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11 Experts That Can Help Your Startup Soar

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StrategyDriven Starting Your Business Article |Successful Business|11 Experts That Can Help Your Startup SoarSo you’ve had an idea for a long time and you’ve finally decided to give it a real go. You’ve spent long enough thinking ‘what if’ and grinding away at a job you hate or those textbooks you’ve exhausted, and you’re ready to turn into a tangible project.

Starting up a business, whilst a freeing and exciting process, is a feeling of being dropped into the deep end. You may have learned a lot about it in your school days, but once you’re out there trying to make something out of nothing, it’s like starting all over again – you can learn all the theory in the world, but when it comes to actually putting it into practice, the real world can throw up some surprises.

In life you’re not going to know everything, you’re going to be limited in some aspects and you’re going to need some assistance. The same applies to when you’re attempting to start and maintain a successful business. In order to find even a bit of success, you’re going to need a bunch of facets to be operating smoothly, and a way to solidify that is to get the appropriate help that can get you off the ground or over the line. Let’s have a little chat about the different types of help you can solicit and how it can benefit you as you look to make real strides in the world of business.

An Accountant

When you’re up and running, you’re obviously going to be bringing in quite a bit of money. Handling the money side of things can be a little tricky – even if you’re quite competent already. Hiring an accountant would be beneficial to you as you can let them deal with the nitty-gritty bits that may be concerning you whilst you get on with the work you know how to do. They won’t just help you in terms of doing their initial job, you can also pick up pieces of information and wisdom off of them for future reference.

An Assistant

If you’re in need of an extra body to lighten the load, you can absolutely bring someone in to work with you. There are many people out there trained in admin; they can handle the basic, tedious and necessary formalities that you need to get out of the way. Nowadays, you can look online and find a virtual assistant to help you – even from the other side of the world.

A Copywriter

If you need someone to write content for your website or anything like that, then you could get in touch with a copywriter. They place your content on your page so that you can get on with everything else. They also do blog posts with appropriate links that can boost search engine optimization. The content on emails is another way in which they provide service.

A Graphic Designer

If you’re not too versed in creating logos, heading and other fancy design on different pieces of software, then you can always find an artistic graphic design whiz. The stuff they can conjure up these days is magical and if you need someone to make a near perfect and stunning design for you, then you can get one of these guys/gals.

A Marketer

There are people out there who live and breathe marketing. They know all there is to know about promoting products and services. They also know how best to build relationships with customers so that the brand stays in their minds. If you work with someone like this, they will create a strategy for you and execute it all.

A Social Media Expert

Social media is a huge part of life now – for better or for worse. You can take a product or service and get its name out there relatively simply thanks to some of the platforms. There are people out there that specialize in the way social media operates and the way in which people behave. It’s quite as hard-hitting or as broad as getting in someone whose expertise spans throughout the entire marketing and digital marketing spectrum, but this specialist could help you score big points in terms of exposure.

An SEO Specialist

SEO stands for search engine optimization. It’s basically a way of making sure your website is soon on search engines like Google. It’s done by a bunch of ways, including inputting relevant and quality content and link building. If you want your brand to be seen more and more, then hiring local SEO experts could put you on the right path.

A Consultant

You’ve probably thought about every little nook and cranny that goes into your start-up. But like we’ve said before, you won’t perfect it, and there’s always something that can be added to it or something that can be improved upon. That’s where a business consultant can come in. Even if a certain aspect isn’t exactly wrong or failing, they can approach it from another angle and provide a little more insight for you.

A Lawyer

There will be a lot of legal stuff that you need to sort out when you run a business. The law can be a confusing and messy world at times, so getting in touch with a corporate lawyer wouldn’t be a stupid thing to do. They can help you set up the business without any legal issues, and they can also help you sort out things like contracts.

A Sales Specialist

If you’re not exactly the best salesman/saleswoman in the world, then there’s always someone out there who with a smooth and charming demeanour ready to help close out deals. Someone who has worked in sales for years will know everything there is to know about getting a deal or a sale over the line.

A Customer Service Firm

Finally, you can outsource this aspect of the job to a firm that’s dedicated to it entirely. You’ll want your customers to be taken care of when they have problems or when they need to inquire about something. Certain firms deal with stuff like emails and chatbots.

5 Mistakes New College Grads Make as They Enter Entrepreneurship

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StrategyDriven Entrepreneurship Article | 5 Mistakes New College Grads Make as They Enter EntrepreneurshipIt’s that time of year again. Thousands of qualified college graduates are getting set to enter the workforce. They were promised that their hard work and diligence will earn them an attractive job and a high chance of success. With ambition, motivation, and dreams, scores of young men and women will forge their way into the business world. Some of them have lofty goals of entrepreneurship. Many are under the impression that whatever works for high profile examples of successful leaders in business will also work for them. Public information and theory are often misleading, and so is attempting to imitate another company’s or leader’s blueprint. According to some experts, new college graduates often make five brutal mistakes as they try to navigate their own potential new enterprise.

1. Recent college graduates think they know a lot more than they do upon graduation. Implementation is different to theory and ideas, so you need to be able to bring operational performance and many other skills to the table. Knowledge is one thing, but true execution will provide the experience you really need.

2. Many do not understand how funding works and the capitol needed in the initial phases of a business. Inexperienced people are misled when it comes to startup funding and what is needed to begin and grow a business. Often young founders don’t think about basic concepts like unit economics, which is selling something for more than what it costs to make. Even some very well funded startups tend to ignore this.

3. Raising funds does not equal success. Many young entrepreneurs are focused on the superficial belief that the more money they raise, the more successful their business is going to be. While it’s true that, everything else being equal, having more money to spend on your business is good, there is a lot more to it than that simple formula. Plenty of businesses fail because they raised too much money and it encouraged them to do things that didn’t make sense. Many other businesses fail because they raised money that they believed would fund all of their dreams of growth, but it wasn’t nearly enough. Other businesses fail because they raise the wrong kind of money, such as debt they can’t repay on time or equity that causes them to lose control of their business.

4. Inexperienced founders often overestimate their own importance and don’t appreciate the importance of the team they build around them. It is not easy to find skilled people who also happen to be a good fit for the culture and mission of your enterprise. This takes a lot more time, effort, and trial and error than many founders realize if they haven’t done it before. You need a great team to build a great team. But that the classic chicken and egg problem you have to solve. You have to be careful, and realize you will make mistakes, about who you hire early in the life of your company. Only offer substantial equity and responsibility to those who have proven themselves. Recognize your hiring mistakes and correct them quickly. Teams often don’t rise to the level of their best people. They often sink to the level of their worst people. Keep that in mind as you build your company.

5. Know and own your limitations. Young innovators especially, though it applies even to more experienced entrepreneurs, tend to lack self-awareness of their own weaknesses. These blind spots can be disastrous. Most highly successful people understand their weaknesses and surround themselves with others who can do what they cannot, who share a similar vision, and with whom they can collaborate. Inexperience can lead to overconfidence. This is an especially dangerous pitfall for early stage startups and new entrepreneurs.

Elizabeth Holmes and Theranos is a good example of a culmination of all 5 of these mistakes and what inexperience can do to a business idea. She raised $900 million. Her company was worth billions. She was on the cover of magazines and featured on TV shows and one of the best founders in a generation. But it ended in failure and she may go to prison for her behavior.

There are real world, and sometimes life altering, consequences for making these mistakes. Think through your decisions carefully and be aware of the risks you take as you pursue your exciting and hopefully rewarding entrepreneurial journey.

About the Author

StrategyDriven Expert Contributor | Christopher GreyChristopher Grey is the co-founder and COO of CapLinked, and enterprise software company offering an information control and risk mitigation platform for the sharing of confidential or sensitive documents and communications outside of the enterprise. Previously, he was a senior executive and managing partner in private equity and corporate finance for 15 years and directly involved in the deployment and management of billions of dollars of debt and equity investments in various industries. Christopher founded two companies, Crestridge Investments, a private equity firm that made debt and equity investments in micro cap and middle market companies, and Third Wave Partners, which made debt and equity investments in distressed situations, and was managing director of a subsidiary of Emigrant Bank, the largest privately owned bank in the country. Most recently, he is a co-founder of TransitNet, a platform for security token issuers offering title verification, chain of ownership tracking, and other post issuance tools for improving the security and reliability of security token ownership.

5 Effective Strategies for General Contractors to Cut Costs

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StrategyDriven Managing Your Finances Article | 5 Effective Strategies for General Contractors to Cut CostsContractors need to devise ways to cut costs in order to remain profitable. With increased competition, the need to cut costs has become important now more than ever.

Eliminating people is not the right way to cut costs. This will only stifle the ability of your firm to make a profit. Instead, you should look for other ways to cut costs and boost profitability.

1. Cost Audit

The first step in cutting costs should begin with a complete audit of the existing expenses. You should consider ways to reduce operational expenses.

You can relocate the office to a location where the rent is lower. Also, you can consider the shift from in-house to cloud operations to cut overheads.

A lot of contractors subscribe to different software services yet don’t use most of them. Consider whether the services really add value to your business by saving time or improving efficiency. If not, it’s better to cancel the subscription.

2. Time and Contract Clause

Instead of Under-the-contract-price, you should consider adding the add-to-exceed clause. In the former case, the owner of the project only has to pay a fixed cost that includes overhead and profit. This is not necessarily the most cost-effective approach.

Instead, you should consider the time and materials contract. This is a type of contract consist of the following three terms.

  • Actual material costs
  • Actual direct labor costs at a specific hourly rate
  • Agree on add-on to cover profit and overhead

The main benefit of this type of contracting is flexibility. This cost structure allows you to adjust requirements, replace features, and cater to changed user requirements without taking a hit on the bottom-line.

3. Seek Multiple Bids

When working with a sub-contractor, you should consider multiple bids. This may take additional time, but the effort will be worth it in the end.

You may have to send lots of emails and hammer the phones. But this will allow you to lock in on subcontractors that offer services at the least costs. This extra work will help in significantly reduce the internal expenses.

4. Inspect Your Schedule

You should keep an eye on your schedule for any potential stacking or acceleration of activities. Compressing the schedule will allow you to squeeze cost advantages. Time is money and any time that is saved will have a positive impact on the company’s bottom-line.

5. Financial Prequalification

You should prequalify all subcontractors to reduce the risk in case of cost escalation. This is particularly important if the subcontractor will bear most of the risks. It will help in absorbing any deviances in a project that result in increased cost.

By financial prequalification, you can get assurance that the subcontractors will be able to absorb any costs overruns. Some of the criteria that you should consider include pipeline, days of cash, and work in progress.

The above tips can help in greatly reducing the contracting costs. Consider adding an escalation clause in all your projects as well. This will pass on the risk of cost increase to the project owners.

The Importance of Business Intelligence Software and Why It’s Integral for Business Success

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StrategyDriven Tactical Execution Article | The Importance of Business Intelligence Software and Why It’s Integral for Business SuccessIn the digital-first, customer-centric world we live in today, managers and business owners must deal with information overload. That is the reason why they are always looking for ways to derive greater intelligence, control, and understanding from their data. Adopting a business intelligence (BI) strategy is one of the best ways to deal with this problem, but most organizations have been slow to integrate it within their business systems. This is mainly down to a lack of knowledge, as businesses still don’t know, where to start, what it involves, and how long it’ll take for them to see any benefits.

There’s no denying that business intelligence software is crucial in helping organizations make reliable and timely decisions about their operations. It ensures that the business can access reliable information and make insightful decisions by reacting in real time. Business intelligence software has played a major role in helping organizations meet their challenges like narrowing margins, high customer expectations, and global competition.

Most businesses are still using traditional methods, which makes it harder for them to make decisions, as the information is stored in separate applications and databases. How quickly and accurately a company responds in this technology-driven competitive market is the main difference between success and failure. Business intelligence technologies have several functions that improve their performance, and one of them is reporting. It plays a key role in business intelligence, as it allows the decision makers of the enterprise to support their work. The discovery of essential data patterns (analytics) is also done through reporting, which is another key role of business intelligence.

Some of the standard functions of business intelligence technologies include predictive and prescriptive analysis, business performance management, text mining, benchmarking, and online analytic processing. Business intelligence refers to the application, tools, and good practices that are used to access and analyze data to optimize or improve the performance of the business. It converts raw data into relevant information that enables tactical and strategic insights to make effective decisions.

Business intelligence software is a technological process, which collects and processes data to attain actionable information. It allows users to acquire information quickly and transfer them to the proper personnel to make the right decision. Business intelligence tools have been around for a long time, but it was only accessible to large enterprise, who had the infrastructure and resources to implement this technology.

However, thanks to the advancement of technology, even small enterprises now can access business intelligence software through cloud computing.

The Main Benefits of Business Intelligence Software

Any organization that wants to remain relevant in the competitive market of today must adapt fast and real-time integration of business intelligence software. Most organizations today have changed their modes of operation so they can adapt to modern business intelligence technologies. However, there are still plenty of organizations that are under the assumption that business intelligence software isn’t user-friendly and is complicated.

That’s a misconception about business intelligence software since it is user-friendly and can be adopted quickly by an organization, while it ensures maximum profitability by smoothing the decision-making process. Businesses that have adopted this technology in their systems are thriving in all the challenges they are facing at any stage of their projects. Business intelligence software also allows small and medium-sized enterprises to reduce their cost of operations by identifying areas that have higher costs of expenses and finding measures to reduce them.

The best thing about business intelligence software is that it allows businesses to have agile operations and is often the difference between operating on profits or losses. To give you a better idea, we are going to discuss some of the main benefits offered by business intelligence software:

1. Better Business Decisions

When a business adopts business intelligence software, its management can easily identify all the financial and customer data, production data, current data, and business aspects of the organization. This information will allow the management to synthesize and analyze the products and investment reports, which will help them make better business decisions that benefit the organization.

2. Enables Faster and Accurate Planning, Reporting, and Analysis

Business intelligence software offers real-time information, which helps it provide accurate reporting solutions as it can connect with an extensive range of data. The software can plan and analyze informed business solutions, which reduce potential risks and allow a business to achieve faster growth. Not only that, software solutions like Conexiom can import unstructured data from multiple sources into your system of records streamlining your workflow and improving efficiency. 

3. Enhanced Speed of Decision-Making

Business intelligence software not only helps businesses make better decisions but also helps increase their decision-making speed as well. Without business intelligence software, an organization will be spending a lot of time implementing decisions, since they’ll need to cover business aspects one by one before making any decision. This is a time-consuming process, and with business intelligence software you cut down on the speed of decision-making.

4. Increased Business User Satisfaction

There is increased user satisfaction for the software because business intelligence offers better decision-making, reporting, and accurate analysis. It helps the business maximize its limited resources by using cost-effective solutions that allow business growth and enhance user satisfaction.

5. Customer Behavior Insights

Business intelligence software holds the key for identifying customer behavior patterns, as it determines customer responses and helps the business achieve market profitability by helping it retain customers and attract new clients.

6. Accurate Decision-Making

The best part about the business intelligence software is that it not only allows real-time decision-making but also enables accurate decisions to be made that will benefit the business. For instance, if your competitor decides to reduce the prices of their products, you’ll need to come up with a counter price for your product that is lower or similar. This decision will take some time to be implemented, as you’ll need to determine the impact of your profits after the price reduction. However, when you’re using business intelligence software, you get rapid and informed decisions that allow your business to stay on top of its game.

7. Increased Collaboration between Business & IT Units

Business intelligence software and systems have enabled growth collaborations between IT and business units. Any organization that aims to grow its operation must ensure that its business and IT units are working together, and this can be achieved easily with business intelligence software.

8. Offer Personalized Services

Business intelligence software is user-friendly and comes with a feature that personalizes information or data by making it easier to use and understand. The feature also ensures smoother collaboration between users in the organization and ensures a smoother transfer of data.

9. Track KPIs with Notifications and Alerts

The business intelligence software tracks the KPI by evaluating the current status and metric value against a target using specific measures that will send alerts to the user. These notifications allow users to come up with the right solutions or measures.

10. Identify Opportunities for Revenue

Revenue growth is essential to all organizations, and it is one of the main purposes of business intelligence software. Finding new revenue opportunities opens new doors for business and allows it to thrive and transform its operations. The software analyzes marketing strategies and campaigns to create important reports and insights on the best sources of high returns on investment.

11. Reduced Cost

Enterprises that struggle to sort out their financial statements are going to struggle in the long-run, and that is where business intelligence software plays such a major role. It helps find areas where the organization can cut down its costs, and the software helps to collect raw data on areas where there are high expenses and provides solutions to bring them down.

12. Better Operational Efficiency

Every business is striving to improve its operations, as it helps them take the next step in their development. However, to do that, businesses must monitor and measure their performance, and business intelligence software helps businesses come up with different activities that help drive business success. The software covers highly used metrics like productivity, performance, and employee satisfaction to ensure better operations in the organization.

13. Higher Quality Data

Data comes in all shapes and sizes, and some can be more complicated to understand and operate, which makes it difficult for organizations to take advantage of data-driven insights. There is a data visualization tool in business intelligence software, which allows for easier recognition of data. This feature is incredibly useful since it allows data to be converted into a better method or quality, which can be easily accessed.

14. Create a Data Culture in the Organization

A lot of organizations are guilty of data clustering, which leads to data manipulation and data loss. Business intelligence software is extremely useful when it comes to handling the data of a business since it allows easy collaboration and communications among members whenever data is updated. Users can also track data and its changes since notifications are sent to everyone.

15. Self-Service Culture

One of the biggest things about business intelligence software is that it promotes a culture of self-service in the business. Users can easily access data and easily manage it even if they aren’t familiar with the statistical analytics. Adding, creating, and manipulating data is easy, and this ensures cooperation between the different departments in the business.

Master These Vital Aspects To Digital Marketing

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StrategyDriven Online Marketing and Website Development Article | Master These Vital Aspects To Digital Marketing | Digital MarketingYou really can’t expect your business to get far at all without a good, strong focus on digital marketing. Any digital marketing campaign you have will need to have a lot of focus and drive behind it, and generally you will find that it is important to make sure you are putting whatever effort into it you are able to. Digital marketing will prove to be an essential aspect to running your business and ensuring that it remains popular and continues to grow. But what do you need to think about in order to make sure that you are approaching it in the right way? In this article, we will look at just a few of the essential things that you need to do as part of your digital marketing campaign. As long as you are focused on these, you will be moving in the right direction.

You really can’t expect to get anywhere at all without a decent website, and in fact it is worth putting a good amount of your energy into this before you do anything else for your marketing efforts. The website is where it all comes back to, and as long as you are happy with that you will find that you are going to have much more success with your marketing overall. A good website needs professional designers to ensure that it is operating properly and working as well as possible. Fortunately, these days it is easy enough to find affordable web design which is going to work out well for you, so you should be able to do just that. With a website which you are happy with, you can then start to look at some of the other vital elements to digital marketing.

StrategyDriven Online Marketing and Website Development Article |Digital Marketing |Master These Vital Aspects To Digital MarketingSocial Media

You will find it is essential to have a good grasp of social media if you are to market your business online successfully, so make sure that you are looking into this as early on as you can. You will want to start building a following on Twitter, Facebook and the rest as soon as possible, and it’s important in particular to focus on actually having decent conversations with people on those platforms. If you do that, and develop a branded voice in doing so, you will find that people are much more likely to respond positively, and this will have the kind of effect that you are hoping to have for your digital marketing. Social media is incredibly powerful, so make sure that you are thinking about this.

PPC

Finally, it’s important to remember too that there are some ways of approaching digital marketing which have a more traditional advertising feel to them, and one in particular you might want to focus on is Pay-Per-Click advertising. This is essentially where you have a banner on websites which people click on to get through to your website or a particular call to action, and it is amazing how effective this kind of method can be. Be sure to make use of it, and you will find that your business has much more chance of success.