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Technology Adaptations for Your Business

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StrategyDriven Managing Your Business Article | Technology Adaptations for Your Business | Business Technology

Managing a business is hard to do, but this year has been especially hard. With the normal tasks of creating a social media strategy, managing employees, and tracking data and finances, there have been a lot of upheavals and needed adaptations. A business may have needed to be done remotely or adapted to fit safety protocols. A lot of the needed adaptations needed require technology updates and fixes. Here are a few ways you can adapt your business using technology to keep up with the changing world.

Working Remotely

There has been a greater need to have employees work from home where possible. This can be better facilitated through technology like laptops, communication software, and other software that allows employees to access their work files and documents from home.

Another important aspect of working remotely is finding a good way to still hold necessary meetings. There are many different platforms that allow for video conferencing meetings. Some companies that have some employees working in the office and others working at home use Zoom Room Equipment to set up a designated room to use for online meetings with their remote workers. This helps to cut down on time needed to set up for meetings and other technical issues that can delay schedules.

Project Management

When everyone is working in different locations, it can be difficult to ensure that tasks are completed on time. You may have problems with people duplicating work or tasks getting forgotten due to a lack of good communication.

Project management software like Asana or other options can help you set up tasks, due dates, and assignments all in one place. Giving everyone access to the projects they work on will help the entire team be informed of the current status of the project and what needs to happen next to reach the goal.

Cybersecurity

Remote working is great for many reasons, but it can also open up the door for cyber attacks on your company if you are not careful. Employees may rely on public internet connections, or online storage solutions may be utilized to help gain access to important documents from different locations.

It is easier to provide security to an office location because you can lock the physical office that contains the servers and use closed networks with added layers of security. These are not possible when you have remote workers.

Investing in increased cybersecurity measures is crucial if you are going to keep your business safe. Virtual private networks (VPNs) and data backups are both essential for remote working. You should also stack up against your security by using multi-factor authentication, real-time security monitoring, and cybersecurity software.

Performance Tools

It can be hard to manage employees when they are working remotely, and that can make performance reviews unsubstantiated and flimsy. Using performance tools can help to give your employees concrete expectations and goals they can follow, and it can also give you usable data to help increase engagement and provide targeted training and feedback.

How Startup Owners Can Reduce The Risk Of Business Failure

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StrategyDriven Starting Your Business Article | How Startup Owners Can Reduce The Risk Of Business Failure | Business Startup

According to the research highlighted at Fundera, 20% of new businesses fail in their first year, 30% fail in their second year, and 50% fail after five years. It’s enough to put anybody off the idea of starting their own business.

However, it’s also important to turn those figures around. While there are those businesses that fail, there are also those that survive. This should be a cause for optimism.

To reduce the risk of business failure, startup owners should:

#1: Find out why businesses fail

Why do businesses fail? According to Research Briefs, there are many reasons. 42% of businesses fail because there is no market need for what they are selling, according to figures highlighted. 29% of businesses fail because of cashflow problems. And businesses also fail because of such issues as the might of the competition, poor marketing, and the lack of a proper business model.

When the startup owner knows why businesses risk failure, they can take steps to alleviate any future problems.

So, they might look for a niche in the market in a bid to reduce the competition, for example. They might outsource their marketing to those agencies that understand their business model, such as a software marketing agency if they were running an SAAS business. And they might commit to market research before starting out to ascertain whether or not there is a market for their particular product or service.

#2: Seek assistance from a business mentor

The business world is hard for anybody, especially those who are just starting out in their particular industry. This is why it’s always useful to have somebody on speed dial who knows what they are doing. A mentor can help the startup owner become a success, with advice on the pitfalls to look out for, a list of contacts with the resources the startup owner needs, and other information, such as tips on hiring, financial management, and goal setting.

Of course, this is assuming the startup owner knows somebody who can mentor them, although it shouldn’t be too hard to track somebody down. Networking events, social media sites, and small business development centers are just a few of the places where somebody might find the help they are looking for.

#3: Improve their skills

The startup owner doesn’t have to be the master of everything. They can hire staff members to take on some of those tasks that they can’t do alone, and they can outsource too.

However, there are the basics to consider, as skills in such areas as management, leadership, and communication could be considered the bare essentials when trying to run a successful business. To learn more, the startup owner should consider a business course or any other line of study and training that enhances areas they are weakest in.

With a good foundation of knowledge at the beginning, they will be less likely to make many mistakes down the line.

So, take heed if you’re a startup owner, but be assured that failure doesn’t have to be an inevitability. You can override the risks involved, so consider our suggestions, and get help from other sources if needed.

 

Saving Money As A Startup – Ways To Increase Your Margins

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Launching a business is never a walk in the park, not least during a pandemic when the future is uncertain. Despite economic concerns, there are advantages to setting up a startup at the moment. The Covid-19 crisis has caused widespread disruption, but it has also created opportunities. If you’re just starting out on your entrepreneurial journey, it’s crucial to keep a close eye on the books. In this guide, we’ll explore ways to save money and increase your margins.

StrategyDriven Starting Your Business Article | Saving Money As A Startup - Ways To Increase Your MarginsInvesting in technology to improve efficiency

Increasing efficiency in business is often an effective means of saving time and money. Technology has become increasingly critical for businesses in recent years, and it offers company bosses the chance to streamline and speed up operations, reduce the risk of errors and introduce cost-effective ways of working. If you’re thinking about investing in technology for your startup, undertake extensive research, keep track of what your competitors are doing and look for devices, machinery, software or equipment that will enable you to work faster, provide a better service, offer a more diverse range of products or services than your rivals and lower costs. Think about what your business needs and consider hiring or buying second-hand equipment to save money. Hiring makes financial sense for short-term projects, while buying used machinery can work out a lot cheaper than buying brand new models. Whether you’re looking into water cooled chillers, construction vehicles, coffee machines or computers, it’s advantageous to explore the options on the table, compare prices and analyze the impact of your investment. Search for value for money, rather than the lowest price, and choose reputable manufacturers and trustworthy retailers.

Flexible staffing options

For many fledgling businesses, paying wages accounts for a substantial portion of the monthly budget. The majority of businesses need to employ staff, but there are alternatives to hiring employees on permanent contracts. You may find that flexible options work better for you, especially if you run a seasonal business, or you take on multiple projects. If you run a construction company, for example, you may want to look for talented individuals to work on specific jobs, rather than employing a team of workers on a full-time basis. If you manage a store that sells Christmas decorations, or you run a business that handles vacation rentals, for example, you will go through busy and quiet periods, which demand different staffing levels. Hiring on a short-term basis will ensure you have access to the staff you need to thrive during busy periods while saving money when sales start to dwindle. You can also save money on wages by starting with a relatively small team and adding new recruits as your business grows.

Another option to consider is whether you could hire a student to support your business? Students will cost your business less to employ but in some cases can do the job just as you require. Many will be looking for a job to support their degree, so if your business is within that field, then their knowledge could be invaluable. Plus, when you hire a student, you could use their student ID when buying their equipment to save some money. If you require them to travel, student ID’s will help reduce the train fair or bus fair depending on who they travel with.

Outsourcing

Outsourcing has become increasingly popular among small and medium-sized businesses, and it can offer a cost-effective alternative to employing new members of staff. Outsourcing involves working with external agencies or hiring freelancers to take control of certain jobs. It enables you to access skills that you might not already have on your team, and you can also free up time for your employees. Examples of tasks and services that businesses commonly outsource include professional cleaning, accounting and payroll management, IT and marketing. If you own a clothing brand, for example, and you want to drum up interest and try and boost online sales, you could outsource marketing, joining forces with a digital marketing agency to draw up and manage targeted campaigns that are designed to increase sales and improve your ROI. By outsourcing, you can save money on hiring while also benefiting from access to expertise you don’t have in-house.

Negotiating with suppliers

Negotiating skills are imperative in business. Whether you sell products or services, it’s highly likely that you will need to engage with suppliers, distributors and logistics firms to get your business off the ground and provide your customers with an efficient service. At every stage, be willing to negotiate on price, but understand the importance of presenting a professional image. There’s nothing wrong with trying to drive prices down, but be realistic and make offers that are reasonable.

Streamlining your marketing strategy

Marketing plays a crucial role in helping businesses to connect with customers, generate leads and increase the chances of making sales. When you launch a marketing campaign, you want to ensure that you have the best chance of achieving your objectives. This is why it’s beneficial to seek expert advice and to link up with agencies or individuals with an outstanding track record. There is a risk of a campaign falling flat, and not every marketing strategy works. You don’t want to invest money in techniques that don’t work or campaigns that don’t reach the right people. Streamlining your strategy can help you pinpoint target customers, generate high-quality leads and promote your brand in the best possible light. Make use of analytics to track progress and use market research and customer feedback to improve and modify your strategy. If you’re targeting young people, for example, advertising and sharing posts on sites like Instagram is going to be more effective than posting on Twitter. If you’re setting up a local business providing services like roofing, dog walking or gardening and landscaping, focus on local SEO and use flyers and local press adverts to connect with residents in the area. Over 85% of people who search for local businesses on a smartphone will either make contact or visit within 24 hours. By focusing on methods that work, you can increase ROI and eliminate expenses related to techniques that have failed to make an impact.


Every dollar counts when you’re running a new business. If you’ve recently launched a startup, or you’re in the early stages, there are ways to lower costs and increase margins. Think carefully about your recruitment strategy and explore flexible staffing solutions, negotiate with suppliers, invest in technology that will enable you to save time and money, consider outsourcing and streamline your marketing strategy. If you can reduce expenses at the same time as driving sales and optimizing performance, your profits should grow quickly.

When Is The Right Time To Hire Your First Employee?

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StrategyDriven Managing Your People Article |Hiring Employees|When Is The Right Time To Hire Your First Employee?Although it’s entirely possible to run your business by yourself for as long as you want to – maybe even forever – that’s not what every business and every business owner needs. In fact, for some businesses, not taking on staff can be detrimental and reduce growth, or even cause the business to stagnate.

Knowing when it’s the right time to hire your first employee, however, can be difficult to determine, especially if you are nervous about doing so. Move too soon, and you won’t be able to afford it, wait too long, and you’ll have missed too many opportunities. Read on to get a better idea of when to start the hiring process.

You’ll Make More Money

It is an expensive time when you hire someone. Not only will you be taking time away from the business to read through resumes and interview candidates, but you’ll suddenly need to be paying someone a regular amount of money each week or month. If you are unable to do that, your employees won’t stay around, and they might even take the matter further and sue you for their money. Plus you’ll need to pay taxes, insurance, and maybe contribute to pensions schemes.

You will need to add this all up and determine whether or not you can afford to take someone on. You will also need to work out how much additional revenue you can bring in by hiring someone. It might be that they can pay for themselves and then some. You should wait until you are financially stable, however, as it is a gamble that might not pay off.

You Can Do It Right

When we say do it right, we don’t mean all the admin and other exercises that need to be done when you hire someone. You can outsource much of this and TriNet’s payroll services can take on what you cannot such as managing your payroll for you or simplifying your taxes.

What we mean is that you need to be able to find the right person for your business, and, when they are hired, you need to be able to ensure that they are looked after. Getting these aspects right will help you immensely. You’ll have someone you can trust who, because they feel happy and satisfied in their work, will be loyal. Loyal employees are wonderful as they will mean you don’t have to start all over again and spend more money looking for other workers.

You Need Something Specific

As noted above, outsourcing can be a wonderful way to ensure that work is done accurately and professionally. You can do this with many aspects of your business, and it will mean that anything specific that needs to be done and requires a certain skill set can be completed.

In time, however, you may find that it would be easier to hire someone to do the work in-house. Some business owners prefer to have someone working just for them, and if this is the case and you no longer want to outsource yet can’t do the work yourself, it could be time to hire your first employee.

How to Reduce Business Costs

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Every business will have various costs, which are, unfortunately, unavoidable. While many expenses are inevitable, there are always ways that you can reduce them which could have a significant impact on your bottom line. Even the tiniest alteration could have a considerable impact in the long run, so it is certainly worthwhile making a few changes – provided that it does not impact the quality of the product or service that you offer to your target customer. Additionally, it is important to re-assess your costs regularly to make sure that you are not overspending. Here are a few ways that you can reduce your business costs.

Outsourcing Work

It can be helpful to have employees, and in some cases, you will need staff that you can rely on, but for certain aspects of the operation, you may be able to outsource the work. Doing so is beneficial because you do not have to pay a salary and instead it can be on a per-project basis. This could free up a tremendous amount of cash and drastically reduce your costs without impacting the quality of work (just make sure that you use specialists!). You can also use interns so that you have staff onsite but without the costly salary.

Encourage Remote Working

Another good way to save money when it comes to staff is to encourage remote working. What this means is that you are using much less energy in the office, plus it can also bring various other benefits for both the company and the employee. Technology has made remote working a viable option and should be encouraged by all employers.

Use Time More Effectively

Wasted time means wasted money so it is worth identifying a few ways that you and your staff can use your time more effectively. This could include:

  • Eliminating unnecessary meetings
  • Minimizing distractions
  • Using software to track time usage
  • Setting goals
  • Incentivizing staff
  • Creating a weekly schedule
  • Using technology to streamline/automate specific tasks

Lease Equipment

Most businesses rely very heavily on equipment and technology for their operation. It can be expensive but often the technology and equipment will quickly become dated, plus there could be maintenance costs to factor in. Leasing equipment will prove to be cheaper in the long run, and it gives you the chance to upgrade to the latest technology when developments are made (which is often in many cases).

Software

Again, most businesses rely very heavily on software for their operation, and this can be a considerable expense. While there may be specific software which is essential for your business, you will find that often there is a free open-source alternative available. This option can sometimes be better than expensive software packages.

Switch To Alternative Energy

In a time where environmental damage is a significant talking point, it is crucial for businesses to find ways to reduce their carbon footprint. One of the most effective strategies for this is to switch to alternative energy. In addition to the environmental benefits, this will also prove to be cost effective in the long run despite the initial price.

Go Paperless

Similarly, going paperless is vital in terms of reducing environmental damage, but it can also bring a few benefits to any business. First, you can cut costs as paper and printing can be costly over the course of a year, but it can also improve the organization of your operation. This is because digitizing documents can free up space in the office and make it much easier to find what you need (just be sure to backup regularly and having a digital storage system in place).

Switch Providers & Suppliers

It is also worth listing all of your utility providers and suppliers to see if you could be making any savings by switching to another company. It can be a complicated process, but if you can make long-term savings, it is certainly worthwhile considering.

Do Your Own Marketing

One of the most significant yet most important expenses is marketing. Every company needs high-quality marketing in order to increase awareness about your brand and to increase your visibility online, but this can be expensive. It is for this reason why it is a smart move to do your own marketing. You can complete an online MBA in marketing which will teach you everything that you need to know to market your business across multiple platforms. This, in turn, should help to boost your sales, making it a highly valuable and worthwhile course to complete.

Purchase Second-Hand Furniture

It is crucial that you create a comfortable and practical work environment for your employees so that they can be productive each day and to keep morale high. Office furniture can be expensive, and it is important to have quality items, but you could make significant savings by merely buying second-hand furniture or by searching online for free furniture that people are giving away.

Insurance

Having insurance in place is an absolute necessity as it could be devastating to the company if you do not have this and something were to happen. There are a few different ways that you can save money on insurance. These include:

  • Comparing providers
  • Asking your current provider to match the best rate that you find
  • Consolidating insurance policies
  • Making sure that you are not overinsured or have duplicate coverage

Downsize Business Premises

It is nice to have a big open office, but this can be a considerable expense and often is not necessary. Especially when first starting out, it is a good idea to opt for somewhere smaller which will still allow you to work comfortably and you could then look to upgrade when you are in a healthier financial situation or if you are going through an expansion.

Every business owner should regularly look at their operation to see if there are ways that they can reduce costs in order to maximize profit. In most cases, you will be able to find a few ways that you are able to cut down on costs and even a small change could have a big impact in the long run.