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How explainer videos plays important role in your startup business strategy

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In today’s scenario, videos are gaining ample popularity not just due to its excellent benefits, but also due to its affordability and effectiveness. Indeed, videos are helping businesses to hit their goals. Video marketing allows marketers to grab the visitor’s attention in a very short span of time.

By creating alluring and informative explainer videos, one can easily express almost everything and make people familiar with your business offers. Yes! With 90-sec video, you can easily add value to your business marketing and make your brand globally recognized.

Still not satisfied? You are at the right place. Through this article, I will take you through various reasons that will help you understand why 90% of the businesses are using explainer videos to complete their desired actions and achieve their business goals.

How explainer videos can help startup businesses to gain success

Let’s get started…

Generate more traffic

When we talk about startup business, then going viral is one thing that can help them improve their business productivity. And to increase web traffic, videos play a great role. A viral video will help you gain popularity and allow visitors to know how the organization can help them achieve their goals.

According to the analysis, 82% of internet traffic comes from attractive videos. If your videos are good, you can easily double your organic search traffic. Remember, the more the traffic, the higher the conversions. So, if you want to see fantastic results in your startup marketing strategy, then don’t forget to add videos in your plan.

>Improves brand awareness

Another reason why organizations are using explainer videos is to increase their visibility on the web. Increasing brand awareness is another step that can help you increase your customer base and sales. And to achieve such desires, videos help a lot!

Uploading videos on the right platform will help you raise the awareness of your brand and allow you to make the right decision at the right time. According to HubSpot, 85% of the customers always prefer watching videos from the brands.

So, if you want to streamline your startup business strategy and increase the number of sales without putting much effort and time, then start creating short and creative explainer videos.

StrategyDriven Online Marketing and Website Development Article | How explainer videos plays important role in your startup business strategy

Source: walkaroundvideos

Prefer reading- 5 Ways to incorporate an explainer video to your marketing strategy

Highly affordable and effective

No matter whether it’s a startup or a huge organization, every organization wants to generate a positive impact on their business without breaking the banks. Well! That’s where videos come into play.

The best part about the explainer video is that you don’t have to invest huge money. There are various softwares and video production companies that allow individuals to produce videos faster that are both clearer, enjoyable and affordable. So, start leveraging the power explainer video to measure the success of your business without breaking your banks.

Earn a better ROI

Videos also play a vital role when it comes to long term investment and ROI. If you are spending money on creating videos, then you can expect a huge return. Around 51% of marketers consider videos as one of the best types of content that generate huge ROI.

According to the research, 85% of the people are likely to make a purchase after watching explainer videos. So, if you want to hype up your business sales and increase conversions to generate better ROI, then start investing in videos, as video marketing has huge scope in improving the opportunities and staying competitive.

Makes the explanation easy

For a startup, explaining the product or service is not a cakewalk. But yes! With explainer videos, it is something that is possible. If you have explainer videos on your landing pages, you can explain complex products/services easily.

According to the statistics, 97% of the organizations believe that with the help of explainer videos, it becomes really easy to make people understand the concept/products/services easily. Always remember, more will be the understanding of the concept, the easier it becomes to engage the visitors and convert them into leads.

Around 69% of the people get to know about the product or services by watching effective videos. Thus, to make people better understand the concept, start using video in the best possible way. Whenever you create a video, make sure it has a proper story.

Encourage social shares

Have you ever realized whether social sharing can help you enhance your productivity? Yes! The organizations that are focusing on their social media, such as Facebook, Twitter, Youtube, etc. are able to analyze their sales and increase their productivity. And to increase the number of social shares, videos can help a lot.

According to the statistics, the organizations that are creating social videos are able to generate 1200 times more shares as compared to long formatted content and images. Always remember, the higher the number of shares, the more the revenue.

So, if you want to see better results for your startup business, then upload entertaining and effective videos on your social media and see a positive impact on your ROI.

StrategyDriven Online Marketing and Website Development Article | How explainer videos plays important role in your startup business strategy

Source: position2

Rank Better in Google Search

Almost every business wants to appear in the top searches of Google. Because if your website is ranking at the top, then the chances to attract more visitors and convert them into quality leads increase. To increase the website ranking, you can add videos in your marketing strategy.

According to the analysis, the organizations that are creating videos are 53 times more likely to show up at the top of Google. Yes! Videos can act as a core element for your marketing strategy. But, whenever you produce videos, always have your target audience in mind. It will definitely allow you to see fantastic results in a short span of time.

In a Nutshell

There are no two opinions that videos are both economic and effective parts of digital marketing. It helps both startups and huge organizations in capturing leads and escalating their business growth. Having an engaging and educational video not only helps in promoting business but also allows in building strong customer relations.

So, if you want to create real miracles and take your startup business at the next step, make the best use of explainer videos. But still, if you have any query, or want to add something in the above list, feel free to share your opinions in the comment section added below.

The 4 Rules of Efficient Commercial Interior Design

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StrategyDriven Managing Your People Article | The 4 Rules of Efficient Commercial Interior DesignInterior design, whether commercial or residential, is a science, but this is even more so when we’re talking about commercial interior design. There’s an added element of shopper and worker psychology that gets thrown in. Colors have to be enticing for patrons, and even encourage them to commit certain actions. Decor also has to be functional for the staff. So much more has to be taken into consideration and owners need to understand what truly constitutes good and efficient commercial interior before they get started. Here are some of the principles of good interior design for businesses.

Versatility

One of the most important things for a commercial space is versatility. Restaurants often have an open floor design for this reason. You never know what could happen and when you could have to reconfigure the whole area. You might want to bring new elements in or experiment. You might also want to be able to use the space for different purposes. For instance, a restaurant might want to be able to transform into an event venue or change the configuration of tables for live entertainment.

Not only that, but spaces need to be easily upgradeable as well. You want to be able to keep the design current without changing basic parameters like your brand’s color palette, for instance.

Tech Conscious

You also have to think about technology and how to facilitate access to it. Power outlets come to mind. You want as many as you can and not always in the obvious spots. If all the outlets are near walls, then you won’t be able to install consoles or work stations in the middle of the room. This is where covered floor outlets could come in handy. You should also pay special attention to things such as overhead media, television, telephones, and computer networking.

Make Room for Personalized Spaces

For spaces like hotels, for instance, it’s essential that you can create spaces where patrons will feel cocooned. Hotels, especially busy ones, can feel impersonal at times. You want guests to be able to retreat and give them a choice of environments.

And this is where residential and commercial interior design services differ. They will go a step further than simply crafting spaces for you. They can also create bespoke furniture that will make these spaces stand out and offer the exact level of comfort that you need. Commercial design services will be able to customize spaces even more and give them a look unique to your brand.

Safety

Safety should also play an essential role in any form of interior design, but this is even more important for commercial design. First, you have to abide by certain regulations. You also have to deal with the real possibility of injuries and legal action. However, the most important is your moral responsibility to the people who will be using this building, whether it’s your employees or patrons.

These are the most important principles of sound commercial interior design. Make sure to find a team that will be able to align with your vision and help you make better choices in terms of both looks and functionality.

3 Legal Pitfalls You Should Avoid on Social Media

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StrategyDriven Online Marketing and Website Development Article, 3 Legal Pitfalls You Should Avoid on Social MediaMany people use social media for private and business communications without knowing that what they post online can have serious legal ramifications. John Branca, an attorney who has represented pop superstars like Michael Jackson and Justin Timberlake, warns that even people who don’t have a media empire at stake should be aware of the pitfalls.

Revealing Others’ Personal Information

Be careful not to reveal personal information without permission, especially if you’re using your social media platforms for a business venture. For example, if you’re trying to promote your cosmetic dentistry practice, you shouldn’t post before and after photos of one of your patients without his or her consent. Be aware that the same privacy laws apply for your patients even when you’re trying to advertise your work on a satisfied client.

Committing Defamation

What you post on social media about others can be considered defamation if it is untrue and causes harm to their reputation. By sharing something negative about another person, you may be opening yourself up to legal action, even if you think it’s true but have no evidence.

Every entertainment lawyer can attest to times that major publications have paid dearly for posting rumors and falsehoods about famous clients. However, regular folks are at even greater risk for legal action because private citizens enjoy stricter protections against public calumny. Therefore, the best course of action is simply to keep any harmful information about others to yourself.

Using Copyrighted Material

Whenever you use a photo from someone else’s website or play music you don’t own the rights for in a post, the law considers it theft. Although you may not think about as you blare your favorite song in your latest dance video, it is illegal unless you have the artist’s consent. This can be a costly mistake if you’re forced to pay the artist.

Social media is a relatively new way to communicate, but the platforms require the same responsibility and knowledge of the law to shield you or your business from legal action.

How To Start Your Own Online Business?

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StrategyDriven Starting Your Business Article | How To Start Your Own Online Business?Either being adhered to a 9 to 5 job that you detest or maybe being worried about job security are valid justifications for intuition on how to begin your own online business for nothing. It truly is conceivable to make it go and beneficial without contributing any of your own wells deserved money.

So what’s halting you? The appropriate response generally is you. I realize it is difficult however the initial step is in every case simply choosing and beginning. With a conventional business that choice consistently conveyed an incredible danger since you needed to “invest” your own money before you could get something fully operational. Regularly it took, at any rate, a year prior to you could hope to perceive any benefits.

Thank heavens for the internet. One of the best business models that exist is that of affiliate marketing and the best news is that you can start hazard free since you don’t need to go through any cash to begin. Not just does it cost nothing to get your online business ready for action, on the off chance that you are committed and buckle down you can win a lot of cash.

Billions of dollars are gone through consistently online and as an affiliate advertiser, you can get a commission on deals you create for a great many organizations that depend on affiliates to drive business to them. It’s a straightforward enough standard however there is a considerable amount to learn so as to be effective.

Fortunately, this ability, albeit essential, isn’t hard to the point that the normal individual can’t ace it. It just requires some exertion and a brief period. The prizes are incredible to the point that it unquestionably merits your time.

On the off chance that you need to begin your own online business, here is a portion of the things you have to learn on the most proficient method to begin your own online business.

Choose a business thought

This initial step probably seems like an easy decision. Yet, you’d be shocked how regularly potential business visionaries hop ahead to marking or web improvement before having a firm thought set up.

Master everything about the internet

On the off chance that you need to figure out how to begin your own online business, you ought to learn not just the nuts and bolts about how you utilize the internet yet in addition figure out how most online businesses work online. You might need to find out about how web sites get into the head of the search engines, how you can get more online visitors to your website, and what the basic highlights of well-known websites are.

Approve your business thought

After you’ve discovered that you should begin a business and have thought as a top priority, you have to approve it. This cycle can be as straightforward as talking with likely clients, posing inquiries about their needs, and in the event that they’d think about your answer. In any case, when beginning an online business there are extra techniques you can utilize to test the market.

Start your business plan

When you’ve decided expected enthusiasm for your business, it’s an ideal opportunity to begin building up your business plan. Fortunately, as you’ve experienced the way toward characterizing and approving your thought, you’ve really spread out the underlying bits of your business plan. In any case, presently you have to put it in a configuration that you can use to seek after subsidizing, gauge financials, and routinely revisit as your business develops.

Get your own domain

Despite the fact that it is conceivable to make a website liberated from the different web facilitating sites, getting your own domain and your own URL address that best portrays your business can assist you with making your online business look set up and proficient also. It will likewise assist you with getting great traffic from the search engines and can be effectively recalled by your target customers.

Make an expert looking website

Contingent likewise upon the sort of business that you are planning to set up, you need to ensure that your website is expertly made and is satisfying to the eyes of your online visitors. On the off chance that you are not capable of making a website, you can enlist freelance website creators and programmers who can furnish you with such administrations.

Compose great contents

One of the primary things that you have to consider in figuring out how to begin your own online business is to figure out how to compose powerful advertisement duplicates. Copywriting is undoubtedly a significant factor that can help acquaint your business with the online populace. It is significant that you become familiar with the rudiments, stay away from the most well-known missteps and on the off chance that you don’t have the advantage of the time to compose, you can generally enlist freelance publicists who are skilled recorded as a hard copy viable advertisement duplicates.

Distinguish your target market

Particularly on the off chance that you are simply beginning with your business, it is critical to decide the gatherings of individuals that you need to showcase your items. Remember that the individuals online are of various ages, various preferences, and inclinations, and they originate from anyplace on the planet, so ensure that you obviously characterize whom you will sell your items.

Get online visitors to your website

In the online world, this is called traffic. Obviously, you don’t simply discover online visitors from anyplace else. You need to remember that these online visitors can be changed over to benefit and you can possibly do that if your online visitors are those keen on your business or your items. To assist you with finding these online visitors, there is a great deal of internet marketing strategies you can utilize. From pay per click marketing to search motor enhancement, you can get expected customers to visit your site. You can get these administrations from internet marketing organizations who are happy to assist you with setting up your business online.

Keeping up your online business

Eventually, beginning an online business is like beginning a business with a physical customer facing facade. You’ll actually need to approve your thought, work together planning and you’ll profit by ensuring you comprehend your assessment commitments from the beginning. Simply don’t think little of the significance of assembling a useful website and getting it before your target market.

Conclusion

We have all envisioned or needed to begin our own online business, however the central issue is the place and how to begin your own online business. The initial step is to choose what kind of business to begin online. It could be an expansion of a business you as of now disconnected or it could like a large number of others be a business simply dependent on line.

The one serious mix-up numerous individuals make is that they think they have discovered an extraordinary item and they need to offer it to however many individuals as would be prudent, and there isn’t anything amiss with this. The main issue is that it doesn’t make a difference how incredible the item is, on the off chance that there isn’t a business opportunity for that item, at that point, it won’t sell.

About the Author

I Rahul Raghuwanshi is an SEO specialist and SEO Content Writer at Special Oilfield Services. Special Oilfield Services is one of the best oilfield companies in Oman and UAE. We provide optimal drilling and completion, instrumentation, mechanical and reliability asset management, chemical solutions, and drilling and completion services along with reliability and asset integrity services, to oil and gas in all over the globe. With our latest and most advanced techniques we deliver best results to our customers. For more information visit our official website speciloilfield.com.

How Does A Toll-Free Number Work And Why Is It Helpful In Businesses

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StrategyDriven Managing Your Business Article | How Does A Toll-Free Number Work And Why Is It Helpful In BusinessesThe first thing that most people think about when they hear the phrase “toll-free number” is the fact that there is no cost associated with having one. There are many reasons why a toll-free number works well and is considered by many as a “must-have” tool. For starters, toll-free services streamline business communications, allowing companies to provide their customers with a way to reach out to them for any reason, and regardless of what type of business relationship is taking place.

In addition, since this is the case, it means that customers don’t have to worry about paying a monthly fee or a yearly service charge just to use this service.

A reliable 800 service provides tons of business and consumer benefits, and here are some of them:

1. Cost-Effective Solution

Most people think about the ease of obtaining a toll-free phone line so many companies use this option as an inexpensive and convenient way to provide their customers with a means of communication. A toll-free number opens up avenues for businesses to reach out and obtain valuable feedback from customers without having to spend so much.

2. Easy To Set Up and Communicate

Aside from being cost-effective, a toll-free number is also easy to set up. That is why your business will benefit financially, as well as your customers. If customers can easily reach you through your toll-free number, they will likely remain loyal to your company because of the ease of communication.

Setting up a toll-free number can be done by a company on their website or by a customer directly through their telephone company. If a toll-free number is being offered, the customer simply needs to contact their provider and ask if they can add the number to their system. When the customer tells their provider that they want a toll-free number, they then take the customer’s information and apply it to the toll-free number.

3. Accessibility

It is possible to call a toll-free number anytime of the day or night. With this option, your customer service representatives can answer customer calls whenever they come, thus providing them with better customer service compared to simply calling them with standard office numbers that incur extra charges.

StrategyDriven Managing Your Business Article | How Does A Toll-Free Number Work And Why Is It Helpful In Businesses4. Track Callers Registered On The System

Since a toll-free number is very easy to set up and maintain, it’s also easy for a company to keep track of who is calling a toll-free number. This is vital to a company’s ability to perform all of their business practices in the best manner possible.

5. Used To Advertise

A toll-free number can be used for advertising for your company. For instance, special toll-free numbers can be customized to mark your brand in customers’ minds, such as 1-800-HELP for a rehabilitation facility. This allows people to call in and get the information that they need about your company, including a toll-free number and other important details.

6. Increase Business Revenue

As you can see, there are many advantages that can be had from the use of a toll-free number. By offering a good option to consumers, many find that they are able to save a great deal of money, as well as increase their businesses’ revenue, which helps them stay competitive and remain successful.

Increase your business revenue by building customer trust and rapport through your open communication via your toll-free number. The higher the trust rate and credibility you have, the more likely customers will stick with your brand. Because customers get to reach you for free, they can call you anytime if they have concerns. They know that your line is always open to discuss problems with purchases or using the product, giving them excellent customer service.

Here’s how offering a toll-free number can increase your business revenue:

  • Customers can follow up orders without paying extra, which increases your customer service score.
  • Follow-up customers’ orders and complaints without having to explain yourself whenever you call because you’re already using a known number represented by your company.

Conclusion

Having a toll-free number is a good idea when you want to streamline business communications, as well as provide customers with an avenue to express their concerns or ask questions about your products and services, while saving you money at the same time. It’s easy to setup and can improve your image as a company with the known toll-free number you have.

By offering a toll-free number, they don’t have to worry paying extra every time they need to call you, thus improving your customer service. Because customers are happy, they would want to use your products and services even more, and stay with you than going elsewhere.