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Why Your Premises Should Emulate Your Brand

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StrategyDriven Entrepreneurship Article
In the twenty-first century, offices are much more than a set of booths, each one with a tower computer and a waste paper bin. Working environments are now much more user-friendly with opportunities for collaborative working and they are designed to consider the needs of employees to a much greater extent. Your office should emulate the ethos of your brand, be an open, welcoming and bright space, and be the optimum area for the most productive working. Take a look at how you can create your perfect premises no matter what industry sector you work in.

Location

If you run an advertising agency, you need to be in the thick of a city center environment; close to the big brands, next to excellent transport links and amongst other like-minded businesses. Clients will be attending your offices for meetings, to view your latest presentations and to brainstorm ideas for their next marketing campaigns. It’s vital that they have confidence in your credentials the moment they work through the door. Your interior needs to be sleek, modern and a hive of activity. City center premises can be older and more traditional, or you could opt for an office in a more minimalist and modern building depending on the ethos of your brand.

Space

How you use the interior space is up to you. You could opt for a more traditional zonal system where you cater to those colleagues who need to knuckle down alone in more private spaces as well as providing meeting rooms for those brainstorming sessions and collaborative meetups. You may forego the tried and tested cubicles, for a more open, transparent office environment. If you’re implementing something new, you’ll need to utilize the services of an outfit like BCI Worldwide international logistics company who can kit out a brand new office without you having to lift a finger. They use intuitive project management systems and logistics platforms to track all tasks required throughout the lifecycle of your project installation. By outsourcing a project like this, you are tapping into external expertise and networking with fellow professionals to achieve your desired office environment.

Technology

For some businesses, the latest technology is vitally important. For others, it is more of a luxury. Don’t get too hung up on having the biggest, best and latest gadgetry. What’s more important is the staff team that you surround yourself with and the minds that you manage to merge together to think outside the box and create initiatives that enable your business to grow. Having an attractive premises and office environment will hook those perfect candidates attending an interview for a role within your company. They’ll be eager to work in a dynamic space and one that is conducive to being at the forefront of your particular industry.

StrategyDriven Entrepreneurship Article

Your premises can reflect your brand in the most subtle of ways. If you are an honest, transparent and collaborative company, show this off in your office space. By doing this, you can reflect your company’s core values and promote your business vision effectively.

How You Can Make Your Blog a Business While Traveling the World

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Traveling is hard enough, without trying to run a business as you go! Arranging transportation, accommodation, trips and looking after your money is difficult to juggle – without the added pressure of blogging. A common problem is finding internet connection when you have important emails to attend to!

Thankfully, it’s clear to see nowadays that people CAN do it. Travel blogging is a huge industry, and we’ve got some tips to help you join in the action. After you’ve booked your tickets and sorted your passport and visas, use this guide to find internet fame and make money as your own online traveling show.

1. Start with the Essentials

To get going, you’ll need…

  • A blog (of course!) – easily create one with WordPress, make it look pro, link it up to your social media, and gain a following in no time.
  • A smartphone – a must-have for sending and answering messages on the go. You can’t conduct business without one!
  • A tablet or laptop – this is a risky one, because it’s large, easily breakable, and a target for thieves. Leave it in your hotel or hostel’s safe and never take it out of your room. If you can take one, it’s invaluable for working on your website and writing, otherwise you’ll be working from a tiny phone screen or internet café.
  • Internet dongle – so you’ll never be without wi-fi. How else will you post Instagram pictures from a mountain or the jungle?
  • A camera – again, this is tricky, because good cameras are expensive and could get stolen. But, unless your phone has a great camera, you won’t be able to take
    amazing pictures and entice people to read your blog.

2. Get Sponsored

Now you have your blogger kit, you’ll need to gain the attention of brands to partner with. They can send you free products to endorse, offer you experiences and even pay you to stay in hotels, in exchange for good reviews on your social media.

You then post affiliate links on your blog, pages and channels, and get paid some commission when customers buy the company’s products or services through your link. This is easy, passive income as you travel.

As your audience and engagement grows, companies will want to advertise on your blog – they’ll pay you to be exposed to your large readership. This of ten requires no input from you (e.g. you don’t have to make a video endorsing their product), but a banner is posted on your website sidebar.

3. Look After Your Finances

Whilst you’re traveling, the last thing you want is to run out of money, or worry about paying taxes and chasing invoices. This is where hiring an accountant would be an amazing idea (if you’re making enough money).

Luckily, you can find trained accountants all over the world – as far and wide as accounting services in Malaysia. As a professional blogger, you should consider yourself a small business – all of which need good accountants. This takes all the financial paperwork out of your hands, and leaves you free to enjoy yourself (while working hard)!

4. Make Money by Writing

As your blog grows, often magazines, newspapers, news websites and other blogs will pay you to write for them. You could write articles about traveling, reviews of places you’ve stayed or your personal journey of making money while traveling.

Pitch your stories to publications as a freelance writer for some extra cash. (As a freelancer you need to pay special attention to tax and invoicing – where an accountant comes in very handy!)

5. Blogger Meetups

Build a worldwide readership with meetups. Blog readers LOVE blogger meetups, either in the form of meeting with your fans or other bloggers.

Organizing meetups with other travel bloggers is a clever way of expanding your audience. Make a video together, and get exposure to their entire audience too. Send them a message when you’re both in the same country and suggest collaborating.

Meeting with fans is a nice way to build networks and connections, and get tagged in their social media posts too. As explained in point 2 of this guide, followers = money!

How to Use Social Media to Market Your Interior Design Business

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Social media is a powerful marketing tool for individuals and small businesses.  You can use it to spread the word about your company, release new products, share promotions, and to interact with your customers.  However marketing an interior design business is slightly different to marketing other kinds of industries, as there are certain things you can do to increase conversions.  We’re going to explain some of the best ways to use social media in this article.

1. Use Platforms with Pictures

A picture can tell a thousand words, and this is definitely true in the interior design business.  Interior designers showcase their designs to people online, and you can’t do this on social media without making use of photos or video.  So, focus on platforms like Pinterest and Instagram where photos are more important than text.  Show your customers your personal style, and how well your designs are put together.  Most consumers will want to connect with their interior designers before hiring them, so this is a great first step.

2. Create Visual Advertisements

Text ads may work for software businesses and IT services, but interior designers need to create visual advertisements to stand out.  Most of the top social media platforms, including Facebook, Twitter and Instagram, allow you to publish visual ads so now is the time to create something brilliant.  Maybe you’ve just designed a new, luxury bedroom for a client containing luxury bedding, a plush new décor, and a four poster bed.  Why not take a photo of this and include it in your advertisement?  Customers who like the look of your design will contact you for further information, or be encouraged to visit your website to find out more.

3. Hold Contests

Social media users love contests and this can be a great way to drum up new customers.  You could, if you wanted to, hold a contest to win a free design, however most interior design companies will offer a homeware item instead.  Make sure to include hashtags like #giveaway #freebiefriday and #contest to get the word out, and ask people to share or comment on your contest in order to enter.  You’d be surprised how many people will follow you on social media if there’s a chance they could win something.

4. Target Other Businesses

A lot of interior design companies purely focus on targeting consumers.  However, if you want to make some serious money, you might want to consider targeting other businesses as well.  B2B customers tend to have a lot more money to spend, and may also be willing to pay a higher price for your services.  Social media platforms like LinkedIn and Google+ are ideal for this, although Facebook also shouldn’t be discounted as a great place to find new clients.

Social media is a really cost effective marketing tool, but it’s one that often isn’t used to its full potential.  Keep these tips in mind and get your name out there!

Mirror Trading vs Copy Trading – Which Should You Be Doing?

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One of the first things to do when you are just getting started with forex trading is mastering the basics. It is essential for every trader to understand how to read and interpret technical and fundamental signals. Mastering these basics grants you – the trader – access to more advanced strategies that you can develop to suit your trading style.

Naturally, taking that next step and learning about advanced strategies take time. Not all traders have the time and energy to invest in perfecting their trading strategies. Mirror trading and copy trading are the popular solutions to this roadblock. What are they and which one should you be doing?

Mirror Trading: The Automated Approach

Mirror trading, as the name suggests, is when you mirror the trading strategy of other traders. I said, other traders, because companies that offer mirror trading combine the strategies of their top traders to produce reliable and accurate signals for their consumers.

Today, mirror trading is a lot more sophisticated. The strategy may be old, but it has been improved with the help of big data and artificial intelligence. As a result, mirror trading signals are relatively accurate and predictable; they are perfect for investors who want a hands-off forex trading experience.

The only downside to mirror trading is the fact that you have to mirror everything. You can’t pick and choose the signals you want to follow; in fact, the whole process is fully automated. Traders must also install a proprietary software or a MetaTrader plugin to enable automated mirror trading.

Copy Trading: Follow the Best Traders

Copy trading is a refinement of mirror trading. Unlike mirror trading, which obliges you to follow every signal without any human input, copy trading lets you choose the specific trader whose trades you want to copy. When that trader opens a position, your trading account will follow suit.

Copy trading remains fully automated, but you can choose to follow different traders at different times. You also have the option to follow multiple traders (i.e. for different currency pairs) depending on the support of the platform.

Following the best traders also allow you to learn more about their trading strategies. You can observe all open positions in real-time and try to understand the reasoning behind every trading decision.

Social Trading: The Future

The trading approach I actually recommend is social trading. It is the perfect mixture between mirror and copy trading and the social aspect of trading itself. Instead of relying on automated signals and plugins, you can join a trading community such as https://investingoal.com/ and discuss market updates in real-time.

If you are a relatively new forex investor, social trading presents the perfect opportunity to learn. You don’t have to guess the technical and fundamental reasons for the trades you make. Instead, you have a group of experienced traders with whom you can discuss the market and make trading decisions together.

Social trading is also relatively safe for one particular reason: you make every decision yourself. The signals and insights you get from the trading group or forum act only as guidance and trading aids. You will master advanced trading strategies much faster this way.

Why Outsourcing Can Save Your Business

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Outsourcing is the process in which a business will hire a third party to complete tasks that they do not want to complete themselves. Within a business it can be expensive to hire specialists in every single field, and for small businesses in particular it can be helpful to instead hire a third party to complete these tasks for them. They won’t need to pay a full time employee, but they will still be able to have a professional, expert service.

If you are wondering why so many companies choose to outsource, look no further.

Low Cost

The first reason that many companies decide to outsourcing is that the operational and labour costs are much cheaper than hiring an employee into the business. If a company is on a budget it can be the difference between falling out of profit and growing in profit.

Mundane Tasks

There are always parts of running a business which are boring and downright mundane. Things such as administration, finance and statistics can be outsourced by a business if they do not want to complete these tasks themselves. Another thing which could be outsourced is answering services– where all phone calls will go to a third party and they will take messages or pass people through. It saves people in the office being disturbed throughout the day with phone calls.

Global Knowledge

By outsourcing or offshoring certain business aspects, a company will be able to learn about the global market, and in time they may even decide to make the move across the globe and open up an office abroad.

Growth

By freeing up the time which internal employees will spend on certain time consuming tasks, they will be able to spend more time on their own work and be more productive. They can also look into developing the business in new areas and grow the business from there.

Resources

Sometimes outsourcing is the only way a business will gain access to a particular type of service or resource. It might be that internally a company has no one who can complete social media tasks and copywriting, so a lot of the time this will be outsourced to help the business market themselves.

Delegate Complicated Tasks

There are certain elements of a business which can be incredibly confusing and require an expert hand to oversee it. For example you might want to create a company website, but you will need a developer to help you decipher the code and make sure that the website functions correctly, looks good and that the SEO is all in place. Although you can often learn things on google, sometimes it is better to just call an expert and let them handle it all.

What parts of a business can you outsource?

Content Marketing

There are various forms of marketing which you can look to outsource, and a large part of that is content marketing. Whenever you see a social media post, a photograph, an article like this or a tweet- that is known as content. In order to grow your business as much as possible and reach the right people, you need to make sure you are sharing engaging and quality content every single day. This will involve writing up blog posts, writing and scheduling social media posts, creating graphics, taking photographs and a whole lot more. It is a job role in itself and this is why unless you have someone who can dedicate their time to it, you need to outsource it to a professional.

SEO

Search engine optimisation is a must for any company who has a website. The purpose of this is to make sure your website and content are seen on the search engine when relevant keywords and searched for. You want to optimise your website so that your content ranks higher on a search engine and has a bigger chance of being seen by those searching for a particular thing. It can get complicated when you start delving into the audit, which is why getting an SEO professional is a better choice.

Payroll

Payroll is something many people will outsource because it can get complicated with tax codes and overtime, so it is much smarter to let a professional handle it. If you get payroll wrong, you can be facing charges from the employees you underpay or even from the government, so it is better to leave it to an expert.

Bookkeeping

One of the more time consuming and a little boring tasks in the business is bookkeeping. This involves compiling all data on clients, employees, profit margins, expenditure and sales- then putting it all in once place for your business records. This is a job which will take a huge amount of time, which is why getting someone to do it for you is the best option.

Finance

Every company should really have a dedicated financial employee who will deal with all incoming and outgoing cash through the business. However if you don’t, you cannot expect to balance the books and keep an eye on things yourself. The job will involve any expenses and profits being recorded, the ordering of equipment and other items, renewing software licences and lots more. It is a complicated job which needs an expert eye. Make sure you choose an accountant or financial aid who you trust completely with your funds.

Admin Tasks

This can cover everything from scheduling meetings, making sure that there is enough toilet roll in the building, or even answering the phones to clients. These are all tasks which are time consuming and which you don’t want to spend your day completing. Instead, get someone else to do it for a lower price.

Your Weaknesses

There will always be a few elements within a business which you are not confident on or which you do not possess the knowhow and experience. It is a case of identifying these parts of the business and then outsourcing them in order to improve the way your business runs overall.