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Online Marketplace: New challenges to overcome

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StrategyDriven Online Marketing and Website Development Article, Online Marketplace: New challenges to overcome

The marketplace model of eCommerce is one such breakthrough that allowed everyone to become a part of the new ecosystem of online commerce. There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The consumer behavior was changing and the prices were getting aggressively competing; it was not easy for small retailers to keep up with their online counterparts.

Then came the marketplace model that allowed even small retailers to claim a share from the multi-billion dollar pie of eCommerce. Now, instead of competing with the offline retailers, the eCommerce sites were connecting third-party retailers directly to their customers. We called this model the pure marketplace ecosystem, where the owner of the marketplace did not maintain the inventory but simply connect the people with inventories to the people who want to purchase. The marketplace was just an intermediary, which would make money from the commissions they charged on each sale generated for their retailers.

The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. This gave birth to different sub-classifications of the actual marketplace model, which still exists:

  • E-Bay: A peer-to-peer marketplace that sales only from the third-party inventories
  • Amazon: A hybrid marketplace that sales from both in-house and third party inventories
  • Walmart: A hybrid combined with the physical model to sell both in online and offline ecosystems

What’s next in the marketplace model of eCommerce?

The meaning of an online marketplace is changing as we speak. Today, the boundary that differentiates a physical marketplace from its online counterpart is as thin as a thread. The biggest names in the marketplace ecosystem, such as Amazon, Alibaba, and Walmart, have established both online and offline presence and securing major shares of the pie through their Omni-channel manifestations.

Today, the marketplace business is no more about massive catalogs of different categories of products. Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel. Take Amazon for example. Is there anything that Amazon can’t offer to a common consumer? From entertainment to finance, grocery, vegetables, electronics, home furnishing, and cloud services, Amazon is the best example to understand the rapidly evolving face of the Retail 4.0 marketplace model today.

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Is the marketplace is a profitable business idea in 2020?

It indeed is. Even the biggest entities in the market cannot cover everything. There are still numerous niches with profitable prospects for the new entrants. It certainly not an easy job to set up a marketplace and compete with the likes of Amazon, eBay, Alibaba, and Walmart. However, you don’t need to compete with them, if you identify some niche marketplace ideas. The marketplace model offers an array of benefits to the merchants and the customers, and all of them could encourage them to come along with your platform:

  • A combined channel: You could offer a hybrid channel to small retailers and merchants to generate sales from both online and offline markets.
  • Better exposure: Selling on a marketplace platform reveals new doors to the merchants who have been relying on traditional channels. They can even expand their business internationally.
  • Reduced marketing cost: Merchants need not spend a fortune to build eCommerce sites and then marketing them. They can save all these costs by simply signing up on your marketplace.
  • Established trust factors: Retailers get access to an established platform, which its customers already trust. This trust factor is induced to the sellers of the marketplace, too.
  • Competitive product prices: With so many sellers available for a single product, the prices are l always competitive. It encourages more customers to shop from your site.
  • Multiple revenue channels: As a marketplace owner, you need not depend on commissions alone to make money. You can make money from several non-traditional channels, such as showing featured products, sponsored products, and selling membership subscriptions for added benefits to sellers and the customers.

No doubt, the above benefits for everyone lay down the foundation of the marketplace model, but it’s not all breezy either. There are some pitfalls too that require strategic resolutions:

  • It’s all technology: The core that drives an online marketplace business is pure technology. From the marketplace software to web-hosting, content delivery networks, third party APIs, and compliance with the laws, everything is driven by technology. That makes a competitive marketplace setup quite expensive, complex, and workforce-extensive.
  • Chicken and egg problem: Sellers won’t board your marketplace until you have enough customers to make good sales, and customers can’t purchase until you have sellers. It makes the opening days for a marketplace business pretty complicated. You would need a significant amount of investment to market your platform, and then acquire sellers through handsome incentives.
  • Data security: When you are managing a massive marketplace with so many merchants, customers, and sensitive information onboard, there is a high risk of data security. Since the only asset you have is your platform and data, you have to be very particular about keeping it secure.

How you can start an online marketplace business?

It’s a big question – how to start an online marketplace business? There is the technology and there is business process development, both go hand-in-hand to form a complete marketplace ecosystem. If you have a business plan or a niche in your mind, you need to focus your efforts on handling the following four challenges first, and you could own a great marketplace business:

Note: You need to manage these challenges keeping your customers and sellers/merchants in thought. You can’t start a marketplace by conciliating with the needs of any of the two stakeholders.

Marketplace Software

Marketplace software constitutes your entire platform. You would need a collection of different marketplace solutions that work collectively to build your marketplace platform. One of the major constituents is – the marketplace website.

Marketplace website builder: You can develop your marketplace platform from scratch by outsourcing your project or hiring in-house developers. However, this would be a highly expensive and time-consuming undertaking. Instead, you can purchase a ready-made, open-source, multi-vendor eCommerce script to set up your platform in a few hours. There are various clone scripts in the market; you can get one of them and build your website. These scripts will provide all the fundamental features you need to build your platform. Since they offer open-source code access, you can also customize them the way you want.

Another alternative is using a free eCMS like Magento, PrestaShop, or OpenCart. However, these Commerce platforms are mainly suitable for inventory-based eCommerce sites, as they do not provide multi-vendor support out-of-the-box. You will have to purchase a corresponding multi-vendor module or extension from a third-party vendor to add marketplace features. They are open-source too.

Some SaaS solutions are also present in the market with ready-made marketplace sites. If you are ready to pay a monthly recurring fee, transaction fee per-sale, and can do with limited control over your site, this could be one of the fastest ways to build and launch your site in a day. These solutions are closed-source.

The choice is yours, you can use any of these options based on your preference and requirements. Do some research and select the most suitable option, as it would be a long-term commitment. You can’t switch your marketplace software every now or then.

Branding and Marketing

Be advised that customers don’t remember the seller but the marketplace platform itself. Therefore, every bad experience customers receive from your sellers directly affects your business image. All the discounts, Ads, and promotions, happen in the name of the marketplace platform. If you can’t get your customers to remember your brand identity, know that there is something wrong with your marketing and branding activities.

Supply-chain and Demand

The sole purpose of a marketplace platform is to fill the gap between supply and demand. Both the buyers and the merchants are your customers. You need to maintain a steady flow of demand and supply to keep both of the ends happy. Without buyers, you will lose customers and demand; without sellers, you will lose the supply-chain. Happy customers create demand, and sellers create the supply. You have to maintain an optimum balance between the two entities to succeed.

Flawless Customer Support

For both the buyers and the sellers, customer support is the most volatile constituent that might just ruin everything at any stage. There is a need for offering continuously impeccable customer support to the stakeholders. However, it cannot happen unless your sellers are supportive to the customers. You might try your best to give flawless experience to the buyers, but everything stops if your sellers don’t do their part. You must create an environment where everyone is doing his or her jobs properly. From quality control to addressing queries, processing refunds, and undertaking replacements, everything should work in harmony with each other. Consider professional grade customer service software or hiring professionals to build you efficient systems to reduce customer support issues.

To Conclude

Overall, the marketplace is a challenging business. However, easy businesses don’t furnish good returns. You can win this war with technical advancements and customer-friendly policies. If you want to create a hub of customers like Amazon and eBay, you shouldn’t arbitrate on the above four fronts. Invest in innovative marketplace software solutions, bridge the supply-demand gap, market your business, and extend the best customer support –this is the optimal way to command the new challenges of marketplace business and succeed effortlessly.

About the Author

Jessica Bruce a professional blogger, guest writer, Influencer & an eCommerce expert. She is currently associated with ShopyGen as a content marketing strategist. Jessica also reports on the latest happenings and trends associated with the eCommerce industry.

Follow her on Twitter @Jessicabruc (https://twitter.com/Jessicabruc)

Exterior Renovations That Can Upgrade Your Business Property

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When you think of renovating the office or the workplace, it’s natural that your first thoughts might go to what you can for the interior. After all, that’s where all of the thinking, working, relaxing, and team-building happens. However, the exterior plays an important part, both in branding and welcoming others, but also in keeping your employees safe. For that reason, here are some renovation that may be worth the investment.

StrategyDriven Managing Your Business Article | Exterior Renovations That Can Upgrade Your Business Property

Giving it a new face

One of the most drastic, but effective, changes you can make is to change the entirety of how it looks from the outside. Giving your building a new facade is not solely an aesthetic change. It can make a difference in, for instance, the insulation and its security against bad weather. However, it also makes for an eye-catching change that can make your building much more noticeable and professional looking.

Laying some groundwork

If the surfaces that your employees, co-workers, clients, customers, and guests walk on are a little worse for wear, then it’s worth taking the time to replace them. Worn down and uneven surfaces, or surfaces that are prone to getting slippery, can be a safety hazard and a concrete flatwork contractor can help you restore some security. Clean concrete surfaces can look a lot neater than some of the rougher alternatives, as well, and can be easier to maintain.

Shaping the greenery

If you have any greenery around your property, such as grass, trees, or bushes, then it’s important to maintain them. All you might need is to hire some simple ground maintenance services. However, if you want to make the most out of the greenery, a commercial landscaper can help you create a much more aesthetically pleasing area that can make your property look much more professional and impressive.

Branding your building

If you want to give the exterior of the building a more professional finish but you don’t want to go quite as far as a new facade, or you already have that facade but want to add some specific identity, then 3d signage is a great way to do it. Having your logo come out of the building, an actual object in physical space feels much more prestigious than just a graphic.

Create a welcoming area

You might have a reception inside the business but, if the weather permits people to sit outside often, you might want to create a more welcoming area around it as well. This can be as simple as installing some benches, or a seating area around a table. Aside from giving visitors a place to sit when they’re not directly inside, this can also provide a great break space for your employees, allowing them to get some sunlight and to get a break away from their desks.

There’s a lot that your business property’s exterior can do for you if you simply put in the work and investment. Hopefully, the tips above give you some ideas on how to make better use of it.

Why Your Business Needs to Conduct Research

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When you are trying to run a successful business, you need to think about all avenues of the company. And this means you have to consider the key techniques that will help you when it comes to success as a company. There are a lot of ideas that play a role in helping you to improve your company, and this is something that you need to focus on.

There are a lot of things every new business needs to succeed, and there are a lot of ideas and elements that you have to think about when it helps you achieve this. You need to try to think about some of the best ways of helping your business conduct the right research to help it grow, and these are some of the reasons why that matters so much.

You Need a Grasp of Data

Data is one of the key aspects of running a modern company, and this is something you should be looking to make the best of. There is so much data and information that modern businesses are needing to deal with these days, and you need to come up with some of the key ideas that will help you improve upon this. You have to make sure you understand the data your company is dealing with, as this can have a huge impact on the way your company can be more successful.

It’s Important to Know Your Market

Knowing your market is one of the best ways of being able to take things that further and be successful as a company. You have to conduct market research in order to get a better idea of your audience and the people you should be trying to focus on. Now, there are a lot of factors that play a role in helping you to know your market and understand your business more effectively. And research is one of the most pertinent ways of being able to achieve this moving forward.

Have a Plan for the Future

You need your company to have a plan for the future, and carrying out statistical analysis of data, as well as things like meta-analysis can help you when it comes to improving the business and making plans for the future. You need to know about the best ways of being able to achieve success and have a plan for the future, which is something that research and analysis can help with, as it gives you the information and data you need to plan for the future.

You have so many ideas that you can use when it comes to improving your business and planning for the future. There are a lot of ideas that you can use to help you when it comes to making the most of this, and there are a lot of elements that play a role in this. Trying to focus on conducting research and understanding data is really important when it comes to taking things to the next level.

Small Business Cash Flow Management: Why It’s Important and How to Deal With Problems

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StrategyDriven Managing Your Finances Article | Small Business Cash Flow Management: Why It’s Important and How to Deal With ProblemsThe businesses that fail to manage cash flow effectively are often doomed to failure. Put simply, you need to have more cash coming in from sales than you have going out for expenses. Being able to pay your debts on time and ensuring you have enough reserves to cover all expenses is key to success. Read on to find out why cash flow is so important and how you can manage it effectively.

Why Is Cash Flow Important to a Small Business?

  • Business expansion – You can’t grow without having cash reserves on hand. Keep money set aside for opening new premises, buying new stock, and marketing to new clients
  • Manage emergencies – You never know when disaster might strike; having enough in the bank to cover emergency kit repair, economic downturns, and other unforeseen circumstances is vital
  • Cover debts and protect your business credit – Proper management of your cash receipts means you’ll always be able to pay your debts and suppliers on time. This means your business credit score will stay healthy and you won’t get trapped in a disastrous debt cycle
  • Negotiating power – Being able to pay suppliers upfront can often lead to more favorable terms and discounts. Plus, not needing to take out credit can give you more flexibility to negotiate

Common Small Business Cash Flow Problems

  • Not holding enough reserves – You should always aim to have cash in the bank to cover at least three to six months of expenses. Small businesses that fail to do this can get hammered by unforeseen costs, go into steep debt, and potentially close completely
  • Growing too fast – While this seems counterintuitive it’s actually incredibly common for new businesses. For example, you could take on 100 new orders in one week but won’t receive payment for these for at least 30 days. Meanwhile, you still need to cover the cost of those sales. Without adequate cash reserves, you’ll fail to meet your orders
  • Late payments – Almost every single small business, freelancer, and entrepreneur in America has faced the problem of late payments of invoices. You’ll almost certainly need to dip into cash reserves to cover costs until you get paid
  • Bad pricing – Sell your goods and services at too high a price and you’ll scare off customers; going too low can lead to business failure. Many brand new small businesses struggle to hit this balance and can find cash reserves taking a hit

Examples of Cash Flow Management Problems in Business

Let’s take a look at a typical cash flow statement to use as an example. Remember cash flows aren’t like your income or profit and loss statement. A cash flow simply records when cash goes in or out of your business for any reason. Any movements in red represent cash going out in our example below.

Cash flow from operations for XYZ Company
Net income $50,000
Additions to cash
Depreciation $4,000
Increase in accounts payable $3,000
Subtractions from cash
Increase in accounts receivable ($40,000)
Increase in inventory ($15,000)
Net cash from operations
$7000
Cash flow from Investing
Purchase of equipment ($3,000)
Cash flow from financing
Notes payable $1,500
Cash Flow at 31st August 20XX
$5,500

Looking at XYZ’s performance it seems we have a clear victim of overtrading. With a huge increase in accounts receivable it looks like the organization has taken on a big order and has spent a significant sum of cash on inventory and equipment to fulfill it.

However, all of those sales have gone into accounts receivable, meaning it won’t receive this cash for at least a month or more. This leaves the company on dangerously low cash reserves of just $5,500 to cover any emergencies this month.

In addition, there’s always a risk that these clients come up short or pay late leaving a very risky $40,000 the company might not receive any time soon.

Plus, looking at the low increase in payables it seems like XYZ company is paying its debts on time or early. It might want to negotiate better payment terms to improve cash flow or it may even need to miss payments if cash runs out.

Finally, with the large purchase in inventory to cover the order at almost half the cost of sales, it suggests XYZ might be pricing its goods far too low and might want to up prices.

Effective Cash Flow Management Tips for Small Businesses

  1. Don’t be too lenient with customers – You’ll want to strike a balance between giving your clients enough time to pay but not being too charitable. Don’t be afraid to chase unpaid invoices and know you’ll always have the option to take formal action where necessary. If you’ve built a good relationship from the start with clients and suppliers this shouldn’t be much of an issue, though
  2. Build a cash reserve – Always try to put some of your profits aside each month into your emergency cash reserves. Having liquid cash on hand is absolutely essential for the survival of any small business. This should be around three to six month’s worth of your average expenses. You can use the rest of your cash to invest and grow
  3. Get good accounting software – The larger your business gets the more complicated the transactions become. If you’re still using simple spreadsheets it can be easy to lose track of invoices and payments. It’s almost always worth the extra cost to get a good piece of management software in to keep you on track
  4. Cash flow is more important than profit – Your business can show a profit on paper but if you don’t have the cash in the bank to back it up you could still end up failing. Liquid cash should always be your number one priority when managing any business. If you check your earnings against your break-even point, but money still feels tight, it’s likely you need to fix your cash flow
  5. Encourage early repayments – You’ll want your clients to pay you as soon as possible so you might want to put early repayment discounts on your invoices to encourage faster receipt of cash. Plus, if you have a large invoice it’s worth splitting it up over several payments to make it easier for customers to pay back and you’ll be guaranteed some cash every month
  6. Reduce or delay expenses – Conversely, while you want customers to pay quickly, you should be trying to extend your own payment deadlines as long as you can. Try to negotiate extensions where you can and opt for Net 30 vendors where possible. Plus, you should always be looking for ways to boost efficiency and decrease expenses
  7. Manage your inventory – If you run an e-commerce store or retail business that needs a lot of stock you’ll need to manage it carefully. Buying too much can mean your cash flow takes a hit while buying too little means you’ll struggle to fill orders. You might want to consider buying some stock management software to track seasonal variations and other fluctuations

Conclusion

While small business cash flow management might seem a little confusing at first, with a little time and effort you can really start to see where you can make some savings. If it’s not something you’re actively managing right now, we highly recommend making it your number one priority.

Those organizations that successfully manage cash flows are much more likely to succeed and turn a tidy profit. Remember to keep chasing your invoices, ensure you always have a healthy cash reserve, and reduce your expenses as much as you can.

9 Keys to Success Strategy Guide

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StrategyDriven Entrepreneurship Article | 9 Keys to Success Strategy Guide1. Start with a Clear Purpose.

Successful entrepreneurs are driven by a purpose bigger than themselves. While they realize they need to make money to be sustainable, none of the 100 entrepreneurs we interviewed mentioned money as a primary driver. It is not what motivates them. Instead, they want to do something they are passionate about, solve a problem that intrigues them, create jobs in their town, provide phenomenal customer service, and change the world in their own way.

2. Build on What You Know.

Successful entrepreneurs build companies in industries they understand. About one-third of the entrepreneurs we interviewed worked in the industry in which they started their business. Another third had worked in a related industry. The remaining third were serious and frequent users of the products, so they understood the industry from the customer’s perspective. The better you know your industry, the greater your chances for success.

3. Launch Opportunities Not Ideas.

Ideas and business opportunities are not the same thing. Our business failure rate is high because people launch ideas. A true business opportunity meets the conditions of the NERCM test: (1) Need, (2) Experience, (3) Resources, (4) Customers, and (5) Model. Your chances for success go up significantly when you prove there is a need for your product, you have adequate experience, you bring together sufficient resources, you have customers committed to buy, and your business model is sound.

4. Develop Your Supporting Cast.

Successful entrepreneurs thrive on the experience of others. They recruit talented individuals to fill in the gaps in their skill set. They build teamwork at three levels: (1) they create a “Brain Trust” of mentors with expertise they need, (2) they build a core team of partners who join them in the venture, and (3) they develop strategic partnerships with individuals and companies who can help them grow their business. Talented teams can go further and faster than any individual working alone.

5.Maximize All Available Resources.

Effectiveness is achieving important company objectives. Efficiency is doing it with as few resources as possible. Successful entrepreneurs are masters of efficiency – they have a real knack for finding and utilizing a host of resources other than money. They borrow rather than buy, defer compensation, partner with their first customers, negotiate excellent terms with suppliers, and use someone else’s plant rather than build one – they think resources first, cash second.

6. Work with a Zealous Tenacity.

Successful entrepreneurs are high energy people. They have two related and vital qualities: (1) a tremendous zeal for their business, and (2) a dogged tenacity to win. Zeal is the fire that fuels the venture, and tenacity is the trait that produces the results. These two qualities combined get you through the challenges of building a business and dramatically increase your chances for success.

7. Build a Community of Raving Fans.

Customers approach companies with preconceived notions of how they should be treated. If their expectations are met, they are basically satisfied. The problem is, satisfied customers are not always loyal customers – they will patronize competitors’ businesses as well. Giving customers more than they expect to receive will set you apart from your competitors and help you create a community of raving fans that love your business.

8. Pivot to Multiple Revenue Streams

Winning entrepreneurs continue to seek out and develop multiple streams of revenue. They do this by (1) offering related products to their growing customer base, (2) finding new markets for their growing product line, and (3) utilizing their growing resources to create new ventures. Over time, they end up juggling a reasonable number of projects in the same or related industries. Having multiple revenue streams reduces the vulnerability of a single product line, and increases the chances for long-term success.

9. Serve Your Broader Community

Successful entrepreneurs are intimately involved in the fabric of their communities. They are using their resources to assist individuals and organizations that need their skills, experience and expertise. They are addressing issues in education, literacy, health care, and the environment. Their communities end up saying, “This business supports us, so let’s support this business,” even though this was not the original intent of the service offered. Serving communities is good for everyone.

About the Author

Mike GlauserMike Glauser is an entrepreneur, business consultant and university professor who has built successful companies in the retail, wholesale, and consulting industries. His passion is helping people create successful businesses, gain financial freedom, and live the life of their dreams. His latest book, Main Street Entrepreneur: Build Your Dream Company Doing What You Love Where You Live (Entrepreneur Press), is a roadmap for doing exactly that. Learn more about Mike at: www.mikeglauser.com.