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Fun and Lucrative: 5 Reasons Why Your Business Needs a Podcast

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StrategyDriven Online Marketing and Website Development Article |Podcast|Fun and Lucrative: 5 Reasons Why Your Business Needs a PodcastThanks to the development of new and innovative technologies, it is easier than ever before to create, manage, and advertise any business; however, new challenges are introduced daily. With this in mind, many wonder how business owners can establish their authority in their particular niche and gain new customers. How will people find the product or service they want when there is so much information “out there?”

An answer to this is with podcasts. Podcasts are a new and popular option for businesses to go where their potential customers are and win their attention and patronage while providing service to the community and establishing their brand. Some of the reasons that making a podcast with the help of experts like Blubrry Podcasting is such a good idea for modern businesses can be found below.

1. Share Expertise

A business owner along with their business has something unique to offer the world. It could be knowledge about frugal living or even a team of comedians -; there are people out there who want to know what you have to say. They are out there looking for it and waiting for it.

A business owner should think about all the resources they have at their disposal and the things they may have taken for granted. These are the things that can be shared to help others. What is a business owner able to give back to help contribute to the conversation that is going on? Building thought leadership and authority within the business realm is the best way to reach the top in any field. Podcasts offer businesses another way to build brand awareness and this should be something any business owner uses.

2. Build the Brand

Building a brand is about much more than just picking a web design, logo, and motto. When someone is searching online, they will find an array of companies offering identical products or services. How can they tell which is best? A podcast can help a business owner set themselves apart from the crowd. It will also help customers see that the business owner truly cares and knows what they are doing, which will build trust.

3. Gain and Retain Customers

All businesses must be able to gain and retain customers. Keep in mind, keeping a current customer costs less than getting a new one. By providing quality information on a regular basis, a person can keep customers coming back. This is key to retention and ongoing business success.

4. Networking Benefits

Podcasts are the ideal medium for interviews. While solo shows are great, any conversation can help make it more engaging. Many successful podcasts have guests from a related field that can provide valuable content for people listening.

5. Save Money and Time

Podcasts are extremely affordable compared to other forms of advertising. This means it is something that anyone can afford to do, even startup companies with a limited marketing budget.

Creating a Podcast

Remember, before starting a podcast, a business owner needs to make sure they have something of significance to talk about. This will help ensure people are actually interested in what is being said. take some time to think of a direction for the podcase to achieve the best possible results for the marketing method.

How to validate your blog post ideas

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StrategyDriven Online Marketing and Website Development Article |Blog Post Ideas|How to validate your blog post ideasThe cold, hard truth in the world of writing is that no matter how well you research a topic, and no matter how much passion you pour into content creation, a piece can (and will) still fall flat if there was never enough interest in the topic to start off with.

There’s nothing quite as disheartening as spending hours upon hours writing a blog post (the average one takes roughly 3 and a half hours from start to finish), only to find that it was never going to drive traffic due to minimal search volume.

Fortunately, there are data-driven ways you can validate your blog ideas before you dive into the creation process.

Take stock of these simple steps and work them into your blogging process. You’ll soon find your content marketing is performing far better than you imagined possible thanks to spending these few extra moments on validation.

Use Google to Assess The Competition

One of the most powerful tools at your disposal for validating a blog post idea is actually one of the most common: Google.

By searching your proposed topic or title, Google can give you a strong indication on whether or not you have any chance or ranking with that title and therefore whether writing content on that topic will drive traffic to your site in the long term.

Before you write a post on a given title, put that title into Google and see what comes on the first page.

Google gives preference to bigger sites with more traffic and a stronger presence on the internet generally. Therefore if you see the first page of Google dominated by the websites of big companies and global news sites, you should narrow down the topic that you are writing about.

Ideally, when you search your proposed title in Google you want to see posts on the front page of companies your own size or smaller. Having social media and forum pages on the first page of Google also confirms that you have a good chance of ranking your post, even if your website is still small.

Ask your current audience what topics are of interest to them

Another way to gauge interest in a potential blog topic is to ask your existing customers whether they care about the topic in question.

After all, the whole point of a blog is to engage with your current audience and encourage new leads to interact with your brand; what better way to find out what your customers want to hear about than to simply ask them?

There are a couple of simple ways to do this: if you have an active social media following, you can create an easy Yes/No poll asking whether or not your audience would be interested in reading about a specific topic—Facebook, Instagram, and Twitter are ideal venues for this sort of outreach.

If you’re lost in the ideation process and could use some direction, send out an email blast giving your audience the opportunity to call out the topics they’d most like to hear about. You’d be surprised by how many of your followers will respond with ideas they’ve been itching to learn more about.

Another effective, yet easily overlooked way to choose blog topics with the help of your customers is to simply jot down the most common questions you receive on a daily basis and use them as inspiration for future posts.

Use forums to find “low competition questions”

Forum sites like Quora and Reddit can help with validating a blog topic idea because the presence of conversations around your topic both indicate a level of interest in that topic, as well as a lack of answers on the internet on that topic.

This latter point is particularly important. People often ask questions on forums when they have Googled a question but not found a satisfactory answer. Therefore if you see a question being asked regularly on forum sites, it is well worth seeing what comes up when you Google it.

If you feel that you can answer the question better than what is currently on the first page of Google, and that question is being regularly asked in forums then you have an excellent chance of creating a post on that topic which will bring in traffic (and leads) for years to come.

Take Note of Fruitless Searches

It’s important for every content creator to always stay vigilant for topic opportunities; that way, you won’t be found wanting when it comes time to choose a topic to write about.

One of the best ways to validate a topic is through personal experience—if you’ve searched and searched for information on a specific subject to no avail, that’s a great indication that there are others just like you looking for the same thing. There therefore may be an opportunity to fill there.

Make it a habit to write down every time you research a topic but come up dissatisfied with your results; you’d be surprised how quickly you amass a list of blog topics just waiting to be created.

The best thing about this method of validating a topic is that all of the work is done for you prior to the actual creation process since your list is already on hand, and it takes the pain out of ideation since these are all topics you’re already interested in.

In the world of modern marketing content is king, but it’s worthless without proper validation; gather data through these simple processes, and you’ll soon find that your blog posts are earning you better engagement and higher traffic than ever before.

Free Article Rewriter Tool – Paraphrasing Tool

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StrategyDriven Tools for Professionals Article |Article Rewriter|Free Article Rewriter Tool - Paraphrasing ToolContent writing has outgrown all over the world. The digital world has witnessed massive growth in blog forums and websites. People are always in the quest of ways that can satisfy their need to produce quality content. Apparently, blogging seems to be quite easy, but it isn’t. People from all around the world have been flooded into this particular field. Most of them succeed, while others are left with no other choice except to exit. Many people argue that you can earn thousands of dollars through blogging; the notion is true. But for that, you would have to produce quality content. There are ways of getting good content by hiring in-house writers or by outsourcing your work to freelancers. Apart from these ways, you can also opt for Article rewriter tools for this purpose. There is an extensive range of web utilities, which will let you paraphrase online without getting into any hassle. Many of them are paid, while others are free for that purpose. The article rewriter tools are also beneficial for you if you don’t have a grip over a particular topic.

What is the Algorithm behind Rewriter Tools?

The advanced algorithm that works behind rewriting tools paraphrase the sentences in a way that it may not lose its meaning, while not disturbing the sentence structure—the paraphrasing tool, which is also commonly known as article spinner. However, the structural changes are carried out in the sentences and pass the plagiarism so that there may not be any duplicated phrases in the passage.

If you lack time and need to develop content in bulk, then the word changer utilities could be the one that will help you out in this regard. You would have a question in your mind whether this tool is useful for the bloggers or not. The answer to this question is YES. Only with a few clicks, you can get your desired content on the go. From the blogging perspective, the tools hold immense power to satisfy the needs of your blog.

Rewriter Tool Impact on Readability

Article rewriter tools have always remained controversial among the blogging community. Some tools ruin the overall readability of the user, but some make it sure to put the words in the right context without disturbing the sentence structure like https://plagiarismdetector.net/paraphrasing-tool. The online article rewriter utility paraphrases the content naturally. It uses words that fit perfectly in the context. The best part as mentioned above about the rewriter tool is that it’s completely free to use, and you won’t have to spend any money on it.

Impact on SEO

Content is considered as a crucial part of Search engine Optimization. Before ranking any webpage in the SERP, the search engines keenly analyze the content initially and then moves on to other factors. Therefore producing high-quality content is inevitable and indispensable for the bloggers.

It may be argued that Article rewriter utilities severely impact overall SEO performance. The argument couldn’t be entirely right off; the online paraphrasing tools mostly produce content that is not worthy of reading and doesn’t have any value for the users. But still, many rewriting tools are decent enough to spend your time fetching out the content. Search engines only rank those web pages which genuinely have value for the users. They prefer to rank those pages with simple and easy-to-understand content, and the users may not have to get into any hassle for understanding the material. The tool which is mentioned above produces content, which could be considered as SEO friendly.

Final Words

Lastly, the article rewriter tool is widely used in the blogging community, and it has been regarded as a miracle for SEO masters and bloggers.

Although there are some issues that are associated with the utility, still it has been among the one who is making a significant difference for the bloggers by saving their time and money. If you’re fed up with pursuing writers for the content and want to live with peace of mind by getting the content on time, you should no longer worry. The online paraphrase tool is at your disposal for this purpose. In the ultimate analysis, no one would deny that the article rewriter utility is a blessing for everyone out there. Apart from bloggers, students who are struggling with their assignments, thesis, and research papers can also utilize this tool for delivering top-notch quality work to their academic institutions. As the article rewriter tool will ultimately make sure to pass the plagiarism, there would be no duplicated passages in their work. Don’t wait anymore and start using large web utilities.

Content Marketing Success Through Audience Targeting

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StrategyDriven Online Marketing and Website Development Article, Content Marketing Success Through Audience Targeting

It seems to happen to the best of us. You devote hours and hours of time to writing a great piece of content that you just know is going to drive hordes of people to your website. Of those hordes of people, hopefully, a few will become customers. For some reason, however, it doesn’t work. Very few people read it and those who do aren’t engaging with you or your business. You’re left wondering what happened and what you could have done better.

Often the problem lies in a disconnect between the content creator and their audience. If a piece of content fails to pick up traction, it’s usually because it doesn’t fit what the audience was searching for. Content marketing towards your target audience is an essential piece of the puzzle. Before you can effectively deliver your message, you need to understand who you are marketing it to and why.

Understanding your target audience is complicated and involves more than one step. Here are some ways to achieve content marketing success by targeting the right audience.

Conduct Market Research

The fact of the matter is if you want to know who your target audience is, you’ve got to do the research. Both SEO and content marketing demand research to be successful. It doesn’t matter if you’re looking up keyword strategies or choosing topics for long-form content, you have to begin by researching what topics people want to know about.

Thankfully, you don’t have to just guess. There are several tools available that can help you find out what topics are trending and how to rank long tail keywords. Audience Key, for example, allows you to optimize content, quantify search audience, map your keyword strategy, and much more. You can find data and analytics that will help you know what’s working and get to know your audience.

Sometimes the research may take just as long as it does to produce your content – and that’s ok. It’s better to take the time to produce content for your intended audience and see results instead of spending all that time to effectively have the content flop.

Engage Your Readers Using Emotion

In any case, you’re looking for your readers to have an emotional response to what you’re saying. Of course, you want clicks, shares, and conversions. It’s your business after all. None of that follows if you can’t reach your audience on an emotional level, however.

One of the easiest ways to drive engagement on your site and connect with your audience is to ask them questions. You want your audience to share their own feelings and opinions to connect with you. Ask your readers what they want to hear about. You can also end your content with direct questions to get the conversation going in the comments. Additionally, ask their opinions on your recommended products and services. Encourage conversation, questions, and healthy debates.

Reconnect With Your Audience

If you are having trouble engaging your audience, try starting over again. You’ll need to get a good understanding of your audience. This includes:

  • Find out what your audience is passionate about, and write content for them.
  • Connect with your readers on an emotional level to build a community. Encourage conversation and questions.
  • Research the market demographics of your audience thoroughly.
  • Remember to include a call to action when you want your audience to do something. Often, people simply need to be told what you’d like them to do.

It’s easy to see how these guidelines can help increase the amount of engagement your content receives, as well as sales and conversions. When it comes to content marketing, it doesn’t have to be a mystery.

Common-Sense Website Tips For Newbies

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StrategyDriven Online Marketing and Website Development Article, Common-Sense Website Tips For Newbies

If you’re starting up a business, one of the first things you’re going to need is a website. But if you’ve never built a website before, it can feel like an impossible task – especially if you’re not very tech-savvy.

But that doesn’t mean you can’t do it! Building a website is straightforward, with a lot of tools out there to help you get started. Some additional tips will help make sure your efforts pay off and help you develop a successful website for your business.

Here are some common-sense website tips for newbies to get your site off the ground.

Decide on the kind of website you want

Don’t have a website yet? There are plenty of strong arguments for having a business website. A website can help you improve your sales, help you provide information to clients, show off your portfolio – whatever you want. Making the decision about what kind of website you want and the features you want it to have will make it easier to create.

Use an easy web builder

Building a website doesn’t have to involve a complicated design and a degree in coding. There are some fantastic website builders out there that can help you create a simple, striking website in minutes. The best website builders feature a wide range of designs to choose from and a lot of extra features to help you get the most out of your website. From an online store to an online booking system, you can make whatever you want possible.

Approach it from the user’s point of view

Your user’s perspective is the most important thing when creating a website. What would you want to read online? Which features are the most important to you? By taking this approach, you can help build a website that people will actually want to use. You can use tree testing to make sure your menu options are all relevant and easy for your user to find. Regular testing is a great idea to make sure your website is delivering what your customers or clients need.

Keep your layout simple

The layout of your website needs to be clean and simple. If you put too much on a page, nobody is going to want to read it. Your website doesn’t have to be flashy, but playing around with your layout can make a big impact. Use a mixture of words and images and don’t be afraid to play with different font sizes and weights. You’ll want to draw the eye to the most important parts of your website and make it clear what you’re offering.

Need some ideas for a cool website design? Take a look at some unique website layouts to give you some inspiration.

Use fewer words

It’s natural to want to provide people with as much information as possible, but word counts are very important when it comes to your website. Being able to write concisely will help you keep the reader’s attention, and hopefully help them linger on your site longer. You can find some good tips for writing for the web that can help the reader scan the page and feel engaged with your content. Writing well takes practice, but it will be worth it to have great web copy on your site.

Choose the best images

Images can have a huge impact on your website, and there are a couple of ways you can do this. A hero image is a great way to draw attention on your website, creating a great first impression. You should also think about the types of images you use on the rest of your web content, making sure each one is carefully selected to help tell the story of your business.

You’ll need to make sure that you have all of the appropriate permissions for the photos you use. You can either take them yourself, or you can find them through stock websites. Make sure you check you’re using online photos legally, you wouldn’t want to have to remove them after working hard to get your website looking just right.

Double-check everything

A good piece of advice to follow is to proof all of your content, or make sure that someone else does. Having typos and other errors doesn’t look very professional, and it also helps to sense-check what you’ve already written.

As well as proofing your content, you should check that everything works. Regular testing to make sure the links are working, everything is loading and that your process work can help prevent problems that could cost your business. Carry out regular checks on your website and resolve any problems immediately.

Make it secure

Data protection is extremely vital in today’s day and age, and any kind of breach could be disastrous for your business. Protect your website by making sure its kept up to date, use the right security software and use https encryption. These elements will help provide the basic protection your website needs. If you’re dealing with financial transactions and personal data on your website, it can be a good idea to speak to web security experts who can help ensure your website has the protection it needs.

Don’t forget to promote it

After launching your website, you need to promote it. An effective website promotion plan will help you drive visitors to your website and help them connect with your business. There are plenty of creative marketing ideas for your business that include free and affordable options while you get your business off the ground. Don’t forget to include links in your social media posts to help drive as many people to your website as possible.

Designing your own website is a great way to ensure your business gets the attention it deserves. By following some of the guidance above, you can create a fantastic website that will get your business off the ground. There are some fantastic website builders like sitejet out there that can help you create a simple, striking website in minutes. It’s quicker and easier than ever to get started, so make a start on your new business website today.