Posts

5 Ways You Can Make Your Website as Effective as Possible

/in , /by

It’s no secret that the Internet has taken the world of marketing by storm. Through social media, email ads and search engine optimization, businesses can now expand their outreach on a global scale for minimal cost. However, the complex nature of online marketing makes it difficult to implement, which is why many businesses turn to specialist agencies.

So, whether you learn the ropes yourself or hire an expert, improving your business’s online presence is one of the smartest investments you will make. Here are five ways you can make your website more effective.

Mobile Friendly Design

According to official Google statements, nearly 60% of global search engine queries now come from mobile devices. This statistic goes to show that no matter how well your website interfaces with a laptop screen, if it’s not optimized for smartphones and tablets, you’re going to lose sales. A mobile-friendly design is one that grows and shrinks for the best display and navigation on every device. However, as a whole, your website (regardless of how it’s viewed), needs to have fast loading times. For responsive, user-friendly web hosting, visit Dreamvps.com.

Varied Content

Regularly updating your content shows that you’re up to date with current trends and have a strong presence in your market. Whether you keep a company blog or simply update your homepage with your latest deals and promotions, mixing up your content will keep site visitors coming back for more.

Behavior Metrics

The aesthetics of your website are important, but they are only part of the picture. As a business owner, it’s vital that you keep track of user’s behavior on your website and monitor your online traffic. Google Analytics is a free tool that feeds you data so you can fine-tune your site for ultimate engagement.

Search Engine Optimization

Optimizing your site for search engines is crucial if you want to increase your brand’s visibility and outreach. Search engine optimization (SEO) involves using strategies like keyword research, link building and site mapping to help your site show up on engines like Google, Yahoo or Bing. It may sound complicated, but luckily SEO is something many website designers specialize in. If you’re looking to optimize an existing site, contact an external SEO agency for a quote.

Marketing

You could have the most beautifully optimized site in the world, but if no one sees it, then it won’t make a difference to your profits. In other words: you need to market your site to reap the benefits. SEO will improve your company’s visibility in search engine pages, but it shouldn’t be the only strategy you use. Other tools at your disposal are Facebook adverts, pay per click (PPC) advertising and retargeting – which is how cookies leave ads on your visitor’s computers reminding them to come back to your site.

Conclusion

Building an effective website is not as simple as it sounds, and you do need to possess a certain amount of technical know-how (or at least hire someone who does) to give your business the best chance of success.

With consistent effort and a little investment, however, the Internet is the greatest marketing tool at your disposal. If your business isn’t growing as fast as you’d hoped, take a look at your website and follow these five steps toward boosting its efficiency.

Invest To Improve: Where To Spend Your Money In Business

/in , /by

If you run a business, continual improvement is probably top of the list of your goals. If you can continue to grow, make more money and improve the service you offer your customers, you’re on to a good thing. When you’re a company director, you have a lot of decisions to make, and it’s important to spend money wisely. Often, it’s essential to make the right decisions when it comes to investing your capital. If you want to invest to improve, here are some suggestions you may find useful.

StrategyDriven Budget Development Article

Investing in your staff

Most successful entrepreneurs have a team of people around them. Not even a superhero disguised as a business mogul could run every single aspect of a growing company, and as the boss, you may be reliant on tens, hundreds or even thousands of people. Your staff should mean a lot to you. Investing in them is a means of showing how grateful you are for their hard work and demonstrating that you have trust in them. Training is incredibly valuable for both the business and your employees. Training programs, courses and workshops enable your team to gain new skills and develop existing skills, and the outcome could be incredibly beneficial for your company. Consider how important confidence and the ability to speak with clarity and passion are for a sales team or how beneficial skills related to brand new technology or software could be to a cutting-edge e-commerce store. Training existing members of staff often enables you to offer more as a business without outsourcing or hiring additional employees, and it can also give your team more confidence and encourage them to want to develop their skill set further.

If you operate in a competitive industry, it’s worth investing money in trying to keep your star players. If your best workers start looking at roles and positions offered by rival companies, and you can’t compete, there’s every chance that you’ll lose them, even if they love their job. Consider salaries and employee benefits packages carefully and be prepared to outdo competitors if you’re desperate to keep your team together.

StrategyDriven Budget Development Article

Investing in business premises

Whether you work from home and you’re self-employed, or you have an office or a chain of stores or warehouses, you may reach a stage when you think about investing in new premises. Buying property can be incredibly lucrative, especially in the long-term, but it’s essential to make the right decisions.

If you’re home-based and you’re looking to improve your business, you may consider looking at a new location or a larger house or making your current home more suitable for work purposes. Location is incredibly important in business, and if you intend to work from home, your current location may not be ideally suited to what you do. If you’re a therapist or you specialize in consulting, for example, this probably means that you’re going to come into contact with clients on a daily basis. If you’re out in the country, this could put clients off if they have to travel to you or increase your running costs if you’re constantly driving into the city. If this scenario sounds familiar, it may be worth considering a move and having a look at new condos for sale. If the location is right, and the property works on both a personal and professional level, this could be an ideal investment.

If you run a company and you’re looking to expand or buy premises rather than renting, there are lots of factors to consider. If you’re buying, you need to make sure that the move makes financial sense. Consider the importance of location as a priority. If you’re opening a new clothing store or a café, for example, location is everything, and you should look for areas where footfall is greatest. If you want to buy a warehouse, you don’t need to be in the city center, but being close to transport links will be hugely beneficial. If you’re on the lookout for an office, but you don’t need to be close to the action, searching in the suburbs is a good idea. Once you’ve identified potential locations, consider the size of the premises and the cost. Set a budget at the outset, and don’t go for the first option. It’s worth shopping around, getting an idea of what’s out there and comparing different properties. Weigh up the pros and cons, be prepared to negotiate and consider the long-term benefits of each option. Buying property can drive down costs, as mortgage repayments are often lower than rental fees. You’ll also be putting money into an asset that you own, rather than lining somebody else’s pocket.

StrategyDriven Budget Development Article

Investing in growth

Every business owner dreams of getting to a point where their business is expanding, and the demand for products or services is increasing. If you’re doing well, you’re in profit and consumers want more, it’s worth investing money into trying to make your growth plans a reality. Spend money on marketing methods that work, develop products based on trends and consumer demands, and look at ways you can expand without increasing your running costs. Negotiate with suppliers, manufacturers and distributors and promote efficiency and productivity. If your business is booming, don’t forget to share the rewards with your employees. If they feel valued, they will be more likely to show loyalty and put maximum effort into their job.

StrategyDriven Budget Development Article

In business, you often have to speculate to accumulate. If you’re keen to hit the big time, you may have some pretty tough decisions to make along the way. One of the most important things to do is spend your money wisely. Sometimes, there are opportunities to invest, which could improve your business and ultimately lead to increased profits and better customer service. If you run a team, don’t underestimate the value of investing in your employees and giving them a platform to fulfil their potential. If you’re expanding, or you’re keen to attract more clients or reduce running costs, it may also be worth looking into buying new business premises. If you are heading in the right direction, consider which areas to invest more money in and plan a strategy carefully.

7 Ways to Improve Your Site’s Ranking

/in , /by


The internet is rife with competition. To compete online, you must implement effective SEO tactics to rank higher than your direct and indirect rivals in the search engines. To ensure your online success, read the seven ways to improve your site’s ranking.

1. Write & Publish Relevant Content

Companies who want to rank highly in the search engines must write and publish quality content on a regular basis. It is easily one of the most effective SEO tactics to boost your place in the search engine results pages, increase your traffic, boost your site’s domain authority, and can even help you to remain relevant.

2. Incorporate Keywords

To maximize your visibility, it is important to use a target keyword for each page. Try to identify how a visitor might search for a specific page. For instance, if they were looking for a bakery in London, a web user might search for phrases in Google such as “London bakery” or “birthday cakes in London”. Once you have identified the different phrases they might use, aim to naturally incorporate the phrases several times throughout a piece of content, but avoid stuffing the copy with keywords. If you are unsure how to find the best keywords for your website, consult an experienced SEO company to help increase your rank in Google.

3. Create a Link-worthy Website

Aim to incorporate relevant links into your web content, as this is in an effective way to improve your search engine rankings, while increasing the ranking of the page you have chosen to link to on your landing page. The anchor text should, therefore, link to the relevant landing page you want to rank highly for in the search engine results pages.

4. Utilize Alt Tags

It is important to describe both your visual and video media with alt tags, also known as alternative text descriptions, as it can help the search engines to successfully locate your landing page, which is essential for those who use text-only browsers. As the alt tags can increase your website’s opportunities to be found by Google, it can boost your search engine ranking.

5. A Mobile Responsive Website

Nearly 60% of all web searches are performed on mobile devices, such as a tablet or smartphone. Google has therefore stated that a mobile responsive website is a ranking factor. It is essential to improve the user experience and your ranking by developing a mobile responsive web design if you haven’t already done so. You’ll be surprised by the difference it can make to your place in Google.

6. Add a Sitemap

Simply put, a sitemap is a page that both lists and creates links to major pages across your website, which allows the search spiders to locate your landing pages quickly. The important pages will, therefore, be easier for both the search spiders and users to discover, as they can be accessed with fewer clicks.

7. Avoid Flash

Modern websites must avoid Flash like the plague, because Google will always rank a website lower in comparison to sites that operate on an alternative platform. The main reason is that you are unable to link to an individual page. So, while Flash might be easier and cheaper to launch, you will have a greater chance of increasing your rankings with a WordPress website.

How to Increase Your Golf Business Revenue

/in , /by


Do you want to ensure the success of your golf company for many years to come? If so, you will need to thoroughly review your strategies, programs, and pricing to attract players year after year. Check out the many ways you can increase your golf business revenue.

Introduce Memberships

Introduce a range of memberships that offer a variety of rewards. For example, members might be able to book earlier tee times in comparison to non-members. They should also receive a discount on food, drink, and golf lessons. Also, ensure the golf course manager contacts every member once a year to find out the incentives they like the most, and if something is missing in your membership package.

Consider Golf Course Management

There are golf course management companies that can catapult your business into the 21st century. They have a forward-thinking approach to growing a golf course, as they will have the knowledge and tools to help you reach your desired goals, as they will analyze and alter your processes, such as staffing, scheduling, cost control, budgeting and more.

Utilize Social Media

Social media should be your company’s best friend. The online platform will provide a forum to reach out to new and existing customers, which will allow you to boost brand recognition, web traffic and your conversion rate. It will also provide the perfect outlet to share golf tips, company news and exclusive discounts. You could even improve engagement by holding contests to win a free day on the golf course, lesson, food, or drink.

Review Your Pricing

Do you know how many customers your employees need to turn away once a course is fully booked? If you don’t, ask your members of staff to start tracking how many times they need to say no. If you continually have many customers on a waiting list to use a golf course, you should consider raising your prices during peak times. Conversely, you should consider lowering your prices if there is little demand at a select time. As a result, you will maximize your revenue while attracting customers.

Develop Lesson Packages

One lesson is often never enough to perfect a swing, add distance to drives and remove slices. You should, therefore, develop packages that can help others improve their handicap. Promote the benefits of signing up to packages of four or more lessons, as it can help them to iron out any mistakes and improve their time on the course.

Family Friendly Golf Opportunities

Host family-friendly golf opportunities to encourage parents and children to enjoy a fun day out on a golf course. Not only will it increase your revenue, but you can encourage young children to embrace the sport, who could become a member of your club in the future. Create a parent/child package that includes a game of golf, food, drinks, and a gift, or you can even host parent/child lessons or contests. It can be a fun day out for all the family.

6 Effective Ways to Market Your Law Firm

/in , /by

Every law firm needs to develop an effective marketing strategy to compete with rival firms. Yet, you might not know where to start when building a professional, trustworthy brand. To help you attract clients, find out the six effective ways to market your law firm.

1. A Professional Logo

Clients want to work with talented, experienced lawyers. For this reason, you must create a logo that reflects your professionalism and experience. You also do not need to hire a graphic designer, as you can create and control a DIY logo using the right template, which can encourage trust in your legal services.

2. A Mobile Responsive Website

Your website will provide informative information about your law firm and its services. The right design and content can, therefore, turn visitors into clients. However, to prove to prospective clients that you are a professional firm with an eye for detail, you must create a mobile responsive website that is adaptable to various devices, such as desktop, smartphone, and tablet.

3. Engaging Email Marketing Campaigns

Email marketing campaigns allow you to remain in your subscribers’ minds, so they will turn to your firm if they need your services. An engaging email newsletter cannot only attract new clients, but it can also encourage past clients to hire your legal services once again. For instance, you can use segmentation to target past clients with a free consultation, will writing service or a discount, which should be sent to their inbox.

4. Create High-Quality Videos

Approximately 8 billion videos are watched on Facebook every day. It is, therefore, one of the most innovative marketing tools at your company’s disposal, so video should certainly be incorporated into your firm’s marketing strategy. Aim to develop videos that will engage your target demographic, reflect your brand, and increase your brand recognition. Also, remember to feature text on your videos, as 85% of Facebook videos are watched without sound.

5. Word of Mouth Advertising

Word of mouth advertising can determine your firm’s future success. You must, therefore, strive to provide every client with the best possible service to ensure they recommend your legal services to their family and friends. So, in addition to providing exceptional legal services, you must also provide a helpful, friendly, and transparent service that will make people want to turn to your firm repeatedly.

6. Regularly Publish Helpful Blog Posts

Once you have a mobile responsive website up and running, you must focus on writing and publishing high-quality blog posts to attract visitors’ attention. Rather than writing a detailed list of your services, provide your readers with industry news, case studies, top legal tips, and information on successful cases, which you should promote across social media. The informative, well-written articles will boost confidence and trust in your brand, while increasing your visibility in the search engine result pages. As a result, the blogs could encourage visitors to contact your firm to learn more about your solicitors’ experience and legal services.