all, who wants to give their money to a company that could disappear at any minute? SEO can help you to build your credibility by boosting your ranking on search engines so that more people can find your site. As more people visit your site, you’ll be able to show them that your business is legitimate and trustworthy.


Maximizes PPC Campaigns

One of the biggest challenges that businesses face when investing in online marketing is the amount of money needed to get their name out there. There are countless campaigns out there, and the more you spend, the more visibility you’ll get. However, not everyone can afford to spend thousands of dollars on these campaigns. This is where SEO comes in. If you invest in improving your SEO so that your site ranks higher, you’ll be able to bring in more customers without having to spend as much money on PPC campaigns.

Gives You A Competitive Advantage

Another great reason to invest in SEO is to give your business a competitive advantage. While there are many ways to give your business a competitive edge, if you know how to optimize your website and optimize your content, you’ll give yourself a huge leg up on the competition. You’ll be able to get more customers and make more money, which will make you the go-to company in your industry. If you want to increase your profits, you need to take advantage of your strengths. If your strengths are in what you know best, you can gain a competitive advantage by publishing SEO-optimized content that is more in-depth than what your competitors are doing. In this day and age, you don’t need to be a giant business to succeed.

Enhance Your Company’s Online Presence With These Tips

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StrategyDriven Online Marketing and Website Development |Online Presence|Enhance Your Company's Online Presence With These TipsNo company can survive without a strong online presence. Even if your company only operates on a local level, establishing an online presence is a must. Companies that are not online risk missing out on many opportunities for sales and make it easier for their competitors to maintain a strong market share. No matter what type of business you run or where it is located, your venture can benefit from being visible online. An increasingly large proportion of consumers carry out their product research online. Checking online reviews before buying a product is one of the main ways consumers make their purchase decisions. When you have an online presence, it is so much easier for your target audience to find your business. Of course, to be successful, your online presence needs to be positive, so taking care to ensure you are easy to find online and the content relating to your business is positive is vital. If you are keen to help your business to benefit from a solid online presence, these tips should help you to ensure this happens:

Focus on SEO

Focusing on search engine optimization when building your website is a must. SEO has long been regarded as an essential tool for marketing a business, and many people are familiar with the concept. A website optimized for search engines using relevant keywords is far more likely to perform well for customers searching for the products you sell. However, attempting to perform SEO yourself can be a risky strategy. Unless you are up-to-date with the latest SEO knowledge, your efforts to optimize your site could do more harm than good. Therefore, it is helpful to seek professional help to ensure your SEO is effective.


Introduce Visual Elements

Making your website and social media pages visually appealing is a must. Thinking about your target audience and the type of content that will appeal to them will ensure that you capture their attention and bring your brand to their attention. If you want to create content that is sure to generate interest, adding video content to your site is an excellent idea. Contacting a video production company and letting them bring your brand to life will help you to make an impact and express the personality of your brand to your potential customers. Videos are especially beneficial when used on social media and help make your posts stand out from the rest on a crowded social feed.

Make Quality Content a Priority

As well as adding video to your site to project your brand image to your audience, it is essential to ensure all of your content makes an impact. High-quality content that adds value to your site should always be your priority, as it will enhance your online presence in many ways. Quality content helps your audience view your company as an expert in its field and adds an air of authority to your site. To attract your target audience and encourage sales, adding the best content is essential.

Ensure the customer is always #1

A business is nothing without its customers. If your business is based online, it can be easy to forget that there are living, breathing customers on the other end of the screen. Whether you’re running a physical store or a bustling ecommerce site, the customer’s experience should be your number one priority. Customer digital experience is an aspect that can sometimes be overlooked but makes all the difference between a one-time and repeat purchase. Good customer experiences define good online presence.

5 Simple Ways to Ecommerce Business Growth

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StrategyDriven Online Marketing and Website Development Article |Ecommerce Business Growth|5 Simple Ways to Ecommerce Business GrowthAmong many ways to improve your online business and stand out from the crowd, some can be very pricey and difficult. That’s why we prepared a list of simple tasks you could implement on your eCommerce site without investing too much money and time. In this article, we will present 5 easy and relatively inexpensive ways to increase traffic and increase income from eCommerce.

By running an eCommerce business, you probably have realized how difficult it is to break through the crowd of your competitors.

Among many ways to improve your online business and stand out from the crowd, some can be very pricey and difficult. That’s why we prepared a list of simple tasks you could implement on your eCommerce site without investing too much money and time.

In this article, we will present 5 easy and relatively inexpensive ways to increase traffic and increase income from eCommerce.

1. Fix UX (User Experience) Mistakes

You can’t imagine how much income e-commerce platforms are losing, simply because somewhere at some stage there are UX (User Experience) mistakes that prevent customers from smoothly browsing products or even shopping! Although most online stores currently use platforms such as Magento or Shopify, it does not mean that your store is always intuitive and hassle-free.

Sometimes you wonder if changing the eCommerce platform, re-design, or some UX solutions in your online store will increase your sales. The answer is yes, but only if they are based on analytics and research, not just your own intuition. What managers may consider to be the right direction must always be verified in analytical data. Most stores use tools such as Google Analytics or HotJar to analyze the behavior of their customers. The analysis of such studies can really tell you a lot.

However, rather than engaging in costly changes, simply listen to your clients and pay attention to the problems they encounter. Focus on the checkout experience first: how smooth it is, how much time it takes, does it fails on some devices. Remember that the majority of your client will use mobile devices and not desktops. Never ignore what your clients say. Fix these problems so that the sale in your store is always as intuitive as possible!


2. Optimize Your Website for SEO (Search Engine Optimization)

While major changes to your platform can be costly and time-consuming, there is nevertheless something you can implement quickly and with much less effort. This is the optimization of your website for SEO (Search Engine Optimization).

Never miss an opportunity to analyze and correct errors that lead to poor visibility of your content in search engines like Google. When necessary, hire an SEO specialized agency to analyze your website and carefully analyze the report. Implement their recommendations quickly, remembering that time is against you. SEO errors can be fixed quickly but their effects disappear slowly from the search engines. The sooner you fix them, the better.

3. Add Good Photos and Descriptions.

Good photos are essential for e-commerce sales. Remember that they should be of very good quality, they must show the product in a clear and descriptive way and should look attractive. Customers buy your products by looking at their photos. Do not forget about it!

In a world focused on images, we used to forget how important the word is. Make sure that the text information, namely descriptions on your website is correct, clear, and interesting for the readers. Good descriptions are not only a pleasure to read and drive the reader’s attention but are also unique content in search engines. Both your SEO and your customers will benefit from it.

4. Run Promotions and Giveaways.

Promotions are an easy and inexpensive way to increase your sales. It’s just like the best way to get your existing customers to spend a few dollars more. Why? Because they use the element of luring customers with the charm of getting something special, so important for our psyche.

There are many types of promotions that you can apply on your platform, and since you are already running your business, you must know a lot of them. Use promo codes, do not forget about specific occasions like Black Friday, Cyber Monday, Mother’s Day, or others when everyone is shopping and looking for some great deals.

Consider organizing sweepstakes or giveaways with prizes for new or existing customers. Goods from your online store will be the excellent prizes themselves but consider also giving away something unique. Customized promo sets with some personalized touch will grab even more attention!

You can use the Socialman giveaway app to organize a contest on any platform of your store. Socialman can be installed on any website and works as a widget. This application runs competitions like quizzes or polls but also uses users’ activities on the most popular social media as entry methods. It will give you an additional boost in the form of a viral effect for your brand

5. Grow from Referrals and Affiliate Marketing

To increase your sales, you should also consider participating in partnerships, partnering with social media influencers, and the use of affiliate marketing tools. Particularly 2022 has seen the incredible rise of cashback platforms, which also give a lot of opportunities for eCommerce businesses.

Did you ever use any of them? Not yet? Then it’s a great time to check whether they work for your brand and increase your sales. I bet they will!

Wrap it Up

Like any activity, eCommerce is subject to trends. Being at the forefront of trends is not only an option, it is simply necessary. But among many trends, these five simple ways to grow your e-commerce business should never be ignored. Go ahead and boost your sales!

Building Your Debt Settlement Business

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StrategyDriven Online Marketing and Website Development Article, Building Your Debt Settlement BusinessAmerican households average more than $150,000 in debt – adding up to over $15 trillion. With numbers like these, starting a debt settlement business like Dove Law Houston is a wise idea. People need help managing and eliminating this burden – and you’ve decided to help them do it. You’ve researched, worked hard, and started a debt settlement practice. After all of that, you want to get to work battling debt and see the payoff of all your efforts.

Unfortunately, even with so many people in debt, there is a large number that does not automatically seek out a debt settlement lawyer. You have to get in front of them so that they know the option is available for them. How exactly do you go about doing this? The following steps are good ways to start.

Blogging

When people are being proactive with their debt and searching for solutions, they turn to the internet. They don’t typically search for things like “Houston debt settlement lawyer,” though. They search for things like, “how to get out of debt.”

Blogging is a great way to attract Internet searchers to your website. By creating a blog and adding content about getting out of debt, your website shows up in the search results. They’ll click your link and read your information.

You can then end your blogs with things like, “Contact me today to start your debt-free journey.” This makes them aware that you are available to help.

Local SEO

You want people in and around your area to know you’re in business. One effective way to do this is to put the power of local SEO to work for you. This means claiming your Google My Business profile and entering accurate information. It also means providing a local phone number and address – not a toll-free number or P.O box.

You also need to add that phone number and address to your website – preferably in the header or footer so that it shows up on every page. You should also add your location in your blog content. For instance, you might say, “learn about debt settlement options in Houston.” This ensures that Google – and your visitors – know where you are based, so you rank as a local business.

Social Media

Billions of the same people drowning in debt are constantly on social media. Utilizing social media marketing means getting a relevant ad in front of their faces. This will help draw in customers.

You should also have a business page on social media platforms, especially Facebook. Use this page to share your blog posts, add tips, engage with your audience, and get your clients to leave reviews.

Local Events

It’s also important to physically get out in your community and show people what you offer. You can do this in various venues with an enticing trade show booth. It gives you the opportunity to meet potential customers face to face, answer questions, and explain in detail how you can help them.

Running a successful debt settlement practice – or any business – requires two things. One is letting your customers know you exist and what you can do for them. The other is making it easy for them to find you. The tips above can help you do both.

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