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5 Ways To Use Content Marketing To Grow Your Company

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Content marketing is a great way of creating brand awareness and improving your business’s credibility. This can attract new leads and potentially generate sales. As the name ‘content marketing’ implies, this method of marketing is all about generating content whether that be written or recorded on video. Most people absorb this content online nowadays. Here are just a few examples of content marketing.

Show off your expertise with a business blog

A great way to build credibility as a professional is to start a blog giving advice on various matters related to your business. This could be advice to clients or fellow business owners. The aim of a blog is not to be promotional – people won’t read a blog which is fifty posts about how great your product is. You should instead focus on being informative. It can be a great chance to educate your clients or give your opinion on certain arguments within your field. For example, if you run a estate agent business, you could blog tips about how to get a good mortgage rate, tips on organising moving day and advice on home improvements. It’s a great way of building respect in your field and could convert several customers. There are many advice columns out there on starting a business blog such as this one Should You Start A Business Blog?

Gain credibility with a Youtube channel

Those that prefer public speaking to writing may prefer to start a vlog (you can do both). A vlog is made up of regular video content. As with business blog post, these should be largely non-promotional and informative if you want to get views. Like a business blog, this can gain you credibility. It’s worth investing in a good camera and microphone as this will help to reinforce your professional image.

Try white paper marketing

White paper marketing is a means of offering an informative guide to your business. This can help to get people interested in what you do. Articles such as White Paper Marketing: How To Create Quality Leads Online Consistently offers information on how to create such content. This content shouldn’t be promotional in tone and should read as if you were writing a lengthy magazine article on a product. Similar forms of content include press releases and instructional posts.

Encourage positive online reviews

Positive reviews can help a build good reputation for your business and also help generate sales. These reviews cannot be written by you, although you can encourage others to review you. Lots of sites such as Trip Advisor offer the chance to write user reviews. You can also consider contacting publications and getting professionally reviewed.

Write an e-book

Want to be respected in your field? Being able to claim that you’re a published author could achieve this. Getting a book published is easier than ever before due to the rise of e-books. Such a book could be an autobiographical rise to success or it could discuss a topic within your field. Again, don’t make it promotional. Whilst you can name-drop your business in there, people will be more inclined to read it if it’s informative or entertaining.

Improve Your Employees’ Production Levels by Changing Up the Food and Beverage Options On-Site

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As the owner of a company, you’re always looking to find ways that improve the production level of your employees. Today’s employers know more about what motivates and drives their employees than ever before, which is helping them to enjoy some fabulous results. While there are all kinds of routes you can take, one that you may not have considered is the fuel you’re offering staff.

Pretty much every company, no matter the size, offers on-site snacks, beverages, and even meals for employees to access. Well, here’s the thing, did you know that the options you provide can actually have an impact on their productivity levels since the food and beverages affect their overall health? Let’s take a closer look.

What Fast Foods and Snacks Do to a Person’s Health

In order to get an idea of just how important the right food and drink choices are, one needs to look closer at what fast foods and snacks do to a person’s overall health. As reported in middaydaily.com, those under the age of 30 who consume fast food at least three times a week suffer higher levels of anxiety and stress. This is believed to be brought on by the high levels of fatty acids that exist in fast food.

As far as the healthiest diet goes, the same study went on to show that the Mediterranean diet is indeed one of, if not the healthiest, choices. This is a diet that is rich in fish, seafood, tubers, legumes, and vegetables.

Experts recommend looking at food the same way you look at fuel for an automobile. Sure, the regular fuel will give you what you need to get the job done, but when you go for premium fuel (the healthy food choices), the performance will be that much better. Food has a huge impact on a person’s cognitive performance, which plays into a person’s decision-making skills. If you want your employees to make sound decisions, then better food options may be the answer.

What Can You Do to Help?

So, what can you do to help your employees make food choices that will impact their productivity in a positive way? Well, you can start by encouraging them to eat small meals and/or snacks more frequently. Forcing your employees to go hours and hours without any fuel is going to greatly affect their performance.

Ideally, your employees should get a break every couple of hours where they can have a quick snack and re-fuel, keeping their mind sharp. Not only that, but it helps employees from feeling sluggish, which can then lead to mistakes and errors in the workplace.

Research has shown that foods such as carrots, blueberries, whole grains, avocado, nuts, and dark chocolate all help with productivity levels. It can be beneficial to add these choices to your snack stations or on-site cafeteria/kitchen. As well, be sure that employees always have a supply of fresh water available to them, instead of just coffee.

Providing your employees with energy and brain-boosting foods won’t just benefit them, but the whole company.

Why Video is Such an Important Part of a Media Campaign

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Running a successful and effective media campaign requires some careful forethought and planning, as well as a good understanding of what it is that you want to achieve and what your target audience expects. Different audiences will require different approaches to effectively convey your messages. They will respond to different forms of media in different ways and it is crucial that these distinctions are appreciated if your campaign is to be successful. However, regardless of the specifics of your media campaign, you will almost certainly need to incorporate video elements to effectively sell your message.

For this article, we have put together a list of just some of the reasons why video is an especially powerful and important part of any media campaign, an aspect that you can ill-afford to overlook when planning your campaign, and something that needs to be at the front of your mind throughout the entire process.

Universal Power

There are a number of reasons why video is such an effective and universally powerful way of conveying a message. Because it is a medium with such a broad reach, and almost endless potential, video has been used to convey all kinds of messages and has been very successful in instigating both large-scale changes, and changes in individual’s behavior. For proof of just how effective video is in conveying messages to entire demographics with great effect, consider public information campaigns.

Public information campaigns are used to inform large groups, sometimes entire nations, of changes that affect everyone. They have proven to be a highly effective way of doing so. To learn more about how media campaigns have been so effective in changing behaviors on a large scale, check out this article on behavior change myths.

Videos Boost Conversions

Videos have the potential to make you some serious cash and they are by far the most effective medium through which to advertise. Some studies suggest that they can boost conversions by as much as 80%. The effectiveness of video over other mediums is not as surprising when you consider that our most dominant sense is our vision. The majority of the information that our brain processes is visual, and it is visual information that we are most adept at interpreting.

They Offer an Excellent ROI

When questioned for a survey, over 80% of businesses said that the videos in their media campaigns lead to what they considered to be a good return on their investments. Producing a high quality, professional looking video isn’t cheap or quick, but it is incredibly effective and whatever money you spend you can expect to make back, and then some. Videos don’t have to be perfect in order to be effective. They only have to convey your message effectively and in a way that your audience responds well to.

Videos are an important part of any media campaign. When used well, they all but guarantee a boost in sales, as well as providing the best medium through which to convey your message. They are a worthwhile investment and one of the safest that you can make in the course of putting together your campaign.

First Impressions Matter Now More than Ever

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The idea that first impressions matter is a cliche, but it’s a cliche for a reason. While it may seem outdated to judge a person solely on their appearance and the initial meeting, business persons have long memories, and any biases after the first contact may well linger for a long time.

And now, in a world where anybody can start their own business and entrepreneurs can come from all walks of life, it is more important than ever that you can make an excellent first impression when it comes to meeting potential clients, customers, or investors.

The first impression can relate to anything from your appearance, your office culture, or even the way you conduct yourself around new and possibly more senior members of your company. By ensuring that you avoid the mistakes of the many when it comes to first impressions, there shouldn’t be anything to worry about, right?

THE YOU

When meeting someone for the first time, you want to look professional and serious. This is true for every situation in life and not just business. But, when first meeting someone who could very well have a massive influence on the success of your company it is much, much more than a life and death scenario.

Dressing professionally is Business 101. There is no point in wasting time discussing the proper attire for CEOs when first meeting investors or clients. However, while we all know about what to wear, some people often don’t know how to act. Firm handshakes, eye contact, a clear focus on what you want and a sense of humour will all go along way in convincing anyone who comes into your office will be the real deal.

THE OFFICE

Entering your office could very well be the first instance of someone experiencing what your company is all about directly. The first thing they will probably see is the reception desk, which will give them an immediate impression of what sort of office culture you are running.

Furthermore, the placement of such desks will demonstrate the sort of inclusiveness of the office. Is it within the office alongside salesmen and women? Or secluded in an independent room before getting into the main office? While it may not seem significant, these things matter to those who will matter to your company, should they choose to.

Once the initial meeting is out of the way, it is time to consider how the rest of the office will look to outsiders. While your company may have its unique way of doing things that make sense to you and your employees, to outsiders, it can sometimes come off the wrong way.

To ensure that this does not become an issue, it is wise to know exactly what might be questioned and have an acceptable and responsible answer to whatever might be thrown at you. If you can justify your office culture in a way that demonstrates you are working for the benefit of the business, many supposedly strange office quirks will be overlooked and sometimes even encouraged.

THE WEBSITE

With everything being conducted online in the modern age, having a fully functioning website is paramount to attracting the right people. Web design can be a hard and arduous process, and so employing the right people to do it for you can save a lot of time and effort.

For many, the website will be the first interaction with your business, and so it is essential to ensure that everything works. This is much more than merely clicking a few links, instead, going through each page with a fine-toothed comb will help avoid any embarrassing questions when trying to convince people to invest in your business.

While it may seem that it would take the world’s most nitpicky and pedantic investor or client to think of all of these factors when first interacting with your business, it is because of this nitpicking that they are in the position to make such judgements. Every day, more and more people are coming round to the idea that the 21st century business world is so unlike the past that it is almost recognisable, but ensuring that you make the best first impression possible is the key to your success.

It can be tough to recover from someone’s negative opinion of you, so don’t give them the opportunity and go along with what is expected. Once you have the support, you can shoot as high as you want, and eventually make other companies worry about their first impression when they meet you.

Why Your Premises Should Emulate Your Brand

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StrategyDriven Entrepreneurship Article
In the twenty-first century, offices are much more than a set of booths, each one with a tower computer and a waste paper bin. Working environments are now much more user-friendly with opportunities for collaborative working and they are designed to consider the needs of employees to a much greater extent. Your office should emulate the ethos of your brand, be an open, welcoming and bright space, and be the optimum area for the most productive working. Take a look at how you can create your perfect premises no matter what industry sector you work in.

Location

If you run an advertising agency, you need to be in the thick of a city center environment; close to the big brands, next to excellent transport links and amongst other like-minded businesses. Clients will be attending your offices for meetings, to view your latest presentations and to brainstorm ideas for their next marketing campaigns. It’s vital that they have confidence in your credentials the moment they work through the door. Your interior needs to be sleek, modern and a hive of activity. City center premises can be older and more traditional, or you could opt for an office in a more minimalist and modern building depending on the ethos of your brand.

Space

How you use the interior space is up to you. You could opt for a more traditional zonal system where you cater to those colleagues who need to knuckle down alone in more private spaces as well as providing meeting rooms for those brainstorming sessions and collaborative meetups. You may forego the tried and tested cubicles, for a more open, transparent office environment. If you’re implementing something new, you’ll need to utilize the services of an outfit like BCI Worldwide international logistics company who can kit out a brand new office without you having to lift a finger. They use intuitive project management systems and logistics platforms to track all tasks required throughout the lifecycle of your project installation. By outsourcing a project like this, you are tapping into external expertise and networking with fellow professionals to achieve your desired office environment.

Technology

For some businesses, the latest technology is vitally important. For others, it is more of a luxury. Don’t get too hung up on having the biggest, best and latest gadgetry. What’s more important is the staff team that you surround yourself with and the minds that you manage to merge together to think outside the box and create initiatives that enable your business to grow. Having an attractive premises and office environment will hook those perfect candidates attending an interview for a role within your company. They’ll be eager to work in a dynamic space and one that is conducive to being at the forefront of your particular industry.

StrategyDriven Entrepreneurship Article

Your premises can reflect your brand in the most subtle of ways. If you are an honest, transparent and collaborative company, show this off in your office space. By doing this, you can reflect your company’s core values and promote your business vision effectively.