Posts

5 Marketing Tactics to Reach Your Demographic

/in , /by

It is important for businesses to promote the right message to the right customer. Yet, choosing the right marketing channels can often be complex, especially when attempting to promote your brand to a specific audience. To ensure your success, read the following five marketing tactics to reach your demographic.

1. A Social Media Strategy

Facebook has approximately 1.5 billion users, which proves the large majority of planet Earth is using social media to connect with loved ones, colleagues, acquaintances and, of course, businesses. Any company hoping to succeed online must, therefore, have a strong social media presence.

Yet, with so many online campaigns to compete with, you might find it difficult knowing how or where to start – or you might be tempted to replicate your competitors’ post. However, those dedicated to developing a solid presence and connecting with their key demographic must create original, engaging social media posts that boost brand recognition and increase traffic. Firstly, consider your brand and who you’re marketing too. If you’re appealing to Millenials, then speak their language. Network and connect with Instagram and Twitter stars, converse with your customers and be unique.

2. A Video Marketing Campaign

Video marketing has easily become one of the most compelling forms of social media marketing, with people watching more daily minutes of video on Facebook over YouTube. Videos are not only engaging, but they are incredibly shareable, too – so, if you do it well, you can trust people will share your content with their followers, which can boost your online reach. It might, therefore, be helpful to enlist the help of video marketing experts, such as working-beautifully.co.uk.

3. Traditional Marketing Tactics

Many modern businesses are focusing all their attention developing engaging, creative online marketing campaigns; however, it is still beneficial to focus on a traditional marketing strategy to reach your demographic. It is important to define your target market to identify how they commonly consume information. For example, most people over the age of 55 still consume marketing and information via traditional printed press.

4. Search Engine Optimization (SEO)

Companies striving to connect with their target audience in the digital world must boost their website’s ranking in the search engines. It is vital to get to grips with the various SEO tactics that can help improve your search rankings, so you can maximize your online visibility and drive traffic to your website. For example, you could increase your site’s load time, utilize keyword optimization and embark on an effective outreach program.

5. A Content Marketing Strategy

If you want to reach your demographic, you must start creating content that will appeal to your audience. Segment your audience to produce different forms of content that will increase your reach. Video marketing might be one of the most powerful engagement tools, but there are also other forms of content to target your audience, such as blog posts, case studies, infographics, white papers and podcasts.

Aim to create engaging, informative content that complements your branding, which can establish your business as a thought leader. It is, therefore, a great way to help users make an informed decision regarding your brand, products and services, while increasing your trust and credibility within an industry.

How to Help Your Business Survive

/in /by


If you have your own company, you’ll know that there are lots of ups and downs with big challenges along the way, but you get through them, and your business improves. But it shouldn’t just be about coping day-to-day, week-to-week, running a successful business is all about careful planning, deploying some strategic thinking, and making sure you have a sustainable structure in place, which both delivers profits and looks after your staff. Here are some of the key ingredients for building a successful company.

Building or online?

It’s the question most businesses, new and recently established, ask themselves these days. Do we need a big office or a physical store front to run our company and sell to our clients? Or can we just concentrate online, with a smaller office set-up?

Whichever way you decide, you’d be foolish not to get a great-looking website up and running – if you haven’t already done so. It’s become one of those must-haves for all types of businesses. For you, as a business owner, the costs of developing an online shop window is relatively minimal when you compare to how much extra revenue it could bring in, not just locally, but also potentially from around the world.

When you do have a website, make sure it does what it says on the tin, and clearly defines your products and services with company branding. It also needs to take the user, your potential client, on a journey – hopefully netting you a new sale! If you don’t have the capability in-house to get a website up and running, then think about employing the services of a design agency. They can also help with SEO, or search-engine optimization, so that your website stands out online!

Care for your staff

Without the hard work and commitment of your staff, you’re unlikely to have a successful business – certainly not one that is sustainable. So, it’s crucial that you look after all your workers. That means rewarding them with a financial package that reflects their skills and abilities, but it’s also about creating a space and atmosphere, where your team feels respected, valued – and they have room to grow and develop.

If you have an office or store, then you also need to be putting health and safety considerations at the top of your priority list – ensuring that you meet government legislation. Your staff need to know the procedures, what to do in different situations – so that everyone is protected in the workplace. You or one of your colleagues needs to become a safety professional. There are lots of safety training workshops and events out there to help you.

Look after your clients

When you set up your business, you will have no doubt researched the market around you by looking at the opposition and defining who your clients are, and how you need to target them. It’s important that you keep up the momentum during the life-cycle of your company, to ensure that you maintain a healthy interest in your customers’ needs and aspirations when it comes to buying your products and services.

Stay connected with your customers and give them a reason to want to come back to you for more. That could be through a promotion, a VIP offer or an ongoing incentive program. Don’t rest on your laurels. Your clients need to be looked after, nurtured – and they need to feel like you’re in a business relationship for the long-term.

Selling Your Products: DIY Or Distributors?

/in , /by

When you manufacture a product that you are proud of, the goal of your business is to get that product into the hands of as many people as possible.

There are two primary options for this:

DIY Selling

As a DIY seller, you will be responsible for:

  • Selling the product for yourself. This can mean pitching and selling to retail stores; selling the product online using an ecommerce site; or selling through a third party.
  • Dealing with customer issues, returns, and refunds.
  • You will also be responsible for photographing the product to be sold online.
  • You will package and send all products.

The alternative option…

Distributor Selling

A distributor effectively acts as a middleman, so your products are no longer your responsibility when they have left your warehouse.

  • The distributor will buy your products directly, and then sell them on wherever they see fit.
  • A distributor will usually sell to a retail store. The store is then responsible for customer service, sending the items out if they sell online, and all the associate work.

When you have a product to sell, it’s vital that you work out which is best for you. Below is an overview of all the different areas you have to consider, as well as some suggestions as to which option might best suit your needs.

Workload

If workload is a problem for you, then you may want to consider distributor selling. After all, you’re a manufacturer; you just produce the product. You may not have the skills and connections required to pitch the products to store; nor do you have the time to build a good customer service department or send large amounts of packages on a daily basis.

If you opt for DIY selling, then you have to be aware that your workload is likely to be substantial. You’re going to be responsible for the entire process; the manufacturing of the product, the pitching to stores, the advertising, the sales, and the customer service. If you are a small business then this is usually manageable due to the smaller quantities of products you are responsible for. Larger businesses, dealing with higher product numbers, may find this more difficult; outsourcing some of these tasks to a distributor will likely be beneficial.

Profits

Of course, it’s important to consider which of the above options will make you the most money.

It is easy to assume that DIY selling is the winner here, but there are hidden costs that you have to be aware of. When you sell your own products, you can charge the retail price for them, which should mean that you make more money. Distributors will buy at a wholesale price, which is usually substantially lower than the retail price.

However, with DIY selling — if you want to do it right — you are going to incur additional experiences. You’re going to have to find top Magento developers to help you build the most user-friendly ecommerce store; you will need to pay for web space and a domain name; you’re going to have to take product photographs; and you’re going to have to pay shipping costs to get the items to customers. You will have to run the numbers and ensure that these costs are factored into your purchase price.

Despite this, DIY selling is more lucrative if you are a small business, so stick with this method if it is working for you. As you grow in future — or if you are already anticipating a high number of orders, you may want to consider expanding into distributor selling.

Simplicity

When it comes to evaluating the choices on the basis of simplicity, there is a clear winner: distributor selling. Distributor selling takes a huge number of problems off your hands; you don’t need to worry about marketing, pricing, interacting with customers, or any other such issues. You can just focus on what you’re good at; making the best product you possibly can.

Involvement In The Business

As useful as the simplicity of distributor selling is, it does rather separate you from the process. This is useful, but it also means that — ultimately — your business is in the hands of others.

This separation from your end customer can be problematic, especially when considering the future of your business. You will not have the opportunity to directly see what customers are buying, which products are doing well, and which are performing poorly. Instead, you will get this information second-hand, often months after the data was collected; you only find out when the distributor places another order.

If you’re in the early days of your business, you need customer feedback. You need to know, as quickly as possible, which items are proving a hit– so you can make more of them. You also need to know which items aren’t really working out; you shouldn’t keep manufacturing a product which is not selling well. Gathering this data for yourself with DIY selling is worth doing, so this may be your best choice in the founding years of your business.

By the time you have been in business for awhile, the need for immediate feedback and direct customer interaction is reduced. You will have built a name and a reputation, and you should also have honed your business instincts so you can have an idea of what products might be a success.

So Which Is Best?

Reading through the above, the solution is rather stark.

If you are a new business, a small business with no immediate plans for growth, or a lifestyle business, then your best option is almost certainly DIY selling. You have more control, you have access to the data, and you stand to make more money from individual sales. It’s unlikely businesses of this size are producing enough products to make selling for wholesale price a viable option.

If you are a medium to large business, or have immediate expansion plans that want to turn into a reality, then distributor selling might be the best choice for you. You can focus more on your product and less on your sales techniques, and you’ll be manufacturing a high enough volume to make wholesale prices worthwhile.

Hopefully this guide has been able to assist you in making the right decision for your company. Good luck.

Dealing with Change as Your Company Grows

/in , /by

While most entrepreneurs hope their fledgeling business will one day grow into a multi-national corporation, making the transition from being the head of a small, tightly-knit team to overseeing a large number of employees working across a range of departments can often present a host of unexpected challenges. The following tips will ensure you are ready to pay the price of success.

Expect conflict

Just because you have hired the best possible people for every leadership role in your company doesn’t mean they are all going to get along all the time. As the departments become larger and more focused on their individual areas, there is an increased chance some of they may end up at odds. Perhaps the marketing team is pushing for one set of goals while the sales team wants to go another way. Perhaps the technology team want to spend more time developing an upgrade to your product, but the finance team insist the money is better spent elsewhere.

You may have once been solely responsible for all such decisions, but you now need to adjust your leadership style to ensure that everyone from all the key areas of your business has a voice and is able to participate in company decisions. Foster an atmosphere of trust between the key personnel of the leadership team so they are more willing to work together to achieve whatever is best for the company.

Add by subtracting

As your company grows, many of the systems and procedures you had in place in the early days will no longer be effective and may even begin holding you back. Focus on finding new strategies to maintain and accelerate growth. For example, one senior VP of HR at Adobe eliminated the need for employees to produce performance reports, allowing them to devote their time to something more productive instead.

You should also look for ways to replace any element of your business that isn’t working as well as it should. At Twitter, team members were made to hand over their phones during meetings, and the meetings became far shorter and far more effective as a result.

Upgrade your software and systems

When the time comes to invest in specialist software for your business, ensure your system is modular so you can simply add to it, rather than having to start over from scratch. Although such a system may initially cost more, you’ll make huge savings in the long run, both in monetary terms and in terms of the time you save by not having to retrain staff.

In the very early days of your enterprise, especially one in the manufacturing sector, you are likely to have only a few facilities and a small number of maintenance workers and managers. Once your company begins growing and starts to purchase or lease a number of large, expensive pieces of manufacturing equipment, you’ll need to invest in enterprise asset management software to provide a clear, big-picture view of the operation.

Such software will give you the ability to compare asset performance and the relative costs of different facilities while also keeping tabs on regulatory compliance, both across facilities, departments and locations, and without it, your business will not be able to continue to succeed.

Investing in Mortgage Foreclosures

/in /by

Foreclosure is a process that enables a lender to recover the amount owed on a loan defaulted by a borrower. This is achieved through selling or repossession of the property securing the loan. The foreclosure process begins when the lender files a public default notice, called a Notice of Default or Lis Pendens after a borrower defaults on loan payments. Foreclosure investment is a strategy that requires a level diligence. For investors to succeed in the foreclosure (FCL) market, they should study over time the strategies and tactics adopted by other successful investors. They allocate their time and resources into making appropriate market contacts in order to create a competitive advantage over the myriad of other market participants. FCL investment has big potential but requires real effort before cashing in. investors, therefore, require focus, diligence and careful research into the local property, economic and demographic trends. Majority of foreclosure buyers go to the auction with the hope of creating profit between the auction price and the property’s intrinsic value. However, the majority of them lack the real knowledge of the investment and lack risk mitigation strategies.

Investment Strategies

Great investors in real property investment always have a specific strategy that entails the goals and the process of acquiring the property, holding the investment and disposing of the investment. The investment strategy is critical in the foreclosure market. An investor should determine whether the foreclosure is as a result of some unique circumstance or a trend affecting the market in which the property is located. In addition, to be put into consideration is the probability for infrastructure development, such as roads, schools and community projects, which will make an area more desirable and increase the value of properties within it.

Acquisition Strategies

Most investors scour publications that list assets going to auction. This is done with the aim of corresponding with owners to make known their intent to purchase the property before it goes on the auction block. Finding alternative ways to secure distressed properties will greatly improve one’s chances of closing as well as provide an opportunity to fully understand and analyse the property before taking the title. An investor may also purchase the distressed loans at a discount from the lenders such as mortgage rates bb&t. Banks and other lending institutions often sell non-performing loans at a significant discount to par because they avoid taking on real estate owned properties. Investors are more flexible than the lenders in working out a non-performing loan, and most commonly convert it back into a performing loan that will command a much higher return.

Holding Period and Exit Strategies

Investors should consider creating value through redevelopment. This helps provide a rationale for the higher resale price reducing the risk of long marketing periods. However, improvements should be within the pricing of neighbouring properties. Investors should have an exit strategy, setting time limits within which to sell the property and then discounting the price until the property sells in order to avoid excess carrying costs.