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The Big Picture of Business – Ethics… Good for Business

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StrategyDriven Big Picture of Business ArticleIn order to succeed and thrive in modern society, all private and public sector entities must live by codes of ethics. In an era that encompasses mistrust of business, uncertainties about the economy and growing disillusionments within society’s structure, it is vital for every organization to determine, analyze, fine-tune and communicate their value systems.

Corporate Responsibility is more than just a statement that a committee whips together. It is more than a slogan or rehash of a Mission Statement. It is an ongoing dialog that companies have with themselves. It is important to teach business domestically and internationally that:

  1. We must understand how to use power and influence for positive change.
  2. How we meet corporate objectives is as important as the objectives themselves.
  3. Ethics and profits are not conflicting goals.
  4. Unethical dealings for short-term gain do not pay off in the long-run.
  5. Good judgment comes from experience, which, in turn comes from bad judgment.
  6. Business must be receptive–not combative–to differing opinions.
  7. Change is 90% beneficial. We must learn to benefit from change management, not to become victims of it.

Corporate Responsibility relates to every stage in the evolution of a business, leadership development, mentoring and creative ways of doing business. It is an understanding how and why any organization remains standing and growing…instead of continuing to look at micro-niche parts.

Integrity is personal and professional. It is about more than the contents of a financial report. It bespeaks to every aspect of the way in which we do business. Integrity requires consistency and the enlightened self-interest of doing a better job.

Financial statements by themselves cannot nor ever were intended to determine company value. The enlightened company must be structured, plan and benchmark according to all seven categories on my trademarked Business Tree™: core business, running the business, financial, people, business development, Body of Knowledge (interaction of each part to the other and to the whole) and The Big Picture (who the organization really is, where it is going and how it will successfully get there).

One need not fear business nor think ill of it because of the recent corporate scandals. One need not fear globalization and expansion of business because of economic recessions. It is during the downturns that strong, committed and ethical businesses renew their energies to move forward. The good apples polish their luster in such ways as to distance from the few bad apples.

Corporate Responsibility means operating a business in ways that meet or exceed the ethical, legal, commercial and public expectations that society has of business. This is a comprehensive set of strategies, methodologies, policies, practices and programs that are integrated throughout business operations, supported and rewarded by top management.

Corporate Sustainability aligns an organization’s products and services with stakeholder expectations, thereby adding economic, environmental and social value. This looks at how good companies become better.

Corporate Governance constitutes a balance between economic and social goals and between individual and community goals. The corporate governance framework is there to encourage the efficient use of resources and equally to require accountability for community stewardship of those resources.

As part of strategic planning, ethics helps the organization to adapt to rapid change, regulatory changes, mergers and global competition. It helps to manage relations with stakeholders. It enlightens partners and suppliers about a company’s own standards. It reassures other stakeholders as to the company’s intent.

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

Here’s Why Your SEO Strategy Isn’t Working

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StrategyDriven Online Marketing and Website Development Article, Here’s Why Your SEO Strategy Isn’t Working

In modern business, there is one thing that can either make or break your business: marketing. More specifically, digital marketing.

If you don’t get it right – and a lot of businesses simply don’t – it can mean the loss of profit, poor brand exposure and ultimately stilted business growth. As simply put, people are more and more interested in what a business is doing online in the modern age. So failing to put forward an effective digital footprint can be a real hindrance to your business efforts.

At the top of these failures tends to be a business’s approach to SEO. They understand that good SEO can push their business website forward, but don’t particularly have the right approach to make it work and actually gain the benefit that SEO presents. It’s a big issue and one you want to prevent from Day One of your digital marketing exploits – or at least very early in your campaigns.

So, if you are frustrated with the SEO aspect of your digital marketing then here are some sure-fire ways you’re going wrong. And, more importantly, how to fix them!

Outdated Tactics

The best practice when it comes to SEO changes every day. Largely because Google will cotton on to a new technique, view it as ‘spammy’, and update their algorithms accordingly. Some of these tactics may even be considered to be Black Hat SEO. Take the recent August update, for example. It saw a big problem that many people were exploiting – long, advice based, content that may or may not has been actually helpful – and made it more sustainable. Ostensibly, to better both user experience and help legitimate advice sites prosper.

For this reason, it is very important to keep on track of Google’s and other search engines guidelines. Be aware of the different tactics and what may be considered ‘spammy’. Otherwise, you may find that your site faces punishment as a result of not actually following the right rules.

On the whole, SEO tactics vary from person to person. Some people swear by link building, others value content and even more think the technical side is where the future of SEO is heading. Test out what you think might work, but then don’t be afraid to change tactics if something isn’t working for you.

Technically Incompetent Website

Yes, the quality and ‘technical’ backdrop of your website actually have a big impact on your SEO and subsequent rankings. If you have a website that isn’t particularly good, has thin or weak, or poor user engagement then it simply won’t help to convert for your business. In fact, you could even find it more of a money drain and hindrance than anything else.

If your website is poor, then you’re going to struggle both in terms of ranking and conversions when users actually do go on site. Also, bad sites simply turn off users; so, having the right level of ‘polish’ to a site is simply necessary. Otherwise, you will find your site filtered out by the masses who simply expect better from their online experience.

Misunderstanding Data

A lot of SEO is incredibly data-driven. You have to understand the traffic your site is gaining, what this means about your acquisitions channels and ultimately how to generate more. All from a few numbers and line graphs that Google Analytics presents.

It’s easy to see all of the data presented by Google Analytics or other sites, then feel disheartened or as if your efforts aren’t quite there. However, it’s not necessarily about the data. It’s much more about your interpretation thereof. Interpret right and you could end up generating thousands of more users, better conversions and overall have a better website. Whereas interpret it wrong and it will simply sit there with very little views and traffic.

If you’re confused about analytics, there are plenty of resources to help you become a Google Analytics expert.

Terrible Keyword Targeting

You understand keywords. Which means that you know how to research them, implement them on your site and the supposed results that this should bring. However, it simply doesn’t. Your rankings remain a flop, even with the ‘right’ implementation of keywords. Chances are you have really miscalculated your keyword targeting.

This miscalculation can come from a number of different issues. Targeting keywords with too much search volume, targeting those with too little and sometimes you may target the wrong keyword altogether. It really is a mixed bag of reasons on a good day.

Try changing your tactics. Pick two targets; one long-term and one short-term. From there, you can decide whether your strategy is working in the short term, then make adjustments to ensure it continues or begins to do so in the long term. Thus, hopefully, removing the issue of wasted time potentially.

Impatience

One of the worst things, in terms of your SEO campaigns, can be a level of impatience on your part. By no means is SEO a get rich fast tactic. In fact, when done right SEO is a slowly building organic process and gradually improves over a long period of time (though this differs from business to business, good SEO can take up to a year or more). It’s all about sustainability and not appearing ‘unnatural’.

This level of impatience is why many clients and marketing agencies fall out, as the client is often impatient for quick results. Some of these situations even lead to the involvement of mediation solicitors. However, this is unfair in many cases as SEO is a slow method for achieving great results.

For that reason, even when your SEO strategy doesn’t seem to be working the best thing to do is to not panic. Simply look at what you’re actually doing and look to adjust. Make beneficial, smart, changes and you can easily find a strategy that does actually work for your website and business.

Designing Your First Office: A Guide

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StrategyDriven Entrepreneurship ArticleBecoming an established business with its own premises is a great leap forward in your company’s journey. No longer are you a one-person band; now you can hire talented employees and invite clients and suppliers to your office for meetings. Creating the perfect office space can be a challenge, however. After all, there are numerous aspects to consider, and each one will impact on the atmosphere, efficiency, and first impression you give. With that in mind, you will find two areas to focus on when designing your first office below.

1. Electricity, Heat & Water

Regardless of what industry you are in, you will need a reliable energy supply, which is both cost-effective and eco-friendly. You will no doubt be running a number of computers, providing internet access, telephone lines, along with lighting and more. One highly popular option, especially in newer builds, is to use solar panels to power the building. These convert sunlight to electricity, but the good news is that they work even in cloudy weather. What’s more, sunlight is free, which means your electricity bill will be reduced by opting for this energy source.

When designing your office, you will also need to keep in mind the comfort for everyone who is in occupying the space, whether that’s employees, clients, or just yourself. To keep the office warm and cozy in the depths of winter, PBE Fuels are your go-to for biomass boilers, which use sustainably sourced wood pellets to provide adequate heating for the whole building. By picking biomass, you will be choosing a self-sustainable heat supply and one which will also work to lower your heating bills.

Comfort also applies to your water supply. Without clean, running water, you will not be offering the legal requirements to your workforce. As a business owner, it is your responsibility to provide a healthy, safe environment, and this includes drinking water. Of course, most offices opt for office water coolers, but you still must ensure the water running from your taps is drinkable.

2. Décor Scheme

The next step in designing your first office is choosing how to decorate it, including the color scheme you want and the furniture. It is a lesser known fact when planning your first office, how impactful color can be in regards to productivity and overall atmosphere. The color possibly depends on your business’s logo, but take the time to consider what feel you want to evoke in the room. Purple, for instance, can work to represent magic and mystery, or it can appear somewhat fake and artificial. White, on the other hand, evokes feelings of purity and cleanliness, or it can feel stark and sterile. When deciding on the color scheme, think carefully about how you want people to feel the first time they walk into the room. Do you want to impress clients and show your authority? Use black to create elegance – but use it sparingly, as it can absorb all the natural light.

The furniture will usually depend on the industry you are in; an office-based company will require a series of desks, chairs, and computers, whereas a manufacturing warehouse will need heavy machinery. However, both buildings will require a reception area, and this is where you can make your best first impression. By creating a welcoming, friendly reception area, where clients and potential employees can wait in comfort, you will be subtly showing your professionalism. Opt to place a relaxing couch in the waiting area, along with refreshment facilities, as these are proven to wow clients and make them feel at home.

How to Create an Impressive Office

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StrategyDriven Entrepreneurship Article
 
A potential client or employee will make their mind up within a few seconds of laying eyes on your office. If you want to prove you are a professional business with a great company culture, you should find out how to create an impressive office.

Eye-Catching Wall Wraps

Give your office the wow factor by adding striking wall wraps, which will add a little color and personality into the space, and will exude professionalism and a great company culture. Pick a design that complements both your branding and office layout, so your guests will remember a visit long after a meeting or interview is over.

Branded Sweets

Clients want to work with companies that have exceptional attention to detail – and branded sweets can prove just that. It’s a fun, welcoming and professional treat for guests to enjoy when they visit, so they’re bound to be impressed by the effort you have made to create a warm welcome, while reinforcing your brand recognition.

A Friendly Welcome

A receptionist will provide a first impression of your staff and company culture. Only hire friendly, warm and welcoming receptionists, who are willing to go above and beyond to make guests feel welcome. For instance, they should smile at every guest, offer them a seat and a drink, and keep them updated on their meeting to avoid frustration. You should also ensure the phone is not left ringing, as a client will believe your company will ignore their call, too.

Welcome Natural Lighting

Exposure to natural lighting will not only make your staff feel both happier and healthier, but it can also make a space appear more open. As a result, it can increase your employees’ morale and productivity levels, which can help your business to both flourish and grow.

24-Hour News on TV

24-hour news on TV will not only allow your team to stay up-to-date on the latest happenings from across the world, but it will also prove to your guests that you’re keeping updated with the latest trends. As a result, they’ll view your brand as a forward-thinking business that is worthy of their time and money.

Display Artwork

Artwork can add a burst of color to your office space, and it can also convey intelligence and professionalism. Choose a work of art that not only adds a pop of color into a room, but complements your company’s image.

Big & Bold Potted Plants

There are many reasons to incorporate big and bold potted plants into your office. Not only are they a beautiful addition to an interior design, but they can also reportedly increase employee happiness and reduce stress levels. It will also provide a natural contrast to your décor and can prove you can take care of multiple things across the business with ease.

Offer Branded Pens

Branded pens are an ideal stationery item for your business, as you can hand them to guests during a meeting. You should then encourage them to take the pen with them, so they’ll have a subtle reminder of your brand once they leave your office. As a result, you’ll remain firmly in their minds, and a client might be more likely to hire your services.

How to Avoid a Business Bankruptcy

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StrategyDriven Entrepreneurship ArticleThe number of small businesses filing for bankruptcy increases every year, and while bankruptcies don’t always lead to the full closure of the company, in a lot of cases they do. If your dream business is currently on the verge of bankruptcy, don’t panic. There are some steps you can take that may help you to turn things around. Try to think as positively as you can and put the following steps into action.

1. Look at the Figures

The first thing you need to do is work out how much you need to make each month to survive. This includes both the money you need to actually live, and the money you need to repay your creditors. Add 20% to this figure to give yourself a cushion. Finally, add in the costs of running your business. This includes everything from your bills to your payroll to the cost of inventory. With this information at hand, you need to work out how much your business is earning each month. If you are facing bankruptcy, it’s likely you have a deficit between the two numbers. The next steps are going to focus on decreasing costs and increasing profit to give you enough to cover everything you need to pay.

2. Cut Costs

Okay this sounds simple, but there is sure to be some ways that you can lower your expenses to meet your spending goals. Consider getting rid of your traditional phone plan and switching to VoIP, look into cheaper packaging options, and look into obtaining new quotes for any services you receive that aren’t under contract. The aim here is to look for redundant costs that your business can do without and either eliminate them entirely or reduce the amount you are spending.

3. Renegotiate with Your Creditors

Phone your creditors and let them know you are considering bankruptcy. The majority will be happy to come up with a payment plan that works for you so long as it means they will still receive what they are owed (with bankruptcy there is no guarantee they will be paid). Some may be willing to waive the interest, while others will extend the terms of your debt so that you have longer to repay it. You could also file a consumer proposal with your creditors if you don’t want to speak to them directly.

4. Look at Short Term Cashflow Options

We’re not necessarily suggesting that you take out loans to cover your cash flow. Instead, speak to your vendors and ask them for more lenient payment terms. If they can extend their terms, you will free up more cash in the short term. Another option is to ask your clients to pay you quicker. You could offer them a small percentage off their invoice if they are willing to pay faster. Both of these options will provide a boost in the short term.

Sometimes filing for bankruptcy is the only option. However, it is worth giving the above a try first if it could mean saving your business.