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Strategies to Improve Your Brand Reputation

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StrategyDriven Marketing and Sales Article |Brand Reputation|Strategies to Improve Your Brand ReputationEvery brand needs to think about its reputation and how the world sees them. Businesses that have been able to develop a positive reputation will always appeal to modern-day consumers as they know that they will be reliable and trustworthy. In contrast, there will always be an element of risk when using an unknown brand or one which does not have the best reputation. Therefore it pays to work on improving your reputation as best you can, but what are a few effective strategies for improving your brand’s reputation? There are lots of effective ways to improve your brand reputation, and combining a few of these should have a significant impact on the success of your company.

Offer a Personalized Experience

In today’s day and age, people appreciate when a business can provide a personalized shopping experience based on their previous habits. Collecting data and using this to offer recommended products or repeat orders is a smart way to improve your brand reputation as well as encourage customers to spend more.

Go Above and Beyond With Customer Service

The way in which a business handles customer service has, perhaps, the biggest impact on brand reputation. You need to be friendly yet professional, always willing to go the extra mile and solve any issues swiftly. Crucially, when there is an issue (these are inevitable), you need to be honest, admit mistakes and take action to remedy the situation. In fact, if you were to apologize and offer free products and/or a discount, then it could even work in your favor.

Go Green

The world is becoming incredibly eco-aware. Consumers are even making decisions based on a company’s green credentials, so this can certainly be an effective way to improve your brand reputation. Additionally, often this can help you to reduce your costs too along with the environmental benefits, so it is a win-win situation.

Vehicle Donation

Businesses that do good in the world will also be looked on favorably, especially when supporting the local community. This is why Rawhide car donation to Rawhide Youth Services is a smart move as you can greatly improve the lives of at-risk youths in the State of Wisconsin with proceeds directly financing programs that will redirect the lives of those in need of support while painting your organization in a positive light.

Customer Reviews

When people are deciding whether or not to use a business for the first time, often one of the first steps that they will take will be to look for customer reviews. This is why you should try to obtain as many as possible and also use social listening tools to see what people are saying about your brand online – if you notice trends, you can then take action to improve particular areas that could be damaging your reputation.

Improving your brand’s reputation is not easy and will always take some time, but these are all effective strategies, and combining a few of these should help you see a positive impact before too long.

How to Get Reviews: 3 Ways to Get More Product Reviews

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StrategyDriven Online Marketing and Website Development Article |how to get reviews|How to Get Reviews: 3 Ways to Get More Product ReviewsDoes your company need reviews but you’re not sure how to get them? We’re here to help. Product reviews are important in showing potential customers that you have a community of customers that use your products, increasing brand reliability.

Building a community with your customers through reviews can help them feel they have real-life advice and insight into your products. Many times, product reviews can even answer questions other customers may be having about a product.

Increase your sales and improve your brand reliability with reviews. Keep reading this guide so you can learn how to get reviews today.

1. Make Leaving a Review as Easy as Possible

Like all things Ecommerce, leaving a review comes down to user experience. Making sure that leaving a review is easy and simple will increase your chances of customers leaving them.

A great way to do this is to create a space to leave a review on every product page. Give your site’s visitors an easy way to review, like leaving a rating and brief description.

Make sure you’re also sharing awesome reviews on your site and making them visible to other customers. This original content is also great for upping your SEO rating.

2. Incentivize Customers to Review

Incentivizing your customers with discounts or an entrance into a giveaway is a great way to persuade them to leave a review. A discount can be a great idea if you also want your customers to make another purchase with you. Making a loyalty program is a great idea for returning customers, who can continually make reviews and receive points for doing so.

Mention your incentives and giveaways on social media so that your customers can leave reviews on many platforms, from Facebook to Google as well as your site.

3. Send Follow Up Emails

Another great way to catch your customer’s attention is through email. If your launching a review incentive program or giveaway, send an initial email out to your customer letting them know about this exciting offer. After this initial informative email, set up an automated email that goes out to customers after they receive their products from you.

Try sending an email asking your customers how they like the product, encouraging them to write in a review about a week after their purchase. This makes sure that you give the product enough time to ship, but the product is still fresh in your customer’s mind. This also shows that you care about customer satisfaction.

While all companies hope their reviews are great, it’s impossible to please everyone. If you have bad reviews you’re hoping to get rid of, learn more here.

Tips and Tricks on How to Get Reviews

Reviews are essential to building trust behind your brand and creating a community with your customers. If you need more reviews, keep these tips on how to get reviews in mind today and start implementing them into your marketing plan.

For more advice on business, Ecommerce and more, head to the “Insights” section of our site!

The Four Stops On the Way To Compelling Customer Story Content

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StrategyDriven Marketing and Sales Article |Customer Stories|The Four Stops On the Way To Compelling Customer Story ContentAsk any experienced marketing professional about the top moves you can make to accelerate your marketing campaigns at any level of business, and an overwhelming majority will point to the weight that compelling customer testimonials carry. From the days of infomercials on television making using of customer stories to sell anything from kitchen knives to toaster ovens, all the way up to 2019 in which unboxing videos comprise a major section of YouTube’s most viewed content, and it’s easy to see that we as humans attain some level of comfort in hearing from others experiences with a product.

And while still requiring a little bit of planning and scripting to pull off in the best way possible, customer stories alleviate some of the stress from the marketing team in that they can generate tons of content with a minimal time investment. That’s why we’ve looked at this awesome marketing method and identified the four stops on the journey to a successful customer video venture. We’ve arranged these four stops around four simple questions that you can ask yourself when assembling a customer story video:

  • What do you need to prepare a dynamic testimonial?
  • Which customer should you approach about interviewing?
  • What should the time and locational context of your video be?
  • What platforms do you intend to promote the finished product on?

First Stop: What do you need to get ready?

Think carefully about who you want to interview the customer during the video. Whether you’re the one doing it, guided by a vision for the final product, or a coworker with a more charismatic energy is the one, it’s important to recognize strengths and weaknesses, then find the best person for the job.

  • A good interviewer will help the customer relax and forget that they’re even being interviewed, delving into conversation that flows more naturally.
  • They’ll ask product related questions, but in a way that comes across as organic, tying the overall discussion about the product back to a driving theme in the video.
  • A strong interview relies on collaboration to develop appropriate questions in advance and map out how the interview should be conducted, with pre-established cues prepared

Once you have your interviewer figured out, turn attention towards the logistical matters. What’s your overall budget for the production? How many cameras do you need, and what kind of camera? Multiple will help in getting a stronger viewing aesthetic. Will internal microphones work? How will you handle things like lighting and makeup? What are your post-production options?

The answers to these questions will depend primarily on the first: budget. Just know that you can get this project done with any size budget, from high-tech camera equipment down to your iPhone.

Second Stop: Who should be the focus of your interview?

This is pivotal to the success of your testimonial. You want to find a customer that’s not just interested in doing the video, but that succeeds on camera just as strongly as your interviewer. Be deliberate with this. Entice if needed, through free products or however else you may incentivize active participation. If they represent a client company that you work with closely, ensure that the company is aware of the participation so there aren’t any surprises.

Third Stop: Where and when should the video take place?

This can vary greatly, but one excellent strategy is seeing how a client uses your product successfully in their place of business. Other strategies include setting up a dedicated interview space and having a casual sit-down conversation. You could also introduce a new variant of your product and catch the first glimpses to simulate the unboxing experience. It’s all up to you.

Fourth Stop: Where will the video go?

This question will shape the length of your video, from short fifteen second Instagram stories to extended YouTube comment topping out at an hour or more in length. The awesome thing is a single day of filming may yield multiple production outcomes: you might make one extended video for your YouTube channel, then use footage and soundbites for your social media feeds. Carefully curate it to funnel traffic in the directions necessary.

Make sure to visit each stop along the journey and you’ll soon discover what it takes to draft and publish creative customer testimonial content that will boost your business and maximize your marketing potential!

About the Author

Sean Gordon has an extensive track record recruiting, hiring, training, and unlocking the talent of people. For 20 years, Sean has been on the front lines of business across North America. He started with AT&T, where he built award-winning teams in sales and operations from coast to coast. He delivered equally stellar results for EMC, Aetna and West Corporation before becoming CEO of a technology company in need of innovation.

Sean founded vidREACH.io to engage candidates, prospects, customers and employees – all on one platform. Sean has created new lines of business, reinvigorated stagnant company cultures, and mentored hundreds of employees who have gone on to do great things.

Connect with Sean Gordon on LinkedIn.