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The Services That Can Pull Your Business Together

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There are many services that you should be trialing for your business, with trialing being the key word here. Your business should have a lot of services that it relies on, and these will grow over time. From the moment you establish yourself as a trading business, you will begin building those connections. You’ll find yourself an accountant who can help you manage your books. You’ll dabble in companies that offer marketing solutions. And one by one, you’ll have a team of people who you rely on to keep your business ticking, without even thinking about it. But there are no doubt going to be some services that you might be missing out on at the minute, simply because you’ve been managing it in house, or haven’t thought about it before. But it’s these services that might mean the difference between steady growth, and struggling growth. So, keep on reading, and we’ll show you what services we think you should look into.

StrategyDriven Managing Your Business Article | Entrepreneurship | Business Services | The Services That Can Pull Your Business TogetherCustomer Related

Customer related problems are ones that we’ve all experienced at some point or another. In fact, the biggest headache we often have problems with customers, is trying to retain them, and trying to bring in new ones. And that’s often because we don’t understand how to build and secure that relationship with them, and work on it so that your customer base only keeps on growing. WhiteOwl is just one company that can help you to do so if you choose their CRM service. CRM stands for customer relationship management, which will be right up your street if this is what you’re struggling with. It will focus on customer relationships, and building bridges with them so that you can progress. The more your business grows, the more important this is going to become simply because there’s just so much to try and understand in terms of customer relationships and how to keep them strong, and you might have so many age ranges to try and connect with, that will require different tactics to be used.

Financial Saviours

Financial saviours are what nearly every small business is looking for. It’s hard to find a small business that has not long been established, that isn’t struggling financially. Often the investment can be crippling, especially when profit is slow to build. So, the perfect people to liaise with, are business financial advisors. These can help you to decide where your money should be going, where you might be able to get more from, and how to progress your business financially. All you have to do is find a trusted one that can understand how your business works.

Investment Gurus

Investment is one you should be thinking about as soon as profit starts to build. It’s so easy to find an investment route that will suit your business. From small investments to big investments, you can use them all depending on the profit you have to play with. But an investment broker can help you properly manage them, making sure that you’re getting the most out of them, rather than losing out all of the time.

Effective Strategies To Grow Your Business

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StrategyDriven Managing Your Business Article | Effective Strategies To Grow Your Business | EntrepreneurshipThe ultimate goal of most businesses is to develop and increase revenue potential. While scaling your business can be challenging, there are plenty of ways to improve business operations, increase sales, and boost profits within your company. With this in mind, here are some effective strategies to grow your business.

Utilize an inventory management system

In today’s society, businesses must advertise and sell on multiple sales channels to remain competitive in the modern business world. However, multichannel retail and distribution can lead to several difficulties such as wasted stock, overselling, and customer complaints. These issues can have a hugely detrimental effect on your business, both in terms of cash flow budget and brand image. Fortunately, multichannel inventory management software can be utilized to manage inventory and fulfill orders in a multichannel structure. Inventory and warehouse management can be complex and difficult to manage when you are using multiple sales channels. For that reason, an inventory management system is essential if you want to scale your business quickly.

Create a customer loyalty program

Customer loyalty programs can be a fantastic way to boost sales and increase profits. While it’s important to look for opportunities to acquire new customers, it’s equally if not more important, to nurture your existing customer base. According to Linkedin “it costs between 4 and 10 times more to gain a new customer than to keep an existing one.” Offering a customer loyalty program shows your customers that you value their business. This will help you retain customers and gain valuable repeat business. An attractive loyalty program may also help you attract new customers as it gives people an incentive to spend money with your business.

Take your business global

Advancements in technology mean that all businesses now have the opportunity to expand globally. Scaling your business globally offers several incredible benefits; it allows you to increase sales and revenue potential, build brand awareness, and access a more diverse marketplace. Global selling platforms like Amazon and eBay make it easy for businesses to advertise and sell their products to overseas customers. Setting up an account on an international marketplace is quick and simple. Once registered, you will have the opportunity to advertise your products and services to potential customers in countries all around the world. Joining an international selling platform and expanding your business globally can be an extremely effective way to grow your business and increase revenue potential.

Hire a social media manager

Social media is a powerful marketing tool that can be utilized to build brand awareness, connect with customers, advertise products to a global audience, and increase sales. All modern businesses should be taking advantage of the power of social media in their marketing strategies. If you don’t have the skills or time to maintain an active presence on social media, then consider hiring a social media manager to run your campaigns for you. Social media is constantly growing and evolving. A social media professional will help you stay on top of this growth and remain competitive in the online business world.

Building up Your Business the Right Way

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StrategyDriven Managing Your Business | Entrepreneurship | Building up Your Business the Right WayMaking it past the first anniversary of your business is a huge achievement; all the hard work and long hours you put in will have paid off. However, the hard work shouldn’t stop there. As the owner of a business, you should constantly be striving to build, grow and improve your company because that is exactly what your competitors will be doing. In order to have the continued success of the previous year, you have to ensure that you are not just building your business up but that you are doing so the right way.

Become more visible online

Having a website and social media platforms might have got your name out there, but now is the time to start taking what you have and making it better. You can ensure the necessary growth your business wants by focusing on SEO strategies implemented by an experienced agency such as Pearl Digital Marketing. They will be able to conduct an audit of your website and make it optimized for search engines and large volumes of traffic. Increasing your visibility online will help you to outgrow your competition and appear on the first page of the SERPs which is a gold dust spot for many companies.

Work on goals for this year

All businesses need to have yearly goals. As you move into your second year of business, this is the perfect time to reassess the goals of last year. Did you meet them? Were they achievable? What have you learned from it? Without first assessing these, you cannot possibly move on to build up your business in the right way.

If the goal is to increase sales and make an even bigger profit, then you need to ensure that you have the means to do so. For example, if your product line is doubling in size, do you have the staff numbers to oversee this? Hiring more employees at this point will give you peace of mind that you will be able to cope.

Thank loyal customers

Focusing on the customers this year and how you can make their experience even better should take precedence above all else. After all, your customers are what have helped you survive over the last year, so be sure to thank them for their continued support. Send them an email offering a discount on your products or services as a way of thanking them for their loyal support. By thanking loyal customers, this way, you can be assured that through reviews and word-of-mouth, your business’ name will spread and all for the right reasons. This, in itself, brings about the prospect of new customers.

Make the most of networking

Networking is a fantastic way to build up your company without needing to spend as much money. But as your company grows, so should the number of contacts you have to hand. Building up a bigger network will bring about more opportunities that your business can benefit from such as making the most of new technologies and software or investing in discounted but high-quality equipment. There is no harm in having contacts with lots of businesses and professionals. They will appreciate it as much as you do. You can offer them something in return just as they can you.

Eight Tasks To Outsource When Running A Small Business

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All entrepreneurs should know how valuable time is. When you waste it, you put a strain on the entire business. Anyone starting a new venture understandably wants to be active in every aspect of the company. However, trying to do everything yourself, especially when you’re not qualified, is risky. Even if you avoid making mistakes, success will take longer and cost more to achieve. Because of this, every business should outsource. Not only is this cheaper, but it causes less hassle. With that in mind, here are eight tasks to outsource in small business.

StrategyDriven Managing Your Business Article | Entrepreneurship | Eight Tasks To Outsource When Running A Small Business

1. Employee Training

Outsourcing in business doesn’t have to mean giving up employees entirely. Certain tasks are much better performed in-house. However, if you insist on having employees, you must provide the proper training. Having inexperienced workers in your business can cause many problems. Untrained staff members are dangerous, but wasteful too. Thankfully, you can outsource the training of your team to an expert, which avoids any problems and ensures the task is done well.

2. Market Research

Before making any changes in business, you must conduct market research. After all, you don’t want the changes that you make to put current or potential customers off. Marketing research is also essential in learning about competitors and customers. While market research seems relatively simple, many businesses make mistakes that lead to incorrect results. Outsourcing to an expert is recommended because third-party companies can provide entirely objective data.

3. Receptionist Duties

Most people start a business to make a difference. Unfortunately, that will be difficult to do when you’re chained to a phone all day. The good news is, you can outsource many receptionist duties, including answering phone calls. Many answering services, like the Ivy answering service, offer value for money by providing you with experienced and professional virtual receptionists. What’s more, you aren’t stuck in a contract, so you can change the service to suit your needs.

4. Website Design

A website is a powerful digital marketing tool for any small business. Even if you don’t intend to sell online, you should still have a company website to connect with customers and raise brand awareness. Unless you have web design experts in-house, you must bring in professional help. The only problem worse than having no website is having an unprofessional one. Rather than choosing the first design company you find, therefore, you must research to find the best one.

5. Content Creation

No website in today’s market is complete without a blog. Most company websites use blogs to educate customers and clients about what the business does. Blog content can also optimize websites for search engines and attract more customers. The trouble is, producing and publishing content that converts will take time. For this reason, many companies outsource the task to freelancers. Although this isn’t free, the rewards of doing so far outweigh any expenses.

6. Inventory Management

All businesses typically begin with a small and manageable inventory. With so few units to keep track of, you can manage your stock on a simple spreadsheet. However, with any luck, your marketing campaigns will pay off. When that happens, the orders will multiply, which will make inventory management much harder. Rather than risk losing stock, you must minimize shrinkage by outsourcing this task. Doing so will reduce operating and staffing expenses, among others.

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7. Customer Support

Unless you’re sure you have enough time to handle customer support, you shouldn’t be doing it. Customer service is perhaps the most important aspect of business. After all, without loyal customers, your company wouldn’t stay afloat. Outsourcing customer support will ensure that you have access to any resources necessary to provide excellent service. Unlike in-house customer service, you will also have the capacity to expand quickly and support efficient growth.

8. Tax Planning

Money keeps the business world alive. While there are many reasons why a business might fail, all those reasons typically boil down to lack of capital. Because of this, you must take care with accounting tasks, like tax planning. Even a small mistake can cause huge problems for your business. Entrepreneurs can save money and hours every week by using an outsourced bookkeeper. What’s more, you will have peace of mind that your finances are in trained hands.

When done the right way, outsourcing in business will save money, time, and plenty of hassle. Rather than taking on every area of business yourself, you should hand over certain tasks to the experts. Hopefully, with the advice above, you have an idea of which tasks to start with.

Ideas To Make Your Workplace Sustainable and Green

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StrategyDriven Managing Your Business Article | Ideas To Make Your Workplace Sustainable and Green

Running an organisation is no cakewalk. Managing clients and delivering on the due deadlines is one just one side of the story. But, it also involves several costs-latent and glaring. You have your employees to think about. The salaries, the bonuses, appraisals, benefits and the like make for just one fragment of the entire picture. The other piece consists of paying for several utilities like workspace rent (if you do not happen to own a workspace), catering to the electricity bills and things like those. Thus, it is clear that running a workspace involves paying quite a price (like, literally). And, truth be told, half the amount on the bill comes from paying the electricity bill.

A workplace consumes several units of electricity. Some of the usage might also be unnecessary. But, we do not realise that because we are so caught up with our work that it becomes difficult even to catch a breath. And in the midst of this hullaballoo, where the Earth’s resources are being depleted, and we are facing a tremendous energy crisis, it is important that we gear attention towards the idea of sustainable living. In this article, we have tried to put across a few ways in which we can make our workplaces sustainable and green. The onus for doing so is not only on the employers or the owners of the workspace but also on the employees. Therefore, waste no more minute and read on.

Allow Nature To Light Up The Space

Now, this might not be possible throughout the day, but it is definitely a thought to be entertained. Most work hours begin in the morning and end in the evening. Thus, you could make use of the natural light for your work at least in the first half when the sun is shining brightly outside. Obviously, there is very little that you can do when the day is all gloomy. But, on the other days, try avoiding artificial light as much as possible. Switch the lights off and see how the amount on your electricity bill comes down. It is a great energy-saving tip, and you should definitely try it out.

Check For Cheap Power Plans

More often than not, we fail to live sustainably and end up spending more energy than usual due to our ignorance and inability to acquire new knowledge. There are several cheap power plans available around you; but, you yet go for the one that you stumble upon first without any research. There’s even sites you can visit that compare business electricity prices quickly, so there’s no excuse for not doing any research. Remember that there is no glory in being inane and uninformed. Check for the plans and subscriptions around you and only then choose a befitting one for your workplace or household. Check https://strøm365.no/stromleverandorer/akraft/ to find more cheap power plans for your office and be an aware consumer.

StrategyDriven Managing Your Business Article | Ideas To Make Your Workplace Sustainable and GreenTry To Talk Your Employers Into Choosing Laptops Over Desktops

If you are an employee, you must try to talk your employers into switching over to laptops from desktops. Desktops need a continuous source of electrical energy to run, which obviously is not a brilliant idea when you are trying to cut down on the consumption. But laptops can run on batteries for a minimum of eight hours. Therefore, you must see to it that you have the option of working on laptops in your office.

If you are an employer, then you must try to replace the desktops with laptops so that your employees do not have to come over to you to talk about the move. You could be one step ahead of them already.

Do Away With Outdated Electrical Equipment

Be it air conditioners, ovens or desktops, keep tending to them, upgrade or replace them when the parts start ageing. Old electrical systems use more than the usual units of electrical energy. Therefore, if you keep using the old models and decide against upgrading the parts, you are going to receive a severe blow on your bill. You could also consider recycling your old electrical parts or appliances to make use of everything at your immediate access and reduce wastage as much as possible.

Get Some Plants To Brighten Up The Space

Now, we know that this is not directly related to the entire ‘saving energy’ drill, but we are looking at making workspaces sustainable and green. Therefore, try getting some plants that can thrive under the shade and brighten up the space. It is always alleviating to look at some greenery during stressful work hours.

Conclusion:

People make saving energy sound like a big deal when, in reality, all it requires is some conscious actions on our part. Small gestures can amount to significant differences, and we must only understand that before it is too late. Our planet can stretch itself beyond normal. But, everything has a threshold. Therefore, we need to act now before we are beyond damage reparations of any kind.

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