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Long-Tail Keywords Are a Growing SEO Trend

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StrategyDriven Online Marketing and Website Development Article, Long-Tail Keywords Are a Growing SEO TrendIf you want to gather more customers for your business, you need to think about digital marketing. One of the most important components of this is SEO, and you need to do keyword research regularly if you want to stay ahead of the competition. There are a lot of keywords out there, and your gut response might be to try to focus on the most popular keywords; however, this might not be the best strategy. Long-tail keywords might be a better bet for your business. Why is this the case? Remember to visit Onpoint in Dallas to get the most out of your SEO campaign.

What Are Long-Tail Keywords?

So, what are people talking about when they mention long-tail keywords? They are referring to the size of the term. When people use search engines, they tend to keep their searches short and sweet. They usually only use a longer term if they are looking for something specific. That is exactly what a long-tail keyword is. For example, instead of someone saying that they are looking for a “puppy dog,” they might say something like “brown puppy dog,” or “small brown puppy dog,” or even “young healthy puppy dog.” The more modifiers they put in, the longer the term gets. You might want to target some of these terms as a part of your SEO campaign.

Why Might They Be Better?

It is true that long-tail keywords might not be used as frequently as shorter terms, but it is also true that they might be better for your SEO campaign as well. Some of the biggest companies in the world do not target long-tail keywords as often, which means they are not as competitive. Therefore, you might have an easier time ranking for them, increasing your online visibility.

Furthermore, when someone uses so many terms, this is a sign that they are probably ready to make a purchase. If you target the right long-tail keywords, you might have an easier time boosting your conversion rate, which can drive more revenue for your business. For both of these reasons, you should consider using long-tail keywords as a part of your SEO campaign. Even though it can be a challenge to find the right long-tail keywords for your company, a professional team can help you do that.

Work With a Professional SEO Team

In the end, you need to remember to focus on a balance of the popularity of the keywords and the competition they have. This is where long-tail keywords can be helpful. This is a great way for you to target keywords that are still relevant to the needs of your users while also staying away from terms that might be too competitive for you to rank for. If you would like to learn more about long-tail keywords, you might want to reach out to a professional SEO team that can help you. That way, you can put your digital marketing campaign in the best position possible to be successful.

Taking Inspiration From Google For Your Business Premises

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StrategyDriven Managing Your Business Article | Taking Inspiration From Google For Your Business Premises

Renowned for creating incredible workspaces that aim to increase productivity in their staff, Google has 70 offices in 40 countries, each of them carefully designed to be an appealing and inspirational place to work. Here are just a few of the most exciting and design-led Google offices around the world.

Google Zurich, Switzerland

Step inside Google’s European engineering HQ, and you’d be forgiven for assuming you were atop an Alpine ski resort. In fact, you’re in one of the company’s many zoned conference areas, which encompass a snowy “North Pole”, complete with penguins, an aquarium chill-out zone, and swing chairs for (literally!) hanging out while you work.

Google Tel Aviv, Israel

Another innovative Camenzind Evolution design that can inspire your business, this sales and engineering hub sits in a prime spot in Israel’s coolest city, focusing on Google’s EMEA activities. The office has themed designs across its seven floors. Each reflects an authentic Israeli scene; hence an in-house orange grove tipping a wink to one of Israel’s most famous exports, corridors mocked-up to look like heritage cobbled streets (complete with window-boxes bursting with colourful blooms) and even a tractor-turned-lounge to complete the weird and wonderful décor.

Google London, United Kingdom

The Central St. Giles Building in Covent Garden is situated in the heart of London’s theatreland, playing host to Google’s London “Super HQ” within an unmistakably British space. Designed by British firm Penson, the patriotic theme starts from the Union Jack-swathed reception and continues on throughout the building with Chesterfield-buttoned velour lounge seating in British Racing Green, reminiscent of a vintage town hall, and kitschy chintz wallpaper and wing-back armchairs suggestive of a retro “Granny Flat”. This quirky style of interior design celebrates all things London with tongue firmly in cheek.

Google Amsterdam, Netherlands

Finally, engaging local design firm D/DOCK to refurbish its Amsterdam offices, Google’s newly refreshed reopened in January 2014. With eco credentials just as impressive as the design focus, this makeover adhered strictly to an approved materials list that minimised toxins, while maximising efficiency in power and water consumption. You can easily take inspiration from this, creating an industrial environment by engaging a pallet supply company and re-using materials and equipment in order to create an office space that inspires and amazes all at once. The wellbeing of the staff was also a major driver, with all employees afforded a 180° view across Amsterdam from the multitude of windows that line the offices. Thoughtful decorative touches appear everywhere, with bikes featuring heavily in the design (a nod to Amsterdam’s pedal-power transport culture), plus cute and comfortable 1960s caravans, complete with deckchairs and faux grass, repurposed as enticing meeting rooms for staff to enjoy.

As you can see, Google has gone a long way to ensure their office spaces are inspirational and truly incredible. You can take this approach with your business premises, irrespective of whether you have a number of offices or you own a warehouse. You can still make the place exciting while productive and adhering to safety regulations.

Tech Comm Writers, Ensure Google Notices You: Capitalize on Organic SEO

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Tech comm writers, do not become hidden in the background, increase your organization’s web traffic, get noticed by Google, and become and asset to your organization by effectively generating SEO-enhanced technical documentation.
 
A technical communicator’s contribution to an organization is often hidden in the background of business operations and goes unrecognized by both the employer and even the end-user – the specific target audience of the business and technical documentation. Some organizations still live in ancient times and merely send out user guides and training materials as a Standard Operating Procedure rather than optimizing on the rich and functional content that comprises technical communicators’ creations. The accessibility and connectivity afforded by the Internet today increases the visibility of technical communicators’ creations and the role that they serve in an organization. Not only do company websites liberate technical documents, but technical communicators now have the ability to truly make an impact on their organizations’ growth and profits. How can technical communicators optimize their technical documentation search engine rankings and get noticed by Google? SEO the crap out of content, generate referral traffic, and increase traffic time on the site.

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About the Authors

Jessica Lynn CampbellJessica Lynn Campbell is Marketing Executive and Content Writer for Web Benefits Design. She has a Master’s in English-Technical Communication, a Bachelor’s in Psychology, and is currently obtaining a PH.D in Texts and Technology. Jessica is an expert and experienced technical communicator, author, and multi-media manager having been published on multiple media platforms including print and online. She is skilled in APA, MLA, Chicago, and Bluebook citation styles. Jessica can be reached at [email protected] or 407-810-7542.

Amber Lorynne AllmanAmber Lorynne Allman is a graduate from the University of Central Florida with Bachelor’s in English-Creative Writing with a minor in English-Technical Communication. She is skilled with translating beginner documents that are in German or Pinyin (Simplified) and her main passion is creative script writing and editing. She currently works at Universal Studios Orlando Resort. Amber can be reached at [email protected].