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Upping Your Game If Your Business Is Under Strain

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All businesses hit rough patches. Of course, the problems really start when you struggle to get yourself out of that rough patch. Perhaps your business has been under strain for a while. Maybe you’re just not seeing the sales that you used to see. There are so many reasons as to why this might be the case, but the issues are often minor and easily fixed if you’re determined and motivated enough to fix them. Let’s talk about upping your business game to help relieve some of the strain.

Always head back to the drawing board.

Obviously, the advice in this article might help inspire you to get your business back on its feet. The suggestions might just steer you in new directions that help you to resolve issues within your company. However, you need to take the initiative. You need to head back to the drawing board on a frequent basis. When it comes to creating a successful business, your work is never done. The market is always changing, and you need to constantly work towards adapting your company in order to survive those changes. That’s why you shouldn’t wait for things to start going wrong before you make changes to your business; you should regularly return to the drawing board and ask yourself whether improvements need to be made.

Of course, it can be hard to keep up with consumers, competitors, and the market as a whole. You might forever feel as if your business is playing catch-up just to remain modern and relevant. The key is to create an effective business that works so smoothly that returning to the drawing board is a formality more than anything. You don’t want to have to spend hours, days, or weeks trying to pinpoint issues with sales, for example. You might want to look into some of the advanced ecommerce systems on the market because they could help you assess your business’ sales on a real-time basis. Having constant access to research and information will ensure that your company can make instant decisions regarding improvements to its structure. Heading back to the drawing board will become a straightforward and painless process.

Tidy up your promotional efforts.

If you’ve worked hard to deliver a product or service that’s just as good (if not better) than the competition then you might want to consider that your business is suffering for other reasons. Most commonly, poor promotional efforts are the reason for a company’s failure to secure potential customers. You need to tidy up your marketing strategy. Work on building your online presence if you want to up your game and compete with other businesses on the market. You need to improve the content on your website and social media profiles; the more relevant they are to search engines, the higher you’ll show up on result pages. Do some research into SEO if you feel out of your depth.

Incentivize your employees.

As a final piece of advice, the best way to up your game if it’s under strain is to increase your business’ productivity. Motivated staff can completely turn things around for a struggling company. So often, the problem is that the workforce isn’t incentivized to go the extra mile. You have to give them a reason to do so. Perhaps you could offer perks and rewards such as bonuses or free lunches for the hardest workers every week or every day. Do something that proves how much you value your employees.

Have You Found Your Passion that Pays?

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What are you deeply passionate about? At what can you be the very best in the world? What drives your business’s economic engine? Many people know what their passions are, but that’s as far as they go. They have many passions, are generalists about all of them, and don’t strongly commit to one or two. As a result, they never become really exceptional at anything – and this holds true for their businesses, as well.

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About the Author

Ron CarsonRon Carson is the founder and CEO of Carson Wealth Management Group, one of the largest wealth advisory firms by assets under advisement in the country, serving clients through holistic financial planning, disciplined investment strategies, and proactive personal service. He is one of the most celebrated and respected financial advisors and executives in the industry and is a sought after speaker, thinker, and investment strategist. Ron’s book, The Sustainable Edge: 15 Minutes a Week to a Richer Entrepreneurial Life, was written for business owners who are seeking a fuller, more rewarding work­-life balance.

5 Things Every Modern Entrepreneur Needs

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Amid the release of data revealing that the economic outlook among U.S. small business owners had finally stabilized, there’s cause for entrepreneurs to be optimistic. Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for, or reacting to, market conditions, revenue and brand-building opportunities and other key concerns, but also how well they maintain a forward-thinking mindset.

Towards this end, tomorrow’s smart and successful entrepreneur will have their bases well-covered on these five fronts in particular:

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About the Author

Brian GreenbergBrian Greenberg is a multi-faceted entrepreneur who has founded and now spearheads multiple online businesses. He currently co-owns and operates three entrepreneurial companies with his father, Elliott Greenberg, which have each flourished for over 10 years: www.WholesaleJanitorialSupply.com, www.TouchFreeConcepts.com and www.TrueBlueLifeInsurance.com.

New Markets: Why Leaving Your Comfort Zone Is A Good Idea

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As a business owner, you will doubtless have particular markets that you sell your wares to. For instance, let’s say that you run a bicycle store. Your target market will be people that want to cycle for leisure and competition purposes.

You might have thought about targeting different audiences. Like people that want a bespoke bicycle, for example. Or those that want to buy recycled bicycles. You might have even thought about offering a vintage bicycle restoration service.

Of course, those new markets might sound lucrative, in theory. But how do you know that they will be in practice?

New Markets: Why Leaving Your Comfort Zone Is A Good Idea
Photo courtesy of Joe Mabel

As someone that runs a business, you will be used to taking risks. Entering your existing marketplace was a risk you took when you first set up your enterprise. But if you want to branch out, it makes sense to leave your comfort zone to help grow your business. Here’s why:

You don’t want your competitors to grow quicker than you

If you’ve thought about branching out into a particular niche, chances are your competitors will have too. That’s why it is important to strike while the iron is hot, as it were. The last thing you want is to be known as a follower. You want to be known as a leader!

Competition can often be quite tough, depending on your market and location. The business world doesn’t wait around for people to make decisions. One of the crucial facts of running a successful company is being willing to adapt to changing market conditions.

You want to earn more money by innovating and pioneering

If you find that you will generate more revenue in a particular niche, it’s best to establish yourself in that niche first. Otherwise, you could find yourself competing with a plethora of established businesses. And we all know how tough that can be!

Take Issa Asad from Florida, for example. When he first started in business, he introduced the concept of takeaway food to gas stations. Now every gas station around the world is doing the same thing! He also pioneered the prepayment PIN concept for mobile phone purchases.

You want to expand into new areas

My mother always used to tell me never to “keep all my eggs in one basket.” That rings true in the business world. The only reason today’s successful firms thrive is because they offer a varied choice of products and services.

It’s no secret that, in some industries, pinning your hopes on one flagship product or service can soon lead to failure. Consumers love innovation and will always flock to buy the “next big thing.” It’s your job to come up with that next big thing!

You want to create simple solutions to common problems

We all buy stuff because we want solutions to our daily problems in life. If we’re hungry, we buy food. If our car’s low on gas, we buy petrol. And so on.

Sometimes there are strategies for solutions you’ve identified that make it easier for people to solve their problems. But if you just stick to what you do now, you’ll never have a chance to grab that opportunity!

How to be an Effective Manager

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Effectively managing people, processes, or both is in many ways a balancing act. Some would even describe it as an art form. There are many variables in play simultaneously which determine if somebody will ultimately be successful in a leadership role.

Before a manager begins to understand all of these nuances they must learn one of the major underlying principles if they are going to recognize their full potential as leaders. They must learn to walk the tightrope between being personal and professional at the same time. It is important to be personal and on good terms with your team members because this is the only way to ensure teamwork and peak performance, but you must also be professional to be respected and trusted. Be too friendly and you may be taken advantage of or not taken seriously, be too buttoned up and ‘professional’ and you risk coming across as uncaring and stubborn.

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About the Author

Gabriel Bristol, president and CEO of Intelicare Direct, is one of today’s most versatile CEOs, having led remarkable turnarounds for several large corporations as well as helping establish rapidly growing start-ups. Gabriel’s success has been well documented, with features in Forbes and other publications throughout the country. To read Gabriel’s complete biography, click here.