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6 Benefits of Outsourcing Facility Management

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StrategyDriven Managing Your Business Article | 6 Benefits of Outsourcing Facility Management

Facility management is essential for every business, regardless of size, because it ensures customer and employee satisfaction, smooth operations, and a secure workplace regarding health and hazards. Nevertheless, it might be impossible for all businesses to commit a whole department to facility management. These businesses can outsource facility management. This article outlines six benefits of outsourcing facility management.

Ensures better service quality

When you outsource facilities management, you allow professionals to do what they do best, mainly when they focus on one specific service. They bring in their expertise and experience to provide services that suit your needs. The professionals at these facilities are well-trained and expert service providers that deliver high-quality services compared to an in-house management team. This can help you avoid the trouble of looking for an internal team with the right skill set. Upon outsourcing, the company will ensure reliable and top-quality facility management services.

It gives you time to focus on your business

Committing personnel and resources to in-house facilities management can impact the effort and resources your business would invest elsewhere. Outsourcing facilities management tasks is crucial because it allows you to focus on your critical business operations, including marketing, strategic planning, and daily operations, which may boost your business’s overall productivity without worrying about facility management. It also allows you to focus on your core business strategies while aligning them with your mission and vision to ensure you’re always ahead of your competitors.

Promotes business growth

Growth is every business’s target. Nonetheless, an in-house facility management team may be unable to keep up with your business’s growth as its reach and scope might be inadequate to handle the growing business requirements. Fortunately, outsourcing facility management can help you access easily engaged management services to empower your business, boost your efficiencies, and scale your operations. They also help streamline communication to reduce stress while leaving more time to reach your business potential.


Saves costs

In-house facility management is costly. With an in-house department, you’ll need resources and effort that you can channel elsewhere. You also won’t have to bear employee costs, including compensation and training. Outsourcing facilities management allows you to access additional resources and the best practices that have grown over time, helping you keep your costs in check. While outsourcing isn’t free, its costs are lesser than having an in-house department, saving money on equipment, training, resources, and other operational expenses associated with routine facilities management.

Service flexibility

Every business requires personalized services suitable for its needs and goals. When outsourcing, you can choose the services you require from external facilities management companies. In addition, these professionals are up-to-date with the latest procedures and trends in the market and can apply them while handling your resources and facility. This means you won’t have issues with unnecessary activities unrelated to your business.

Helps reduce downtime

All businesses aim at reducing and keeping downtime at the lowest. Every additional minute of downtime means business loss. Outsourcing facilities management ensures round-the-clock support to keep your system’s downtime minimum. The external facility management teams use the latest procedures and techniques to take care of your needs, assuring you of quick fixes, quality services, and reduced downtime.

Endnote

In-house facility management has many challenges. However, outsourcing facility management can help you reap these benefits.

5 Tips for Growing Your Aesthetics Business

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StrategyDriven Managing Your Business Article | 5 Tips for Growing Your Aesthetics Business

Growing your aesthetics business, especially in a competitive economy, can be challenging. However, you can always find ways to stand out from the competition, build your patient base, and successfully grow your business. This article outlines five tips for growing your aesthetics business.

Expedite your customer onboarding process

Clients expect digitization, automation, and instant support thanks to technological advancements. They don’t desire time-consuming tasks. Easing your aesthetic customer onboarding process is an excellent way to enhance their experience while making a positive first impression on new customers. Expediting your onboarding process gives potential clients the impression that you offer quick, convenient, and personal care. While onboarding new clients can be stressful, time-consuming, and requires a lot of effort, a paperless onboarding process can help ensure customer satisfaction.

With an effective digital workflow consisting of data security, efficient customer onboarding, data storage and routing, and patient feedback, you ensure your clients are off to a good start. Improving customer experience breeds loyalty, increasing conversion rates and enhancing business growth. You can learn more about onboarding platforms before investing in one.

Leverage social media

Social media is one the easiest and most cost-effective ways of getting your aesthetics business in front of potential customers. However, you should first determine your target customers and where they spend their time. You can begin with Facebook, Instagram, and TikTok, the most popular and visual social channels where you can share videos and photos. This comes in handy for your aesthetics business as it heavily depends on imagery.

Seek your clients’ consent to take before and after photos that you can use to showcase your work quality. Request them to leave reviews to boost your brand reputation, making it easier for prospects to trust you and possibly convert.


Create an aesthetics business website

Most customers are likely to begin their search for an aesthetics service online. Your business’s online presence can significantly impact its success. Creating a website for your aesthetics company enables you to showcase your brand to potential clients, increasing their possibility of converting. It also boosts your brand’s credibility while increasing the chances of getting quality leads and driving more organic traffic to your site.

A business website enables you to keep your customer and prospects updated on everything you’re doing, especially if it’s relevant to them, increasing upselling opportunities. An effective website for your aesthetics practice should be user- and SEO-friendly.

Invest in aesthetics practice SEO

Aesthetics practice SEO helps your business rank high on SERPs. Choose high-performing keywords relevant to your practice, create quality content, and use quality backlinks to ensure your clients and other users spend more time on your site, increasing your rankings. Begin with analytics to determine the effectiveness of your SEO efforts.

Conversions, incoming traffic, page views, referrals, and other metrics can give you a better overview of your overall SEO campaign’s performance. Consider hiring an SEO expert with the experience to guide your business’s success and growth.

Market your aesthetics business

Marketing your business puts you in front of potential customers while increasing brand awareness. It lets your brand become well known depending on its services. Consider investing in digital marketing to reach a global market in a scalable, cost-effective, and measurable manner.

Endnote

The aesthetics practice industry is becoming more competitive, making it harder to scale your business. Use these tips to grow your aesthetics business.

The Benefits of Understanding Blockchain Technology

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StrategyDriven Entrepreneurship Article | The Benefits of Understanding Blockchain TechnologyThere are many benefits to understanding Blockchain Technology, and a few things to keep in mind. It can streamline trade finance deals across borders and improve record keeping. Unfortunately, it’s also vulnerable to hackers.

It Can Be Used to Streamline Trade Finance Deals Across Borders.

One of the biggest pain points for businesses is the inability to process trade finance deals quickly and efficiently across borders. Manual documentation and slow processes can delay transactions, disrupting business. Blockchain technology can streamline this process and make it easier for companies to transact across borders.

Banks are already using blockchain technology to improve the financial system and increase efficiency. For example, Brock Pierce established Blockchain Capital, the first sector-focused venture fund that only invests in businesses using Blockchain technology. As a result, it reduces the number of intermediaries in the process and eliminates the need for manual settlements.

Blockchain technology can also be used to confirm cross-border securities transactions. In addition, because Blockchain is a distributed system where multiple computers are linked, it prevents tampering with the data. As a result, blockchain technology reduces the time it takes for securities transactions to settle.

It Can Be Used to Secure Financial Transactions

Blockchain technology can secure financial transactions by providing financial institutions with real-time tracking of customer transactions and identifying suspicious transactions. This technology can improve existing processes that result in losing money and assets. It can optimize financial infrastructure globally and transfer assets more effectively than current systems. Research has shown that Blockchain can reduce costs and lead to significant changes in the financial industry in the long term.

Financial services should consider the impact of Blockchain adoption on their core activities before moving forward with this technology. For instance, companies not primarily in the banking industry should avoid taking risks by moving into this new market. Additionally, companies should consider the energy costs of Blockchain solutions. A large amount of electricity is required for the process. Therefore, a company should consider the energy supply in its area before implementing the technology.

Blockchain technology can help banks secure financial transactions by eliminating the need for centralized databases. Currently, banks invest in centralized databases, which have a high purchase and maintenance cost. In addition, banks must also deal with the risk of human operation and bookkeeping. By eliminating these risks, banks can focus on securing financial transactions.


It Can Be Used to Improve Record Keeping

The use of Blockchain technology in healthcare can have a profound impact on record keeping and patient care. It provides enhanced transparency and safety in the record keeping process, allowing physicians to focus more time on patients. It also enhances clinical trials and treatments by enabling smooth data exchange among healthcare providers. This can result in improved diagnostic precision, efficient therapies, and cost-effective ecosystems in the healthcare industry. With Blockchain technology, organizations involved in the healthcare ecosystem can communicate with one another and exchange information on a shared leader. It also allows users to monitor the actions of other users within the system.

Blockchain is often defined as a decentralized, sequential ledger in which the entries are connected through cryptographic links and stored in a distributed, peer-to-peer computer network. Blockchain is a fast-evolving technology that has the potential to introduce new forms of records and record keeping modalities. This emerging technology is being explored in virtually every country in the world. Consequently, record managers must be prepared to adapt their current record keeping practices to this new technology.

Can be Hacked

Blockchain technology is vulnerable to hacking, as it relies on a decentralized public ledger. This ledger is visible to every stakeholder in the network, including attackers. This makes it important for the Bitcoin industry to ensure the security of digital wallets and safe exchanges. Blockchain was once touted as unhackable, but recent hack attacks have shown that the system is not invulnerable.

Hackers have exploited the vulnerability of blockchain technology by targeting smaller currencies and exchanges. These hacks are relatively cheap and have shown the vulnerability of the system. However, most cryptocurrency hacks still rely on malware and phishing attacks, which do not require a hacking tool. Because these attacks are so low-cost, they are still relatively easy to pull off. To prevent this attack, users should ensure they use secure wallets and encrypt their data.

Although blockchain technology makes hacking difficult, stealing assets and manipulating transactions is possible.

Choosing the Right Bank

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StrategyDriven Managing Your Finances Article | Choosing the Right BankChoosing the right bank to help manage your finances can be difficult. With so many local and national bank chains, the options from which to choose can be seemingly endless. However, with just a few simple steps, you can be much closer to choosing the right bank for you.

Step 1: Decide What Account Type(s) You Need

The first thing you should decide is what type of accounts you need. Perhaps you simply need a checking account for depositing your paychecks or a savings account to start building your emergency fund. If this is the case, then you can be sure almost any bank you choose will meet your needs.

However, if you are looking for more advanced options such as credit card lines, personal loans and wealth management, you will find your pool of options begins to get smaller.

Step 2: Find Banks Local to You 

While online banking largely eliminates the need to regularly visit the bank in person, it may still be important to visit the bank directly on certain occasions, and depending on where you are located, certain chains may be more or less available. For example, if located in Massachusetts, Kevin Cohee OneUnited Bank could be a great option, but if you are in North Carolina, Well’s Fargo may be more readily accessible.

It is important to note that it is possible to maintain accounts without a local branch, so if you do not care to have a face-to-face option, then finding local banks may not be a priority for you.


Step 3: Consider the Benefits

Depending on the accounts you choose to open, you may enjoy any number of complimentary benefits. Two of the most popular benefits to look for in choosing a bank are access to a mobile app and not having to pay an annual fee.

Large chains such as PNC or Kevin Cohee OneUnited Bank will offer instant access to all your banking needs, but smaller, local banks may not. In addition, many banks may charge an annual fee to bank with them or may charge a fee for low balances or over-drafting your account. Look for banks that take measures to help you avoid these fees with features such as offering free, customizable account alerts.

At the end of the day, there is no perfect bank, and there is not just one bank that will work for you. So consider these steps to help you make an informed decision, but know that you can always change banks if you find the bank you initially choose ends up not being right for you.

How To Expand Your Marketing Business

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StrategyDriven Marketing and Sales Article | How To Expand Your Marketing BusinessNow that you’re established in your marketing business and have a steady collection of clients, you may be turning your attention to expanding your company even more. Yet you might not be sure exactly how to go about this. Read on, then, for some ideas about how to make your marketing business grow and flourish.

Market for Yourself

You’re so busy marketing for other people that perhaps you’ve neglected to properly promote your own company. Now is the time to fix that. Start by revamping your website with a fresh look and updated information. Also, make sure that it’s easy to use and that your clients can find everything they need in just a few clicks. Keep your social media pages up-to-date, too, and try running a few ads in your local newspaper. Think of some new ways to present your business to the public so that they know how well you can do your job, even for yourself!

Use Client Referrals

Don’t forget that some of your best marketing tools are actually your current clients. Ask your clients to refer others to your company, and reward them for doing so. You might set up a discount program for referrals, for instance, and provide the referring client with a percentage off your services.


Be the Best

Indeed, satisfied clients are critical for the expansion of your business, so you should strive to be the best in your field. Produce quality work for every client, and handle any issues immediately, striving to be reasonable and fair even with the most difficult clients. Your work and your efforts will speak well for your company, and you’ll attract more clients and continue to grow as word spreads about your excellent services.

Specialize

Another way to expand your business is to specialize in various fields of marketing. You might, for instance, focus on lawyer SEO materials or websites for educational institutions. Specialization can increase the amount of work available to you. Be careful about this, though, and study each addition thoroughly. Create practice materials, and compare them to current marketing campaigns. Even take a class or two so that you can be certain you have all the right skills that your specialized clients expect.

Watch Your Budget

Finally, if you’re out to expand your business, watch your budget. Begin by reviewing your current finances. Does your budget balance, or have you gone into the red? If you’re currently spending more than you’re bringing in, you must make some cuts. Look closely at your utility bills, and see if you can make a few changes to reduce your energy consumption. Also, notice how much you’re paying out for software licensing. If this is eating up a significant amount of your funds, consider switching to open source software. You can often perform the same tasks and even more with open source options, and you’ll pay much less or sometimes nothing at all.

Your marketing business can expand even beyond your current goals if you put in the time and effort and try a few of these ideas.