Posts

6 Effective Ways to Market Your Law Firm

/in , /by

Every law firm needs to develop an effective marketing strategy to compete with rival firms. Yet, you might not know where to start when building a professional, trustworthy brand. To help you attract clients, find out the six effective ways to market your law firm.

1. A Professional Logo

Clients want to work with talented, experienced lawyers. For this reason, you must create a logo that reflects your professionalism and experience. You also do not need to hire a graphic designer, as you can create and control a DIY logo using the right template, which can encourage trust in your legal services.

2. A Mobile Responsive Website

Your website will provide informative information about your law firm and its services. The right design and content can, therefore, turn visitors into clients. However, to prove to prospective clients that you are a professional firm with an eye for detail, you must create a mobile responsive website that is adaptable to various devices, such as desktop, smartphone, and tablet.

3. Engaging Email Marketing Campaigns

Email marketing campaigns allow you to remain in your subscribers’ minds, so they will turn to your firm if they need your services. An engaging email newsletter cannot only attract new clients, but it can also encourage past clients to hire your legal services once again. For instance, you can use segmentation to target past clients with a free consultation, will writing service or a discount, which should be sent to their inbox.

4. Create High-Quality Videos

Approximately 8 billion videos are watched on Facebook every day. It is, therefore, one of the most innovative marketing tools at your company’s disposal, so video should certainly be incorporated into your firm’s marketing strategy. Aim to develop videos that will engage your target demographic, reflect your brand, and increase your brand recognition. Also, remember to feature text on your videos, as 85% of Facebook videos are watched without sound.

5. Word of Mouth Advertising

Word of mouth advertising can determine your firm’s future success. You must, therefore, strive to provide every client with the best possible service to ensure they recommend your legal services to their family and friends. So, in addition to providing exceptional legal services, you must also provide a helpful, friendly, and transparent service that will make people want to turn to your firm repeatedly.

6. Regularly Publish Helpful Blog Posts

Once you have a mobile responsive website up and running, you must focus on writing and publishing high-quality blog posts to attract visitors’ attention. Rather than writing a detailed list of your services, provide your readers with industry news, case studies, top legal tips, and information on successful cases, which you should promote across social media. The informative, well-written articles will boost confidence and trust in your brand, while increasing your visibility in the search engine result pages. As a result, the blogs could encourage visitors to contact your firm to learn more about your solicitors’ experience and legal services.

Staying Relevant as an Older, Small Business Today

/in /by


Today’s world is an entrepreneurial one, and it seems more so than ever before. Indeed, how many times do you find yourself reading the business pages and discovering, yet again, that a small start-up has positively exploded onto the scene; you try at the same time of this discovery, not to spill your coffee and thereby ruin your suit before that crucial meeting with your investors in an hour? How is it that these newcomers seem to hold the secrets to success in this somewhat strange modern world?

Communication Technology

In a highly competitive digital world, the key is to keep up with the latest technology. It really does pay dividends. If you’re still operating on a fax machine when your competitors are speeding their way ahead with emails (an extreme example, but it serves the point), how can you hope to keep up, let alone win? At the very least, your company needs to be on high-speed internet, working on computers that weren’t just dug up from the early 90’s, and connecting with customers via a communication system enabled by VoiceOnyx telephone companies or other such providers. Further, bear in mind that if you’re well connected in this manner, you’re unfortunately a target these days and so the latest in cybersecurity is crucial, too. Everything is pretty much online in the modern day and age – including as this does eCommerce and Cloud usage – and so it is that theft has sadly become digital as well.

The Economic Climate – A Question of Strategy

What you might overlook, when you feel yourself turn green in discovery of yet another successful newcomer to the entrepreneurial pool of competition, is the state of the economy when those companies began and thrived. It is often those who made it in the toughest of economic climates whose praises are sung the loudest, as trust in their ability has been established. Look at your own firm’s history – can you compare? Further, what of your business strategy (including lead generation), when studied side by side? Are you still paying out for those big poster ads? Stop now and get online, and get marketing by using social media platforms and other internet-enabled means. For one thing, it’s quicker and the most expensive commodity of the present day is time.Again, prominence comes digitalized this day and age and so if your company lacks a website, even the most archaically developed, and doesn’t have an up-to-date blog, then your chances of keeping up with your younger, savvier competitors is sliding quickly away.

Greyer; Not Necessarily Greater

Loyalty from customers to businesses is a dying quality and so, though you may argue that you’ve been at this game for far longer than your competitors have been around, adapting to the mindset of someone just starting out is the largest and most beneficial step you can take to stay relevant in the modern marketplace. As the saying goes, if you can’t beat them, join them.

How to Ensure Your Employees Have an Easy Website Management Experience

/in /by


If you’re a growing business and your employees help manage the website from time to time, it’s crucial their experience is as easy as possible to keep productivity at its highest. You may well have the experience and knowledge to manage the website, but your employees may struggle if they don’t have any prior website management experience. If you’re looking to ensure your employees have an easy ride, try to implement the following tips.

Consider Changing the Platform

All CMS’s (Content Management Systems) are there to do the job of making website management easy, but some of them are better at doing it than others. You only have to look as far as WordPress to see why it’s so popular, and that’s because it provides a simple experience for experienced and newbie website managers. If your platform is a bit too complex, consider making a change to improve efficiency. Granted, it’s a drastic measure to take to make website management easier, but it’s a measure your employees will appreciate. The WordPress CMS won’t only make management easy but it also comes with many plugins that could improve the experience for your customers.

Create a Training Program

If completely changing the platform isn’t a viable option, creating a training program for your employees to learn from is an effective way to help them learn the platform you already have in place. It’ll take a lot of time and patience to implement, but it will pay dividends in the future when you have a solid training program in place that your employees will thrive from. You could, for example, have five stages of training and for each one that an employee passes, reward them with a small salary increase.

Change Web Hosts

Web hosting providers offer different features and packages for those who’re less experienced at managing websites. This might not benefit you as such, but it could benefit your employees. For example, if employees need to create new email accounts or MySQL databases for whatever reason, many web hosts will have many resources on their own websites that they can use to help them. The processes might be simple for us, but someone who doesn’t have any web development experience might struggle. If you’re looking for a top web host, consider researching them by using hostingkingdom.com.

Point them in the Right Direction

One of the most effective ways of helping your employees learn the system is to simply sit down with them and show them what’s what. You don’t need a training program for this; you just need to be able to spare some time until they’re confident enough to do things on their own.

Whichever method you choose to implement to help your employees, you can ensure it’s going to be a long learning curve. However, if you’re willing to implement one of the above methods, your employees will thrive from the learning experience and you’ll have one more person who can handle website affairs without taking up any of your time.

The vital steps to becoming an IT contractor

/in /by


In a world filled to the brim with technology, IT contracting is becoming more and more important to businesses and for those with the right skills, life as a contractor can be very rewarding! It’s financially beneficial, and if you’ve ever wanted to be your own boss, now is your chance! But where do you start? From IT contractor insurance through to finding a job, there is so much to consider, and so we’ve pulled together some of the most vital steps you need to take to become a successful IT contractor to give you a bit of a head start!

Work out if it’s really the job for you

Becoming an IT contractor requires quite the level of dedication when it comes to taking the plunge, so you really need to ask yourself if this is really the job for you. You’ll need to be self-motivated and be willing to take risks, but most importantly you need to be ready to lose the safety net of a normal salaried job. You won’t have the perks of a regular pay check, but you will have more freedom as to when you work. You’ll have more control over your life and the work that you take on, and you can find yourself working in plenty of different environments and industries! So if that sounds like the job for you, then keep reading!

Do your research!

You might be thinking ‘Do my research? That’s what I’m doing now!’ and while you’d be correct, there’s more to it than that! As a very basic starting point, you’ll need to find out exactly what the market needs and where you fit into it. If you have a niche set of skills, find out whether there’s a market for them, and if there is, what the average charge is for such a service. This kind of information will be vital in setting up your prices and knowing where to aim your marketing. If you live in the countryside but the business is in the city, or vice versa, you may need to consider whether you can travel the distances for work.

Finding work and applying

When it comes to finding work, it’s important to realise that only around 20% of contractors will work directly for their end-clients, and the remainder will work through an agency. If you adamantly don’t want to go through an agency, you could use a contract job board, or apply directly to a recruitment agency, get recommendations or transfer from permanent to contract with your existing employer. Applying for work can be as simple as having an up to date CV. Informing potential employers of your relevant and current skill set will do your application wonders when it comes being chosen for an interview and for proving yourself at the interview too.

Deal with tax issues

Taxes. None of us are big fans of them, but unfortunately it’s something we all have to deal with. If you become a limited company, you’re likely to have an accountant who will take care of all of this for you, but it’s still important to have some kind of understanding on how things work. As a company director, you’ll need to register for self-assessment, as well as submit your tax return and pay any tax liabilities by the 31st of January each year. Your company will also have to pay Corporation Tax on any profits, and there’s even the chance you’ll pay taxes on salaries. Make sure you research what you could be liable to pay to save yourself getting into any unexpected and undeserved trouble!

4 ways the online world can help you optimize the performance of your business

/in , /by


In this digital age, it is vital that you are using technology to your advantage. This is the best way for you to make sure that you have the edge over your competitors. Online advancements have made it much easier for businesses to run effectively and efficiently. If you are determined not to be left behind, you will need to read on. Below are four ways that the online world can help you to optimize the performance of your business.

It can drive people towards your business

If you are hoping to reach a wide range of clients, you will need to invest heavily in the online profile of your business. In order to see a return on this investment, you should also think about the benefits of online marketing and secure the services of experienced webmasters. They will be able to design you a successful website and can help to drive people towards your digital platform. Instead of waiting for clients to come to you, a proactive approach will help you to achieve success.

It can allow your business to operate remotely

If you are spending a huge amount of money on your company premises, you should consider moving your operation online. With the help of the cloud, you could run your business remotely. This could save you both time and money. It could also help the different areas of your business to communicate with one another. Say you are taking orders through your website. If this information is entered manually, it may take a few hours before it connects with your stock list. However, a fully-optimized digital system will ensure that the two areas are working as one. This kind of approach will prevent you from making costly mistakes.

It can provide you with the essential tools for communicating with your staff

In the world of business, communication is key. It is vital that all of your staff are on board with your vision. That is why you should use the online world to interact with your workers. One option is to create an online schedule that all of your staff have access to. This will allow them to stay up to date with important events. Another option is to create a digital learning environment for your workers and fill it with resources that will help them to succeed in their roles.

It can save you time on your business meetings

Instead of traveling long distances for your business meetings, the online world provides you with a sensible alternative. Why not conduct your meetings via video chat or Skype? This is a fantastic way for you to save precious time and to focus your attention elsewhere. It will also help you to speed up the process of completing a project. Instead of waiting days, or even weeks, for an important meeting, you will have more freedom when it comes to arranging a suitable time.